Promotions & Incentives articles from January 2008

Promotions & Incentives archives from January 2008

Editorial: Marketers must take more of a green stand.(Editorial)(Brief article)
January 1, 2008... Green marketing is no longer an option for UK companies. Like other marketers, those in promotions need to deal with consumer concerns over the impact their actions have on the environment. As we note in our feature on eco-friendly...

Campaigns: Experiential campaign - Guinness takes to the road to push its canned version.(Brief article)
January 1, 2008... Guinness is launching an experiential sampling campaign to drive sales of its canned stout. The campaign is to run at rugby grounds around the country. The push is part of the brand's sponsorship of the Guinness Premiership. It is...

Campaigns: Consumer promotion - Kellogg to build up slimming campaign.
January 1, 2008... Kellogg is planning to boost its 'Special K Slimmer Jeans Challenge' with the hope of reaching more than six million consumers with the promotion. The cereal giant said the Slimmer Jeans Challenge had pulled in 2.3 million people during...

Campaigns: In-Store - New Balance heads in-store to back charity.
January 1, 2008... Sportswear brand New Balance has launched an in-store campaign to support its sponsorship of breast cancer charity Walk the Walk. The campaign, created by Live & Breathe, began in mid-December with New Balance donating pounds 2.50 when...

Campaigns: Loyalty scheme - Special offers from Nectar for SME relaunch.
January 1, 2008... Nectar Business is offering a range of special offers as part of the relaunch of its loyalty programme for small and medium-sized enterprises. The first limited-time offer included 25 per cent off champagne and chocolates, or 50 per cent...

Campaigns: Campaign of the Month - The Royal British Legion.(Brief article)
January 1, 2008... Every November we're used to seeing the familiar sights of poppy sellers in the high streets, stations, local pubs and restaurants, raising money for The Royal British Legion. However, I was really impressed by this year's Poppy Appeal...

Campaigns: On-pack - Nestle lifts lid on Gold Blend coaster offer.(Brief article)
January 1, 2008... Nestle has launched an exclusive promotion with Sainsbury's offering four coasters free when customers buy a jar of Gold Blend coffee. The campaign, created by Billington Cartmell, launched at the end of December. It is not known if Nestle...

Campaigns: Marketing - Action Man doll makes a stand for army charity.
January 1, 2008... The Army Benevolent Fund is sending a marketing communication to donors as part of its appeal for injured soldiers in Iraq and Afghanistan. The campaign shows a wounded version of the iconic toy, Action Man. It will run until April, using...

Campaigns: Campaign relaunch - Wonderbra to hunt for campaign model.(Brief article)
January 1, 2008... Underwear brand Wonderbra, which was made famous by its 'Hello Boys' ads in the mid-1990s, is considering launching a nationwide model search to emulate the award-winning campaign. Gordon Lee, marketing director of Wonderbra owner DB...

Campaigns: Easter promotion - National Trust and CTB set up eco-initiative.
January 1, 2008... Cadbury Trebor Bassett (CTB) is gearing up for an Easter promotion with the National Trust as part of a new eco-initiative. In the run-up to Easter, CTB is planning to spend around pounds 1 million on chocolate egg trails for children in...

Campaigns: On-pack - Orange unveils debut mobile SIM card drive.(Brief article)
January 1, 2008... Orange has launched its first mobile promotion aiming to encourage consumers to activate its pay-as-you-go (PAYG) SIM cards. The telecoms company offers free PAYG SIM cards, minus the phone, but Orange estimates about 300,000 of these have...

Campaigns: Marketing - Brands plan Euro 2008 drives.
January 1, 2008... A number of brands are planning to ignore England's exit from Euro 2008 and devising marketing activity around the summer tournament. Tournament sponsors Coca-Cola and Carlsberg both plan UK activity. Mars, which launched its 'Believe'...

The Business: Marketing - Restructure could freeze Coral promotions activity.(Brief article)
January 1, 2008... Betting chain Coral is restructuring its marketing department in a move which could put its promotional activity in doubt. The company would not comment on how the restructure will happen or whether there will be any redundancies. It is...

The Business: Technology - 02 and paper group team up on coupon drive.
January 1, 2008... O2 has teamed up with News Group Newspapers to launch a coupon redemption system to drive redemption in newsagents. About 3,000 retailers in the northwest will be able to use a mobile camera phone to scan the coupon's barcode. Papers...

The Business: Vouchers - Public turns on to lower-value coupon offers.
January 1, 2008... More consumers are willing to respond to lower value incentives than 2006, according to an online survey by market insight firm CCB fast.MAP. The firm's 2007 MarketingGAP Report, which took in the views of nearly 1,300 consumers, showed...

The Business: Account win - Water brand hires Intelligent for UK launch.
January 1, 2008... Norwegian mineral water brand Isklar has appointed Intelligent Marketing to handle the below-the-line brief for its upcoming pounds 2 million UK launch. The agency will be responsible for trade marketing activity and consumer...

The Business: Promotion works - Beiersdorf.
January 1, 2008... Brand: Nivea Visage DNAge Client: Beiersdorf Budget: Undisclosed Agency: The Big Kick Timing: Summer 2007 Strategy: Research of the target audience revealed that the target consumer responds best to a credible message combined with...

The Business: Agencies - T-Mobile splits with Iris after roster review.
January 1, 2008... T-Mobile has parted company with its in-store agency, Iris, after a review of the telecoms company's agency arrangements. The split with Iris follows a pitch against three other agencies (P&I Nov/Dec) for T-Mobile's in-store media account....

The Business: Product launch - Post Office to start Yuletide savings club.
January 1, 2008... The Post Office is launching a Christmas club this year in a bid to fill the gap created by the collapse of Farepak in 2006. Under the scheme, Post Office customers will get a card on which members can save up to pounds 1,000. The funds...

The Business: Relaunch - Sportech hires VCCP in pools makeover.
January 1, 2008... Sportech, owner of pools brands Littlewoods and Vernons, has appointed VCCP to handle the 2008 relaunch of both brands. The relaunch follows a busy 2007 for the firm, which acquired Vernons in a pounds 51 million deal in November and...

The Business: Takeover - Cocktail buys press specialist Superseeds.(Brief article)
January 1, 2008... Partnership marketing agency Cocktail has bought newspaper and magazine promotion specialist Superseeds, nearly quadrupling its revenues. Cocktail chief executive Chris Reed said the company had bought Superseeds outright but said that the...

The Business: Research - Survey raises promotion doubt.
January 1, 2008... Marketers could be misplacing their faith in the appeal of promotions according to research by marketing service firm Valassis. Almost half of the marketers surveyed also said that 40 per cent or more of their sales were generated by...

People: In the Hot Seat - Chris Reed.
January 1, 2008... Cocktail chief exec talks to Hugh Filman about the value of partnerships in his working and private life. When you meet Cocktail Marketing chief executive Chris Reed, you have to listen closely. He fires out sentences rapidly, almost...

People: Moving Up - Fredda Hurwitz, Cunning.
January 1, 2008... Creative agency Cunning has named Fredda Hurwitz as the new managing director for its London office. Hurwitz joins from Momentum Activating Demand where she was vice-president of international

People: Moving Up - Oliver Schwall, Media Square.
January 1, 2008... Marketing communications group Media Square, has appointed Oliver Schwall to the new role of chief executive for Northern Europe. He was previously chief executive at creative agency Springer and Jacoby

People: Moving Up - Bob Morgan, AV Promotions.
January 1, 2008... AV Promotions has recruited Bob Morgan to be its new business development manager. Morgan has worked for more than 20 years in the promotions and incentives industry and will be tasked with generating new business

People: Moving Up - Nicola Leadley, AT Cross.
January 1, 2008... Writing instrument producer AT Cross, has promoted Nicola Leadley to the role of marketing manager, international. The move follows a restructure of the global marketing team. Leadley will report to the director of global product management,...

People: Moving Up - Rod Geoghegan, Wax Communications.
January 1, 2008... Rod Geoghegan has been appointed business development director at Wax Communications where he will oversee the agency's cause-related marketing campaigns. He formerly ran digital strategy agency Metropolis

In-store marketing: Shop Talk - Time to start selling on the supermarket shelf.
January 1, 2008... Few FMCG companies will dispute the idea that retailers have tipped the balance of power in their favour. With three to four retailers in many countries controlling more than 75 per cent of FMCG sales there is little doubt that brands have...

In-store marketing: Is the end nigh for the throwaway carrier bag?
January 1, 2008... The environmental impact of disposable bags is forcing retailers to find alternatives. When it comes to reducing carbon foot-prints, some businesses can struggle to identify which aspects of their operation need attention This is not a...

Licensing: Something for the grown-ups.
January 1, 2008... Brand licensors are shifting attention away from children's characters and embracing adult themes. There's nothing new about using licensing to target an adult market, but it looks as if this relatively niche sector could be about to move...

Live Issue: Sports marketing - The penalty of being on the losing team.
January 1, 2008... Brands have been forced to rethink their marketing in the wake of England's failure to reach the Euro 2008 finals. England manager Steve McClaren might not have had the luxury of a plan B when his team's Euro 2008 qualifying dream went down...

Digital: Social climbing on the internet.
January 1, 2008... Social networking sites are proving a fertile ground for brands looking to hand out 'virtual incentives'. The soaring popularity of social networking sites such as Facebook and MySpace is pushing marketers to offer consumers incentives for...

Profile: Supporting act - Gordon Lee, Marketing director, DB Apparel.
January 1, 2008... One look at the ads Gordon Lee was responsible for during his time as head of marketing at Ann Summers and you realise he's a man who is unafraid to wind people up. Among the organisations he has antagonised is Apple and the Advertising...

Cover Story: Cadbury goes back to the future.
January 1, 2008... Public nostalgia for classic toys is at the core of Cadbury's latest on-pack drive. Back in 1964, when Cilla Black was sitting pretty at the top of the charts and classic musical Mary Poppins had just been released, Cadbury launched its...

Special Report: Vouchers - Online challenge.
January 1, 2008... Will voucher suppliers embrace the world of online redemption? Stuart Derrick investigates. With packed high streets, stressed-out shoppers and stores running out of stock, an increasing number of consumers are switching to online shopping...

Special Report: Pens - Green future.
January 1, 2008... The eco debate has reached the pen sector with suppliers keen to show their green credentials. Melanie May reports. Corporate social responsibility is high on the agenda in the promotional market. Melissa Chevin, marketing manager,...

Special Report: Premiums - 10 Stars for 2008.
January 1, 2008... Simon Clarke heads in search of the latest premium gifts that are likely to shine in the year ahead. Each year throws up a new series of trends in the premiums marketplace The market for environmentally-friendly premiums exploded last...

On offer.
January 1, 2008... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth.
January 1, 2008... Have you any interesting images or scurrilous stories that you think Sleuth would like to share with fellow promotional marketers? If so, send them to Promotions & Incentives, 174 Hammersmith Road, London W6 7JP, or e-mail:...