Promotions & Incentives articles from January 2002

Promotions & Incentives archives from January 2002

Travel, and SP's name come under scrutiny. (Editorial).
January 1, 2002... A scan across the pages of this month's P&I throws up two main talking points: the decision by members of the Sales Promotion Consultants Association (SPCA) to change its name to the Marketing Communications Consultants Association (MCCA); and...

FA in search for licensees for 3 Lions premiums. (News).(Brief Article)
January 1, 2002... The FA is seeking to negotiate licensed deals with suppliers for its 3 Lions youth property The property was launched in March to communicate FA initiafives to children. Current licensees are Hypro (plush toys and footballs);Mitre...

Cats Protection activity aims to grow members. (News).(Brief Article)
January 1, 2002... CATS PROTECTION, the feline charity, is rolling out activity this year to celebrate its 75th birthday. It starts with the relaunch of the Cool Cats Club for under-13s on 23 February. There will be regional parties at the charity's shelters...

RLD trademark puts heat on Exhilaration. (News).(Red Letter Day)(Brief Article)(Statistical Data Included)
January 1, 2002... RED LETTER DAY has trademarked the phrase "experience vouchers" in a move that has forced at least one competitor to pulp its 2002 literature. RLD managing director, Rachel Kabra said: Experience vouchers are a product we created...

EFSP wants hosted buyers at IW. (News).(European Federation of Sales Promotion, Incentive World 2002)(Brief Article)
January 1, 2002... The European Federation of Sales Promotion (EFSP) is lobbying Reed Exhibition Companies to reinstate the European Hosted Buyers programme at Incentive World 2002. The programme was axed earlier in the year, according to the show's new...

ISP replenishes course with the creative in mind. (News).(Institute of Sales Promotion diploma course)(Brief Article)
January 1, 2002... The ISP has reworked the content of its diploma to incorporate a new course, designed specifically for agency creatives. On enrolment, diploma applicants can now choose whether to take a project management or creative course with two out of...

Absolut Vodka targets art fans with sampling. (News).(runs sampling evenings at photography exhibition)(Brief Article)
January 1, 2002... ABSOLUT VODKA is to target art lovers in the new year by running a series of sampling evenings at an exhibition of photographer Martin Parr's work. The exhibition is running from 22 January until the end of March at the Barbican gallery in...

Tour operators in discount blitz to overcome anxiety. (News).(Brief Article)
January 1, 2002... Holiday operators are launching massive pushes over the peak booking periods of this month and next, to encourage consumers to travel again. Airtours is running its biggest ever promotional push this month through Clear Marketing, offering...

Trade bodies back Walkers after CA jibes. (News).(Consumers' Association criticizes Walkers Books for School push)(Brief Article)
January 1, 2002... Trade bodies have defended the Walkers Books for Schools push, criticised by the Consumers' Association (CA) in its Which? magazine as "clear encouragement for children to engage in an unhealthy activity". A Walkers spokesperson said: "The...

Campaign of the month Ryvita free fitness sessions. (News).(Brief Article)
January 1, 2002... Timing is everything; Ryvita clearly understands this. In January, the idea of a personal workout session is going to be very attractive to a bloated consumer looking for a way to shed the excess Christmas pounds. It's a great idea, though...

BBC on look out for new sourcer following fraud. (News).(EMS under investigation, Jeff Taylor dismissed from BBC Worldwide)(Brief Article)
January 1, 2002... The BBC is looking for "alternative sourcing arrangements" for its BBC Worldwide merchandise in the wake of allegations late last year that a Hong Kong-based sourcing firm colluded with BBC directors to defraud the broadcaster. EMS, under...

UKCel snaps up Razorcuts gear from receivers. (News).(Brief Article)(Statistical Data Included)
January 1, 2002... UKCel, a division of fulfilment house Amaco, has bought the assets of Razorcuts, the personalised CD manufacturer which went into liquidation in November. UKCel declined to reveal how much it had paid the receiver, but did comment that it...

Steam founder Blakemore joins BD London team. (News).(Stuart Blakemore)(Brief Article)
January 1, 2002... Steam founding partner, Stuart Blakemore, has joined BD London as senior account director, in a tranche of new appointments at the agency. BD London has also appointed a new creative director, Paul Gray, who joins from BD Tank where he was...

Promotion works San Miguel. (News).(H.P. Bulmer Ltd. campaign through Grasshopper)(Brief Article)(Statistical Data Included)
January 1, 2002... Brand: San Miguel Client: HP Bulmers Agency: Grasshopper Budget: [pounds sterling]100,000 Timing: May -- to date Objectives: The idea was to reposition San Miguel as a style brand and achieve wider distribution in the...

Supercook appoints Poulters to [pounds sterling]1m role. (News).(Graham Poulter Advertising)(Brief Article)(Statistical Data Included)
January 1, 2002... Supercook, the market leader in the cake coverings and decorations sector, has handed its [pounds sterling]million-plus below-the-line account to Poulter Partners. The agency's remit for 2002 will be to raise awareness of the brand as well...

Nestle in Wonka golden ticket prize bonanza. (News).(Brief Article)
January 1, 2002... Nestle Rowntree is offering consumers the chance to find a golden ticket to win a trip round a chocolate factory across 2.5 million special bars of Wonka Chocolate. True to the promotion in Roald Dahl's book, Charlie and The Chocolate...

SPCA change in name to reflect every discipline. (News).(Brief Article)
January 1, 2002... The SPCA has changed its name to the Marketing Communications Consultants Association in a bid to represent agencies across all disciplines. Chairman, Matthew Hooper, said the move reflects the body's shift in focus to consider "the common...

Seligman exits 141 to resurrect Communicator. (News).(Brief Article)
January 1, 2002... Paul Seligman, managing director of Bates UK's 141, is resurrecting Communicator, the agency he sold to Cordiant and which was subsequently merged with 141 only a year ago. Cordiant is backing Seligman by taking a 30 per cent stake in the...

Douwe Egberts in golden ticket [pounds sterling]10k instant win. (News).(Brief Article)
January 1, 2002... DOUWE EGBERTS is running instant-wins across its Continental Gold and Speciality Instants variants until the Spring. Gold envelopes containing winning vouchers have been placed in 1.2 million jars of Continental Gold 100g. Consumers can win...

Cinemaniacs forges links to grow off-line. (News).(Brief Article)
January 1, 2002... CINEMANIACS, Warner Village Cinemas' Kids Club, has linked up with cable channel Cartoon Network in order to extend the club's appeal off-line. The strategic partnership will involve a series of joint promotions rolling out during 2002....

Disney Records and Warner link in Kids alliance. (News).(Brief Article)
January 1, 2002... Walt Disney Records has formed a strategic alliance with Warner Music to offer a music promotions service for kids' marketers. The partnership means that marketers targeting children will be able to benefit from thousands of classic Disney...

Airport Express pitch shortlist. (News).(Brief Article)
January 1, 2002... AIRPORT EXPRESS, the sales and marketing alliance for the Heathrow, Gatwick and Stansted Express services, has put its through-the-line business out to pitch. A shortlist of agencies, selected from above- and below-the-line agencies that...

Argos launches do-it-yourself reward scheme. (News).(Argos Business Solutions )(Brief Article)
January 1, 2002... Argos Business Solutions (ABS) has launched The Hive, an online system to enable clients and agencies to build and manage reward programmes. The Hive is a live site with a step-by-step guide to create a customised scheme that matches a...

Cadbury pack push for Fingers variants. (News).(Brief Article)
January 1, 2002... Burton Foods, producer of Cadbury Fingers under licence from Cadbury, has launched a [pounds sterling] 150,000 on-pack push for the brand, offering consumers the chance to win anything from a weekend break in Paris to a weeklong holiday in...

4imprint named Commonwealth Games licensee. (News).(Brief Article)
January 1, 2002... The Manchester 2002 Commonwealth Games (M2002) has appointed 4imprint Group as joint official premium promotions licensee for its merchandise programme. 4imprint will sell solely to the M2002 organising committee, which will distribute...

Coca-Cola's online image archive. (News).(Brief Article)
January 1, 2002... [Illustration omitted] CAPTION: Coca-Cola's online image archive A vast bank of Coca-Cola advertising images is now available as a reference resource to all of its employees and their agencies, after the soft drink brand Invested $5million...

Online bank Egg. (New Briefs).(Brief Article)
January 1, 2002... Online bank Egg has published research that shows that 92 per cent of 25-40 year-olds feel experiencing "the great things in life is more important than owning them". 630 adults were surveyed and a quarter of them said they would rather "boogie...

BMG has launched. (News Briefs).("virtual studio" as part of new website)(Brief Article)
January 1, 2002... BMG has launched a "virtual studio" as part of its new website, which offers creatives online music selections for TV, film, advertising and promotional campaigns. The website (bmg-commercial.co.uk) is meant to streamline the process by...

Cramm Francis Woolf. (New Briefs).(chairman Brian Francis retires)(Brief Article)
January 1, 2002... Cramm Francis Woolf chairman Brian Francis has retired after eight years with the agency. Francis has worked in the advertising and marketing industry for over 33 years, having founded FKB as well as working at IMP.

The Marketing Council. (News Briefs).(best practice advisory website)(Brief Article)
January 1, 2002... The Marketing Council has launched a best practice advisory website for UK-based companies thinking of implementing e-business strategies. The site has more than 100 case studies from around the world, and has the involvement of British...

Vi-Spring, a beds manufacturer. (News Briefs).(Brief Article)
January 1, 2002... Vi-Spring, a beds manufacturer, is launching a staff incentive scheme with Capital Incentives' Incentive Award Card to motivate its retail sales teams. Any Vi-Spring retail sales member who sells any company product in the current catalogue...

Hotel group Le Meridien. (News Briefs).(Brief Article)
January 1, 2002... Hotel group Le Meridien has relaunched its rewards scheme for frequent travellers. Le Meridien Moments now contains new offers, including frequent flyer miles and cruises.

Avis Europe. (News Briefs).(AIR MILES Travel Promotions Ltd.)(Brief Article)
January 1, 2002... Avis Europe has joined forces with Air Miles. For every car rental day purchased in the UK, Europe, Middle East, Africa or Asia, Avis will award customers ten air miles.

Boots has linked up. (News Briefs).(Brief Article)
January 1, 2002... Boots has linked up with Virgin to offer balloon flight packages. The Virgin balloon flights are available in over 250 Boots stores. The day includes pre-flight briefings and a traditional post flight champagne toast.

Promota chairman David Long. (News Briefs).(Brief Article)
January 1, 2002... Promota chairman David Long has stepped down from his position after two years. Long is also managing director of the Dowlis Group, and he has told colleagues he wishes to pursue other business and professional interests. A successor for Long...

Andrew Pearcey Dynamo Marketing Dynamo. (Moving Up).(Brief Article)
January 1, 2002... Andrew Pearcey Dynamo Marketing Dynamo has promoted Andrew Pearcey to the position of senior account manager following his return to the agency after 18 months spent travelling abroad. The agency has also appointed account executive, Claire...

Simon Heath Spirit DPM. (Moving Up).(Brief Article)
January 1, 2002... Simon Heath Spirit DPM Spirit DPM has appointed Simon Heath to its account management team to work across a range of the agency's accounts. Heath, 26, joins the agency from Rapier; prior to that he was a senior account manager with Lowe Live...

Peter Gilbert Award (TP) International. (Moving Up).(Brief Article)
January 1, 2002... Peter Gilbert Award (TP) International Award has appointed Peter Gilbert as marketing director. He was previously business director at through-the-line agency Claydon Heeley Jones Mason where he directed campaigns for Pepsi, Walkers and Birds...

Diane Jackettt Tactical Marketing. (Moving Up).(Diane Jackett appointed tactical project director)(Brief Article)
January 1, 2002... Diane Jackettt Tactical Marketing Diane Jackett has been appointed tactical project director at the brand experience company. She will head up a number of accounts including Nestle and Coral. She has agency and client experience having worked...

Mike Wass The Database Group. (Moving Up).(The Database Group promotes Mike Wass)(Brief Article)
January 1, 2002... Mike Wass The Database Group Mike Wass has been promoted to the role of general manager at the database solutions provider, with directorial responsibility over operations. He remains head of client services and takes on additional control of...

Karen Holland Dynamix. (Moving Up).(Dyanmix promotes Karen Holland to account director)(Brief Article)
January 1, 2002... Karen Holland Dynamix Karen Holland has been promoted to account director at Dynamix, a marketing and communications agency. Holland has worked for Dynamix since its inception in 1996.

Ian Mackey Tefal. (Moving Up).(Tefal promotes Ian Mackey to managing director)(Brief Article)
January 1, 2002... Ian Mackey Tefal Tefal has promoted commercial director Ian Mackey to managing director of Tefal and its Groupe SEB sister Rowenta in the UK. Mackey has been with Tefal for 15 years moving through the ranks to become director of marketing....

Buena Vista backs film with giveaways. (News).(Monsters Inc.)(Brief Article)
January 1, 2002... Buena Vista International will be giving away branded space hoppers, hula hoops and dressing gowns to support the UK release of its film, Monsters Inc, in a campaign that kicks off in February. The film company has called on Award (TP)...

Thehouse gets on to Fast Track 100 database. (NEWS).(Brief Article)(Statistical Data Included)
January 1, 2002... Bath based agency Thehouse has come in at 72 in The Sunday Times/Virgin Atlantic Fast Track 100 list of fast-growing, UK unquoted companies. The agency was selected from a database of 1 million due to its annual growth of 80 per cent, with...

Simon sheds 20 jobs as UK branch closes. (News).(Simon Marketing)(Brief Article)(Statistical Data Included)
January 1, 2002... Simon Marketing is winding down its UK operations, and is expected to cease trading from this month without a buyer or takeover in the pipeline. The closure results in the loss of some 20 jobs in the UK office and comes after McDonald's...

Reed aims to win over IW sceptics: Incentive world 2002 Stephen Richards is the new man behind reed's IW and NIS. So what's his remit. (Analysis).(Reed Exhibition Cos.)(Brief Article)
January 1, 2002... Since Reed Exhibition Companies brought Stephen Richards on board as event director of two of the shows in its incentive portfolio in November 2001, a VIP buyer programme for Incentive World (IW) and a formal steering committee for 1W and the...

Stagnant travel foresees revival: Incentive travel AP&I survey confirms a sector downturn, but sees uplift for the year ahead. (Analysis).(forecasts)(Brief Article)(Statistical Data Included)
January 1, 2002... Traditionally, January is a busy time for the travel sector -- it's when the general public starts to book their annual breaks and when marketers turn their thoughts to summer campaigns that involve travel elements. But this year the industry...

More than patriotic ads to get US to travel again. (Letter from America).(United States)(Brief Article)(Letter to the Editor)
January 1, 2002... Heaven knows I do my bit for the travel industry -- my mileage points attest to that, as does my wife. But since 11 September, it seems there has to be a strong motive to travel at all. No wonder then that the US Government is trying to help by...

Liberalisation is real mark of Euro-intelligence. (Client Comment).(Brief Article)
January 1, 2002... Is your average European consumer a mature person, capable of making appropriate choices based on a reasonable level of information? Or are they unable to discriminate between good and bad products and offers, needing the full protection of...

What's in a name? Our SP heritage for starters. (And Another Thing).(Sales Promotion Consultants Association changes name to Marketing Communications Consultants Association)(Brief Article)
January 1, 2002... So, after more than ten years, the Sales Promotion Consultants Association (SPCA) has decided, albeit not unanimously, to re-brand itself as the Marketing Communications Consultants Association (MCCA). I'm not surprised -- the change has...

Letters.(Letter to the Editor)
January 1, 2002... CA's do-gooders up to no good CAUSE-RELATED MARKETING Dear Editor, In the red corner we have the Consumers' Association (CA), in the blue, brands. I score it 0-2 to brands, but they need to watch out. Last week's criticism by the...

Energising peacefully: Adrian troy * brand controller, development brands * Britvic. (Profile).(Brief Article)
January 1, 2002... Few people realise that Purdey's, Britvic's natural health drink variant, has been on-shelf for over 20 years and was one of the forerunners of the vitality drinks sector. With a stapline that reads "energise peacefully", it sits rather quietly...

ITV Digital looks to woo on-trade: Following on from the success of the Monkey-fronted TV ads, ITV Digital is hoping for similar recognition and uptake of new subscribers from the lucrative on-trade sector.(Statistical Data Included)(Cover Story)
January 1, 2002... You'd have to have been living in the North Pole with your head in the snow and your hands superglued over your ears to have missed the fact that the World Cup is just around the corner. And even then you'd probably be alerted by Eskimos...

Proven performers: Amy Pemble seeks expert advice on promotional music techniques and how to extend their offering. (Market Survey Music).(Carling Brewing Co. marketing contract with Clear Channel Entertainment)
January 1, 2002... Until recently, the UK's biggest-selling beer brand Carling was indelibly linked with football through its eight-year sponsorship of the FA Premier League. Carling severed links with the League following the cost of sponsorship rising to [pound...

SP pointers to success: Whatever the technique, it is essential to set up admin procedures to ensure smooth running. (SP Techniques Introduction).(marketing industry)(Brief Article)
January 1, 2002... In this, the second part of P&I's Guide to Sales Promotion Techniques, the spotlight falls on sampling, POP, and risk management. Despite the different styles of each, common benchmarks can be applied to ensure success. The ISP's director...

Personalising trial: Sampling has evolved from the handout free-for-alls of old, to a more complex, researched brand induction experience. (SP Techniques Sampling).(marketing industry)(Brief Article)
January 1, 2002... Sampling has changed. The haphazard handouts of old that saw mini-product samples being given out, seemingly at random, on the streets are being superseded by sampling pushes which target specific audiences in their own environments. But if...

Shop floor strategy. Although POP may not have the cachet of more flamboyant SP techniques, it has a proven record in building sales. Katie Hunt reports on a trusted stalwart. (SP Techniques POP).(point of purchase and marketing management)(Brief Article)(Statistical Data Included)
January 1, 2002... POP has traditionally been viewed as one of the less sexy sides to promotional marketing, though it has continually held its own against more glamorous strategies. The sector has gained momentum over the past five years and according to trade...

Protecting interests: Covering pushes against over or under redemption is essential. Katie Hunt looks at the options. (SP Techniques Risk Management).(marketing insurance)(Brief Article)
January 1, 2002... Promotions can be planned to the letter but their success or otherwise still depends on a rather unpredictable public. Consumer response to a push can be affected by one of any number of factors: how the activity is communicated -- which is...

Setting the trends: Standardised quality and negotiated bulk cost savings are leading bluechips to roster clothing premium suppliers. (Special Report Clothing).(marketing industry)(Statistical Data Included)
January 1, 2002... Diageo, Colt Telecom, Cadbury's, Sony, News Group International - all are heavyweights in their respective fields, and all have rosters. We're not talking agency rosters here - that's par for the course among most bluechips. The trend for...

Vouchers on trial: Tarantula's David King argues that vouchers are an unimaginative, last-resort option and brings live charges against their continued use in promotions for suppliers to answer. (Special Report Vouchers).(marketing industry survey and technique theory)
January 1, 2002... "We would consider vouchers purely as some kind of bolt-on technique, but to be honest we wouldn't really use them at all - my boss would probably sack me if I suggested using them." These are the words of Robert White, associate director at...

Making up is easy. (On Offer).(advertisement)
January 1, 2002... All good things come in small packages, allegedly, and these mini cosmetic pots from HCT packaging are no exception. They come in all shapes and sizes from flower and starfish shapes, to cubes, pendants and even rings, with a wide range of...

Heart warming. (On Offer).(advertisement)
January 1, 2002... We've seen the light here at P&I and in this case it comes in the form of a scented candle card from EFX. The pierced satin-aluminium cards come complete with a fragranced candle, the light from which shines through a chosen symbol. EFX's...

New year, new leaf. (On Offer).(advertisement)
January 1, 2002... If you're becoming bored with the usual promotional favourites, why not start the year by casting off the surfeit of consumer excess the festive season brings and get back to nature. Trees Direct offers a range of saplings which can be sent as...

Little arrows. (On Offer).(advertisement)
January 1, 2002... Keeping up the Cupid theme, here comes a product especially for those clients with their hearts set on irresistibility. These new magnetic darts from Harrows incorporate the latest features in dart technology -- the magnetised tungsten barrels...

Agency Band Syndrome -- the return. (Sleuth).
January 1, 2002... Sleuth regrets to report that there has been a further outbreak of ABS. Initial investigations pinpoint blame fairly and squarely on 23Red's Christmas party in a small bar in the back streets of Soho, but interestingly this seems to be a...

Sure fire loser. (Sleuth).(Coca-Cola's Harry Potter promotion)(Brief Article)
January 1, 2002... It just goes to prove that there are no guarantees in life -- a lesson Sleuth has learned the hard way backing 'sure things' in the high street clip joints known as 'bookmakers'. However, Sleuth has yet to lash out [pounds sterling]95million on...

Veggie blood lust. (Sleuth).
January 1, 2002... It's long been a criticism that vegetarians veer towards the anaemic because they source their iron from spinach as opposed to hunks of dripping top side or bowls of plump, steaming offal. It's also true, albeit in a stereotypical way, that...

Sleuth's nan. (Sleuth).(promotional campaigns should give prizes people want)(Brief Article)
January 1, 2002... They say competition prizes are getting bigger and better, but not everywhere it seems. I've got wind of a printing services firm that's running a viral campaign via an interactive game with a weekly top prize of -- wait for it -- a pack of...

Blast from the past January 1992. (Sleuth).
January 1, 2002... In January 1992 the big question on everyone's lips was whether Colin Lloyd, now president of the DMA, was going to launch another below-the-line agency. Lloyd himself was apparently more interested in lowering his golf handicap than discussing...

Out to lunch. (Sleuth).
January 1, 2002... The trade body Christmas lunches resulted in the usual array of pretenders, poseurs and pissheads seeking attention. The hats were on at the BPMA lunch with those attempting to save themselves from headgear shame risking being subjected instead...