Promotions & Incentives articles from June 2003

Promotions & Incentives archives from June 2003

EDITORIAL: Apathy could defeat a level playing field.(Brief Article)(Editorial)
June 2, 2003... Europe is in the headlines again, not just at a national level but within the closer confines of SP. While our national press divided predictably on whether the country should have a referendum on backing the recent proposals for an EU...

SAMPLING: Nivea teams up with La Senza to offer treatments.(Brief Article)
June 2, 2003... Skincare label Nivea is teaming up with lingerie shop La Senza in a bid to give the brand a more luxurious image. Customers spending pounds 35 in La Senza will receive a free beauty voucher to redeem treatments at a list of therapists,...

SMS: Universal uses text to back 2 Fast 2 Furious.(promotional merchandise distributed by Rage Products)(Brief Article)
June 2, 2003... Universal Studios this month unveils the promotional programme behind its film property 2 Fast 2 Furious, to support its launch on 20 June. Rage Products, the distributor of the official film merchandise, is running a national text...

TOKEN: Cereal Partners aims to raise a million for BHF.(British Heart Foundation)(Brief Article)
June 2, 2003... Cereal Partners brands Shredded Wheat and Bitesize Shredded Wheat are running a promotion to raise money for the British Heart Foundation (BHF) as they strive to build the brands as healthy options. Consumers can donate pounds 1 to the BHF...

COMPETITION: Nissan Micra drive goes to gym.(promotions to be located in Fitness First health clubs )(Brief Article)
June 2, 2003... Car brand Nissan is teaming up with Fitness First health clubs as it seeks to reinforce the image of its relaunched Micra as sporty, modern and fun. The deal, negotiated by Tequila/Manchester, will allow the car brand to display...

GIVEAWAY: Warner Village levers Matrix to raise awareness.(Brief Article)
June 2, 2003... Warner Village Cinema is launching a national radio and online campaign to encourage advance booking for The Matrix Reloaded and to increase membership of warnervillage.co.uk. The campaign, through Alcone, will offer the first 4,000 people...

GIVEAWAY: Flora to offer a 'health MOT' in Bupa affiliation.(Flora pro.activ)(Brief Article)
June 2, 2003... Spread Flora pro.activ is leveraging the forthcoming British Heart Week in a joint promotion with private healthcare outfit Bupa, through Dialogue. Free health MOTs from Bupa will be offered on 1.7 million packs of Flora during the week,...

TWO-FOR-ONE: Pot Noodle exploits humour in Dumb and Dumberer link.(Unilever Bestfoods promotion)(Brief Article)
June 2, 2003... Unilever Bestfoods is levering film Dumb and Dumberer: When Harry Met Lloyd, the prequel to 1994 comedy Dumb and Dumber, in its latest Pot Noodle promotion. The deal, through Lime Communications, sees branded leaflets offering customers...

SAMPLING: Robinson's puts pounds 3m into door drop drive.(Robinson's Fruit & Barley)(Brief Article)
June 2, 2003... Robinson's Fruit & Barley is launching a sampling drive on 30 June to support its pounds 3 million ad push around the theme of 'smoothness'. More than 500,000 samples of the brand's summer fruits and peach variants will be distributed via...

CAMPAIGN OF THE MONTH: Vimto.(Brief Article)
June 2, 2003... On my weekly visit to Sainsbury's, I find myself drawn towards a shelf bursting with Vimto. It's the gift-with-purchase promotion that catches my eye, a cleverly designed box attached to the top of the bottle that houses one of four Vimto magic...

GIVEAWAY: Wimpy and Sun join forces with 'British' theme.(newspaper to be promotional partner)(Brief Article)
June 2, 2003... Fast-food chain Wimpy is linking up with The Sun to promote its new menu and align the brand with 'Britishness'. The revamped menu launches in July and Wimpy chose the newspaper as a promotional partner because of its positioning as a...

MONEY OFF: LG backs hi-fi with choice of two CDs for pounds 3.(Brief Article)
June 2, 2003... Electrical goods manufacturer LG is giving consumers the opportunity to choose two CDs for pounds 3 when they purchase a new hi-fi system. The push, through MX Promotions, runs in independent and multiple stores and allows consumers to...

RESULTS: P&MM posts a record for first quarter profits.(Brief Article)
June 2, 2003... Loyalty and motivation specialist P&MM has posted record profits for the first quarter of 2003, rising from pounds 60,000 in 2002 to pounds 350,000. This marks the best quarter in the company's 14-year history, achieved despite tough...

APPOINTMENT: Barrett joins Culture after Chilli departure.(Brief Article)
June 2, 2003... Grasshopper co-founder Martin Barrett has joined agency Culture after being made redundant from his former employer, Chilli. Barrett joins the outfit, based in Hammersmith, West London, as development director and has a brief to work on...

RETAIL PROMOTION: T-Mobile gives Iris third-party retail contract.(Brief Article)
June 2, 2003... T-Mobile has handed Iris its UK channel development account, in a move that sees the agency take responsibility for all of the mobile phone brand's third-party retail promotions. Iris has been working with T-Mobile for the past 18 months on...

NEW AGENCY: Rrroar pledges to focus on its creative ability.(Brief Article)
June 2, 2003... A new integrated agency, Rrroar, enters the industry this month, aiming to differentiate from its competitors by focusing on striking creative executions, not strategy. Carl Roughsedge, a Rrroar co-founder, said: 'Clients do the strategy:...

AGENCY WIN: Yellow Submarine wins MCCA job.(Marketing Communication Consultants Association )(Brief Article)
June 2, 2003... Marketing association MCCA is to revitalise the promotion of its portfolio service following the appointment of agency Yellow Submarine this month. The marketing association invited its 60 agency members to submit ideas for a trade press...

AGENCY WIN: Nikon hires SMP to extol virtues of digital brand.(Brief Article)
June 2, 2003... Camera brand Nikon has appointed SMP without a pitch to work on its consumer and trade promotions and incentives programmes. Research by Nikon had shown that consumers lacked understanding about the benefits of digital cameras. Alistair...

REGULATIONS: Courts wind up SPi in the wake of DTI scrutiny.(Standards for Promotions Inspectorate, Department of Trade and Industry)(Brief Article)
June 2, 2003... The Standards for Promotions Inspectorate (SPi) has been wound up by the courts in the name of public interest, following an investigation by the Department of Trade and Industry (DTI). The rogue company, which promoted itself as a...

AGENCY WIN: Freeplay assigns its UK work to Meteorite.(Brief Article)
June 2, 2003... Freeplay, which makes environmentally friendly products that do not need mains power or batteries, has appointed Meteorite to its promotional account as it plans an assault on the UK market. The brand is well-known in the US, boosted by...

EUROPE: Industry anger as regulations delayed again.(Brief Article)
June 2, 2003... The proposed European sales promotion regulations have hit the buffers once again after a meeting of EU ministers failed to reach an agreement. May's coreper meeting of ambassadors from each of the 15 EU member countries came to a...

PROMOTION WORKS: Carry On Films.(Brief Article)
June 2, 2003... Brand: Carry On films Client: Carlton Visual Entertainment Campaign: 'Ooh Matron' Agency: Swordfish Budget: undisclosed Timing: February-April, 2003 Objectives: To raise awareness of the re-release of the first batch of special...

IN THE HOT SEAT: Martin Barrett, The former Chilli director has discovered a new life at Culture.
June 2, 2003... Martin Barrett is keen to let the world of SP know he hasn't disappeared without a trace, following P&I's news story last month about his redundancy from Chilli. 'As Mark Twain once said: 'The report of my death is exaggerated.' I'm not...

MOVING UP: Derek Sneddon, Tammy Daniels, Paul Coppin - bd-ntwk.(Brief Article)
June 2, 2003... Agency bd-ntwk has made three appointments. Derek Sneddon takes the role of creative director for its Scottish division. Tammy Daniels joins bd-ntwk/London as senior account manager for the Coors and CCE accounts. Paul Coppin has been promoted...

MOVING UP: Kevin Jackson - Interfocus.(Brief Article)
June 2, 2003... Kevin Jackson has joined Interfocus as director of innovations. He will be responsible for new business and promoting the agency's proposition to clients.

MOVING UP: Kevin Carter, Olivia Barrett, Emily Brown - Blue Chip Marketing.(Brief Article)
June 2, 2003... Blue Chip Marketing has appointed three new account executives. Kevin Carter joins on the Scottish Brewers account; Olivia Barrett will work on the Warburtons account; and Emily Brown is on Highland Spring.

MOVING UP: Brenda Walcyk, Pat Grieve - FDS.(Brief Article)
June 2, 2003... Brenda Walcyk and Pat Grieve have been appointed field controllers at field marketing agency FDS. Walcyk will cover the Midlands, Wales, Liverpool and East Anglia; Grieve will look after the northern region of the UK.

MOVING UP: Dan Stern, Dena Naji - ID.(Brief Article)
June 2, 2003... Dan Stern and Dena Naji have joined field marketing agency ID. Stern becomes senior art director. Naji will be account manager.

MOVING UP: Zoe Eastwell - NCH Marketing Services.(Brief Article)
June 2, 2003... Coupon company NCH Marketing Services has appointed Zoe Eastwell as business development manager. She will develop its database marketing division.

IN-STORE MARKETING: Shop talk - Diversity is opportunity for the small multiples.
June 2, 2003... Takeover fever continues after a lull to accommodate the uncertainties of the Gulf War, with activity focused on department stores and grocers. Now Somerfield has entered the target zone. The interest in Somerfield is mysterious at first...

IN-STORE MARKETING: POP must create links to above-the-line ads.(point of sale advertising used by Procter & Gamble)
June 2, 2003... How in-store campaigns could work harder by leveraging the equity generated from brands' advertising drives. Last month, Procter & Gamble (P&G) unveiled its limited edition Citrus Blast fragrance for its Daz brand. As you'd expect from the...

LICENSING: Making the most of licensing links.
June 2, 2003... Even in a buyer's market, there is no excuse for brand owners to hitch a ride aboard the licensing merry-go-round without doing their homework or seeking help from the experts in this sector. Brands looking to leverage licensing in their...

LICENSING: My fantasy licence - Jade Goody.
June 2, 2003... At the heart of the licensing industry lies the concept of intellectual property, that nebulous kernel of brand identity that must be leveraged in every market, protected at all costs and, ideally, exploited at every opportunity. How...

LICENSING: Licensing Authority - Know what you want or you may live to regret it.
June 2, 2003... Brand marketers tend to know their motivation for using a licensed property for their campaigns, but it's just as important for the licensor - the property owner - to be as aware. So this column is dedicated to them. Is motivation all...

OPINION: Letter from America - Relationships are key to the US world of beer.(Brief Article)(Column)
June 2, 2003... With the average American consuming 22 gallons (235 bottles) of beer a year, you might think they wouldn't need additional reasons to drink. But beyond the expected, there's a different reason to 'celebrate' each month: SuperBowl; Mardi Gras; 4...

OPINION: Client comment - Why the right tone adds value to price pushes.
June 2, 2003... Too many clients still fail to realise the importance of a brand's value and its consistent execution. The tone of what you do in promotions must support the brand, needs to be done in the same language as previously and has to give off the...

OPINION: And another thing - Defensive promotions encourage promiscuity.(Brief Article)
June 2, 2003... Brands are failing the consumer by holding on to 20-year-old promotional techniques. Great recent sales promotions, such as Coke Auctions, Cadbury's 'Txt to collect' and Mars' 'Live your fantasy', have one common factor: each provides a...

VOX POP: Colin Lloyd - Will Colin Lloyd make a good president of the ISP?(Brief Article)
June 2, 2003... GRAHAM KEMP, global president and chief executive, The Marketing Store Lloyd is a senior statesman of our industry and one of the most innovative, creative people working in it. His work at the Direct Marketing Association made it one of...

LIVE ISSUE CLIENT/AGENCY RELATIONSHIPS: Together through thick and thin?
June 2, 2003... What does a client do if the agency it's working with is in good shape, but the parent group is having well-publicised financial problems? As Stuart Derrick reports, it can be a tricky situation for both sides. Clients could be forgiven...

CASE STUDY: Dairy Crest's Frijj.
June 2, 2003... Frijj is teaming up with Big Brother to improve its credentials with 16-24 year-olds. Jules Grant reports. Strawberries and Pimms at Wimbledon, picnics in the park and the faint whiff of sun-tan lotion are synonymous with British summer...

PROFILE: Are you the one? - Susan Land product marketing manager, mobile division, Samsung Electronics.
June 2, 2003... The mere thought of rubbing shoulders with Keanu Reeves tends to elicit shivers of excitement from the fairer sex. But mention it to Susan Land, Samsung's product marketing manager, mobile division, and all you get is a reserved, rather coy...

SPECIAL REPORT: Electrical incentives - Top 10 tips.
June 2, 2003... When offering electrical goods as part of a promotion, be sure to observe some basic rules of thumb, suggests Stuart Derrick. 1. Go electric if you're looking for broad appeal, flexibility and a high perceived value. There is something...

SPECIAL REPORT: Loyalty and motivation - Lifestyle morale boosters.
June 2, 2003... In these time-poor days, work/life balance is a major issue for employees, so many companies are beginning to offer incentives that go beyond money in the bank. Amanda Nottage finds out why. To attract and keep top talent in the modern...

ON OFFER: Va va voom at your fingertips.
June 2, 2003... Here's one that will appeal to the competitive streak in every marketer - the remote-controlled race car. They're all the craze in Thailand, and now supplier Race-Tin is looking to replicate that success in the UK market. The cars can be...

ON OFFER: Waste not, want not, write lots.
June 2, 2003... The stylish design of this recycled coloured stationery collection goes to show what you can do with recycled waste. Available in six colours - aqua, purple, yellow, blue, red and green - this modish stationery set includes A4, A5 and A6...

ON OFFER: Table football that talks back.
June 2, 2003... For that special client, this talking footie table, 'the player', could be just the ticket. Claimed as the first of its kind in the world, the game includes a sound chip that provides a commentary, with input from celebrity pundits such as...

ON OFFER: Jacket required.(Navigate produces various denim bottle coolers)(Buyers Guide)
June 2, 2003... Denim has always been cool, but now it can be even cooler, thanks to these funky denim bottle coolers. They come in two different styles: a jeans jacket that fastens up with jeans buttons; and a jeans trouser that has a red belt and a jeans...

ON OFFER: Straight down the middle.
June 2, 2003... Practice makes perfect, and nowhere is that more true than in the world of golf. If you and your clients aren't quite the next Tiger Woods, here's a little something that could help - the Anybody Golf Set. With its natty telescopic putter,...

ON OFFER: Brush up with this.
June 2, 2003... Keeping on top of oral hygiene can be a chore, especially if you do what the dentists recommend and brush your teeth within 30 minutes of each meal - which is when dental plaque builds up the most. But help for you - and your clients - is at...

ON OFFER: Good vibrations.
June 2, 2003... It's a fact that we Brits work longer (though not necessarily more productively) than almost all of our European counterparts. It stands to reason, then, that we are also more stressed - especially those of us in the deadline-driven business of...

ON OFFER: A square meal.
June 2, 2003... It's strenuous, isn't it, the business of sport? All that energy expended, all those emotional highs and lows as you speed towards the result - and that's just for the spectators. But even those of us who only watch need our sustenance, and...

SLEUTH: Sleuth's Nan on the blag at the ISP Awards.
June 2, 2003... Get your hand off me sporran... They say (and, no, Sleuth's Nan has no idea who 'they' are) that wearing a skirt does funny things to a man. But for this pair it was just the booze, bad behaviour and the gushing advances of Ruby Wax at...

SLEUTH: Bring back Robbie.
June 2, 2003... And we don't mean Robbie 'Voice Like a Foghorn' Gray, who was belting - and that's putting it kindly - out old Slade numbers such as Cum On Feel the Noize with fellow screechers Pete Ward and Anton Mercier. The event was Mercier Gray's tenth...

SLEUTH: Strapped for cash.
June 2, 2003... Doing anything at a marathon is a less than beguiling concept for Sleuth (who's been looking portly in recent days - Ed) but doing it with laydees in just their bras under the light of the moon does add a certain voyeuristic interest. As you...

SLEUTH: Competition.
June 2, 2003... The lovely people at MKM Marketing and Promotions (0161 877 1112) are offering three winners a free flight voucher each to one of 6 European destinations. To win, send correct answers to the following three questions to the address at the top...

BUYERS GUIDE: Introduction - Buy with confidence.
June 2, 2003... Bhavna Mistry explains why the process of buying premiums need not be as daunting as it first seems. Buying premiums seems a simple enough process: you choose your product, you find out who makes it, you brand it, you do the deal and,...

BUYERS GUIDE: Covermounts - Quality covers.
June 2, 2003... Covermounting is a lucrative business, accounting for more than 47 per cent of magazines' promotional budgets. So, whether it's books, CDs or flip-flops you're buying, Jules Grant gets the experts' top tips. What to do Books are a...

BUYERS GUIDE: Business gifts - Token tips.
June 2, 2003... Giving corporate gifts has become integral to relationship-building, but choosing the right gift can be fraught with dilemma. What to do As with any promotional buying, the standard rules apply in terms of setting a clear brief for...