Promotions & Incentives articles from February 2008

Promotions & Incentives archives from February 2008

Editorial: Smart marketers can spot the silver lining.(sales promotions can be and efective tool for marketing)(Editorial)(Brief article)
February 1, 2008... Economic doom and gloom has been all over the news and consumers are the ones looking to pull in their belts - obviously bad news for retailers, which are among the first to be hit. However, as we report in In-store Marketing (page 10) and...

Campaigns: Vouchers - Sainsbury's Active Kids to provide citizenship tuition.
February 1, 2008... Sainsbury's is planning to supply schoolteachers with lesson material on citizenship as part of the supermarket's latest Active Kids promotion. The original aim of Active Kids, which was launched in 2005, was to supply sports equipment to...

Campaigns: Marketing - Gu set for Valentine's Day pudding push.
February 1, 2008... Premium chilled pudding brand Gu is planning its first promotional push around Valentine's Day in support of its range. The brand is plotting a point-of-sale drive outside stores in addition to advertising in the regional press and London...

Campaigns: Marketing - Lucozade Hydro Active targets new gym-goers.(promotes it's product with help of Hydro Active Virtual Trainer)(Brief article)
February 1, 2008... Lucozade Hydro Active is launching a promotion aimed at new year gym-goers who are losing motivation to exercise. A download, available from February and called the Hydro Active Virtual Trainer, features workouts and music. The...

Campaigns: On-pack - Tetley rolls out points system for activities.
February 1, 2008... Tea brand Tetley has launched a six-month on-pack activities promotion to drive sales and build customer loyalty. Tetley has hired integrated marketing agency Geoff Howe Marketing Communications and sales promotion company Aztec Marketing...

Campaign of the month: Spindrift.(Brief article)
February 1, 2008... I stole something from The Black Horse in Reigate, using my pregnant wife as cover. Spindrift, said the beautiful glossy booklet, is a modern English beer from Suffolk coast brewer Adnams. The booklet was created to be 'nickable', so I behaved...

Campaigns: Product launch - Hi-Tech plans waterproof trainer activity.(Hi-Tec Sports PLC promotes it's waterproof footwear)(Brief article)
February 1, 2008... Hi-Tec is launching an integrated global campaign to raise awareness of its waterproof footwear. Created by Live & Breathe, the campaign will include in-store marketing, a microsite and trade promotion. The V-Lite Altitude Ultra sports...

Campaigns: On-pack - Kellogg plots 'taste test' for Nutri-Grain bar.
February 1, 2008... Kellogg is planning a taste test promotion for its Nutri-Grain snack bar in February as part of its work to build market share. The cereal company is offering a refund to any customer whose 'hunger cravings' have not been satisfied by the...

Campaigns: Product launch - BT doles out mobile broadband devices.
February 1, 2008... BT is planning to hand out free BlackBerry-style mobile devices as part of a move by the telecoms giant to expand its broadband offer. The promotion, which is likely to launch in the first quarter of this year, will form the principal...

Campaigns: On-pack - Cussons in washing-up drive.
February 1, 2008... PZ Cussons is bidding to attract lapsed buyers to washing-up liquid brand Morning Fresh with a prize draw for a Royal Worcester platinum dinner set. Customers will be able to enter an on-pack code online to take part in the draw. The draw...

Campaigns: Marketing - Slimming firm embarks on UK sampling push.
February 1, 2008... Weight Watchers is running a sampling roadshow to drive sales of its licensed food ranges following the new-year health kick. The eight-week drive, created by i2i Marketing, will see a sampling stand visit retailers nationwide. Chilled...

Campaigns: In-store - Asda devotes gift aisles to Valentine's Day.
February 1, 2008... Asda has launched its Valentine's Day in-store promotion to encourage sales of merchandise related to the event. The drive has been designed to appeal to men and women. Each store has a Valentine's-themed aisle featuring romantic gifts,...

Business: In-store - O2 offers recharge units and moots free internet.(O2 Ltd. provides free recharge facility to customers)(Brief article)
February 1, 2008... O2 is revamping its in-store facilities so that customers can recharge their handsets for free as part of a redesign of its 350-store chain. The move is just one of a number of initiatives developed at the telecoms network's Experience...

Business: Account win - Sub Lime bags video game licensing brief.
February 1, 2008... Rockstar Games has hired Sub Lime to handle licensing for its upcoming Midnight Club racing title. The agency has been briefed to create a series of brand tie-ins for the game, which is expected to launch in May, in areas such as mobile...

Business: Account win - Nivea turns to Space for men's deodorant line.
February 1, 2008... Nivea is using integrated agency Space to run promotional activity around the launch of men's deodorant Double Effect. The nationwide sampling drive is designed to encourage women aged 25 to 44 to trial the product. The activity will launch...

Business: Account win - Mybreast appoints Intelligent Marketing.
February 1, 2008... Cosmetic surgery company Mybreast has hired Intelligent Marketing to handle its integrated marketing and raise brand awareness. The agency has been tasked with creating a promotional marketing campaign in addition to press advertising,...

Business: Promotion works peperami lunchbox minis.(Unilever Group promoted it's Peperami a pork sausage snack )(Brief article)
February 1, 2008... Brand: Peperami Client: Unilever Budget: Undisclosed Agency: Billington Cartmell Timing: May 2007 Strategy: The agency used Unilever's Jigsaw database to reach more than 300,000 mothers at the end of the summer half term last year....

Business: Agencies - Grass Roots in restructure of BDR division.
February 1, 2008... Motivation house Grass Roots has announced a management shake-up of customer strategy division Grass Roots BDR. Grass Roots BDR managing director Andrew Wilmot has moved to the position of chief technology officer. He will be responsible...

Business: Takeover - Interface New Media snaps up IncentiveDirect.(Brief article)
February 1, 2008... Online motivation and incentive business IncentiveDirect has been acquired by digital agency Interface New Media. Interface New Media is set to invest significantly in its new subsidiary and plans to launch a revamped version of its online...

Business: Account win - Coke uses Saatchi X for in-store strategy.
February 1, 2008... Retail specialist Saatchi & Saatchi X has been hired by Coca-Cola Great Britain (CCGB) to develop its in-store strategy. This is the first time CCGB has appointed an agency to specifically look at in-store strategy. The brief will run...

Business: Account win - Cocktail snares job spanning Mr Men to Noddy.(Chorion PLC signed a marketing agreement with Cocktail Marketing )(Brief article)
February 1, 2008... Chorion, which holds the licensing rights to well-known children's characters such as the Mr Men, has signed up Cocktail Marketing to develop promotional partnerships. Cocktail will aim to foster partnerships with consumer brands across...

Business: Report - Bellwether: SP spend up in Q4.
February 1, 2008... The sales promotion was one of the few marketing disciplines to see a rise in spend in the fourth quarter of 2007, according to the Bellwether Report. The survey, which monitors marketing budgets, revealed budgets were down overall due to...

People: In the hot seat - Simon Hathaway.
February 1, 2008... The newly installed CEO regional of Saatchi & Saatchi X tells James Quilter why the agency's strategic approach to sales promotion is a winning one. Simon Hathaway is not a man to bear grudges. Despite being overlooked for a graduate...

People: Moving up - Caroline Deutsch - iD.
February 1, 2008... Experiential agency iD has appointed Caroline Deutsch as its group account director. Deutsch moves from Carbon Marketing, where she worked with Kingsmill and Jacob's Creek

People: Moving up - Rachel Smith - Times Media.
February 1, 2008... Times Media has announced that Rachel Smith is its new partnership and promotions manager. Smith moves from Telegraph Media Group and will now report to Suzi Watford, head of partnership marketing

People: Moving up - Lindesay Brown - Maritz.
February 1, 2008... Lindesay Brown has been promoted to the role of director of client services at motivation house Maritz. Brown takes over from Graham Burt, who becomes director of sales strategy

People: Moving up - Zoe Quigley - BEcause Experiential Marketing.
February 1, 2008... BEcause Experiential Marketing has recruited Zoe Quigley as account director. She joins from Ignito Creative Marketing and has worked with clients including Cancer Research UK, Unilever and Electronic Arts

People: Moving up - Linda Jefferies - Rainbow Productions.
February 1, 2008... Rainbow Productions, the character costume company, has hired Linda Jefferies as its new sales executive. She will promote costume characters to the toy, retail, charity and transport sectors, among others

People: Moving up - Mark Cousins - Landround.
February 1, 2008... Landround, the travel promotions company, has named Mark Cousins as its director of marketing and business development. He was formerly international business development manager. Cousins' responsibilities will include developing...

People: Moving up - Gemma Woodward - The Licensing Company.
February 1, 2008... Gemma Woodward has joined The Licensing Company as its dedicated DreamWorks Animation European brand manager. Woodward will work on the licensing and promotions programme for the film Madagascar 2 across Europe

In-store Marketing: Shop talk - Non-food lines give grocers a happy Xmas.
February 1, 2008... With Christmas trading figures trickling out from the UK's big grocery retailers, it is becoming clear, yet again, that their non-food sales continue to impress. Offering higher margins than grocery and adding to their credentials as a...

In-store Marketing: Premium food brands well placed for next recession.
February 1, 2008... Brits have developed a taste for high-end food, which means the product largely sells itself. For those of you who have been living in a cave for the past month, the scoop is the high street is not doing too well. This was highlighted by...

Licensing: Playing into consumers' hands.
February 1, 2008... Video games offer brands the chance to interact with their consumers in a way no other sector can. When Microsoft released its Xbox 360 game Halo 3 last September, interactive entertainment vice-president Peter Moore described it with...

Live Issue: High Street downturn - How to weather the High Street storm.
February 1, 2008... As the economic outlook darkens, Hugh Filman asks how under-pressure retailers should promote to consumers feeling the pinch. The headlines that accompanied the biggest share-price tumble since 9/11 were the last thing British retailers...

Digital: Microsites' redeeming features.(companies uses websites for marketing)
February 1, 2008... Brands are fast jumping on the internet bandwagon to add oomph to their promotional campaigns. Brands are increasingly using the internet to underpin promotional campaigns, creating microsites that allow consumers to interact with their...

Profile: Rewarding Passion - Gavin Dein, Chief executive Reward.
February 1, 2008... There are some things in life none of us has a choice about and, for Gavin Dein, a passion for football and his father's beloved Arsenal are among those. Dein's father, David, was Arsenal's vice-chairman and part owner and a founder of the...

Cover Story: Sainsbury's is on active duty.
February 1, 2008... Development is the secret of Sainsbury's success with Active Kids, reveals James Quilter. When you have a successful promotional campaign, it could be tempting to adhere to the old adage: 'If ain't broke, don't fix it.' But in the case of...

Special Report: Experience days - Beyond the spa.
February 1, 2008... A company incentive day used to depend on your gender. Stuart Derrick discovers that this is no longer the case. Since experience vouchers emerged as a new incentive option for motivators about ten years ago, they have taken a progressively...

Special Report: Covermounts - Tactical Tokens.
February 1, 2008... Do publishers need to revise the value of the freebie? It seems so, discovers Caitlin Fitzsimmons. If you walk into any newsagent in the UK and browse the magazine rack, your final choice might be based as much on the free gift as the...

Special Report: Experiential marketing - Festival frolics.
February 1, 2008... The burgeoning festival market could be a gift to a brand - but it has to be fun, says Patrick Dye. The summer festival scene has come of age. Glastonbury is now a national institution and over the last decade has been joined by smaller...

On Offer.
February 1, 2008... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth's Nan.
February 1, 2008... Have you any interesting images or scurrilous stories that you think Sleuth would like to share with fellow promotional marketers? If so, send them to Promotions & Incentives, 174 Hammersmith Road, London W6 7JP, or e-mail:...