Promotions & Incentives articles from January 2007

Promotions & Incentives archives from January 2007

Editorial: Success means not being afraid of failure.(Editorial)
January 1, 2007... In his book, How to Get Rich, self-made multi-millionaire Felix Dennis describes making money as being a drug; not the money itself, he stresses, but the making of it. Never having pondered on it much, I thought this addiction to making...

Sampling: Slim.Fast cashes in on diet resolutions to boost brand.
January 1, 2007... Unilever is set to capitalise on New Year health resolutions by rolling out an integrated promotion on its Slim.Fast brand this month. The activity, through Chemistry, will include DM, in-store and sampling. Unilever has blamed...

On-pack: Loyd Grossman soups teams with Vogel's.
January 1, 2007... Premier Foods is launching an on-pack push for its Loyd Grossman range of soups in a bid to drive sales and awareness of the products. The promotion, through The Big Kick, includes a tie-up with Vogel's, featuring money-off vouchers for its...

Vouchers: McDonald's ties with Kenco for breakfast date.
January 1, 2007... Fast-food giant McDonald's is waking up to the New Year with a coffee push that links it to Kraft Foods' brand Kenco. The campaign, via The Marketing Store, is believed to focus on driving breakfast trade, though the companies involved...

Competition: SAS embarks on snowball fight to lure travellers.
January 1, 2007... Nordic carrier Scandinavian Airlines (SAS) is staging an online snowball fight with free flight prizes in an attempt to lure holidaymakers and promote a kids' discount. Liquid Communications devised the competition in which visitors to...

Campaign of the Month: Eurostar.
January 1, 2007... Here's one that has it all. It's sexy, glamorous and inventive and was totally current at the time of its launch. The marriage between Eurostar and the film version of Dan Brown's Da Vinci Code is one that is made in heaven. There's been...

Discount: Cruise company offers discount to boost profile.
January 1, 2007... Cruise company Celebrity Cruises is rolling out an awareness campaign this month to bring the brand more in line with its US parent company's 'relax and enjoy yourself' positioning. Developed through Positive Thinking, it offers early...

Direct Mail: Fiat supports Ducato launch with DM push.
January 1, 2007... Fiat Auto's vans division is branching out into collateral DM for the first time for the launch of its new Ducato model. The mailing, through Leo Burnett-owned Arc Worldwide, includes a compass and mini brochure. The B2B campaign is...

Experiential: Frusli pushes health message to women.
January 1, 2007... Cereal manufacturer W Jordan is putting the first significant promotional spend behind its Frusli brand, ploughing pounds 250,000 into an experiential campaign through start-up Evoke The Senses. More than 500,000 women aged 25 to 35 will be...

On-pack: Dairy Crest joins Scout scheme.(The Scout Association )(Brief article)
January 1, 2007... Dairy Crest is plugging into the furore over marketing to children with a promotion that encourages healthy lifestyles for them and their parents. The brand is teaming up with The Scout Association in a year-long push for its St Ivel Milk...

Vouchers: Thomson links with BK to drive travel bookings.
January 1, 2007... Leisure travel supplier Thomson is teaming up with Burger King to drive holiday bookings in the New Year. Burger King customers will be awarded a pounds 100 holiday discount voucher redeemable against any holiday they book from this month....

On-pack: Kellogg returns with its annual 'Jeans' initiative.
January 1, 2007... Kellogg is this month mounting the 'Drop A Jeans Size' campaign that it claims has delivered its biggest ever sales in the past. Six Special K variants in addition to Crunchy Nut Cornflakes will carry an on-pack challenge to consumers who...

Appointment: Kellogg recalls Walker to take over promotions role.
January 1, 2007... Kellogg has redrafted a former senior brand manager who left the UK company four years ago as its new consumer promotions and licensing controller. Sean Dowie joins Kellogg's Manchester-based marketing team this month from South Africa,...

Expansion: LoewyBe boosts team to handle new work.
January 1, 2007... Experiential marketing agency LoewyBe is nearly doubling its staff base this year from a core team of 32 to more than 50 following three account wins in 2006. The new roles will be a mix of permanent and contract positions in response to a...

Trade body: Mishon follows Kerr to the post of ISP chairman.
January 1, 2007... Mentor Marketing & Investment and Pulse chairman Clive Mishon has finally taken over as chairman of the Institute of Sales Promotion (ISP). The appointment, which was set to be ratified at the ISP annual general meeting as P&I went to...

Promotion works.(PepsiCo Inc. hired Impetus Communications for marketing )(Brief article)
January 1, 2007... Client: PepsiCo, Inc Brand: Pepsi Max Campaign: Pepsi Max sampling Budget: Undisclosed Agency: Impetus Communications Timing: June-July 2006 It was paramount that the Pepsi campaign started in advance of the the Coke Zero launch...

Account win: United Biscuits takes on two for pounds 1m POP rollout.
January 1, 2007... United Biscuits has handed its pounds 1 million permanent POP contract jointly to in-store marketing agency Bezier, and POP design and manufacture company Barrows following a five-way pitch. 'We need to make sure we're at the forefront of...

Price promotion: Threshers hails net discount a success.(Thresher Group's usage of discount coupons a success)(Brief article)
January 1, 2007... Drinks retailer Thresher Group is claiming its notorious email discount scheme was an 'outstanding success', sending sales skyrocketing by as much as 60 per cent. The reprintable 40 per cent discount voucher on wine and Champagne that was...

Awards: Bamping wins BPMA's title of 'entrepreneur'.
January 1, 2007... Businessman Daniel Bamping has scooped the inaugural BPMA Entrepreneur of the Year award, fighting off stiff competition from a four-strong shortlist. Bamping beat fellow competitors Evan Lewis of Everything Environmental, Christopher Love...

Account win: Midland awards ICLP loyalty job.
January 1, 2007... Train operator Midland Mainline has hired loyalty marketing agency ICLP to handle its customer reward scheme. ICLP has been charged with combining Midland's existing reward schemes for business and leisure users into a single offering via a...

Awards: Impact Awards in call for entries.
January 1, 2007... The Impact Awards, designed to reward consistent agency excellence as judged by a line-up exclusively of marketers, is putting out the call for entries this month. The Awards are open to agencies across the below-the-line spectrum, and any...

Account win: Game appoints Cocktail for its partnership task.
January 1, 2007... Computer software and video game retailer Game.co.uk has appointed Cocktail Marketing to develop partnerships for the brand. The agency has been charged with delivering sales, brand endorsement, media cost savings and data capture with...

In The Hot Seat: Daniel Bamping.(FuturePlanet)
January 1, 2007... The BPMA Entrepreneur of the Year tells Bhavna Mistry saving the planet is as vital as making money. In many ways, Daniel Bamping's is a classic rags-to-riches story. Five years ago, the man was on benefits; today he's the owner of five...

Moving Up: Mario Coletti, Liz Childerley, 141 Worldwide/London.
January 1, 2007... 141 Worldwide/London has hired Mario Coletti as trade strategist, a new position at the agency. Liz Childerley (pictured) joins from WWAV Rapp Collins as business development director and also takes a place on the board.

Moving Up: Rebecca Tomlinson, Valentine Udeala, Flamethrower.
January 1, 2007... Flamethrower has hired Alcone account manager Rebecca Tomlinson as a senior account manager. Valentine Udeala joins as account director.

Moving Up: Tayyaba Malik, Adam Burling, Toast.
January 1, 2007... Tayyaba Malik and Adam Burling have been hired as senior account executives at Toast.

Moving Up: Various, 23red.
January 1, 2007... Richard Linstead and Adrienne Hammill have joined 23red as senior product manager and product manager respectively. Tristan Cavanagh has been taken on as art director and Alex Croft as a copywriter. David Blanar (pictured) takes up the post of...

Moving Up: Antonia Breese, P&MM.
January 1, 2007... P&MM has appointed Antonia Breese as sales promotion marketing assistant.

Moving Up: Natalie Satchell, Kieran McAlister, Steam.
January 1, 2007... Natalie Satchell and Kieran McAlister have been poached from Arc, joining Steam as account director and senior account manager.

Moving Up: Jonathan Bardsley, WARL.
January 1, 2007... WARL has hired digital art director and designer Jonathan Bardsley. He previously freelanced for agencies such as Proximity.

Moving Up: Chris Taylor, Ed Gray, Touchdown Affinity Marketing.
January 1, 2007... Touchdown Affinity Marketing has taken on Chris Taylor as commercial director. Ed Gray joins as client services director.

Licensing: Licensing Authority - The essential ingredient is properties with depth.
January 1, 2007... With Ofcom's recent edict on the subject of advertising to kids, it would be easy to dismiss licensing as a promotional has-been. The debate into advertising food products to kids has had an impact on business, as have changes in the media...

Licensing: Burger chains stand firm on toy promotions.
January 1, 2007... While KFC has moved to end toy tie-ups, other fast food giants are continuing their liaison with licensing as Ofcom ad ruling takes hold. Ofcom's long-awaited proposals for food and drink advertising to children have dominated the headlines...

Live Issue: Client Conflict - Agencies at odds with brand loyalty.
January 1, 2007... As brand owners diversify their portfolios, Jane Bainbridge sees client conflict issues intensifying. Once upon a time, below-the-line agencies could work for more than one brand owner in different categories without fear of tripping up on...

Cover Story: D&A seeks to drive footfall.
January 1, 2007... The optician is giving away an Australian holiday as it links with kids' film Charlotte's Web in a bid to encourage families to have eye tests. A quick skim through the papers at the tail end of last year would have brought to notice the...

Profile: Gaming gets active - Ben Taylor, trade and promotions marketing manager, Nintendo UK.
January 1, 2007... Ben Taylor, Nintendo UK's trade and promotions marketing manager, has always looked to his dad for inspiration. But never more so than now. Sixty-six-year-old former boxer Joe Taylor is a technophobic, internet virgin and, as such, is just...

Special Report: Electrical Premiums - 10 Great Ideas.(Nintendo Company Ltd.'s WII)(Sony's Playstation 3)(Samsung Electronics Company Ltd.'s LE32N73 LCD TV)
January 1, 2007... Gemma O'Reilly rounds up some of the electrial gadgets that are sure to be hot premiums in 2007. CREATIVE ZEN VISION M First up for 2007 is a product so good that P&I's sister title Stuff has given it a hefty thumbs up with five stars....

Market Survey: Vouchers - How Paper Pays.(Twentieth Century Fox Film Corp.)(Daily Star Inc.)(Case study)
January 1, 2007... Gemma O'Reilly presents five case studies that highlight how vouchers have proved a success in a number of different sectors. Rumour has it that one of the world's biggest car manufacturers held a pitch last year during which at least one...

Special Report - Covermounts - What next for freebies?
January 1, 2007... CDs, DVDs, bags, make-up, flip-flops - the list of magazine giveaways may be long, but many argue that it's also becoming boring Robin Parker asks how publishers are breaking away from the norm. Men's magazine Loaded has a reputation for...

On Offer.
January 1, 2007... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth: Happy talking, talking, happy talk ..
January 1, 2007... No, Sleuth's divas aren't trying to steal the singing limelight from Jan 'jungle Jane' Leeming; rather we're as pleased as punch with Online courier company eCourier's latest appointment - a head of happiness. Steven Kemp's mission will be...

Sleuth: Mine's a festive tipple ..
January 1, 2007... Chocolate Advent calendars are sooo yesterday, dahling. As connoisseurs of all things free, we at Sleuth were more than a tad impressed with the lush, oops sorry, bright spark who came up with this concept - bottles of booze behind the...

Sleuth: Camper man ..
January 1, 2007... Agency types are used to coming out on top, but Purity partner Rob Gray has to take the award for most jammy winner of all time. Rob recently decided to get in touch with his retro side and traded in his babe-magnet Ferrari for a VW camper...

Sleuth: They shoot, they score ..
January 1, 2007... Seven goals to be precise (or eight if you count the The Marketing Store's consolation strike). Boys in shorts being what they are, they obviously want to gloat about their prowess on the field (as opposed to success playing the field). So...

Sleuth: Bond ambition ..
January 1, 2007... Someone shake and stir Ian Rosewell out of his daydream. The Procurement International MD thought his blond locks stood him in good stead as the next 007. He may have his own bevvy of Bond girls, but Sleuth reckons he shouldn't give up the day...

Sleuth: Competition.
January 1, 2007... Those generous folks at The Virgin Voucher (0870 0104909) are offering the winner of this month's competition pounds 100 worth of vouchers. Send answers to the following questions to the address at the top of the page. First correct entry...

Sleuth: Sleuth's Nan.
January 1, 2007... Sometimes SP needs a kick up the proverbial, hence my turkey of the month. I think the link between Unilever's Persil and the film Happy Feet is effective: shared audiences and values of childhood imagination, independence and, ultimately,...

Sleuth: Blast from the Past - January 1997.
January 1, 2007... This time 10 years ago, clients were being asked to lead a standard-raising initiative within recruitment, following a survey highlighting consultants' lack of professionalism. Only half of clients were satisfied with recruiters' business...

Audio Visual Handbook 2007: Editorial - The screen is dead - long live the screen.(Editorial)
January 1, 2007... Marketing entered the digital age as soon as the first promotion was rolled out on the web, and its hold has subsequently grown - I can't think of many campaigns that don't currently have an online execution. What's interesting is the...

Audio Visual Handbook 2007: Screen Media - Location, Location, Location?
January 1, 2007... In-store TV may not have taken marketing by storm, but there is a place for screen media in marketing strategies. As Peter Lloyd finds, success depends on where, as well as how, the message is delivered. Despite a mass of market studies and...

Audio Visual Handbook 2007: Brand Solutions - AV Snapshots.(SAB Miller)(Thomson)(Pierre Smirnoff Co.)(Case study)
January 1, 2007... Brands are recognising the potential of audio/visual and incorporating the medium into marketing strategies. Peter Lloyd presents four case studies that show how the mechanic can be successful. PERONI OUTDOOR PROJECTION Peroni Nastro...

Audio Visual Handbook 2007: Technical Terms - Jargon Buster.(Glossary)
January 1, 2007... Do you know your ADSL from your mobile content, and your podcasting from your social networking? Mike Anstey demystifies the techie language of AV. ADSL Asymmetric digital subscriber line, more commonly referred to as broadband, is a...