Promotions & Incentives articles from January 2006

Promotions & Incentives archives from January 2006

Editorial: It's vital to add value to lever year of sport.(Brief Article)(Editorial)
January 23, 2006... Some years are easier than others when it comes to predicting dominant marketing themes, and 2006 is a breeze: sport. The euphoria of last summer, when the England cricket team won the Ashes and London won its bid to stage the 2012 Olympics,...

Partnerships: Icon bags cross-category links for Match Point movie.(Ocado)(Time-Out)(Icon Films)(Brief Article)
January 23, 2006... Publishers, estate agents, beauty salons and online grocers are lining up to partner Icon Films to drive ticket sales for the release of its Match Point movie this month. Icon has tied with Winkworth estate agents in what is claimed to be...

Prize Draw: UiP ties with THQ for Aeon Flux campaign.
January 23, 2006... UiP and game distributor THQ are supporting the launch of Aeon Flux in cinemas and on video games with a promotional campaign kicking off in February. Consumers pre-ordering the game will be entered into a prize draw to win one of 50 goody...

Competition: Aprilia ties with Fantastic Four to win scooters.
January 23, 2006... Scooter firm Aprilia has teamed up with Twentieth Century Fox for a two-tier push tying in with the DVD release of the studio's Fantastic Four movie. Activity takes the form of a competition to win one of the Fantastic Four Aprilia...

Competition: Carlsberg offers FA Cup tickets in on-pack drive.
January 23, 2006... Carlsberg is to lever its sponsorship of football's FA Cup with an on-pack competition to win VIP tickets for the final in May. The push is backed by limited-edition packaging on the beer brand's multi-can packs, which will carry an image...

Campaign of the Month: Ann Summers.
January 23, 2006... Ann Summers has successfully converted its profile from a sex toys party plan operation to a high street 'pleasure retailer'. At time of print, Ann Summers is sitting happy on more than 70 stores and a pounds 155million turnover. ...

Roadshow: Dealers urged by Bridgestone to back safety.
January 23, 2006... Tyre manufacturer Bridgestone is targeting 3,000 of its core dealers with a road safety trade push named 'Think Before You Drive'. Dealerships can book the focal campaign roadshow to visit their sites. Tyre safety demonstrations form...

On-Pack: Kellogg sticks with Special K jeans challenge.
January 23, 2006... Kellogg is set to roll out its successful 'Drop a Jeans Size' on-pack campaign for the fourth year running this month. The promotion challenges punters to drop a jeans size in two weeks by eating a bowl of Special K for breakfast and again...

On-Pack: Tiger targets Chinese New Year.(Tiger Beer)(Brief Article)
January 23, 2006... Tiger Beer UK is launching its biggest ever on-pack promotion to celebrate Chinese New Year. The campaign runs in stores nationwide for two months starting at the beginning of January and in bars for two weeks from 16 January. The...

Experiential: Pampers roadshow backs sleep promo.(Procter & Gamble Ltd.)(Sleep Like A Baby)(Brief Article)
January 23, 2006... Procter & Gamble's Pampers is building on the success of last year's World of Babies experiential campaign with Sleep Like A Baby - an eight-week push through LoewyBe that aims to display the importance of a good night's sleep for a baby's...

On-Pack: Gillette pushes Xtreme breaks with instant win.
January 23, 2006... Gillette's Right Guard Xtreme brand will launch its biggest ever on-pack push this month in a bid to drive trial and create standout. The instant-win push targets the brand's 16- to 24-year-old male market by putting four 'Xtreme' holidays...

Viral: GM recruits to boost footfall in Chevrolet push.
January 23, 2006... General Motors' Chevrolet brand is re-running its Selected Drivers push only a month after its first outing. The activity sees brand ambassadors selected by Chevrolet retailers test drive one of two Chevrolet models for a month. The...

Awards: BPMA hands top Awards gong to Procurement.
January 23, 2006... Procurement International was named company of the year at the third annual BPMA Awards at London's Churchill Hotel last month. The P&I-backed event coincided with the association's 40th anniversary, and also saw Box Mart named as best...

Revamp: Fotorama puts focus on charter for clients.(Brief Article)
January 23, 2006... Fixed-fee giant Fotorama has launched what it claims is the first client charter in the sector following criticisms raised in P&I's 'Risk on trial' mystery shop of the major risk management players. According to Fotorama director David...

Exhibition: Voucher firms lend support to SP debut event.
January 23, 2006... Motivation and voucher suppliers including Kingfisher Gift Vouchers, Projectlink Motivation, P&MM, Boots, Marks and Spencer, and Marriott Incentive Vouchers will exhibit at the Promotional Marketing Show this year. The commitments signal a...

Account Win: Oriental Express hires Swordfish.(Brief Article)
January 23, 2006... Ready-meal supplier Oriental Express has appointed agency Swordfish to drive this year's marketing activities, following a two-way pitch. Details were being finalised as P&I went to press, but the work will include online promotions for...

Promotion Works: Various Scottish Courage Brands.(Brief Article)
January 23, 2006... Brands: Fosters, Kronenbourg, Kronenbourg Blanc, John Smith's, Strongbow Client: Scottish Courage Budget: pounds 3million Agency: LoewyBe Timing: August - October 2005 Strategy: Using the creative theme of 'Biggest Round', LoewyBe...

Account Win: Banks Love wins Aunt Bessie's in year-long push.
January 23, 2006... Tryton Foods, known for its Aunt Bessie's food lines, has hired agency Banks Love to develop all of its below-the-line activity throughout 2006. The move comes as Tryton seeks to solidify its number one positioning as the global producer...

Liquidation: Hospitality firm calls in receiver.
January 23, 2006... Passport 2 Sport has gone into liquidation, citing financial damage from its commitment to last year's British Grand Prix as the main reason. The company had a redemption portfolio of more than 40 sports and also supplied sports clothes...

Research: Breaks top wish-list as promotion prizes.(Nick Deyong Ltd)
January 23, 2006... Trips to New York, UK health spa breaks and iPods have come in as the most popular promotional prizes of 2005, according to research compiled by prize management company NDL. New York's nightlife, shopping, restaurants, and musical events...

Expansion: GRG aims to tap foreign market with Dubai office.(The Grass Roots Group)(Brief Article)
January 23, 2006... Motivation house The Grass Roots Group has opened a Dubai office, as it seeks to grow new business in the Middle East and Africa. Mark Spicer, former product manager at Grass Roots UK, will initially head the operation alone as general...

Account Win: Cognito retains Nivea contract.
January 23, 2006... Cognito Integrated Marketing has beaten off two competitors to retain its Nivea For Men account. The agency will handle all the below-the-line work for the Beiersdorf-owned brand in 2006. Cognito has been working on the Nivea for Men...

In The Hot Seat: STO.
January 23, 2006... STO's partners tell Bhavna Mistry why a name change is a sign of commitment. During the past five years, the agency once known as Perspectives has been through so many incarnations that even those who remember it aren't quite sure what...

Moving Up: Various - Grasshopper.
January 23, 2006... Grasshopper has added a handful of recruits to its team. Tim Bridle joins as senior designer. Also joining the creative team is Chia Chi Wu as junior online designer. Account teams have been bolstered by account manager Bernadette Traynor,...

Moving Up: Neil Whitfield - Banks Love.
January 23, 2006... Neil Whitfield has left Tequila\Manchester after six years as account director to take up the same role at Banks Love.

Moving Up: Moira Rodger - Cartoon Network Enterprises.
January 23, 2006... Cartoon Network Enterprises, the channel's consumer products division, has named Moira Rodger as its new UK licensing director. Rodger was previously Mattel's category manager for soft lines.

Moving Up: Sallyanne Smith - Bullet.
January 23, 2006... Bullet has taken on Sallyanne Smith as account executive from IPC Media. The move follows recent new business wins for the agency, including Jacob's Creek and BAA.

Moving Up: Mark Peacock - Jump.
January 23, 2006... Edinburgh agency Jump has appointed Mark Peacock as creative director to its team. Peacock has more than 15 years' kids and licensed property experience.

Moving Up: Paul Livingstone - OgilvyOne Worldwide.(Brief Article)
January 23, 2006... Paul Livingstone, planning director at OgilvyOne Worldwide, has been appointed to the same role at Publicis Dialog. The move follows a recent management restructure that saw managing director Simon Marshall promoted to chief executive, creative...

Moving Up: Erratum - Red Letter Days.
January 23, 2006... In last month's Sleuth, we printed an incorrect contact number for Red Letter Days, which offered its Purple experience voucher (retailing at pounds 199) as our competition prize. The correct contact details for Red Letter Days are: 0870 444...

In-Store Marketing: Shop Talk - Brands need to tread a fine line to please public.
January 23, 2006... As I write this, the dust has yet to settle on the Christmas trading period, so its unclear whether festive performances have been strong enough to bring cheer to retailers after a tough 2005. Looking ahead though, the analysts at the Centre...

In-Store Marketing: Are retail promoters seeing the online potential?
January 23, 2006... As online sales continue to do a roaring trade, many retailers' slow response to consumer preferences means they're missing a trick. Ever since the first item - a CD - was sold via the internet over a decade ago, techie types have been...

Licensing: Is licensing the new must-have?
January 23, 2006... Has Omnicom's purchase of Beanstalk helped to move the discipline up the marketing pecking order? When Omnicom announced last October that it had bought the brand licensing agency Beanstalk Group from Ford, it sent ripples of excitement...

Licensing: My Fantasy - Licence Time.
January 23, 2006... 13.45 and P&I has just asked if I have the time to submit a My Fantasy Licence column. Of course I can make the time, what's the deadline? Actually not enough time to look up what my predecessors have dreamed up, so what shall I write about?...

Licensing Authority: Only way to win is with a symbiotic relationship.
January 23, 2006... I have mentioned several times in this column that television companies are becoming increasingly squeezed in terms of advertising revenue, largely because of the competition from the digital landscape. With less advertising, television...

Live Issue: P&I Awards League - Two Take Top Slot in P&I's Winners' List.
January 23, 2006... Billington Cartmell and Arc's prominent campaigns last year for FMCG giants P&G and GlaxoSmithKline helped them to grab the prime spot. James Thornton runs through the top 50 agency roll of honour. The fact that the inaugural Promotions &...

Cover Story: Heineken opts for local tactic.
January 23, 2006... The lager brand is targeting the regions with its first push since giving TV the elbow. Heineken's decision to shift its pounds 6.5million UK advertising budget away from TV for 2006 was described in Campaign, adland's trade title, as a...

Profile: Beer Challenge - Jean-Pierre van Lin, marketing director Miller Brands.
January 23, 2006... Jean-Pierre van Lin, marketing director at beer giant Miller Brands UK, has the kind of money at his disposal that most marketers dream about. US parent company SAB Miller has put aside pounds 30million to drive UK sales for its portfolio,...

Do Quality and Giveaways Mix?
January 23, 2006... As the broadsheets muscle in on the tabloids' covermount patch, James Thornton asks whether the move is paying off. 'Free newspaper with your DVD and CD, sir?'... 2005 saw the covermounts market break new ground in terms of content, volume,...

Special Report: Vouchers - Redemption Rivals.
January 23, 2006... The tussle is between paper vouchers and gift cards in the fight for cyber-shoppers. According to researcher Mintel, Santa went surfing for presents last month, with at least 40 per cent of consumers opting to shop online. Mintel is...

Special Report: Electricals - Plug-ins go global.
January 23, 2006... A global market awaits for marketers once local drawbacks have been overcome. The world may be shrinking, not least due to the effect of technology, but when it comes to using electrical premiums to motivate or incentivise, marketers are...

Market Survey: Luxury Incentives - Five of the Best Luxury Incentives.
January 23, 2006... Whether it's thrills or indulgence, rewards that seriously impress are much sought after. Gemma O'Reilly picks out her top options. ULTIMATE DUVET DAY Spending a work day under the duvet normally entails taking the day off as holiday...

On Offer.
January 23, 2006... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth: Is that a hot dog you're holding or are you just pleased to see me?
January 23, 2006... Ah the sacred institution that is the hen night, a great excuse to get the girls over, get the booze in and have some naked men round Pictured here on the left is the blushing bride (Brahm's promotional marketing account manager Joanne Blake)...

Sleuth: Exterminate! Exterminate!
January 23, 2006... Now journalists and PR-types have something of a love-hate relationship, but even we at Sleuth thought our Editor was going a bit far in sending in the three-wheeled terror that is the daleks to take out Mandarin's Nick Bowman. Nasty Nick...

Sleuth: Sleuth's Nan.
January 23, 2006... 'The future's bright... the future's online'. That's what my promotional emails told me way back in December when I was setting out to do my Christmas shopping. Not a bit of it - half way through the month and with the present sack empty, it...

Sleuth: Blast From The Past.
January 23, 2006... JANUARY 1996 A decade ago, as now, clients were choosing their agencies mainly via the trade press or word of mouth. Exclusive P&I research via Direct Dialog also found The Marketing Store top the list of clients' most recognised agencies,...

Sleuth: 'Ello 'ello 'ello, what's goin' on 'ere then?
January 23, 2006... Now some people hark back to a time when there was always a Bobby on the beat. Well, on the bad streets of Chiswick those days are back - just ask Richard Dowdle, director at agency Liquorice. Chuffed with his firm's latest outdoor work for...

Sleuth: Jordan offer.
January 23, 2006... OK, so the jokes about twin engines, hot air balloons and anything with the words 'cheap' and 'online' write themselves when it comes to our Katie Price, but it was BMI that was doing the celebrating here, as its Manchester to Las Vegas route...

Sleuth: Goblin your food is bad fer yer elf!
January 23, 2006... Goblin your food is bad fer yer elf! Christmas brings out the nutcase in us all and what better way to celebrate yuletide than to get dressed up as your favourite Christmas character. Or Brian May. Pictured here are south-west London's finest -...

Sleuth: Competition.
January 23, 2006... Those good people at B2B Initiatives (0208 418 7400) are putting up a Thomson cordless DVD system up for grabs for the winner of this month's competition. To enter, send answers to the address at the top of this page. First correct entry out of...

Sports Marketing Handbook 2006: Editorial - Think smart when it comes to sport link.(Editorial)
January 23, 2006... That 2006 will be an enormous year for sports marketing is news to no one. But with sponsorship set to burst through the pounds 1billion barrier in a year that includes the World Cup, Winter Olympics and the Commonwealth Games, how brand owners...

Sports Marketing Handbook 2006: Sponsor's Statement - How thrill of the game serves to unite us all.
January 23, 2006... Sport unites us. In offices and factories, shops and homes, Monday morning conversation invariably revolves around the great sporting contests of the weekend. We are a nation of players as well as supporters. About 20 million people - half...

Sports Marketing Handbook 2006: Pissing off the Punters?
January 23, 2006... As public discontent with sponsors grows, how can brands retain fans' goodwill and continue to cash in on 2006's major sporting events, asks Drew Barrand. With landmark sporting events such as the football World Cup and the Winter Olympics...

Sports Marketing Handbook 2006: Year Planner.(Calendar)
January 23, 2006... From the Winter Olympics to the World Cup, 2006 provides a plethora of sports links for promoters. P&I's calendar highlights the year's hot events. JANUARY 15-22: Snooker The Masters championship FEBRUARY 4: Rugby Six Nations...

Sports Marketing Handbook 2006: Ready for an Ambush?
January 23, 2006... Masters of guerrilla marketing such as Nike and Pepsi have given challenger brands food for thought on how to cash in on World Cup 2006 via the back door. Steve Hemsley examines the pros and cons. The football World Cup: second only to the...

Sports Marketing Handbook 2006: Five Emerging Sports..
January 23, 2006... While top brands are known to link with popular sports, opportunities beckon for those looking for the next big thing. Cameron Day puts his thinking cap on to reveal sports that are about to break through. We are living in an age where...