Promotions & Incentives articles from July 2007

Promotions & Incentives archives from July 2007

Editorial: We must come out of our shell to defend SP.(ban on slammers and shots in pubs and bars)(Editorial)(Brief article)
July 12, 2007... Shortly after P&I's June edition appeared, alcohol industry watchdog the Portman Group banned its members from promoting slammers and shots in UK pubs and bars. What a contrast between this approach and that of marketing's own trade bodies to...

Campaigns: On-pack - Weetabix ties with Surf's Up film in cross-brand activity.
July 12, 2007... Weetabix is launching an on-pack promotion based around the upcoming film Surf's Up, the first to run across all four of its cereal brands since its 2002 'House' campaign. The promotion, created by Billington Cartmell, will run on the...

Campaigns: On-pack - Robinsons backs Sports Personality deal.
July 12, 2007... Britvic is supporting its Robinsons' sponsorship of the BBC's Sports Personality of the Year event with an on-pack push set to roll out this autumn. It will leverage its sponsorship of the Unsung Hero Award category, which recognises and...

Campaigns: Competition - Jordans teams up with Ocean Spray for draw.
July 12, 2007... Jordans Cereal is teaming up with Ocean Spray to launch an on-pack push to promote the benefits of a healthy breakfast. Consumers buying Jordans 3-in-1 products with a special code printed on-pack, can enter it online to win one of 10...

Campaigns: Campaign of the Month - Dorset Cereals.
July 12, 2007... Dorset Cereals' packaging screams that it is aimed at a different and more upmarket consumer. The understated look and different pack format (a chunky block) is inthe kind of colour scheme that reflects anatural and simple approach. It's a...

Campaigns: Two-for-one - Chrysler boosts test drives with US flights offer.
July 12, 2007... The Chrysler Group is launching a two-for-one flight deal to the US as part of its aim to push test drives of its Chrysler, Jeep and Dodge cars. The promotion, through The Kitchen London (formerly Alcone), kicks off this month and runs...

Campaigns: Trade - Coca-Cola sets photo challenge for store staff.
July 12, 2007... Coca-Cola Enterprises is supporting its Coke summer promotions with a staff incentive to improve in-store displays. The 'Summer Staff Challenge', through Dynamo, encourages staff in participating convenience stores to enter photographs of...

Campaigns: On-pack - Peroni links to food with chef promotion.(Peroni Nastro Azzuro)(Giorgio Locatelli)(Brief article)
July 12, 2007... Italian lager brand Peroni Nastro Azzuro is launching an on-pack promotion in partnership with celebrity chef Giorgio Locatelli as part of its aim to establish itself as the ideal beer to consume with food. The first on-pack promotion will...

Campaigns: Scratchcard - Odeon push for Transformers.
July 12, 2007... Paramount Pictures is teaming up with computer game publisher Activision to support the launch of its Transformer movie and video game this month. The in-cinema push, through Lime Communications, involves 100,000 scratchcards and kicks off...

Campaigns: Prize Draw - OS and National Trust join up for map campaign.
July 12, 2007... Ordnance Survey is driving sales of its maps atNational Trust sites nationwide with a three-month promotion through Billington Cartmell. One of 20 Panasonic Lumix cameras are up for grabs with the purchase of any Ordnance Survey map at the...

Campaigns: Scratchcard - Britvic offers Smart car as Drench prize.
July 12, 2007... Britvic is giving away a Smart car this month as part of a scratchcard promotion for its mineral water brand Drench. The promotion, through Inferno, is running in independent retail chain Martin McColl and is open to anyone who purchases...

The Business: Aquisition - Iris acquires Rise in move away from organic growth.
July 12, 2007... Iris has made its first agency acquisition with the purchase of strategic communications specialist Rise Communications. Rise was founded by former Optimedia managing director Simon Matthews in 2002. The agency counts Skinny Cow Foods,...

The Business: In-store - BP starts trial in-store TV network roll-out.
July 12, 2007... BP Connect is rolling out the first stage of its trial in-store TV network BPTV and will now be charging brands to advertise on it. BPTV was launched in one trial BP Connect site in January. The petrol retailer eventually plans to run...

The Business: Agency expansion - BD-Ntwk ramps up experiential with new shop.(BD-Ntwk starts a new division and hires Ian Bushell)(Brief article)
July 12, 2007... Bd-Ntwk is ramping up its integrated offering with the launch of a dedicated experiential division. The agency has hired former Ministry of Sound head of events and international marketing Ian Bushell to head up the division. He joins from...

The Business: Account win - LBC radio hires Cocktail to forge links with youth.
July 12, 2007... London radio station LBC97.3FM has taken onCocktail Marketing to create the station's first partnerships in a bid to attract a younger audience. Cocktail is seeking restaurants, cafes and bars topartner with LBC to build awareness among...

The Business: Promotion works - Walkers Snacks.
July 12, 2007... Client: Walkers Snacks Agency: The Big Kick Timing: February-March 2007 Budget: Undisclosed Strategy: The brand rolled out a nationwide experiential sampling campaign, using the 'Better for Being Baked' TV and press creative. ...

The Business: Money-off - BT set to widen its portfolio of financial offers.
July 12, 2007... BT is developing a series of financial products to run alongside its BT credit card as part of the group's aim to diversify. It is believed the products will run in a similar way to the BT card, which offers a penny off a BT phone bill for...

The Business: Account win - Greene King to hand branding work to Caspa.(Caspa Marketing Ltd.)(Brief article)
July 12, 2007... The Greene King Pub Company has handed incumbent SP shop Caspa Marketing responsibility for brand strategy. Caspa is charged with developing the Greene King portfolio of brands, which include the Hungry Horse chain, Wayside Inns, Old...

The Business: Account win - HSBC shake-up sees DMG pick up account.
July 12, 2007... HSBC has moved its below-the-line brief for commercial banking from WPP agency RMG: Connect to the Digital Marketing Group (DMG). Responsibility for commercial banking has been with RMG since former HSBC general manager for marketing Peter...

The Business: Name sale - Farepak brand to go up for sale.(Brief article)
July 12, 2007... The administrators of failed hamper company Farepak aim to put its brands up for sale following the end of its administration process next year. BDO Stoy Hayward said it would review offers for the Farepak name when the process is complete...

The Business: Appointment - Cawley chosen to lead Burnett's Lime operation.(Leo Burnett Company Inc.)(Diana Cawley)(Brief article)
July 12, 2007... The Leo Burnett group has promoted Arc deputy managing director Diana Cawley to managing director of its experiential division, Lime. The appointment follows the departure of several Lime staff, including head of experiential marketing Dale...

The Business: Appointment - Stoddart steps up as Hackney quits Skybridge.(appointment of John Hackney and resignation of Paul Stoddart at Euro RSCG Skybridge)(Brief article)
July 12, 2007... Euro RSCG Skybridge has placed chief executive John Hackney on gardening leave, though it is believed he has no job to go to. The agency has appointed chief operating officer Paul Stoddart to the new role of managing director with a brief...

People: In the Hot Seat - Gary Lace.
July 12, 2007... The ex-Lowe man tells James Quilter why he left ad-land to roll his sleeves up at Intelligent Marketing. Gary Lace makes one thing very clear: the new chairman of Intelligent Marketing (IM) does not want to be quizzed about his acrimonious...

People: Moving up - Peter de Wesselow, Bezier.
July 12, 2007... In-store marketing agency Bezier has hired FPP Design's Peter de Wesselow as managing director for creativity and consultancy

People: Moving up - Lee Hohbein, Polly Barnes, BEcause Experiential Marketing.
July 12, 2007... Lee Hohbein has been appointed business and client development director at experiential agency BEcause. He was development, sales and commercial director at Channel Advantage. DDB London's Polly Barnes has moved to BEcause as its HR manager

People: Moving up - Dale Barker, Iris Experience.
July 12, 2007... Dale Barker has left his role as head of experiential marketing at brand experience agency Lime, a subsidiary of Arc Worldwide, to join Iris Experience as director

People: Moving up - Mike Staines, Luffa Khnom, Branded Moments of Truth.
July 12, 2007... Mike Staines has become director of retail at Branded Moments of Truth. He joins from his role as director of shopper marketing at Publicis. Luffa Khnom has joined as head of experiential marketing on the Muller account. She was Lime business...

People: Moving up - Bonnie O'Hara, Purity.
July 12, 2007... Integrated agency Purity has hired Bonnie O'Hara as an account executive within its experiential unit, Amplify. She was account co-ordinator at Saatchi & Saatchi

People: Moving up - Charlotte Anderson, Inferno.
July 12, 2007... Inferno has brought in Charlotte Anderson as its new-business manager. She joins from new-business intermediary Pearlfinders

People: Moving up - Lucy Braybrook, Closer.
July 12, 2007... Closer, the experiential arm within Billington Cartmell Group, has hired Lucy Braybrook as staffing director

People: Moving up - Various, Blue-Chip Marketing Scotland.
July 12, 2007... Bob's Evelyn Lewis has joined Blue-Chip as senior account executive; Jump Marketing's Jenna McDonald has been hired as account manager; and Zoe Munckton has been promoted to senior account manager

People: Moving up - Alex James, P&MM.
July 12, 2007... Alex James has joined P&MM as account director for its travel and events division. He joins from RT Marketing

Impact Awards Nominations: Making an impact.
July 12, 2007... A top-flight line-up of agencies are in the running for the first-ever client-judged industry awards. A 25-strong list of agencies have been nominated by a blue-chip line-up of marketers for the inaugural Impact Awards 2007, run in...

In-store Marketing: Supermarkets go ethnic to appeal to migrant groups.
July 12, 2007... As the EU opens up, are the big retailers doing enough to cash in on the needs of minority consumers? A whole new target audience is not something that often turns up on your doorstep. But thanks to 2004's changes in EU accession laws,...

In-store marketing: Shop talk - Intelligence is crucial in the retail price war.
July 12, 2007... As retailers gear up to reveal financial figures, there is an increased pressure to chase sales via that crude but effective marketing lever - price. Sainsbury's claims to have cut prices on 4,500 products since April. Morrisons is cutting...

Licensing: Licensing authority - New business is the lifeblood of the sector.
July 12, 2007... Licensing is a sales-driven business. Brand management, design development and marketing are key skills in licensing, but ultimately the business relies on sales and deal-making. So it's all the more alarming that, in this core area, the...

Licensing: No slot for RoadShow in UK licensing diary.
July 12, 2007... The US industry event has been axed - but will we even miss it? Film property showcase LA RoadShow, which is a big deal over the pond, has cancelled its UK effort this autumn after a three-year stint. It launched in the UK in 2004,...

Live Issue: Price promotions - Can brands escape the discount trap?
July 12, 2007... As Johnson & Johnson pulls pounds 12 million out of trade promotions, James Quilter investigates whether big brand owners can ever successfully walk the tightrope of brand-building and price-cutting. The abolition of fixed retail pricing in...

Profile: Brand innovator - Jonathan Gatward, Brand director, Robinsons.
July 12, 2007... 'Life's too short for boring socks.' Not exactly the type of marketing mantra you'd expect from a Robinsons brand director, but one that its present marketer, Jonathan Gatward, swears by. Behind the flippant remark is a man who takes the...

Cover Story: Penguin returns to on-pack.(Penguin Foods Corp)
July 12, 2007... To mark its 75th anniversary, Penguin is embarking on its first on-pack promotion in four years, hoping that its 'golden wrapper' sweepstake will shout loud on shelf, discovers Gemma O'Reilly. P... p... p... pick up a Penguin. Some 40...

P&I challenge: Clothing - Assessing apparel.
July 12, 2007... Gemma O'Reilly throws down the gauntlet to four clothing suppliers to aid a fictional drink launch. Thanks to the internet, clothing suppliers are two-a-penny. Buyers can order clothing premiums such as T-shirts over the net for as little...

Special report: Specialist print - How brands can keep print fresh.
July 12, 2007... There may not be much new in print techniques, finds Bhavna Mistry, but when used creatively they can still create a real splash. When Coca Cola Belgium launched its magazine-on-a-bottle giveaway in April this year, it was a first for the...

Special Report: Film and photo - CameraPhones throw down the gauntlet.
July 12, 2007... Sony Ericsson is raising the stakes for cameraphones with a photo competition. Do camera makers have anything to fear? Alex Philiotis investigates. This month (July) saw Sony Ericsson launch a significant campaign to promote its latest...

On Offer.(incentives options for corporate gifts)
July 12, 2007... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth.
July 12, 2007... SLEUTH'S NAN Salty Dog Crisps has taken the phrase 'dog's dinner' to a new level with its most recent promotion. The snack brand encourages dog owners to send in photos if they think they look like their pet. The push also tied in with...

Blast from the past: July/August 1997.(surveys on promotion packages provided by companies)(Brief article)
July 12, 2007... This time 10 years ago, below the line had a larger slice of marketing budgets than advertising, according to research by Team Saatchi. The survey also found marketers demanding agencies capable of integrating communications. - Coke's...

Vouchers & Gift Cards Manual 2007: Editorial - Will non-redemption cost in the long term?(Editorial)(Brief article)
July 12, 2007... The buoyancy of the voucher sector is in stark relief to the malaise on the high street, where not a week goes by without one retailer or other citing difficult trading conditions. But this buoyancy could be tempered by an unseen demon:...

Vouchers & Gift Cards Manual 2007: Sponsor's Statement - ASBOs, the climate, Blair's No 10 exit ..
July 12, 2007... Gift vouchers now regularly feature as an integral part of society's complex and challenging makeup. Their reach and application are stretching much further, and they are now being used widely to address some fairly contentious and topical...

Vouchers & Gift Cards Manual 2007: Christmas Savings - Will Farepak dent faith in vouchers?(closure of Farepak and Choice voucher business affects the voucher sector)
July 12, 2007... The high-profile demise of Farepak and Choice could have hit the Christmas voucher sector hard. But Gemma O'Reilly finds much of the industry in buoyant mood, with data to back its confidence. With most of us still waiting for summer proper...

Vouchers & Gift Cards Manual 2007: Redemption - How the UK redeems.
July 12, 2007... We know that vouchers are popular, but how exactly do recipients use them? P&I's latest poll reveals their habits. When P&I last canvassed the public on its corporate incentive preferences in March 2006, vouchers topped the bill as the most...

Vouchers & Gift Cards Manual 2007: EU VAT - EU plans voucher tax.
July 12, 2007... Moves by the European Union to standardise voucher VAT could give the sector its biggest shake-up in years. Unsurprisingly, not all incentive players welcome the EU proposals. First it was imperial measurements, then the television rights...

Vouchers & Gift Cards Manual 2007: Vital statistics.
July 12, 2007... How much is the voucher industry worth in the UK? Why do men opt for gift cards? And how much cash is sitting unspent on American cards? Read on for a smorgasbord of mouthwatering facts. Pounds 300 million was the amount of money generated...

Vouchers & Gift Cards Manual 2007: Experiences - Experience Options.
July 12, 2007... Researcher Mintel says Brits will take part in more than a million experience days in 2007, up from 500,000 six years ago. They're clearly winners on the reward front, but what do you get for your money? Gemma O'Reilly rounds up some options....