Promotions & Incentives articles from July 2008

Promotions & Incentives archives from July 2008

Editorial: Doing the right thing.(Editorial)
July 8, 2008... Every brand wants to be seen to be doing the right thing, and their managers certainly want to appear ethical. The question is: how? For some brands - whole industries, in fact - there is no solution. Tobacco producers, for instance, have...

Campaigns: Promotion - Harveys sherry attempts to lure younger drinkers.(Harveys Bristol Cream)(Bullet)(Brief article)
July 8, 2008... Harveys Bristol Cream is gearing up for an on-trade promotion targeting a younger audience over its ageing customer base. The promotion, created by agency Bullet, will encourage consumers to try the sherry with lemonade. Bristol Cream...

Campaigns: Experiential - Asahi brings robotic barman to Selfridges.
July 8, 2008... Lager brand Asahi has created a robotic barman to serve beer in Selfridges stores as part of its latest experiential campaign. The robot, dubbed 'Mr Asahi', will tour the retailer's stores between July and September. Asahi claims the robot...

Campaigns: On-pack - Ribena targets over-16s with 'pounds 1,000 a day'.(Brief article)
July 8, 2008... Ribena has launched an on-pack promotion as part of an integrated campaign called 'The Grand Taste of Summer' targeting the over-16s. The promotion, created by Billington Cartmell, gives consumers the chance to win pounds 1,000 a day until...

Campaigns: Competition - Sure for Men in experiential prize promotion.(Brief article)
July 8, 2008... Sure for Men is offering the chance to win a zero-gravity flight experience in the US. The competition, which promotes the Sure for Men Quantum line, asks consumers to submit a written description of a useful innovation. There is also an...

Campaign of the month: PG Tips.(Brief article)
July 8, 2008... This promotion saw PG Tips give away a free DVD film and a mock merchandise tea towel with its 160-bag packs. Both featured the brand's ad character, Monkey. The promotion focuses on PG Tips' pledge that all its tea will be sourced from...

Campaigns: On-pack - Kerrygold puts cotton bags up for grabs.(Brief article)
July 8, 2008... Kerrygold butter is aiming an on-pack promotion at women aged 35 to 50. The promotion offers consumers a one-in-four chance of winning a cotton bag. The giveaway will appear on sleeves for the Kerrygold Softer spreadable line from July to...

Campaigns: On-pack - Yakult offers free summer recipe book.
July 8, 2008... Probiotic drink brand Yakult has launched an on-pack promotion offering a free healthy recipe book. The promotion, which will run from July to August, will feature a number on-pack which consumers can text in to receive the book. An online...

Campaigns: Promotion - Waterstone's sets up kids' book bank.
July 8, 2008... Waterstone's is planning a nationwide promotion with schools as part of its aim to encourage children to share books. The 'Big Book Bank' promotion will launch in September. The work is part of Waterstone's activity in support of the...

Campaigns: Retail - Burton in motor show link-up.
July 8, 2008... The British International Motor Show has partnered menswear chain Burton in a bid to attract the store's young male audience to the event. The campaign, created by Lime Communications, is being promoted in Burton's 400 stores nationwide....

Campaigns: Marketing - Wonderbra in search for next lingerie model.
July 8, 2008... Wonderbra, the bra brand made famous by its 'Hello Boys' ads in the mid-90s, has launched a nationwide search for its next model. The move, the plans for which were exclusively revealed by P&I in January, is part of marketing director...

Campaigns: Experiential - Colgate brand Max White hits the nightclubs.
July 8, 2008... Colgate-Palmolive has embarked on an integrated campaign to support the launch of its Max White toothpaste. The campaign, created by Billington Cartmell, targets 18- to 25-year-olds. Club nights are being held in association with Ministry...

The business: Pitch - Filmmaker DreamWorks in search for promo agency.
July 8, 2008... DreamWorks Animation is on the hunt for an agency to carry out on-pack or in-pack promotions. The company is aiming to establish third-party partnerships with brands. DreamWorks' recent activity has focused on partnerships with children's...

The business: Vouchers - M&S doles out staff vouchers in 'sales push'.(Marks and Spencer PLC)(Brief article)
July 8, 2008... Last month Marks & Spencer handed out approximately one million vouchers to its staff prior to announcing dire results this month. The vouchers, which offer discounts on clothing, food and homeware products, are seen in some quarters as an...

The business: Account win - Inferno picked for foreign exchange brief.(contract between Moneycorp Group and Inferno)(Brief article)
July 8, 2008... Foreign exchange specialist Moneycorp Group has appointed Inferno to handle its pounds 3 million integrated marketing account. Inferno has been asked to reposition Moneycorp's brand globally in a brief that takes in digital work, press...

The business: Repositioning - Wax to sharpen focus on sales promotion.
July 8, 2008... Wax Communications is repositioning itself as a pure sales promotion agency almost a year after it was created by the merger of Dynamo and Catalyst. Managing director Matt Tabb said last year's launch did not include an explanation of its...

The business: Promotion works - Seat.
July 8, 2008... Client: Seat Budget: Undisclosed Agency: Geronimo Timing: First quarter of 2008 Objectives: Car manufacturer Seat believes that UK consumers have a poor understanding of its brand, partly because its above-the-line campaigns...

The business: Partnerships - Cocktail grabs student union's Extra card brief.
July 8, 2008... The National Union of Students has appointed Cocktail Marketing to create partnerships for its NUS Extra card. The card, which costs pounds 10, gives students access to a range of special offers with companies ranging from major retailers...

The business: Appointment - Media Square's Spicer takes on EHS Brann role.(Mike Spicer has been appointed by EHS Brann)(Brief article)
July 8, 2008... Former Arc managing director Mike Spicer has been appointed group managing director of EHS Brann. The move sees Spicer leave Media Square, where he was chairman of its marketing division, which oversees Wax Communications. One of...

The business: Integrated - BD NTWK picks up Cineworld account.
July 8, 2008... Cinema chain Cineworld has appointed BD NTWK to its integrated marketing account. The cinema group, which merged with rival company UCG in 2004, has asked the agency to create a single brand strategy for the chains. The pitch was overseen...

The business: Retail - Argos pulls Xmas club in South.(Brief article)
July 8, 2008... Argos is abandoning the planned expansion of its Christmas Club amid fears that the savings scheme will not succeed in the South of England. The Argos Christmas Club launched in 100 stores in the North and North-West of England last year...

The business: Vouchers - Sainsbury's and Tesco rethink school projects.
July 8, 2008... Tesco and Sainsbury's have announced plans to revamp their 'vouchers for schools' schemes as they seek to keep them up to date with consumer trends. Tesco is set to merge its 'Computers for Schools' and 'Sport for Schools and Clubs'...

People: In the hot seat Paul Biggins.(Momentum Worldwide Chief executive officers Paul Biggins)
July 8, 2008... Momentum Worldwide's London CEO, Paul Biggins, speaks to James Quilter about giving the agency a stronger personality. Paul Biggins is by his own admission possibly the worst scaffolder in the world. But the fact is that if it wasn't for...

People: Moving Up - Mark Reardon, iris.
July 8, 2008... Woo managing director Mark Reardon has been appointed chief client officer by iris Worldwide. His responsibilities will include developing global client relationships. Iris has also appointed Adam Murray as chief financial officer

People: Moving Up - Lisa Homewood, id.
July 8, 2008... Experiential agency id has hired freelancer Lisa Homewood as account director. Her new clients will include The Sanctuary and American Express. Dina Saylas has also been appointed, as an account manager, and will work with Haagen-Dazs and...

People: Moving Up - Elly Hogg, Swordfish.
July 8, 2008... Integrated agency Swordfish has appointed Elly Hogg as group account director, with clients such as Vauxhall and Travelodge. Hogg was previously associate director at agency TLC Torq

People: Moving Up - Andrew Warner, LG Electronics.
July 8, 2008... Andrew Warner has joined LG Electronics as UK and Ireland marketing director. He was previously the global director of brand management at Sony Ericsson

People: Moving Up - Gareth Lambe, Pigsback.com.
July 8, 2008... Reward website Pigsback.com has named Gareth Lambe as its UK managing director. Lambe previously held the same role at the company's Irish operation

People: Moving Up - Kyle Wilson, Wax Communications.
July 8, 2008... Wax Communications has hired Kyle Wilson as account executive with clients including United Biscuits. Jessica Durham and Jo Heron have taken similar roles at the firm

People: Moving Up - Jacqui Tre, AYMTM.
July 8, 2008... Jacqui Tre has joined motivation and incentive travel specialist AYMTM as project manager. Tre previously worked in account management in the IT sector for companies such as BAE Systems and JP Morgan

In-store marketing: The plot thickens as publishers find new ways to reach readers.
July 8, 2008... It's been a while since book promotions were confined to bookstores. These days, it helps to have a TV endorsement and presence. Even restaurants and homeware stores have got involved. For many consumers, books are like sunscreen - bought...

Licensing: A character-building alternative.
July 8, 2008... Brands are turning their back on third-party licensed characters in favour of more bespoke creations. However successfully a brand works with licensed promotional characters, it is inevitable that the relationship will one day end. It...

Digital: Creating conversation online.(online campaign )
July 8, 2008... Web campaigns are a great way to engage consumers, but brands should be wary of the pitfalls. Consumers are using the web more than ever, so it is hardly surprising that brands are trying to tap in to the trend and engage in online...

Live issue: Faced with yet another ban, is tobacco marketing burnt out?
July 8, 2008... Tobacco companies say promotions are an essential way of persuading consumers to switch brands. But as government restrictions get harsher, their products have become practically unmentionable. Tobacco is a perfectly legal high-volume FMCG...

Profile: At the top of the food chain.(Simon Barnett, head of grocery for PizzaExpress)
July 8, 2008... Simon Barnett - head of grocery - PizzaExpress 'There is such thing as a free lunch in our industry,' says Simon Barnett, head of grocery for PizzaExpress. 'It's called research.' Barnett, who's responsible for the chain's retail pizza...

Cover story: Liqueur hots up for the summer.(Cover story)
July 8, 2008... Italian liqueur brand Disaronno is encouraging female drinkers to see the Christmas treat as a summer staple, writes Julia Buchanan. Getting drinkers to go for liqueurs in hot weather is no mean feat. Christmas is the traditional sales peak...

Special report: Gadgets - Giveaway gizmos.(cutting-edge technology )(Product/service evaluation)
July 8, 2008... Gadgetry's widespread appeal has brought cutting-edge technology to the promotions world. Julia Buchanan reports. The recent launch of a pram with its own iPod sound system seems to prove that gadgets are for everyone nowadays, even those...

Special report: Specialist print - The paper chase.
July 8, 2008... Pressure on business to adhere to ethical policies is having a knock-on effect on printing practices, writes Patrick Dye. Just a decade ago the use of recycled card and paper in promotional campaigns was seen as a clear signal of a...

Incentive Business: Case study - Subway spells it out.(Subway Inc.)(Case study)
July 8, 2008... The sub sandwich chain used an existing incentive scheme to get staff to boost sales of Coke's soft drinks. Melanie May reports. Customer-facing staff do not have it easy, particularly in a food outlet where the pressure is on to keep...

Incentive Business: Motivation clinic - Team building.
July 8, 2008... How can team building be linked to CSR? What's the best way to win round managers who think it's a waste of time? Can a cheap event at Christmas be cheerful? Our experts offer their advice. I work for a medium-sized supplier of speciality...

Incentive Business: Staff rewards - Get them on board.
July 8, 2008... The motivational effect of an employee reward can be short-lived if it does not tally with the target audience's preferences or the programme is communicated poorly, writes Mike Fletcher. Staff reward schemes exist because a motivated...

On offer.(Pebble 27 has introduced Sleeping bags )(YupoTako has introduced synthetic paper )(Senator Pens has introduced its Tizio range)
July 8, 2008... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Vouchers & Gift Cards Manual: Editorial - Retailers are very happy to maintain the status quo.(Editorial)
July 8, 2008... In last year's Voucher Handbook we pointed out that the voucher sector was humming along nicely compared with the high street. The same could be said to be true 12 months on, but a number of challenges have emerged for the sector in that...

Vouchers & Gift Cards Manual: Sponsor's statement - Consumers move online as the economy worsens.
July 8, 2008... With the credit crunch biting hard, it is becoming increasingly important for customers to be able to shop online and bag the best bargains. And with online sales growing by 54 per cent year on year and accounting for 15 per cent of all...

Vouchers & Gift Cards Manual: Vouchers christmas clubs - Oh come all ye savers.
July 8, 2008... Christmas clubs have traditionally been associated with low-income households in poorer parts of the UK - but they've been given a boost now that everyone's feeling the pinch, writes Simon Clarke. Retailers have traditionally looked forward...

Vouchers & Gift Cards Manual: Vouchers survey - Under the microscope.
July 8, 2008... Simon Clarke examines the results of P&I's annual industry survey and finds a dramatic drop in the number of consumers receiving vouchers as rewards. Could this be a sign of hard times ahead? The results of P&I's latest survey on...

Vouchers & Gift Cards Manual: Vouchers multi-option vouchers - Variety's golden age.
July 8, 2008... Stuart Derrick reports on how multi-option vouchers have benefited suppliers, retailers and recipients. In his study of consumer culture, The Paradox of Choice, psychologist Barry Schwartz argues that in today's society, the endless...

Vouchers & Gift Cards Manual: Vouchers experiential - Are you experienced?
July 8, 2008... The experiential sector specialises in unforgettable treats. Julia Buchanan looks at our favourites. Active Tall ships sailing - pounds 149 If you dream of a life on the open waves, Virgin Experience Days might have the answer. A tall...