Promotions & Incentives articles from January 2009

Promotions & Incentives archives from January 2009

P&I Essays Vouchers: Why it pays to look Stateside.
January 1, 2009... In the US, gift cards have overtaken vouchers, with retailers offering consumers the chance to interact with them in innovative ways Clive Walker reports on the terrific speed of change. Customer take-up, retailer backing and increasing...

P&I's pick of top stories.(Promotions & Incentives)(briefs)(Threshers Group)
January 1, 2009... AUGUST 2007 Kellogg drops films Kellogg is axing licensed promotions for its cereal brands in an effort to pre-empt future guidelines restricting marketing aimed at children. The cereal giant will instead run a single campaign...

Online now.(briefs)(Wallace & Gromit)
January 1, 2009... Nestle plots Kit-Kat push Nestle is planning a pounds 1 million on-pack promotion behind Kit-Kat in January as part of its 'biggest ever' marketing drive for the brand. The promotion will offer consumers the opportunity win and choose...

P&I's pick of top stories.(briefs)(Promotions & Incentives)(Standards for Promotions Inspectorate)
January 1, 2009... FEBRUARY 2003 Confusion surrounds 'regulator' SPi launch The credibility of a new trade body, set up to police promotions and due to launch in March, has been thrown into doubt following the resignation of key personnel and company...

Online now.
January 1, 2009... Kingfisher hit by Woolies Kingfisher Gift Vouchers (KGV) has temporarily suspended trading following talks over the future of scheme-member Woolworths. Woolworths shares were suspended on 26 November amid talks to rescue the 840-store...

Opinion: You couldn't get away with it now ..
January 1, 2009... From the 250,000 goldfish posted in China, to the offer of a jet fighter in return for ring-pulls, promotions used to be rather less constrained than they are today. Colin Lloyd recalls his favourite campaigns. The last printed version of...

SP superbrands: all-time greats.
January 1, 2009... The most successful brand owners have all used promotions to consistently and creatively engage consumers in their calls to action Bhavna Mistry and Stuart Derrick name the top 10. A few years ago, P&I asked Matt Haig, author of Brand...

Live issue: Testing online options.
January 1, 2009... In the first league of its kind, P&I presents the most effective online mechanics from 2008's SP campaigns. James Quilter convenes an expert panel to separate the best from the rest. It is impossible to say when the change happened, but it...

Looking ahead: How 2009 looks for SP ..
January 1, 2009... P&I asked four players in the sales promotion industry to take a look into their crystal balls. THE AGENCY VIEW It is difficult not to consider the economy when commenting on the decade ahead. Almost all marketing will be governed by...

Looking ahead: Diary dates.(Calendar)
January 1, 2009... 2009 is full of opportunity for brands. Julia Buchanan rounds up events from film premieres to charity days. SPORT 2010 World Cup: With the competition being held in South Africa, a similar time zone will ensure high viewing figures...

People: The people who made SP ... and those set to shape it.(sales promotions)
January 1, 2009... Stuart Derrick profiles the sales promotion industry's most influential and talented trailblazers... as well as the bright practitioners tipped to make their own unique mark on the discipline. - Andrew Marsden, marketing consultant ...

Market survey - Pens - Right price, right pen.(Market overview)
January 1, 2009... Branded pens are a great way to make a lasting impression, and their flexibility makes them suited to hard times. Stuart Derrick assesses the best writing implements for every budget. The past year has been an anxious time for marketers,...

Market survey - Clothing - Capsule collection.(Market overview)
January 1, 2009... P&I has created a promotional clothing collection, spanning the humble T-shirt to tote bags, that will help promoters reflect consumer trends and ride out recession. The marketing industry may be struggling to find rays of light with...