Promotions & Incentives articles from June 2002

Promotions & Incentives archives from June 2002

EDITORIAL: England expects ... but SP can take the credit.
June 26, 2002... By the time you read this, England will already have played Sweden and the country will either be over-confident or fearing the worst in anticipation of the games to come. Whether you think our national team has lost already (and there are many...

Nando's targets sales rises with a football theme.(Brief Article)
June 26, 2002... Nando's is looking to raise sales of its take-away meals and encourage female footfall in its restaurants during the World Cup with a football-themed campaign. The restaurant chain is pushing its 'World Cluck' takeaway meal as well as a...

Slush Puppie in prize push with Argos Business.(Slush Puppie Corp., Argos Business Solutions)(Brief Article)
June 26, 2002... Slush Puppie has teamed up with Argos Business Solutions in an instant-win voucher promotion running until 31 October. A winning code, revealed on the inside of Slush Puppie lids, can be texted to a telephone number provided on promotional...

Reed fights complacency at IW.(Incentive World)(Brief Article)
June 26, 2002... Incentive World organiser Reed Exhibitions is 'combating complacency and apathy' with a raft of initiatives aimed at improving next year's show for its first outing at Earls Court One. The event, which takes place from 29 April to 1 May,...

Kiwi firm seeks SMS promotional patent.(Cool 123's short message service marketing)(Brief Article)
June 26, 2002... A New Zealand research and development company is claiming it invented the marketing technique of interactive promotional text messaging and has applied for an international patent. Cool 123 has applied for the patent on 'an interactive...

Brand Licensing London sets up new show zone.(Brief Article)
June 26, 2002... Brand Licensing London is launching a new zone for its 2002 show dedicated to new licence players or those with new licensing concepts to unveil. Exhibitors already booked into this area, called the Fresh concept zone, include Kingsley...

Haribo lines up kids' brands for first UK outings.(Brief Article)
June 26, 2002... Kids' sweet brand Haribo is embarking on its first UK promotional roadshow next month, in a bid to build on the success of tours already held in continental European countries. The 17-venue tour kicks off in Scarborough on 13 July and...

Scottish Courage rolls out on-trade Foster's activity.(Brief Article)
June 26, 2002... Scottish Courage is rolling out two on-trade promotions this summer to drive sales of its Foster's brand and generate footfall for participating pubs and bars. The lager beer is running a summer-long text-and-win campaign, through Steam,...

Experiences up for grabs in S&H sampling drive.(Schwarzkopf & Henkel)(Brief Article)
June 26, 2002... Schwarzkopf & Henkel toothpaste brand Theramed has kicked off a nationwide sampling campaign that gives consumers the chance to win a Red Letter Days experience worth pounds 450. Samples of Theramed's 2 in 1 and Perfect toothpastes will be...

Tesco goes for Hat-Trick in Air Miles footie link.(Brief Article)
June 26, 2002... Tesco and Air Miles have linked up for an in-store World Cup competition called Hat-Trick, which runs until the middle of this month. Each time customers shop at Tesco stores they receive a coupon with a 'goal' or 'miss' message printed on...

CAMPAIGN OF THE MONTH: TROPICANA.(Tropicana Products Inc.'s advertising campaign)(Brief Article)
June 26, 2002... For me, the non-specific Tropicana advertisements that have been running are centralised production gone mad. Maybe they'll be viewed by posterity with the same cringe-making fondness as the Ferrero Rocher ads of the eighties, but somehow...

Nescafe backs Ministry tour in worldwide push.(coffee brand sponsors Ministry of Sound's Global Tour)(Brief Article)
June 26, 2002... Nescafe is backing the Ministry of Sound's Global Tour with sponsorship and a series of promotions set to run across 31 countries. Ministry of Sound club nights are touring across the globe. Local activity to promote these and the Nescafe...

William Hill uses Cup to lift footie wagers.(William Hill Organization Ltd. promotes gambling services during World Cup soccer tournament)(Brief Article)
June 26, 2002... William Hill is looking to increase footfall in its betting shops throughout the World Cup with a football-themed promotion running this month. The through-the-line activity, devised by Poulter Partners and named 'Football Fever', features...

Reed axes PSE in alliance with Promota show.(Reed Exhibitions cancels Promotion Sourcing Exhibition)(Brief Article)
June 26, 2002... Reed Exhibitions is canning its trade-only Promotion Sourcing Exhibition (PSE) after one outing, following the formation of an alliance with trade body Promota. Promota runs a members-only trade show. Exhibitors to this year's PSE, which...

PROMOTION WORKS: PATHFINDER.(evaluation of beer promotion)(Brief Article)(Statistical Data Included)
June 26, 2002... Brand: Foster's Client: Pathfinder Agencies: Nightyfly and Makari Budget: Withheld Timing: February 2002 Objectives: The aim was to encourage football supporters into W&D pubs and other supporting venues to watch the England v...

BUYERS' GUIDE: LUXURY GOODS - SHOPPING FOR SOPHISTICATION. With luxury goods, one poor decision can alienate your clients and cost you a lot of cash, too. Lisa Austen-Jones discovers the pitfalls.(Brief Article)
June 26, 2002... Whatever you're looking for - whether it's a sterling silver baked bean tin or a Harrods heli-escort to Ladies Day - the decision to buy luxury incentives is not to be taken lightly. Misguided buying decisions will not only leave recipients...

Daily Mail backs Queen's jubilee with pounds 50k offer.(Brief Article)
June 26, 2002... Daily Mail readers are being given the chance to buy an exclusive video covering the 50-year reign of the Queen to mark her golden jubilee celebrations this year. They will also have the chance to win pounds 50,000. The activity,...

First Quench begins scratchcard activity.(Brief Article)
June 26, 2002... First Quench is rolling out a World Cup-themed push across its Thresher Wine Shop, Wine Rack, Bottoms Up, Haddows and Victoria Wine stores this month. Consumers will have the opportunity to win football and drink-themed prizes by means of...

Royal Mail plans incentive deal.(Brief Article)
June 26, 2002... Royal Mail Group (formerly Consignia) is planning to offer employees participation in a profit-related incentive scheme, in an attempt to revive flagging staff morale. Group chairman Alan Leighton is reported to have said staff had been...

20/20 attempts to up traffic with leafleting drive.(Brief Article)
June 26, 2002... London optician 20/20 has kicked off a series of traffic-driving activities in its stores this month. The first stage sees promotional staff wearing designer sunglasses and distributing competition leaflets on Tottenham Court Road. ...

Wimpy's lucky bag rejig aimed at kids under 12.(Wimpy International restaurant chain launches promotion)(Brief Article)
June 26, 2002... Wimpy International is re-launching its kids' lucky bags across its 300-strong restaurant chain this month, in a bid to up appeal to the under-12s target market. The new lucky bag contains more sweets, toys, games and puzzles than its...

Geoff Howe adds DM with Red Square link.(Geoff Howe Marketing Communications merged with Red Square Communications, will create direct marketing division)(Brief Article)
June 26, 2002... Geoff Howe Marketing Communications has merged with DM and new media agency Red Square Communications. The move is part of plans to establish a dedicated DM division and build on existing in-house new media and internet capabilities. ...

Tiscali uses Rivals in prize push.(Rivals Digital Media)(Brief Article)
June 26, 2002... Digital sports company Rivals Digital Media has extended its link with ISP provider Tiscali UK in a promotional drive that offers World Cup tickets and free flights to European cities. The prize push will run across Rivals' full complement...

NEWS BRIEFS: Hewlett Packard launches pan-European push.(Brief Article)
June 26, 2002... Hewlett Packard has launched a pan-European push for its range of digital photography products through Tequila London. The activity includes in-store leaflets and POP material, plus a web-based campaign, giving consumers the chance to win...

NEWS BRIEFS: Jet petrol station groups awards contract.(Loyalty Logic)(Brief Article)
June 26, 2002... Jet petrol station group has awarded a three-year contract worth pounds 3 million to Loyalty Logic, to develop and manage the Jet Smile loyalty scheme.

NEWS BRIEFS: Petplan teams up with Air Miles.(Brief Article)
June 26, 2002... Petplan, the animal health insurer, has teamed up with Air Miles to reward owners who take out new insurance policies on their pets. Any customer taking out a new dog, cat or rabbit policy within the next year will be credited with 120 Air...

NEWS BRIEFS: Vogon International launches privilege card.(Brief Article)
June 26, 2002... Vogon International, the computer data company, has launched a privilege card to reward customers who use its data conservation, data recovery and forensic services. Its clients include law enforcement agencies, accounting firms and...

NEWS BRIEFS: C2C launches new loyalty scheme.(train operator)(Brief Article)
June 26, 2002... C2C, the train operator, has launched its new loyalty scheme for annual season ticket holders. Capital Club gives commuters the opportunity to claim more than pounds 2,000 worth of travel and leisure discounts. Offers include up to pounds 500...

NEWS BRIEFS: Mypoints Europe launches MyPoints Money Megastore.(Brief Article)
June 26, 2002... Mypoints Europe, the online rewards company, has launched MyPoints Money Megastore. The venture, in association with MoneySupermarket.com, gives members cost comparisons for financial products.

NEWS BRIEFS: Charles Glassware predicts a doubling in turnover.(Brief Article)
June 26, 2002... Charles Glassware is predicting a doubling in turnover and productivity in this financial year. The firm claimed its turnover will surpass pounds 5 million and productivity will top 12 million products by the end of June 2002.

Sainsbury's aims to lift footfall with cars.(Brief Article)
June 26, 2002... Sainsbury's is giving away 25 Peugeot 307s as well as more than pounds 3 million in free products as part of a June push designed to drive footfall to its stores. The push, carried out through Dynamo, is communicated via an instant-win...

Brand Image in union with B2B.(B2B Initiatives)(Brief Article)
June 26, 2002... Promotional premium suppliers B2B Initiatives and Brand Image have merged, but will continue as autonomous entities. B2B provides electrical products into dealer and staff loyalty schemes and the gift market. Brand Image supplies agencies...

Doodler.(Lust 4 Words)
June 26, 2002... After 28 years in the business - 20 at Triangle - creative director Danny Claridge has doodled daily. He's put them together in a book, accompanied by some poetry. Lust 4 Words sums up not just a life in SP, but life in general. It's available...

MOVING UP: Quentin Boyes - MCCA.(Marketing Communications Consultancy Association)(Brief Article)
June 26, 2002... The Marketing Communications Consultancy Association (MCCA) has appointed Quentin Boyes as a board member. Boyes is chief executive at Liquorice.

MOVING UP: Various - 141.(Cathryn Jayne, Christina Mitsis)(Brief Article)
June 26, 2002... Bates-owned agency 141 has poached Cathryn Jayne and Christina Mitsis from IMP, where the team worked on projects for Procter & Gamble, Mars, Dolmio and Mastercard.

MOVING UP: Craig Elston - Tequila London.(Brief Article)
June 26, 2002... Tequila London has appointed Craig Elston as head of planning. He was previously planning director at agency Alphabet, which he co-founded.

MOVING UP: Various - Liquid Communications.(partnership directors)(Brief Article)
June 26, 2002... Liquid Communications has promoted three of its team to partnership directors. Sarah Hewson will be responsible for the Britart and Propertyfinder accounts, Katie Skea is on the M&S Financial Services account, and Anna Pearson is working on the...

MOVING UP: Sophie Clitheroe - Tarantula Responsive Communications.(Brief Article)
June 26, 2002... Sophie Clitheroe has been promoted to client services director at Tarantula Responsive Communications. She has been with the company since its inception in 1998 and her new role will run in conjunction with her existing responsibilities.

MOVING UP: Various - Dynamo Marketing.(Lucy Pearce, Alex Michael)(Brief Article)
June 26, 2002... Lucy Pearce and Alex Michael have joined Dynamo Marketing as account executives and will work on the agency's major food and drink accounts. Pearce moves to Dynamo from Proximity London; Michael was previously with Procter & Gamble.

Star Trek movie signs licensing deals via CPLG.(Paramount Pictures Corp.)(Brief Article)
June 26, 2002... Paramount Pictures has signed up toy manufacturer Art Assylum and publishers Titan, Fabbri and Simon & Schuster as licensing partners for its Star Trek: Nemesis film. The partnerships have been brokered by licensing agency CPLG, which is...

Blueyonder to back Virgin Radio couple.(Brief Article)
June 26, 2002... Telewest Broadband internet service Blueyonder has committed to a seven-figure deal with Virgin Radio to sponsor the Pete & Geoff Show until June 2003. A bespoke and interactive cross-media package incorporating online, on and off-air...

Tropicana goes on tour for Pure Premium push.(Brief Article)
June 26, 2002... Tropicana is to push its Pure Premium variant with an intensive three-month sampling campaign, kicking off in June. The Sunshine Tour sees a Tropicana-branded bus visiting ten cities nationwide until August, with promotional staff giving...

OPINION: LETTER FROM AMERICA - Polar licensing tactics deliver for blockbusters.(Brief Article)
June 26, 2002... 'The Empire Lays Back'. That's how the Wall Street Journal described the Lucas marketing and merchandise strategy for Star Wars: Episode II - Attack of the Clones. Lucas will spend less than dollars 20 million pre-promoting the film and has cut...

CLIENT COMMENT: Who wins in the newspaper promotions frenzy?(Brief Article)
June 26, 2002... Win a million pounds. Win a car. Win the holiday of a lifetime. Win a shower curtain. We have seen them all before. For the most part, competitions such as these are not true pieces of sales promotion; they are not designed to drive...

AND ANOTHER THING: SMS marketing flaws will be with us a while yet.(Brief Article)
June 26, 2002... SMS marketing has grown in popularity over the past 12 months, but its only real success has been in delivering direct messages and advertising campaigns to consumers. Nevertheless, the use of SMS messaging as a tool to deliver promotions...

VOX POP CREATIVITY: Are SP pushes now less creative because agencies are playing safe rather than challenging the marketers they work for?(Brief Article)
June 26, 2002... JOHN HOOPER CBE - Chairman, MMI Yes, but it's understandable. Sales promotion is a business discipline, not an art form, so creativity that doesn't deliver results is a reckless luxury. In a downturn, when budgets are tight, finance...

SPECIAL REPORT: HONG KONG PREMIUMS FAIR - BARGAIN HUNT. Despite evidence of a global slowdown, the 2002 Gifts & Premiums. Fair was bursting at the seams, with in excess of 2,800 exhibitors. Amy Pemble joins more than 56,500 visitors at the Hong Kong show.
June 26, 2002... A downturn within the major global industries began last year and the promotional premiums and sourcing sector was no exception. Import figures for gifts and premiums from Hong Kong to the UK have fallen 14 per cent, with only pounds 860...

PROFILE: LONDON, LIPSTICK & LUXURY ... Jamie Burles, marketing manager, Midland Mainline.(Brief Article)
June 26, 2002... As Jamie Burles poses self-consciously for his picture, his conversation with the photographer turns, inevitably, from weather to football. Burles is an avid Manchester United fan and he lights up as talk covers Beckham's foot, Owen's hamstring...

COVER STORY: SOFT DRINKS - TIZER GOES ON-PACK IN DRINKS WAR. In its biggest campaign for five years, AG Barr is taking on the soft drink heavyweights with a year-long, prize-led campaign it hopes will take Tizer to the top of a crowded market. Amy Pemble reports.(Brief Article)
June 26, 2002... The summer's here, the sun's out (occasionally) and the temperature is rising - as is the marketing noise from the soft drinks sector. Big brand names such as Coca-Cola, Pepsi and Sprite all traditionally run summer campaigns to capture a...

MARKET SURVEY: LOYALTY & MOTIVATION - MANAGING OFFICE MOTIVATION Few staff are as demotivated as those stuck in the BBC sitcom The Office, but their traits are familiar. So how could you motivate this rabble? Amy Pemble seeks expert opinions.(Brief Article)
June 26, 2002... Stuck in a dead-end job, earning a pittance and working with imbeciles? This may not describe your situation, but it sums up employees at the Slough branch of paper merchant Wernham Hogg in BBC2's cult sitcom The Office, the first series...

P&I TEST: FILM & PHOTOGRAPHY - CAMERAS UNDER SCRUTINY. Cameras can be fun premiums, providing not just hardware but memories. Photographer Colin Stout examines a selection of examples for their ease of use, robustness and the quality of their pictures.(Brief Article)
June 26, 2002... SUPERSAMPLER Supplier: Promocameras Price per unit: pounds 15.78 (plus VAT on 50) Minimum order: 50 Delivery: Three to four weeks Ease of use: Easy to use, even if you do have to wind in your own film. But the instructions printed...

SPECIAL REPORT: LOYALTY & MOTIVATION - WEB FIDELITY. Customer loyalty is declining for off-line retailers, so how can their online cousins even begin to retain their clients, asks Stuart Derrick.(Brief Article)
June 26, 2002... As UK consumers warm to buying online, the question of how to keep them coming back is exercising marketers. A survey by the Interactive Media in Retail Group (IMRG) predicted that e-tailing will be worth pounds 1billion a month by the end...

ON OFFER.(advertisement)
June 26, 2002... P&I's review of products, incentives, premiums, gadgets, gizmos and services from the Hong Kong Gifts & Premiums Fair, rated by our reviewers. Product information and contact numbers are included with each review for easy reference, or copy the...

SLEUTH: Beacons of insanity ..
June 26, 2002... All together now: 'I love to go a-wandering/Along a mountain track/And as I go, I love to sing/With a backpack on my back...' Armed with no more than a scrap of Gore-Tex, a water bottle and a slab of Kendal mint cake, three brave marketing...

SLEUTH: Norway to spend a day ..(Brief Article)
June 26, 2002... Sleuth knows that SP agencies aren't renowned for needing a legitimate reason for a piss-up, but after its hardcore partying in the bar at the recent ISP Awards, Communicator obviously felt it needed another debauched night. Cue the...

SLEUTH'S NAN.(Brief Article)
June 26, 2002... There's a plague afoot in SP land, one that's potentially more damaging to the industry than foot-and-mouth disease was for British meat. NUM (No one Understands Me) disease, while always present in isolated pockets, seems to have reached...

SLEUTH: Agency pitch ..(Brief Article)
June 26, 2002... The UK is full of football nutters, but Gary McCall, director of Poulter Partners Leeds, takes the cream cracker. He's ripped out the carpet in one of Poulter's Leeds offices and replaced it with turf. Add to that goalposts and a wide-screen...

SLEUTH: Chocolate wedge ..(Brief Article)
June 26, 2002... Even Marianne Faithfull would have had trouble accommodating a chocolate bar this size (allegedly), yet popette Samantha Mumba looks delighted at the prospect of this body bag-sized chocolate snack. She could be looking pleased because she's...

COMPETITION.(Brief Article)
June 26, 2002... This month, those generous folk at Electric Incentive Company (01376 345555) have donated a Philips DVD player (RRP pounds 150). To win, simply answer the three questions below and send them in to the address at the top of the page. First...

BLAST FROM THE PAST: JUNE 1997.(Brief Article)
June 26, 2002... The big news was that agencies were starting to develop global networks as clients increasingly sought greater consistency of approach across all markets. - Coca-Cola had brought its SP work in-house in the US and hinted it might do so in...

GUIDE TO PROMOTIONAL BUYING: BUYERS' GUIDE - INTRODUCTION. PAINLESS PURCHASING. Choosing and buying the right premiums can prove a perplexing process. Regardless of experience, canvassing guidance from the experts can make your purchasing simple, as Amy Pemble discovers.(Brief Article)
June 26, 2002... When you're buying friends or family a present, there's a medley of decisions to be made: how much to spend, what to buy, where you can get it, whether you need to order it, if you can get it at the last minute - the list goes on. Many...

GUIDE TO PROMOTIONAL BUYING: BUYERS' GUIDE TOYS & GAMES - NOT JUST KIDS' STUFF. Toys and games appeal to all ages and can be ideal for pushes targeting adults. But brand-owners must choose with care in an ever-changing, faddish market, as Philip Chadwick reports.(Brief Article)
June 26, 2002... Toys and games are a staple in the promotional premiums market, used regularly by brands ranging from McDonald's and Little Chef to British Airways and Tesco. According to toys and games suppliers, this popularity originates from a...

GUIDE TO PROMOTIONAL BUYING: BUYERS' GUIDE CLOCKS & WATCHES - TIME TIPS. A clock or a watch can prove the perfect premium, but these can be exceptionally personal items, so it's vital you take care when buying. Philip Chadwick reports.(Brief Article)
June 26, 2002... As people lead increasingly hectic work and social lives, time is of the essence, so choosing a clock or watch premium can be a shrewd move. Timepieces have a high perceived value but are cost-effective premiums for promoters, with the...