Promotions & Incentives articles from January 2003

Promotions & Incentives archives from January 2003

EDITORIAL: No lists for us, just a look to a bright 2003.
January 30, 2003... It's the New Year, so you'll be expecting lists and resolutions from us, in line with some of the other magazines that are sitting on your desk alongside P&I. No doubt you'll have read the lists of the best agencies of the year, the best...

COMPETITION: Itsmywishlist to offer pounds 1 million worth of prizes.(Brief Article)
January 30, 2003... Itsmywishlist.com, the gift registry, is promoting its service by running a pounds 1 million competition that breaks later this month. Participants have the chance to win gift wishes in the lottery-style promotion, which will run for six...

PRIZE DRAW: What's On TV reader could live free in '03.(Brief Article)
January 30, 2003... IPC tx is unveiling a major promotion, through The Marketing Store, targeting What's On TV readers, called 'Live Life for Free in 2003'. Readers collecting five tokens in the magazine enter a draw to get their mortgage paid for a year, a...

COMPETITION: Fox challenges kids in Jackie Chan move.(Brief Article)
January 30, 2003... Children's TV channel Fox Kids is running a nationwide promotion based on Jackie Chan Adventures to boost awareness of the show's third series. Kids will be invited to take part in an on-air 'watch and win' competition called the...

GIFTS/PRIZE DRAW: Visit Scotland's focus on love.(Brief Article)
January 30, 2003... Visit Scotland is pushing the country as a romantic winter destination in its latest campaign, 'To Scotland with Love'. The push, through Draftworldwide, is part of its 'Sensual Scotland' strategy, which is based on the five senses....

FREE TRIAL: Del Monte aims at 18-35s with Fitness First job.(Brief Article)
January 30, 2003... Del Monte is linking with health club operator Fitness First to target 18-35 year-olds in a below-the-line push around its Fruit Express line. The promotion, which kicks off this month through Dialogue and runs until the end of 2003,...

COMPETITION: Japanese trip is up for grabs in Kirin's bar offer.(Kirin Brewery Company Ltd.)(Brief Article)
January 30, 2003... Japanese lager Kirin is unveiling activity at the end of this month that offers customers the chance to win a trip for two to Japan. The campaign builds on previous promotions around games such as Ninja Darts and Sumo Foosball. In this...

PRICE PROMOTION: NHP uses rivals theme to hit Wetherspoons campaigns.(Brief Article)
January 30, 2003... Noble House Pub company is piloting an aggressive promotional strategy that attacks Wetherspoons in price and taps into the Pop Rivals craze. Posters, banners and beer mats have been created by Caterpillar Consultancy, using the strap line...

SAMPLING: Ferrero pushes Kinder in pounds 3.5m campaign.(Brief Article)
January 30, 2003... Ferrero UK is putting pounds 3.5 million behind a push in February to launch two products: Kinder Chocolate and Kinder Chocolate Maxi. The below-the-line activity, through Meteorite, includes a tie-up with Pizza Hut that gives children aged...

CAMPAIGN OF THE MONTH: Hardys and the Pink Ribbon Foundation.(Brief Article)(Column)
January 30, 2003... I have been seriously impressed by the promotional campaign built around the partnership initiative between premium wine brand BRL Hardys and the Pink Ribbon Foundation, which has been running this year. Marketing in the wine category is...

POP: Jameson plays on Irishness to build on its ads.(Pernod Ricard UK )(Brief Article)
January 30, 2003... Pernod Ricard is launching a promotional campaign that builds on its advertising message '98 per cent of people drink whiskey, 2 per cent drink Jameson'. The push kicks off in March, through BDS Beechwood, and some of the activity will...

SCRATCHCARDS: Ginsters links up with Superdrug to drive lunches.(Brief Article)
January 30, 2003... Snack company Ginsters has joined forces with high street store Superdrug in a scratchcard campaign to promote its lunchtime foods. The five-figure promotion, running from 20 January for four weeks, gives participants the chance to win a...

CAMPAIGNS: Budget research - SP drops in global marketing budgets.(Brief Article)
January 30, 2003... Sales promotion expenditure growth is lagging behind other disciplines, according to research commissioned by Havas and conducted by London Business School. Promotional marketing expenditure has fallen from 19.8 to 19.4 per cent of total...

CAMPAIGNS: New win - Proximity takes pounds 70m oil work.(Brief Article)
January 30, 2003... Shell has awarded its pounds 70 million global below-the-line account to Proximity London following a seven-way pitch. Proximity beat Iris, J Walter Thompson (JWT), KLP Euro RSCG, Tullo Marshall Warren, Triangle Communications and Toast....

CAMPAIGNS: In-store now - Odeon's free 'Kids BA Flight Voucher'.(Brief Article)
January 30, 2003... Odeon, the cinema chain, is encouraging kids to pick up a free 'Kids BA Flight Voucher' when they go to see any family film. When a family buys an adult ticket with British Airways, the voucher can be exchanged for a free child ticket to more...

CAMPAIGNS: In-store now - Copella runs an on-pack promotion.(Brief Article)
January 30, 2003... Copella, the upmarket apple juice brand, is running an on-pack promotion to flag up its revamped look. The push, through Haygarth, offers consumers the chance to win pounds 15,000 of Laura Ashley Home Furnishings and a free design service...

CAMPAIGNS: In-store now - Co-op develops a range of 'easy giving' vouchers for charity.(Brief Article)
January 30, 2003... The Co-op has developed a range of 'easy giving' vouchers to make donating to charity Oxfam more convenient. At checkouts, customers add the voucher to their shopping and the scanned amount is added to their shopping bill.

CAMPAIGNS: In-store now - Beverage Brands runs a point-of-sale campaign.(Brief Article)
January 30, 2003... Beverage Brands is running a point-of-sale campaign around its 40 per cent abv shot WKD 40 for the on-trade. It's based around the theme of a good night out and features characters from typical drinking groups, including 'the instigator', 'the...

CAMPAIGNS: In-store now - Fentimans Traditional Ginger Beer runs a tongue-in-cheek promotion.(Brief Article)
January 30, 2003... Fentimans Traditional Ginger Beer is running a tongue-in-cheek promotion around the landmark legal case Donoghue v Stevenson, called 'History in the Making'. The case involved May Donoghue, who sued bottling plant Stevenson after allegedly...

AGENCY SPLIT: Fairclough in an 'amicable' split from Caterpillar.(Caterpillar Consultancy)(Brief Article)
January 30, 2003... Tony Fairclough has left Caterpillar Consultancy, the agency he founded, after a disagreement over strategy with co-founder Debbie Marshall. Managing director Marshall said the split was an amicable one. The pair have worked together since...

NEW WIN: Coca-Cola picks two as Mosaic collapses.(The Communications Agency and Biggart Donald sign advertising contracts with Coca-Cola)(Brief Article)
January 30, 2003... Soft drinks giant Coca-Cola has handed The Communications Agency (TCA) and Biggart Donald (BD) part of its UK business after the demise of incumbent Mosaic. Industry sources say TCA has been appointed to work on Coca-Cola Enterprises and...

EXPERIENCES: Woolies brings experiences to a mass market.(Brief Article)
January 30, 2003... Woolworths has launched low-budget gift experiences to cater for the mass market following a deal with TLC Promotions & Incentives. Nick True, managing director of TLC, created the package after spotting a market for gifts targeting younger...

COMPANY BUY: Lastminute snaps up Exhilaration.(Brief Article)
January 30, 2003... Lastminute.com, the online retailer, has bought experiences outfit Exhilaration for an initial pounds 1 million in shares. Exhilaration, a Lastminute supplier since 1999, will become its experience arm but will retain its name and remain a...

INCENTIVES: Maritz in tie-up with Raleigh for CSR experiences.(Brief Article)
January 30, 2003... Incentive provider Maritz Travel has joined forces with charity Raleigh International to offer a programme of experiences in which corporations can tackle global problems. This is the first time the charity, through corporate training arm...

VOUCHERS: LV links up with Laithwaites for fine wine offer.(Brief Article)
January 30, 2003... Recipients of Leisure Vouchers will be able to redeem their vouchers at fine wine company Laithwaites after the firm's addition to the provider's portfolio. The tie-up is being launched with an exclusive introductory deal that offers...

AWARDS: ISP reveals first 18 chairmen for judging panels.(Brief Article)
January 30, 2003... The Institute of Sales Promotion (ISP) has announced some of the names of the chairmen of the judging panels for its 2003 awards, with 18 confirmed to date. The director general of the ISP, Edwin Mutton, will take on the role of overall...

STRATEGIC PARTNERSHIPS: Diet Coke strives to catch cinema-goers.(Brief Article)
January 30, 2003... Diet Coke is set to position as the adult soft drink associated with cinema-going, mirroring the positioning of Coca-Cola in the kids market. This move is in line with the company's overall strategy to build its brands through promotions...

NEW DIVISION: Poulters pools drink expertise in one division.(Brief Article)
January 30, 2003... Leeds-based agency Poulters Partners has established a specialist drinks division, 'Drink Tank'. The move is designed to pool together, centrally, the expertise staff have acquired on both client and agency sides. Six full-time...

APPOINTMENT: Tequila London hires Johnston for client work.(Brief Article)
January 30, 2003... Tequila London has appointed Louise Johnston as a managing partner with the specific responsibility of developing client service best practice. The newly created role will see Johnston identify areas where the agency can build increased...

PROMOTION WORKS: Orange.(Brief Article)
January 30, 2003... Brand: Orange Client: Orange/Hugh Symons Agency: Positive Thinking Budget: Undisclosed Timing: September-November 2002 Objectives: To encourage dealer staff to promote Orange over competitor networks during a three-month period....

IN THE HOT SEAT: Dennis Kerslake - Bhavna Mistry discovers the 141 MD gearing up to tackle the new year.(Brief Article)
January 30, 2003... 141 has had a rough ride since 1999 when its parent, Bates, merged all its below-the-line operations under the 141 Communications umbrella. The merger was clumsily handled and the aftermath has seen at least four managing directors pass...

MOVING UP: John Baker - Proximity London.(Brief Article)
January 30, 2003... Proximity London has appointed John Baker as its head of digital services. He was previously managing director at Organic. Baker will be responsible for implementing digital technology in integrated campaigns

MOVING UP: Ben Spark, Jody Houston - Toast.(Brief Article)
January 30, 2003... Ben Spark has joined Toast as senior account manager, having previously been with Publicis Dialog in Brisbane. Jody Houston comes on board as account executive.

MOVING UP: David Johnson - Exhilaration.
January 30, 2003... David Johnson has joined Exhilaration as head of corporate after five years heading the corporate division at Red Letter Days.

MOVING UP: Helen Statham - Characteristix.
January 30, 2003... Characteristix has recruited Helen Statham as account manager. She was previously with Source as senior account manager.

MOVING UP: Emma Collins - BDW.
January 30, 2003... BDW has appointed Emma Collins as senior account manager. She was previously an event manager at Barclays Bank head office.

MOVING UP: Mark Watts - ID.
January 30, 2003... Mark Watts has been appointed deputy creative director at ID. Previously at BD, he will be responsible for managing the creative staff and working on key campaigns.

MOVING UP: Ruth Chapman, Mark Bates - FDS Field Marketing.
January 30, 2003... Ruth Chapman and Mark Bates have joined FDS Field Marketing. Chapman will be field account manager responsible for managing its Interbrew tactical activity. Bates takes the role of area manager, which covers the Midlands and the north of...

ANALYSIS: How brands use SP to fight back.
January 30, 2003... Recovery: Whether it's meat or the Middle East, bruised brands are turning to SP to fuel recovery. Promotional marketing is at the forefront of a politically sensitive marketing arena at the start of 2003 as brands that have been bruised...

IN-STORE MARKETING: Shop talk - In a slowdown, leaders will simply steal share.
January 30, 2003... The much-publicised forecast of an economic slow down will have caused a certain degree of excitement in some retail boardrooms. The leading British retailers are past masters of coping with static consumer sales. Strategies for...

IN-STORE MARKETING: POP should never be a waste of selling space.
January 30, 2003... Determining how customers shop should be a retailer's first step in making its communications work. Retailers should stop wasting the potential of the in-store environment and adopt a role more akin to that of media owners, according to...

IN-STORE MARKETING: How to woo New Year abstainers.
January 30, 2003... Drinks: January and February are always tough months but not all promoters will curb their activity. Nearly one-third of UK consumers threaten to give up alcohol as they ponder their New Year resolutions and reflect on how much they...

LICENSING: Barbie ruling rings warning bells.(judge rules no copyright infringment on bondage dolls featuring heads of Superstar Barbies)
January 30, 2003... A New York court's decision that a Barbie in bondage gear infringes no copyright is causing concern. Since it controls one of the world's biggest licensing properties, you'd expect Barbie's owner Mattel to have a sophisticated legal...

MY FANTASY: licence the Marsatinis.(Brief Article)
January 30, 2003... Undaunted (she lied) by last month's 'Freebies' fantasy, I narrowed the crowded field of ideas down to just two. My rampant fantasies had to connect to the wonderful world of museums - albeit tenuously - and so it is that the pre-school to...

LICENSING: Why size is an issue for brand strategies.(larger brands difficult to work with, but promoters say power, prestige opens doors)
January 30, 2003... When it comes to properties, the bigger the better is the rule that guides most link-ups. But is biggest always best? Bringing in the big brands - those that have power, high awareness and budget - to a promotional programme is bound to...

LICENSING: Licensing Authority - Long-term plan will see SquarePants to victory.(product licensing)
January 30, 2003... Our move to bring the licensing for our SpongeBob SquarePants property in house has sparked much interest in the global licensing industry. It's a relatively rare route for a property owner to take, but it's action that we've taken with...

OPINION: Letter from America - Black cabs and ads causing a stir in Windy City.(Yellow Cab Co., seeks advertising approval in Chicago)(Brief Article)
January 30, 2003... Ah, the sights of old Chicago. The Sears Tower. Deep Dish Pizza. Jerry Springer. The good old London black cab. OK, the London cab may not be a common sight around Chicago, but that might change if a new proposal is approved by the US...

OPINION: Client comment - When marketing overcomes misconceptions.(marketing strategies )(Brief Article)
January 30, 2003... What do Cafedirect, Cobra Beer, Smart UK and Uniqlo all have in common? All these brands compete in tough markets but have had to make their marketing budgets work harder and smarter to ensure they stand out. Working smart means spending...

OPINION: And another thing - Trust and respect can conquer business world.(article examines the relationships between clients and their advertising agencies )(Brief Article)
January 30, 2003... Much has been talked (and written) about what makes a successful client/agency relationship - and the answer is, I believe, quite simple. It's about two things that are key to any relationship, personal or business. They are trust and...

VOX POP: Ageism - Has sales promotion become a discipline that discriminates against older people?(various opinions)(Brief Article)
January 30, 2003... BRIAN FRANCIS, ex-chairman, Cramm Francis Woolf I agree entirely that sales promotion is an ageist discipline. As far as day-to-day account handling goes, a 28-year-old brand manager generally doesn't want to deal with someone who is in...

LIVE ISSUE: P&I Trade Association Summit - Are trade bodies giving value for money?
January 30, 2003... What benefits can trade bodies deliver? Bhavna Mistry and Suzy Bashford muster the P&I summit. Are you happy with your trade body representation, whether you're a promoter, agency or supplier? Do you get your money's worth from your...

PROFILE: We have lift-off - Steve Lee commercial director Jet2.(Jet2 low-cost airlines)
January 30, 2003... 'If someone had asked me three months ago whether I could launch a low-cost airline, I would have said 'no'.' If this is true, Steve Lee, the commercial director of Jet2, operated by Channel Express, must be constantly surprising himself. ...

CASE STUDY: Coca-Cola.(marketing links with UGC and Walt Disney Co.)
January 30, 2003... Coca-Cola and UGC are about to embark on the next stage of their strategy to leverage an ongoing partnership forged with Disney, reports Suzy Bashford. It's not what you'd expect from big brands such as Coca-Cola. The people...

IN MY VIEW: Stewart Hilton.(an examination of the Coca-Cola Co. and Walt Disney Co., team marketing scheme)(Brief Article)
January 30, 2003... The core strategy for Coca-Cola to take ownership of the 'Family Time' opportunity is a piece of sound thinking and, budget permitting, I have no doubt that the brand can ultimately achieve this. After all, Coke has done this before with...

SPECIAL REPORT: Loyalty & motivation - Going solo with rewards.(employee motivation: incentive schemes )
January 30, 2003... Some providers claim companies are increasingly opting to take up individual, rather than group, voucher incentive schemes. Philip Chadwick examines the pros and cons of the individual approach. Imagine you've been busting a gut to get that...

SPECIAL REPORT: Music - Popstar partnerships.(endorsement advertising)
January 30, 2003... The superstar brand endorsement is back, and with it come new promotional possibilities. Nicholas Wallis reports on the future. In November 2002, Pepsi and Sony Entertainment announced a strategic marketing deal that takes the relationship...

SPECIAL REPORT: Toys and games - Toy fair essentials.(Toy Fair exhibition, marketing toys)
January 30, 2003... Fifty years old this year, the annual Toy Fair remains a key date for the industry. Emma De Vita reports. The toy industry is worth pounds 1.88 billion in the UK and the highlight of its annual calendar is the Toy Fair, which celebrates its...

ON OFFER: Take your pic.(incentive gifts)(Brief Article)
January 30, 2003... Pay attention all you James Bond wannabes. Here's the latest in spy-sized gadgetry: a sleek digital keyring camera that looks and acts the 007 part. With incriminating Christmas party pics doing the rounds, this camera makes an ideal premium...

ON OFFER: Laptop backpack.(incentive gifts)(Brief Article)
January 30, 2003... Zooming off to the moon for a short working break almost looks like a possibility with this space age backpack from Delsey. With its silver moulded shell, this is the ultimate in laptop carriers and makes a stylish but practical incentive that...

ON OFFER: A robot is for life.(incentive gifts)(Brief Article)
January 30, 2003... For those occasions when you want to give your staff a little extra help but can't quite stretch to a real-life human being, opt for Pino, an interactive humanoid robot that can walk, talk and even sing and dance. He is the kind of incentive...

ON OFFER: The write stuff.(incentive gifts)(Brief Article)
January 30, 2003... As a source of expertise on promotional pens, On Offer jumped at the chance to check out these funky numbers. We like their bendy action (they're made from silicone) and their matching stands - two qualities that give them a new twist on an...

ON OFFER: Stress-busting balls.(incentive gifts)(Brief Article)
January 30, 2003... Stress balls have been around for some time, but this water-filled premium has the added bonus of featuring two- or three- dimensional logo shapes held in suspension. A new take on a promotional favourite, the keyring ball makes an eye-catching...

ON OFFER: Juice on the move.(incentive gifts)(Brief Article)
January 30, 2003... Ever had the juice on your mobile phone run out when you've been on the move? Can't find the charger, never mind a source of electricity? This hand-operated mobile phone charger will serve you in any phone emergency and we think it should come...

ON OFFER: Join the desktop golf club.(incentive gifts)(Brief Article)
January 30, 2003... Fancy yourself as the next Tiger Woods or Colin Montgomerie? If you're more like the latest Jean Van de Velde, hero of the last green at the 1999 British Open, you should get practising with this executive putting green game that features a...

ON OFFER: Chairman's forecaster.(incentive gifts)(Brief Article)
January 30, 2003... We all know the British are obsessed with the weather, no matter what time of year it is. So keep your clients happy with this brandable executive mini weather station, which will surely delight the obsessives among them. Featuring a clock, a...

SLEUTH: Ooh er Ooshka ...?
January 30, 2003... You remember the chap pictured beneath, don't you? It's none other than Paul von Bergen, who went down under - to Australia, that is - when he left The Shop after a row with senior bods over agency strategy or some such thing. At the time,...

SLEUTH: Sleuth's nan.(anecdote of promotion not researched properly)(Brief Article)
January 30, 2003... Now that the frivolities of the festive season are out of the way, here's an anecdote that should send shivers down a few spines - and not just because it's nippy outside. It's the true tale of a man who has completely turned off promotions....

SLEUTH: Blast from the past.(marketing, promotion activities in 1998)(Brief Article)
January 30, 2003... JANUARY 1998 Even back then, the big question was effectiveness, and the then SPCA was backing a two-year study into promotional effectiveness with the London Business School, while Mia Dickson was investigating alternatives to the...

SLEUTH: Eating, drinking and being very merry ... hic.
January 30, 2003... Ahh, the loverly weathergirl Sian Lloyd. Quite what she and the ISP's Randle Stonier are doing man-handling that golden ball so suggestively in our pic (above) Sleuth will leave to your no doubt fertile imaginations. But it was a joy to see her...

SLEUTH: Snakes and the worm.
January 30, 2003... While everyone else was gearing up for the odd Crimbo do, Tequila was celebrating its tenth birthday with a very grown-up party. There were drummers, there were ice sculptures, of course there was lots of Tequila. There was also a scantily clad...

SLEUTH: Competition.
January 30, 2003... To win pounds 50 of vouchers donated by Leisure Vouchers (01582 396666), send correct answers to the three questions to the address at the top of the page. Entries in by 12 January. 1. What is the new Disney film based on Treasure Island...

SP TECHNIQUES: Introduction - Standout is the key.(marketing methods are explored)
January 30, 2003... Part two of this crucial P&I guide takes in sampling, POP and risk management. If you want to boost sales, stand out from the rest and protect your campaigns, you should start here, writes Bhavna Mistry. There are more than eight sales...

SP TECHNIQUES: Sampling - Brands on trial.(questions and answers)
January 30, 2003... Brands can use sampling techniques to convert passers-by and casual shoppers into long-term buyers, finds Anna Burford-Taylor. Q: What is a sampling campaign? It is the means of getting a product in the hands and/or mouths of a targeted...

SP TECHNIQUES: POP - Triggering the impulse buy.(question and answers on boosting sales)
January 30, 2003... Clever, eye-catching marketing at the point of purchase can boost sales figures by as much as 50 per cent. Charlotte Goddard reports. Q: What is point of purchase (POP)? Displays and devices that are used to identify, advertise or...

SP TECHNIQUES: POP - The legals tips to note.(Trading Stamps Act of 1964 discusses point of sales laws)(Brief Article)
January 30, 2003... There's no specific 'point of sale' laws, but the nearest the UK government comes to regulating this environment is in the context of 'trading stamps'. The Trading Stamps Act 1964 lays down what must happen in-store where 'trading stamps' are...