Promotions & Incentives articles from July 2006

Promotions & Incentives archives from July 2006

Editorial: Buzzwords are fine - but only if they deliver.(Editorial)
July 17, 2006... A quick straw poll of some of the marketing magazine editors on the meaning of 'live buzz marketing' generated blank looks mostly. If I were a betting woman, I'd be willing to lay odds that most marketers and their agencies don't know what...

Experiential: Nickelodeon runs second Jump Up event for viewers.(MTV Networks Inc. Nickelodeon)(Brief article)
July 17, 2006... Nickelodeon is re-running its Jump Up outdoor event for its Nick Jr pre-school channel this month. The free family events, through experiential shop Lime, will take place in London's Gunnersbury Park on 15-16 July and in Glasgow's Victoria...

On trade: InBev seeks to bolster trial of its beer variant.
July 17, 2006... Brewing giant InBev is looking to boost trial and awareness of its Boddingtons Extra Cold variant this month with a nationwide on-trade push. The 'Iced Cream Served Here' chill and reveal promotion, through The Marketing Store, goes into...

Giveaway: Burger King set to hand out free Superman toys.
July 17, 2006... Burger King is levering the launch of Warner Bros' Superman Returns movie with a global free toy promotion this summer through Jump Marketing. There is one of eight collectable Superman toys in every kids meal up for grabs during the...

Sampling: Energizer to drive sales with 'compare' test.(Brief article)
July 17, 2006... Energizer is challenging travellers to 'Dare to Compare' what it claims are the world's longest lasting batteries against its rivals as it seeks to drive uptake from digital camera users this summer. A total of 10,000 packs of Energizer's...

Campaign of the month Kit Kat: Big Brother's golden ticket.
July 17, 2006... The Kit Kat Golden Ticket promotion really grabbed my attention. The heavily publicised two-week campaign, in the style of Charlie and the Chocolate Factory, offered a chance to win a place in the Big Brother house. Rules allowed ticket...

Text-to-win: Appletiser offers diamond to lure young females.
July 17, 2006... Appletiser is rolling out its second nationwide on-pack diamond promotion on 1 August in a bid to drive sales among 25- to 34-year-old females. The text-to-win free prize draw, through Logistix, will run across 2.4 million bottles for...

Sampling: Yeo Valley goes on tour in bid to increase sales.
July 17, 2006... Yoghurt brand Yeo Valley Organic has lined up its biggest ever sampling push as it seeks to boost sales across its offer. The tour, through ID, targets 250,000 consumers and will visit 70 supermarkets including Sainsbury's, Tesco and...

Experiential: Walkers champions workers' lunch hour.
July 17, 2006... Walkers is backing the launch of two new crisp variants with a nationwide experiential and radio promotional drive, designed to reclaim the lunch hour for British workers. The week-long Walkers Crisp Crusaders push links up with Walkers...

Prize Draw: London Eye in film push with EFD.
July 17, 2006... Entertainment Film Distributors (EFD) has partnered with The British Airways London Eye to back the launch of EFD's Stormbreaker movie and drive footfall to the attraction. The promotion, through Lime Communications, will transform the...

Text-to-win: UTV Radio group puts up Porsche in auction game.
July 17, 2006... Commerical radio group UTV is rolling out a two-month promotion across its Talk Sport channel and 19 regional stations offering the chance to win a Porsche Boxster. The campaign, through interactive gaming and competition company...

Gift-with-purchase: Orange ties with Warner to back summer sequel.
July 17, 2006... Orange is linking up with the launch of Warner Bros' Superman Returns movie to run a month-long pan-European in-store push. The campaign, through Bd-Ntwk, will go in 282 UK Orange stores and also extends to countries including France,...

Awards: BPMA to launch award for top industry entrepreneur.
July 17, 2006... The British Promotional Merchandise Association (BPMA) is set to launch a nationwide search for the leading entrepreneur in the promotions and incentives industry at this year's National Incentive Show (NIS). The search, in conjunction...

Acquisition: Liquorice to buy software firm in digital shift.
July 17, 2006... Agency Liquorice has closed its production department and is in the process of buying a software company specialising in CRM solutions as it shifts its focus towards digital marketing. 'The simple fact is that we no longer buy volume...

Promotion Works: Unilever UK Foods.(marketing )(Brief article)
July 17, 2006... Client: Unilever UK Foods Brand: PG Tips Campaign: Cuppa Contraptions: Wallace & Gromit Curse of the Were Rabbit Budget: Undisclosed Agency: Dialogue Marketing Launch: October 2005 Strategy: The release of Wallace & Gromit's movie...

ASA: Landround set to stand firm over 'free' flight rap.(Advertising Standards Authority )(Brief article)
July 17, 2006... Travel promoter Landround has locked horns with the ASA over a free flight offer by language tutorial supplier Linguaphone. Consumer champion Harry Cichy, who led the compensation campaign against Hoover, complained the offer didn't include...

Awards: Brands named on POP shortlist.
July 17, 2006... Diageo, Red Bull, Walkers and Kodak are among the brands shortlisted for this year's POP Awards. Judging for the point of purchase (POP) campaign entries will be based on how displays increased sales, gained space in retailers and how the...

Appointment: Boxer McGuigan enters Haygarth ring as director.(Brief article)
July 17, 2006... Former World boxing champion Barry McGuigan has joined Haygarth Sports Marketing as a non-executive director. McGuigan will focus on developing new business and growing Haygarth's standing in the boxing arena. 'Boxing is enjoying a...

Loyalty: British Gas first to sign to Spree.
July 17, 2006... British Gas is the first client to sign up to motivation house P&MM's Visa-based debit card Spree, and has distributed 2,000 cards to its staff. British Gas has personalised the Spree Card by branding it Qdos as part of its internal...

Awards: Judge cites creative dearth for UK failure.
July 17, 2006... A lack of creativity held UK promotions back at the inaugural PromoLions at last month's Cannes International Advertising Festival, according to one of the judges on the 19-strong panel. Phil Pawsey, joint creative director at agency Dynamo...

Agency moves: Agencies head for city centre.(location of Dynamo and Catalyst)(Brief article)
July 17, 2006... West London-based Media Square agencies Dynamo and Catalyst are moving to the centre of the city as part of a profile-raising drive, and to allow both to extend their offer. The two are currently in offices between Hammersmith and Fulham....

Consultation: DTI seeks views from industry on EU's green rules.
July 17, 2006... Electrical suppliers, agencies and client marketers are being urged by the Department of Trade and Industry (DTI) to provide input for the public consultation for an EU recycling directive on electrical waste. WEEE (Waste from Electrical...

Departure: Dialogue chief Tappin departs after 11 years.(Nick Tappin leaves and Christopher MacColl appointed as chief executive)(Brief article)
July 17, 2006... Dialogue founder and former managing director Nick Tappin has left after 11 years at the agency. Tappin leaves the agency he set up in 1995 to pursue a career in garden design, but will continue to have some input at Dialogue to work on...

People: In the hot seat - Martin Semmens, Elvis.(Elvis Communications)(Interview)
July 17, 2006... Elvis' managing partner tells James Thornton why success has been so swift. When Elvis added the agency of the year gong to the five golds, one silver and three bronzes it had already bagged at May's ISP Awards, the agency became the...

Moving Up: Craig Rowell, Max Canning, The Marketing Store.
July 17, 2006... Craig Rowell has joined The Marketing Store as licensing manager from Warner Bros Consumer Products, where he was category manager. Max Canning has been taken on as account director, joining from Proximity London.

Moving Up: Steve Mellor, Logistix.
July 17, 2006... Logistix has taken on Steve Mellor as senior planner from research specialist RDSi where he worked as qualitative research manager.

Moving Up: Various, The if agency.
July 17, 2006... The if agency has appointed Helen Peacock as project manager, David Williams as senior designer/studio manager and Peter Etheridge as account executive. Peacock joins from the Northwest Regional Development Agency, Williams from McCann Erickson...

Moving Up: Nick Moore, RPM.
July 17, 2006... RPM has poached Dialogue Marketing account director Nick Moore to join the agency as an account director.

Moving Up: Harriet Aldous, The Lounge.
July 17, 2006... The Lounge has taken on Harriet Aldous as account executive.She joins from her previous role as a programme operations co-ordinator at BBC Worldwide.

Moving Up: Darren Lewis, Rachal Buller, Archer Young Group.
July 17, 2006... Darren Lewis has moved to Archer Young Group as director of marketing communications from his position as project director at Grass Roots Group. Rachal Buller has been taken on as an account manager.

Moving Up: Tony Bates, Nina Schofield, Grass Roots Group.
July 17, 2006... Tony Bates has joined Grass Roots Group as director of payment services. He was previously general manager of business to business new revenues at Comet. Nina Schofield joins as an account director in the financial services team following a...

Moving Up: Chris Hartley, Park Retail.
July 17, 2006... Park Retail has appointed Chris Hartley as business development director. He joins from Argos Business Solutions.

In-store marketing: Shop talk - Success is picking best promotional formation.
July 17, 2006... For me, in-store marketing is like a game - trying to win over new fans for particular products via the best promotions. Having attracted consumer interest, your product qualities then take over. For others, retail marketing is more like a...

In-store marketing: Is SP the way to stay ahead in online world?
July 17, 2006... The rise in internet shopping means brands and retailers have to establish genuine interaction to keep pace with changing habits. Since online shopping became a mainstream activity in the late-90s, many retailers have drawn direct parallels...

Licensing: Licensors switch focus from kids to grown-ups.
July 17, 2006... As the obesity furore makes licensing to youngsters more complex, property owners are shifting their sights to a more adult audience. When McDonald's and Disney announced the end of their 10-year licensing partnership last month, few in the...

Licensing authority: Be smart, innovate and stay ahead of the game.
July 17, 2006... 'As regular readers will know, one of my hobby horses is the effect of new technology on both the licensing and the SP sectors. I believe we must keep up with changing technology; those who survive will be the companies that are innovative...

Live issue: EU Directives - Going green gets to UGH for promoters.
July 17, 2006... The EU is enforcing environmental directives that will make suppliers accountable for their premiums - or pay the price. James Thornton investigates the potential minefield that's on the horizon for SP. If the idea of new EU...

Cover story: Anchor lures mums with holiday home.
July 17, 2006... The butter brand is aiming to improve its market share with a campaign that's cashing in on summer, writes Gemma O'Reilly. The challenge for Arla's Anchor butter is clear: it may be a brand classic, but with the butter and spreads market in...

Profile: Cool customer - Adrian Toomey, brand manager, Carte D'Or.(Biography)
July 17, 2006... While he's a man who describes himself as 'irritatingly reasonable', Adrian Toomey, brand manager for Unilever ice cream brand Carte D'Or, is not scared to challenge himself - whether that means throwing himself into working in France or being...

Market survey: Film & photo - Testing out digital.(Buyers guide)
July 17, 2006... Digital cameras have overtaken their film counterparts and it's obvious why - they're easy to use, can store more photos and are increasingly affordable. Photographer Julian Dodd examines just what buyers get for their cash when it comes...

Special Report: Specialist print - Being canny with print.
July 17, 2006... As advances in technology allow print mechanisms to be more sophisticated, Simon Clarke reports on why it's the intelligent use of techniques and not always the complex option that will pay dividends. Shopping often feels like a...

On offer.(sales promotions)
July 17, 2006... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth: Pulled off at half time!
July 17, 2006... Big thanks to all our friends at Sledge, who threw an enormo-bash for last month's England v Sweden game at Hammersmith Palais. Top food, and the free beers went down well too! Our compere for the evening was none other than ex-Womble and...

Sleuth: Insult to injury.
July 17, 2006... In a feat steeped so deeply in irony it could have made it on to the Periodic Table, the wastrels at Thames Water have been taking time out from bathing in our cash to take to the streets of London for a sampling drive to tell us how to save...

Sleuth: Sleuth's Nan.(Brief article)
July 17, 2006... Kit Kat, Schmit Kat eh? Some people may be trying to sell me the Big Brother Golden Ticket fiasco as some kind of success with the 'all publicity is good publicity' reasoning, but it doesn't wash with this Nan. For sure, they've sold wafer...

Sleuth: Blast from the past - July/August 1996.
July 17, 2006... This time 10 years ago promoters had swapped footballs for track and field after England had been dumped out of Euro 96 on penalties (sound familiar?). - 'Should SP bother with the internet?' raged P&I's head-to-head. 'It gives you access...

Sleuth: The hairdryer treatment.
July 17, 2006... When Julian Barlow, head of promotional clothing firm Wicked Yarns, received an order for 65,000 Man Utd shirts from a caller in the Far East, he thought all his Christmases had come at once... until the caller kept insisting on talking to Sir...

Sleuth: Girls on top.
July 17, 2006... Never has Sleuth seen anything like the slacking agency-side during the World Cup. Undeterred, motivation giant P&MM weighed in with 10 football tables so that creative types could hold their own tournaments. Over at Iris, the girls beat...

Sleuth: They shoot, they score.
July 17, 2006... More footie mania - you can tell all this happened before England's gut-wrenching-but-inevitable-exit-on-penalties-helped-on-by-a-winking- gerbil, can't you? This time it's the might of 141 taking on 34 other teams from the WPP group and...

Sleuth: Competition.
July 17, 2006... The generous folk at Sanford are offering this luxury stylus, the Parker Duofold (RRP pounds 215). To enter, send answers to the questions below to the address at the top of the page. First correct entry out of Sleuth's hat on 18 August...

Sleuth: Started, but not quite finished.(Steev Glover)(Biglove)(Brief article)
July 17, 2006... Hats off to Steev Glover, boss of agency Biglove, for his recent performance in The Big Chair on Mastermind. Succeeding where the attack dogs of the cabinet couldn't, he managed to get John Humphrys to shut up long enough to cruise through...

Vouchers & Giftcards Manual 2006: Editorial - Are promoters missing out on voucher tricks?(Editorial)(Brief article)
July 17, 2006... That the voucher market is in rude health is without question - the Voucher Association's valuation of pounds 1.5 billion confirms that. The main question, then, is: where are the next big wins for promoters, agencies, the motivation...

Vouchers & Giftcards Manual 2006: Sponsor's statement - Voucher sector will continue to flourish.
July 17, 2006... Who would have thought, 10 years ago, that the PC would play such a vital role in our lives today? That internet shopping would be possible let alone so popular? And that pre-paid cards would even exist and that the new chip and pin system...

Vouchers & Giftcards Manual 2006: Consumer campaigns - Consumer comeback for vouchers?
July 17, 2006... The market is thriving, vouchers' use as a motivational tool is growing, so why aren't promoters fully exploiting the premium in consumer campaigns? Gemma O'Reilly asks if it's time to revisit paper. Mention the voucher to some sniffy...

Vouchers & Giftcards Manual 2006: Round table - Suppliers under scrutiny.(Nicole McDonnell)(Paul Kelly)(William McDonald)(Discussion)
July 17, 2006... For vouchers to wow buyers, suppliers' literature needs to pack a punch. With this in mind, P&I convened a panel of experts and asked for their verdicts on six major players' brochures. LEISURE VOUCHERS The panel was split on...

Vouchers & Giftcards Manual 2006: Giftcards - Why plastic isn't cutting it with corporates.
July 17, 2006... Giftcards are proving a hit in the consumer arena, but have had a cool reception from corporates. Jane Hulme looks at the concerns. The battle that only last year pitched 'paper vs plastic' has lost much of its rage. Retailers are making...

Vouchers & Giftcards Manual 2006: Global Markets - Take three territories.(words with Marriott Individual Incentives's director)(Interview)
July 17, 2006... CAROLINE MEECHAN, director of sales and marketing, Marriott Individual Incentives. The international growth of the voucher market is tempting incentives players to conquer new areas. P&I asked three experts to give their opinions on what...

Vouchers & Giftcards Manual 2006: P&I Measure - Hot- and not.(Promotions & Incentives)
July 17, 2006... As the voucher market continues to boom, P&I takes a look at what makes the premium a winner and what lets it down. Feel-good factor Charity, would you believe, is scorching hot when it comes to vouchers, and a mighty fine thing too....