Promotions & Incentives articles from July 2003

Promotions & Incentives archives from July 2003

EDITORIAL: Silly season sees a surge in sanity level.(Editorial)
July 15, 2003... Technically, it's the silly summer season. Agencies are supposed to be quiet as brand managers and marketing directors either take stock of their strategy or go off on holiday along with the rest of the nation. Either way, not much happens...

EVENT: Barr Soft Drinks revamps CD:UK events for Tizer.(promotions campaign handled by 23red)(Brief Article)
July 15, 2003... Barr Soft Drinks' Tizer brand is revamping its summer CD:UK events to make them 'cooler' for 13-17 year-olds following the appointment of 23red. The nightclub events, which start from mid July, continue to build on the brand's sponsorship...

ROADSHOW: Lindemans sets up 'living room' to win over Brits.(Australian wine brand)(Brief Article)
July 15, 2003... Lindemans, the Australian wine brand, is launching a touring living room to drum up excitement around the brand over the summer months. The brand experience campaign, 'Living with Lindemans', uses a living room with sofas, coffee table, TV,...

LOYALTY AND MOTIVATION: Parcelforce scheme to boost staff morale.(incentive prorgam designed by agency KLM)(Brief Article)
July 15, 2003... Parcelforce, Royal Mail's delivery arm, is unveiling its biggest staff incentive drive yet in a bid to combat potential problems in the wake of poor results, cuts and redundancies. The programme, called the Breakthrough Incentive Scheme,...

ON-PACK: Centrum flags health benefits.(multivitamin brand runs promotion campaign through Swordfish)(Brief Article)
July 15, 2003... Multivitamin brand Centrum is launching an on-pack drive flagging up its health benefits amid widespread allegations that too many vitamins can be bad for you. The campaign, through Swordfish, kicks off on 28 July and offers consumers the...

FIELD MARKETING: Wall's ice cream to make debut at music events.(Unilever brand targets youth)(Brief Article)
July 15, 2003... Unilever's Wall's ice cream is making its debut appearance at music festivals this summer in a bid to make the brand more credible with youth. It is hoping to shift its image from 'donkeys on Brighton Beach' to 'Fatboy Slim on Brighton...

SAMPLING: Florette seizes on summer to blitz multiples.(Solevco salad brand)(Brief Article)
July 15, 2003... Soleco salad brand Florette is running a nationwide sampling push to take advantage of the summer months, when salads are most popular. Hit squads will tour supermarkets and events for an eight-week period, handing out samples of the salad...

ON-PACK: Kellogg's links with Amazon for free bestseller giveaway.(Brief Article)
July 15, 2003... Cereal giant Kellogg's is joining forces with online retailer Amazon to run its biggest ever on-pack promotion across its adult health brand portfolio. Consumers buying All Bran, Apricot Bites, Bran Flakes, Sultana Bran, Fruit 'n' Fibre,...

ON-PACK: England rugby captain face of Bic prize draw.(Martin Johnson takes part in promotion for Bic razors)(Brief Article)
July 15, 2003... Razor brand Bic is using England rugby team captain Martin Johnson in an on-pack promotion for its new triple-blade product BIC Comfort 3. The first prize for the push, through Endacott RJB, is a holiday for two in November to Australia for...

IN-STORE: Microsoft Press begins push for Euro info hubs.(marketing of books offering information on Microsoft products, Europe)(Brief Article)
July 15, 2003... Microsoft Press, the publishing arm of computer giant Microsoft, has begun a below-the-line push for the 32 Micro-soft Knowledge Centres throughout Europe. The UK centres are located in three major bookstore chains - Foyles in London,...

SPORTS SPONSORSHIP: Punch Pubs screens classic footie games.(Punch Pub Company Ltd. sponsors summer football tournament)(Brief Article)
July 15, 2003... Punch Pubs has created its own July football tournament to be the focal point of promotional activity and to compensate for the lack of a major tournament this summer. Football Classics 2003, created by Cramm Francis Woolf, is being...

CAMPAIGN OF THE MONTH: Mars Chocollect.(Brief Article)
July 15, 2003... What could encourage a chocoholic to eat more chocolate? A promotion that rewards the consumer for eating more chocolate. As a regular visitor to our vending machine at around 3pm every day, my attention was drawn to the Mars chocollect...

ASSOCIATIONS: EPPA 'failing' in its role as main European lobby.(Promota criticizes European Promotional Products Association)(Brief Article)
July 15, 2003... Promotional merchandise trade association Promota has criticised the European Promotional Products Association (EPPA) for failing to lobby the European Union. Promota, which has resigned from the EPPA, is now seeking to invest with others...

NEW AGENCY: Blend pledges it will work for partnership.(new agency launched by Miles Hanson, Neil Jenkinson)(Brief Article)
July 15, 2003... Ex-Marketing Store directors Miles Hanson and Neil Jenkinson have launched an agency called Blend, which specialises in forging brand partnerships. Blend aims to plug a gap in the market, Jenkinson said, by cultivating a spirit of...

SP STRATEGY: Dixons admits it needs to rethink Christmas push.(Dixons Group PLC)(Brief Article)
July 15, 2003... Electrical retailer Dixons has admitted it needs to sharpen up its Christmas promotions this year, after mistakes last year led to a profits warning. Chief executive John Clare declined to comment, but a spokesperson from the company said...

NEW AGENCY: Mellow sets its sights on older film fan market.(Mellow Marketing to target over-40s market)(Brief Article)
July 15, 2003... An agency launches this month to tap in to the under-exploited over-40s cinema-goers market. Mellow Marketing, owned by event agency Bubble Chamber, will work for film distributors to create promotional packages for brands that want to...

LOYALTY CARDS: Air Miles chief raps Nectar card.(Drew Thomson criticizes competition)(Brief Article)
July 15, 2003... Air Miles managing director Drew Thomson has hit out at loyalty card brand Nectar, claiming it is not 'aspirational'. His comments came as Air Miles re-launched its website, designed to allow consumers to redeem their points and book...

AGENCY WIN: Four-way pitch leads Alcone to pounds 1.5m ADP job.(ADP Inc., Alcone Promotions)(Brief Article)
July 15, 2003... ADP, the European payroll services company, has handed its pounds 1.5million marketing account to Alcone after a four-way pitch that included Black Cat and Gyro. ADP aims to bring all its marketing activity together and roll out larger,...

EXHIBITIONS: Reed appoints Twilley for NIS and IW events.(Reed Exhibitions, Simon Twilley, National Incentive Show, Incentive World)(Brief Article)
July 15, 2003... Incentive World and National Incentive Show organiser Reed Exhibitions has appointed Simon Twilley as account manager for the two events. Twilley, who moves from another Reed show, The International Direct Marketing Fair (IDMF), will be...

AGENCY WIN: C4 takes on Odyssey for third-party remit.(Channel 4's division 4 Ventures)(Brief Article)
July 15, 2003... Channel 4's commercial division, 4 Ventures, has hired Odyssey to carry out third-party sales promotions for a range of the broadcaster's brands. Odyssey is tasked with striking licensing deals for C4 across its flagship comedy and...

AGENCY: Dynamo opens Brussels office to boost reach.(Brief Article)
July 15, 2003... Dynamo has kicked off its European expansion strategy by opening a Brussels office. The agency also plans to launch spin-offs in Germany, Italy, Spain and France if the Brussels venture proves successful. Dynamo chairman Iain Sanderson...

LICENSING: Activity around The Hulk set to start in Europe.(Brief Article)
July 15, 2003... The extensive European licensing campaign around movie The Hulk is unveiled this month. The pan-European licencees include Burger King, Pepsi, Hewlett-Packard, Cereal Partners Worldwide and Masterlock. The programme is being boosted by...

PROMOTION WORKS: Warner Village Cinemas.(Brief Article)
July 15, 2003... Brand: The Matrix Reloaded Client: Warner Village Cinemas Campaign: Pre-booking campaign Agency: Alcone Marketing Group Budget: undisclosed Timing: May, 2003 Objectives: To encourage pre-booking at warnervillage.co.uk, to...

NEWS PEOPLE: In The Hot Seat - Sophie Daranyi.(managing director at Haygarth Group)(Interview)
July 15, 2003... The new Haygarth joint MD tells Suzy Bashford about 'true integration' Sophie Daranyi is thoroughly pleasant: she's smiley, bubbily, posh and talkative - at heart a self-confessed PR girl. But one of the problems with putting such a...

MOVING UP: Stephanie Hamilton - Tequila\London.(Brief Article)
July 15, 2003... Tequila\London has appointed Stephanie Hamilton as account director, managing the Hewlett Packard EMEA promotions business. She has previously worked at Claydon Heeley Jones Mason in London.

MOVING UP: Jon Kelly, Giles Winser - Ping Communications.(Brief Article)
July 15, 2003... Jon Kelly and Giles Winser have joined Ping Communications from rival agency WWAV Rapp Collins. Both will work across Ping's whole portfolio, with Kelly as copywriter and Winser as art director

MOVING UP: Bob Rodwell - Marketing Communication Consultants Association.(Brief Article)
July 15, 2003... The Marketing Communication Consultants Association (MCCA) has appointed Bob Rodwell to run its portfolio service. He will be managing the telesales resource in terms of lead generation.

MOVING UP: Geoff Peasland - Corporate Merchandise Company.(Brief Article)
July 15, 2003... Geoff Peasland has joined the Corporate Merchandise Company (CMC) as chairman. Peasland has retired from Unilever and will be working closely with joint managing directors Tony McFarland and Harry Nugent.

MOVING UP: Penelope Lance - Positive Thinking.(Brief Article)
July 15, 2003... Positive Thinking has recruited Penelope Lance as marketing manager. She has eight years experience in the marketing industry and previously worked at Haygarth.

MOVING UP: Katy Lefevre - Thomas Cook.(Brief Article)
July 15, 2003... Katy Lefevre has moved over to the role of marketing manager for business to business at Thomas Cook. She joins after 18 months as managing director at Thomas Cook Publishing.

IN-STORE MARKETING: Shop Talk - C-stores back in vogue as consumers pay price.(convenience store concept)(Industry Overview)(Column)
July 15, 2003... The convenience store concept has received further endorsement after an announcement by Sainsbury's that it is setting up a 'convenience division'. This follows hard on the heels of Tesco's acquisition of the T&S stores chain last year. ...

IN-STORE MARKETING: Turning in-store insights into profits.
July 15, 2003... Returns per pound spent on some in-store disciplines can trump contributions from DM and sampling - if marketers have access to top quality store-level data. Richard Lawrance says he can prove it In-store activity can generate massive...

LICENSING: Burger King reignites fast food war.(builds promotion around motion picture The Hulk)
July 15, 2003... Burger King is running an integrated promotion around film property The Hulk, but can the pull of a licence really be strong enough to help the chain challenge perennial market leader McDonald's? Burger King is running an instant-win...

MY FANTASY LICENCE: Skippy.(author promotes use of cartoon character Skippy for product licensing)(Brief Article)(Column)
July 15, 2003... I probably shouldn't admit to this, but I loved Skippy as a kid. All that heroism in the outback and strange lip-smacking communication from a real life kangaroo - great stuff. With all things retro being big in brand licensing, I...

LICENSING: New York show brings a touch of hope for future.(Licensing International trade show, 2003)
July 15, 2003... In its 23rd year, Licensing International is touted as 'the' licensing networking event to be seen at, but did it live up to expectations? More than 20,000 visitors from around 72 countries flocked to Licensing International, New York, in...

LICENSING AUTHORITY: Don't assume that you understand teenagers.(Column)
July 15, 2003... Marketing to teenagers is a contradictory business. It promotes individualism but seeks a mass market. It hints at rebellion but hopes for conformity. But that's rather like teenagers themselves. They want to be cool and credible - but...

VOUCHERS NON-RETAIL: Experience Options.(running responsible sales promotions)
July 15, 2003... For many, non-retail vouchers give a better return than their retail cousins, but what choice do you have? Philip Chadwick examines the range on offer Q I'm trying to decide which voucher would work best for me. Why should I choose...

OPINION: Letter From America - When bad behaviour can bring good publicity.(celebrity endorsements)(Column)
July 15, 2003... Heard of Michael Jordan? Allan Iverson? LeBron James? My guess is 'Yes. Maybe. No.' These are arguably the biggest names in professional basketball, Past, Present and Future. And when I say future, LeBron James has not played a single NBA...

OPINION: Client Comment - Why you shouldn't write off the humble badge.(Institute of Cancer Research's awareness campaign)(Brief Article)(Column)
July 15, 2003... I've noticed a significant drop in marketers using the old, tried-and-tested premiums - such as badges - as part of their campaigns. But for charities such as ours, they are an invaluable communication vehicle because they deliver those age-old...

OPINION: And Another Thing... Flexible working delivers loyal staff to business.(Brief Article)(Column)
July 15, 2003... There is nothing sentimental about flexible working, the money it can save or the competitive edge highly motivated staff will bring to your business. Just as we react to changes in the marketplace, managerial practices must react to redress...

CASE STUDY: Vimto puts faith in Pokemon.(soft drink maker links with Nintendo)
July 15, 2003... Vimto is a self-confessed smaller player in a market dominated by huge corporations with bigger budgets. As Bhavna Mistry finds, however, its link with Nintendo sees it targeting the big hitters This year is an ambitious one for soft drink...

PROFILE: Shavesquad - Quentin Higham, marketing director, King of Shaves.(Interview)
July 15, 2003... Quentin Higham, marketing director for the King of Shaves, could be a character from a James Bond film. He sports a golden tan, obtained powerboating on the Solent at the weekend; he is English boarding school-educated and has the accent to...

SPECIAL REPORT: Film & Photography - Cameras for the cool consumer.
July 15, 2003... Cameras could fit the bill if you want to cash in on the growing trend to keep up with the Joneses. Philip Chadwick asks suppliers what's in vogue It used to be known as keeping up with the Joneses; now it's called 'cool consumerism'. The...

MARKET SURVEY: Pens - Best-Selling Classics.
July 15, 2003... Always popular as premiums, there are almost too many pens to choose from. Stuart Derrick examines the long-standing favourites Everyone knows that writing instruments are among the top-selling promotional premiums, but there is such a...

ON OFFER.(corporate gift suggestions)
July 15, 2003... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers. Product information and contact numbers are included with each review for easy reference, or copy the...

SLEUTH: Don't stop arseing about..(sales promotion professionals expose their bums to raise awareness of bowel cancer)(Brief Article)
July 15, 2003... SPers have remarkable talents - we're creative, we can think laterally, we tell a good tale - who hasn't indulged in the odd few Jackanories with clients or prospects? But we really excel at a bit of self-exposure. Take these bums from...

SLEUTH'S NAN.(author comments on business etiquette)(Brief Article)(Column)
July 15, 2003... Summer sun has made this Nan chirpier than usual, but no less critical. This summer has revealed an unpleasant tendency in people, and particularly clients (maybe it's ego), to show less concern for others than they should. Those that...

SLEUTH: Blast From The Past: July/August 1993.(Brief Article)
July 15, 2003... This time 10 years ago, Britvic's Andrew Marsden was promising to establish quarterly meetings with the DMA in his first speech as chairman of the ISP. - Floor stickers were heralded as a new in-store marketing vehicle by Floor Media,...

SLEUTH: Keeping it covered..(Illustration)
July 15, 2003... Summer's as good an excuse as any to flash a bit of flesh (see most of Sleuth). But there are times, boys and girls, when you should just put it away - PLEASE. Just look at the knobbly knees on Yellow Submarine (top), who won a six-a-side...

SLEUTH: Competition.
July 15, 2003... This month, our friends at Bliss (08700 664064) are offering five winners breakfast in bed. Each winner will receive a tray of love - a bottle of Bucks Fizz, four butter croissants, a jar of strawberry preserve and Belgian chocoloates -...

SLEUTH: Eat your heart out, Jordan..(Brief Article)(Illustration)
July 15, 2003... Sleuth feels we have excelled this month - we have bottoms and we have boobs (see left, though Sleuth doubts you need directions with assets like the ones Geoff Howe's head of film production Rupert Bryan is sporting). Rupes was snapped here at...

VOUCHERS INTRODUCTION: Innovation Still Key.(Editorial)(Industry Overview)
July 15, 2003... Despite a levelling out from the highs of 2001, the voucher sector is not static, argues Bhavna Mistry This time last year, the voucher industry was boasting a record increase in sales, posting a rise of 16.4 per cent for the final quarter...

VOUCHERS STAFF MOTIVATION: Choosing the right rewards.(rewarding staff)
July 15, 2003... You want to reward your staff, but you don't know how? It pays to think about it, writes Joy Persaud It's widely accepted that staff motivation should form part of any forward-thinking company's benefits or human resources strategy. ...

VOUCHERS RETAIL: High Street Value.
July 15, 2003... The retail voucher idea is a simple one, but the best of intentions could go awry without serious planning. Q If vouchers are just a replacement for money, why not use the real thing in your promotion or staff incentive scheme? Vouchers...

VOUCHERS GIFT CARDS: Plastic Points.
July 15, 2003... Gift cards have really taken off in the US, but will consumers in the UK be as quick to ditch paper vouchers? Holly Acland seeks out the answers Q I've heard that gift cards are proving popular in the US, but is there any evidence British...