Promotions & Incentives articles from January 2005

Promotions & Incentives archives from January 2005

Editorial: Food and drink rules give SP opportunities.
January 7, 2005... Booze is probably the last thing people want to think about after a merry Christmas. But as 2005 kicks off, it's going to be unavoidable, and we're not talking hair of the dog here. Super-regulator Ofcom's rules on alcohol advertising come...

Competition: Macmillan uses 'clever' posters in kids activity.(Brief Article)
January 7, 2005... Macmillan Children's Books is using interactive posters to drive sales of Teen Idol among 10 to 14 year-olds. The posters, going into bus shelters near McDonald's restaurants in 10 cities across the UK, use a system developed by Hypertag....

Licensing: Danone agrees SpongeBob link for Volvic Splash.(Brief Article)
January 7, 2005... Danone Waters has entered the children's market with Volvic Splash bottled water, supporting the launch with a tie-in and an online push. The water, in blackcurrant and orange variants, is aimed at seven- to 12-year-olds and will feature...

On-pack: Kinder starts first UK wrappers giveaway.(Brief Article)
January 7, 2005... Kinder has launched its first on-pack promotion in the UK with a campaign through Intelligent Marketing that will go on 15 million wrappers. Kinder's owner, Ferrero UK, is seeking to raise awareness of the four brands in the Kinder...

On-pack: Surcare runs Roundabout drive.(Brief Article)
January 7, 2005... Washing power and liquid wash range Surcare is appealing to mums and kids with a Magic Roundabout push on more than a million packs. Surcare has partnered with Pathe Pictures' film of The Magic Roundabout, due for release on 11 February, to...

Gifts-with-purchase: Vileda launches Supermop with return to basics.(Brief Article)
January 7, 2005... Vileda is relaunching its Supermop with a back-to-basics SP campaign to inject enthusiasm into what it feels is a low-interest category. The 'Supermocio Challenge', through Blue Chip Marketing, runs from January to June. Activity will...

Money-off: Marlow backing Quorn with pounds 2m meat-free blitz.(Brief Article)
January 7, 2005... Marlow Foods is spending pounds 2 million on a new-year push for its meat-free Quorn brand. The campaign, through Fenix, will see a 30p-off coupon for chilled and frozen Quorn products door-dropped to five million homes. Coupons will also...

Sponsorship: Tetley's renews rugby link and vows to fight off rivals.
January 7, 2005... Tetley's is celebrating the extension of its role as the official beer of rugby with a three-month campaign to regain ground on brands that have muscled in on rugby since England's World Cup win. The Carlsberg-owned bitter has signed up...

Through the line: Arla puts pounds 11m behind Anchor campaign.(Brief Article)
January 7, 2005... Arla Foods is putting pounds 11 million behind tandem through-the-line campaigns for its Anchor Spreadable brands. Both roll out in January, with pounds 4 million being put behind parent product Anchor Spreadable and pounds 7 million behind...

Campaign of the Month: Persil free arts and crafts for schools.(Brief Article)
January 7, 2005... At a time of the year when children have been showered with gifts (many of which ensure they are plonked in front of the TV for hours), Persil's 'Messterpieces'/free arts and crafts for schools promotion in association with Berol makes for a...

Licensing: Malibu signs up Shaggy in push for student trial.(Allied Domecq PLC)(Brief Article)
January 7, 2005... Allied Domecq is targeting students with an experiential push for its Malibu brand, put together by Publicis Dialog and designed to drive trial of the drink as a mixer. Based around reggae star Shaggy and Malibu and Cranberry, the...

On-pack: Sarson's runs a voucher action in UK Chip Week.(Brief Article)
January 7, 2005... Sarson's vinegar is giving away free fish and chips in a link-up with National Chip Week that will go on 1.9 million bottles. Consumers will receive a voucher in return for one proof of purchase of a 250ml bottle of the vinegar, entitling...

Giveaways: Samsung denies its flights offer fell flat.(Brief Article)
January 7, 2005... Mobile phone supplier Samsung has denied reports that its free flight offer has failed, leaving it stuck with hundreds of thousands of unused flight options. An email received by P&I, purporting to be from someone who was working on the...

Appointment: Dynamo beats off three rivals to win LTA brief.(Brief Article)
January 7, 2005... The Lawn Tennis Association (LTA) is thought to have made Dynamo its below-the-line agency for the upcoming season. P&I understands that the LTA put together a pitch list of four agencies, one of which dropped out without fulfilling the...

Associations: Marketing Store chief to take on top role at MCCA.(Marketing Communication Consultants Association)(Brief Article)
January 7, 2005... Graham Kemp, global president and CEO of The Marketing Store, will take over the chairmanship of the Marketing Communication Consultants Association (MCCA) from Matthew Hooper from this month. 'I'll be working with the board to make sure...

Staff incentives: Pure Card launch date delayed.(Brief Article)
January 7, 2005... The Grass Roots Group has blamed chip-and-pin technology for delays in rolling out its Pure Card. Partners to the staff incentive card scheme, including Argos, were due to go live on the Pure Card system in December. But with the rush to...

Amazon.co.uk seeks affiliate brands.(Brief Article)
January 7, 2005... Amazon.co.uk is looking for affiliate brands that want to send promotional mailing inside customer shipments in 2005. This will give brands the opportunity to target active online buyers. Bookings will be handled by direct response agency WDMP....

J Walter Thompson extends crm arm.(Customer relationship management)(Brief Article)
January 7, 2005... J Walter Thompson is extending its customer relationship marketing arm, rmg:connect, worldwide. It will be headed by Philip Greenfield, currently chief executive of OgilvyOne EMEA in New York.

Liz Karn receives BPMA Sword of Honour.(British Promotional Merchandise Association )(Brief Article)
January 7, 2005... Liz Karn, managing director at Merit Promotional Clothing, has received the BPMA Sword of Honour for her commitment to the industry. Other awards, presented at the BPMA Christmas lunch included Best Newcomer, won by Canby, and Company of the...

Thomas Cook bolsters Staff Holiday Club scheme.(Brief Article)
January 7, 2005... Thomas Cook has bolstered its Staff Holiday Club scheme with the introduction of a fully transactional travel club website. The Staff Holiday Club is free for employers to join and, according to Thomas Cook, requires minimal ongoing...

Tequila\London to merge with TBWA\GGT.(Brief Article)
January 7, 2005... Tequila\London is merging with TBWA\GGT to create one of the UK's largest relationship marketing agencies. The new company will operate under the Tequila\London name. Tequila's Tim Bonnet and Penny Reid of TBWA\GGT will be joint chief...

Digital: C360 grabs UK digital work for Capcom games.(Brief Article)
January 7, 2005... Gaming giant Capcom has hired digital agency C360 to create and implement its first coordinated UK digital direct marketing strategy. C360 won the business after a competitive pitch involving at least two other agencies. It already has a...

Exhibitions: Reed axes IW 2005 due to poor support.(Incentive World)(Brief Article)
January 7, 2005... Poor industry support has forced Reed Exhibitions to axe its Incentive World (IW) 2005 event only two months before its February dateline. The organiser admitted it had fewer than 70 exhibitors confirmed by the middle of December, and that...

Appointment: MKM engages Cichy for flights mediation role.(Brief Article)
January 7, 2005... The consumer champion Harry Cichy has been brought in as a consultant by MKM Marketing & Promotions to work as a mediator on its free flights business. Cichy, who first rose to fame as head of the Hoover Pressure Group in the wake of that...

Finance: Softpoint starts off at 40 for its Fast 500 debut.(Brief Article)
January 7, 2005... Sales and marketing agency Softpoint has debuted at number 40 on the Deloitte Technology Fast 500 on the back of turnover growth of 1,907 per cent over five years. The Fast 500 is a list of the fastest-growing technology companies in...

Promotion Works: Grand Marnier.(bar's 'Get Together on Thursday' campaign serviced by RPM)(Brief Article)
January 7, 2005... Brand: Grand Marnier Client: Fior Brands Campaign: Get Together on Thursdays Budget: Undisclosed Agency: RPM Timing: June-November 2004 Strategy: Grand Marnier wanted to own Thursday nights in selected bars across six cities:...

In The Hot Seat: Ian Allchild.(British Promotional Merchandise Association's chairman)
January 7, 2005... The BPMA chairman is in a bullish mood for the year ahead. It seems incongruous that a premiums trade body should begin its 40th year with an exhibitions man as its chairman, but the British Promotional Merchandise Association (BPMA) is...

Moving Up: Alasdair Robertson - Meerkat.(promotion at Meerkat Marketing Communications Ltd.)(Brief Article)
January 7, 2005... Meerkat Marketing Communications has promoted Alasdair Robertson to account director with a remit to focus on new business. He joined Meerkat in 2003 as account manager and was promoted to senior account manager six months later.

Moving Up: Richard Gibbs - BI.(appointment)(Brief Article)
January 7, 2005... Richard Gibbs joins motivation company BI as client services director. Gibbs has previously worked at Maritz and P&MM.

Moving Up: Guy Bradbury, David Day, Nigel Edginton-Vigus - Rmg:black cat.(appointments)(Brief Article)
January 7, 2005... Rmg:black cat has appointed ex-Saatchi & Saatchi X creative director Guy Bradbury(pictured) to head its creative team. David Day also joins as art director and Nigel Edginton-Vigus as a copywriter. Day was previously at Xposure, where he worked...

Moving Up: Jackie Ferguson - Pepper's Ghost.(appointment at Pepper's Ghost Productions Ltd.)(Brief Article)
January 7, 2005... London-based production company Pepper's Ghost has appointed Jackie Ferguson as head of licensing. Her responsibilities include developing a long-term licensing strategy for pre-school hit Tiny Planets. Ferguson's experience includes stints as...

Moving Up: Caroline Wilson - Euro RSCG KLP.(appointment)(Brief Article)
January 7, 2005... Euro RSCG KLP has appointed Caroline Wilson to the role of senior account manager. Wilson will work on the agency's growing Robinsons account. She joins from Carlson, where she was account manager for clients including Coca-Cola, UGC Cinemas...

Moving Up: Rory Brick - IQ Group.(appointment)(Brief Article)
January 7, 2005... Digital media network specialist IQ Group has appointed Rory Brick as head of operations. Brick held the same role at Safeway for the chain's 142 Compact stores.

In-Store Marketing: Shop Talk - Christmas can be make or break for marketers.
January 7, 2005... This Christmas has been the toughest for marketers of the past 10 years. Not only have they had to contend with the expected pressure to deliver increased market share, but their activities have been scrutinised by the media more than ever. ...

In-Store Marketing: Shopper marketing - the latest sales revolution?
January 7, 2005... With the mighty Procter & Gamble behind it, is shopper marketing set to be the new brand panacea? It has existed in one form or another for some time, but 2005 looks set to be the year that shopper marketing (SM) makes its impact as a...

Licensing: Flexible drinks rules are safe ... for now.
January 7, 2005... Relieved marketers know Ofcom's regulations on alcohol advertising could have been much worse. Drinks marketers breathed a collective sigh of relief when they cast their eyes over the long-awaited final regulations on alcohol advertising,...

My Fantasy Licence: Harry Pokeblades.(Brief Article)
January 7, 2005... My fantasy licence combines the collectibility of Pokemon with the addictive playability of Beyblades and the literary parental endorsement of Harry Potter. The result? The ultimate battling Japanese boy wizard: Harry Pokeblades. The hero...

Licensing: Licensing Authority - Product placement is the answer to death of TV ads.
January 7, 2005... Which of us hasn't recorded a show on Sky+ or Tivo and reached for the fast-forward button when the commercials come in? Our television habits are changing. Personal video recorder technology means we all have the potential to create our...

Live Issue: The Year Ahead - 2005: Is this the year SP reinvents itself?(sales promotions)
January 7, 2005... What are your predictions for SP over the coming months? As we embark upon another year, P&I asks promotional marketing's pundits to brush the dust off their crystal balls and forecast what lies ahead. Crystal ball-gazing has been a bit of...

Profile: Take the Plunge - Sylvie Barr, head of marketing, Cafedirect.
January 7, 2005... She may have started as a temp, but last year saw Sylvie Barr pick up the Marketing Society's Marketer of the Year award. As head of marketing at Cafedirect, Barr has pitched her fairtrade brands into the mainstream to challenge the established...

Cover Story: Interbrew gets set for giveaways.(Cover Story)
January 7, 2005... The lager brand wants to attract a more discerning drinker in its latest drive, finds James Thornton. Quality and maturity might not be the first words that spring to mind when you talk lager, but it is these elements Castlemaine XXXX...

Special Report: Music - Free CDs: The Backlash.
January 7, 2005... Free CD covermounts are everywhere, showcasing almost every form of music imaginable - but are they pushing sales or, as many in the industry believe, killing the business? James Thornton reports. Covermounts account for 10 per cent - 23...

Special Report: Vouchers - Return of the voucher?
January 7, 2005... Vouchers are boring, unimaginative and old-hat - or so some agencies would tell you. Why then has there been an upsurge in their use among SP businesses over the past year, wonders Bhavna Mistry. 'We consider vouchers as a bolt-on technique...

Market Survey: Luxury Incentives - 10 Great Ideas.
January 7, 2005... Luxury incentives make superb rewards for customers and staff but which of them are the most inspiring? Pip Brooking reports. 1. HOLIDAYS Various free flights debacles have gained unwanted publicity in recent months, but although there...

On Offer.(Prodir )(Better Energy Systems)
January 7, 2005... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are...

Sleuth: More fool him ..
January 7, 2005... In a feat as unlikely as it is foolish, our man Thornton has signed up for this year's London Marathon. No, really. Someone told him they hand out free drinks and he was sold, but whether he manages to drag his carcass round the whole 26.2...

Sleuth: Ahh, student days ..
January 7, 2005... When Sleuth got this bag of goodies, we regressed to a world of daytime telly and ill-advised drinking. Then we found out this is how Brahm was incentivising marketers to join its motivational lecture scheme Brahm+. But with one of the upcoming...

Sleuth: Beam me up, Santa ..
January 7, 2005... The Christmas spirit does funny things to a fellow. Project Link main man Richard Kirk never thought he'd have the chance to wear his tomato outfit again after the sampling work he did on a moonlighting stint for Heinz all those years ago. But,...

Sleuth: Sleuth's Nan.(training course for new account managers)(Brief Article)
January 7, 2005... You name it, this Nan has been on it - every training course devised by man, even one on training to train, has made me the illustrous expert I am. But the story of the Chinese internet firm raised even my wrinkled brows. The company sent its...

Sleuth: Blast from the past - January 1995.(Brief Article)
January 7, 2005... Ellis Watson, now managing director of national newspapers at Trinity Mirror, was marketing and promotions manager for The Sun. A decade ago, he told P&I: 'The Sun used to use SP agencies, but no agency can satisfy its demands.' - IMP, now...

Sleuth: Cuban cigars will never be the same ..
January 7, 2005... Yeeugh! The peeps in agency-land sure know how to dress for a party. And the boys and girls at Publicis were determined to prove they could go one step further at their Xmas bash. When it said 'dress casually' on the invite, Sleuth wasn't...

Sleuth: Competition.
January 7, 2005... Those wonderful folk at EFX (08700 664100) are offering a portable solar panel with mobile phone attachments to the winner of this month's competition. To enter, send the correct answers to the questions below to the address at the top of the...

Guide to SP Techniques: Introduction - Match the technique to the task.
January 7, 2005... Deciding which sales promotion technique is best for your brand is tough, because all have their pros and cons. But, as Bhavna Mistry writes, a clear view of your objectives will give you a head start. Coupons, competitions, giveaways,...

Guide to SP Techniques: Repeat purchase - Keep them coming back for more.
January 7, 2005... Getting consumers to buy once is one thing; getting them back again is something else altogether. The role of any promotional activity is to persuade the consumer to take a certain action - usually to buy something. Of course, brands do...

Guide to SP Techniques: Data gathering - The power of knowledge.(Sales Promotions)
January 7, 2005... There is no one perfect way of gathering information about customers and their preferences, but it's important for brand owners to know what the various methods can offer them, writes Stuart Derrick. Promotions have always been a great...

Guide to SP Techniques: Staff incentives - Perfect perks.(Sales Promotions)
January 7, 2005... In a competitive market, making sure trade staff are on your side takes hard work. If SP is all about driving sales, marketers can't rely on consumer-facing campaigns only. Winning trade support is crucial for marketers who want to push...