Promotions & Incentives articles from February 2007

Promotions & Incentives archives from February 2007

Editorial: Why it's key to get the right measure of SP.(sales promotion)(Editorial)(Brief article)
February 14, 2007... When is a promotion not a promotion? The answer, it would seem, is when it is embedded in an ad, splashed on the internet or tucked into a piece of direct mail. According to the IPA's Bellwether Report that is. The most recent quarterly...

Product Launch: IDT Finance in pounds 1m rollout of its pre-paid Prime Card.
February 14, 2007... IDT Financial Services is launching its pre-paid Mastercard, the Prime Card this month, with an integrated campaign targeting individuals who do not have access to UK bank accounts. Cognito Marketing has devised the launch campaign, with a...

Experiential: Muller appoints Sense to boost its Rice variant.
February 14, 2007... Muller has appointed experiential marketing agency Sense to kick off below-the-line activity for its Muller Rice brand this year. The experiential activity launches at Easter and nationwide sampling aims to target 600,000 consumers...

Instant Win: Carlsberg offers Wembley season tickets.
February 14, 2007... Carlsberg is rolling out an on-pack promotion this month using its sponsorship of the England football team and the new Wembley Stadium for a football giveaway. A pair of Wembley Season tickets are up for grabs as part of the campaign,...

On-Pack: Rice Dream ties with Bodum for token scheme.(Hain Celestsial Group Inc.)(Brief article)
February 14, 2007... Hain Celestial is launching a year-long, on-pack collector scheme for its Rice Dream milk alternative in conjunction with kitchen product supplier Bodum. The push, through Toucan, launches this month and offers consumers the chance to...

Campaign of the Month: Thresher.(sales promotion)(Brief article)
February 14, 2007... Yes, I know, the debate continues as to whether the Thresher 40% off' online voucher was a stunt by the chain to increase wine sales and reduce stocks. You have to admire the tenacity of this 'promotion'. Originally, the online voucher was...

Giveaway: Cadbury hands out Creme Eggs in digital push.
February 14, 2007... Cadbury is taking its Creme Egg brand into digital promotions with a four-pack giveaway for those who register on its website. Created by CMW Interactive, the initiative includes email marketing, viral games (such as typing in a postcode...

Sampling: RHM offers spa breaks to boost Highlights bars.
February 14, 2007... RHM is driving brand loyalty for its recently launched Cadbury Highlights Cake Bars with a sampling push through Chemistry. Promotional staff will visit offices throughout February and March handing out 160,000 samples and it will be...

Charity: Brands queue up to back Red Nose Day.
February 14, 2007... A record number of brands are tying up with Comic Relief to capitalise on the fundraising fest that kicks off this month and climaxes with Red Nose Day on 16 March. Brands as diverse as TK Maxx, BT, First Choice Holidays and New Covent...

Sampling: Walkers drives low-fat crisp trial.(Walkers Snack Foods Ltd.)(Brief article)
February 14, 2007... Walkers is supporting the newly launched Walkers Baked crisp brand with a sampling campaign through The Big Kick. The experiential activity rolls out on 19 February for five weeks and aims to raise awareness and drive trial of the low-fat...

Direct Mail: Hellmann's to promote new taste with DM.
February 14, 2007... Hellmann's Extra Light Mayonnaise is promoting its improved taste and new packaging with a direct mailing to 250,000 of its consumers. The campaign, through Craik Jones Watson Mitchell Voelkel, targets the brand's existing buyers to...

On-pack: Paramount and L'Oreal link up for Dreamgirls.
February 14, 2007... Paramount Pictures has teamed up with L'Oreal to support the launch of the Dreamgirls movie, its first large-scale cinema promotion since its change from UIP UK. Consumers will receive a voucher for a free L'Oreal nail varnish worth pounds...

Moves: Rankin departs BD-Ntwk after 14 months in MD post.(Nick Rankin)(Brief article)
February 14, 2007... Nick Rankin has quit below-the-line agency BD-Ntwk after just 14 months as managing director. He will not be replaced. Rankin made the decision to leave 'to secure new challenges best suited to his commercial skills and accounting...

Report: Bellwether highlights cut in Q4 SP budgets.(Bellwether Communications Inc., sales promotion)(Brief article)
February 14, 2007... Sales promotion budget growth is lagging behind other marketing disciplines, showing the largest recent reduction in spend, and the weakest growth prospects for the coming year. The Bellwether Report for Q4 indicated a net figure of five...

Giftcards: Serious to team with UK retailer for DVD giftcard.
February 14, 2007... The first giftcard able to carry DVD content, currency and personal identity details is to launch in the UK, following its US debut last December. Digital publisher and marketer Serious claims to be in 'advanced negotiations' with a major...

Promotion Works.(Coca-Cola GmbH)(Brief article)
February 14, 2007... Brands: Coca-Cola, Sprite, Lilt, Dr Pepper, Fanta and Oasis brands Client: Coca-Cola GB Budget: Undisclosed Agency: BD-Ntwk Timing: June to October 2006 Strategy: BD-Ntwk developed a below-the-line platform including a website that...

Account Win: Thomson holds on to Simpson for POP account.(Thomson Travel Group PLC)(Simpson Group Inc.)(Brief article)
February 14, 2007... Thomson has retained incumbent Simpson Group for its POP account, following a competitive pitch for the tour operator's in-store business. The account, worth an estimated pounds 2 million, involves the supply of promotional display...

Account Win: Folio in hunt for hotel partners.
February 14, 2007... Folio Hotels has appointed Cocktail Marketing to create partnerships for its three- and four-star hotels located throughout England and Scotland. The partnerships will aim to increase sales and brand awareness, and create positive brand...

Expansion: Mando to tackle the international scene.(Mando Brand Assurance)(Brief article)
February 14, 2007... Promotional risk assessor Mando Brand Assurance is expanding its operations to America and Europe to develop its understanding of those markets. It is opening offices in Frankfurt and Toronto, which will operate under the respective...

Awards: Impacts line up top client judges.
February 14, 2007... Top-flight marketers are lining up to judge the inaugural Impact Awards 2007, run in association with Promotions & Incentives and sister title Marketing. Roisin Donnelly, Procter & Gamble's corporate marketing director; David Walker,...

Expansion: Billington takes on Thomas for special division.
February 14, 2007... Billington Cartmell (BCL) is developing a specialist music and entertainment unit that will operate across the entire BCL group. Denzil Thomas, former business development manager for IPC Media, Channelfly and The Student Broadcast Network,...

Trade Body: BPMA overhauls site to improve search options.
February 14, 2007... The BPMA is relaunching its website this month with new functions to put members in control of their listings and help visitors find promotional goods more quickly. New media company e-mango has overhauled the site, which includes an...

In the Hot Seat: Clive Mishon.(of Institute of Sales Promotion)
February 14, 2007... The ISP chairman talks to Suzanne Bidlake about his plans to bring the industry body bang up to date. Boring old farts are still welcome, but the call is out for interesting young talent to join the Institute of Sales Promotion (ISP). More...

Moving Up: Various - Dynamo.(appointed Dawn Marrs)(Brief article)
February 14, 2007... Dawn Marrs has joined Dynamo as associate director from Experiential Brand Marketing, and Sadia Siddiqui has been appointed group account director from Arc London. Promotions see Sarah Powell elevated from associate director to new business...

Moving Up: Melissa Teale, Roo Mackie, Euro RSCG KLP.
February 14, 2007... Euro RSCG KLP has promoted Roo Mackie to the role of associate director from her position as senior planner, and Melissa Teale has been promoted to board director from associate director

Moving Up: Lisa Maryon, Bryn Matthews, Iris Experience.
February 14, 2007... Experiential marketing agency Iris Experience has taken on Lisa Maryon as senior account manager and Bryn Matthews as production manager

Moving Up: Nikki Causer, Cocktail Marketing.
February 14, 2007... Nikki Causer joins partnership marketing agency Cocktail Marketing as account director. She will work on Cocktail's Play.com, Daily Star and Daily Express accounts

Moving Up: Eva Ruzicka, Mandy Douglas, Momentum.
February 14, 2007... Eva Ruzicka has joined Momentum as a global account director on the integrated marketing agency's Bacardi Martini account. Mandy Douglas has been appointed vice-president and EMEA regional account director and will head the Intel and Microsoft...

Moving Up: Catherine Gale, Jojo Band, Marketing Communication Consultants Association (MCCA).
February 14, 2007... The MCCA has appointed The Marketing Store's chief executive for Europe Catherine Gale to the board. Jojo Band has also been brought on board as communications officer

Moving Up: Rupert Cook, Gekko.
February 14, 2007... Field marketing agency Gekko has hired Rupert Cook as business development manager. Cook is charged with heading Gekko's move into new consumer durable sectors

Moving Up: Esme Gold, Vernon Creighton Gibb.
February 14, 2007... Esme Gold has joined fixed fee provider Vernon Creighton Gibb as business development director from her role as new business manager at PIMS

Licensing: A changing landscape brings fresh challenges.
February 14, 2007... The media and marketing landscape within which licensing operates has changed substantially in the 10 years or so I have worked in the industry. My first taste of licensing was in a marketplace that was dominated by two main TV channels ,...

Licensing: Sequels: return of the promotional cash cow.
February 14, 2007... This summer's blockbusters are set to provide opportunities for marketers, but success depends on evolving the creativity. Filmgoers are set to experience a sense of deja vu this summer as the traditional summer blockbuster season witnesses...

In-store Marketing: Shop Talk - Why change is needed to sustain the core offer.
February 14, 2007... When presenting the Q3 results for Marks & Spencer, covering the crucial Christmas period, boss Stuart Rose suggested that the only sustainable retail business model is to continue to change. Change is at the heart of marketing. It...

In-store Marketing: Can viral campaigns deliver brand equity?
February 14, 2007... If an internet promotion is to be deemed a success, retailers have to build the offer into a long-term relationship with the customer. They say that if you send an email to 100,000 people in the UK, it will reach the other side of the globe...

Live Issue: Awards League Table - Talent takes a bow at top of the table.
February 14, 2007... For its league table, P&I ranks the winners of marketing industry gongs, giving points according to the relevance of the awards scheme to the sector. Steve Hemsley reports on 2007's brightest stars. Canada-based Cossette Communication...

Cover Story: PG Tips adopts a new Monkey.
February 14, 2007... How a simian spokescreature is trying to sell the health benefits of black tea. Unilever is backing one of its oldest brands with its biggest-ever marketing spend in an attempt to reverse a long-term decline in a key market. The...

Profile: All down to experiences - Allister Frost, Consumer marketing communications lead, Microsoft.
February 14, 2007... 'Microsoft's biggest competitor is itself,' says the software giant's consumer marketing communications lead Allister Frost. 'We have to work hard to get people's attention, but we know they will be satisfied that Microsoft is the right...

Special Report: Clothing - Ethics in vogue.
February 14, 2007... As clothing with a conscience gains in popularity, marketers must learn from high street giants and ensure the suppliers of promotional attire meet strict, ethical standards, says Jennifer Creevy. High street giants Tesco, Primark and Asda...

Market Survey: Experiential - Going Live.
February 14, 2007... Experiential marketing may be all the rage, but does the discipline deliver? Mike Fletcher presents case studies showing it in action. Client: Unilever Brand: Lipton Ice Tea (LIT) Campaign: Lipton Ice Tea Outdoor Office Budget:...

Special Report: Pens - Pen Predictions.
February 14, 2007... The stalwart of the premiums market, the pen has always been a favourite because of its ability to adapt to change. Stuart Derrick asks suppliers what trends they think will be the big hits for 2007. Whether it is a cheap brand reminder...

Market Survey: Travel - Close Encounters.(Eastern Europe)
February 14, 2007... The sheer hassle of flying halfway around the world can take the shine off even the most attractive of travel incentives. Gemma O'Reilly asks six suppliers to nominate their short-haul alternatives. CROATIA: P&MM 'Eastern Europe is...

On Offer.
February 14, 2007... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth: Sleuth's Nan.(J Sainsbury PLC)(Brief article)
February 14, 2007... Now I know that Christmas is the season of generosity with the giving being more important than the taking, but it would seem that Sainsbury's has decided to take that quite literally. Its latest promotion, The Big 5 Drive, seems to give...

Sleuth: Blast from the Past - February 1997.
February 14, 2007... This time 10 years ago, SP agencies were struggling to find experienced account staff, forcing them into high-profile recruitment campaigns. IMP and Cramm Francis Woolf ran ads to attract new recruits. Concerns still exist in 2007. -...

Sleuth: Big Top fun ..
February 14, 2007... Sleuth Towers is known to have its fair share of clowns, so when one of the jokers in the pack was invited to Red Letter Days' Circus Skills Experience in Hoxton, we thought it'd be rude not to. But custard pies and buckets of water were...

Sleuth: Poles apart ..(Raquel Roberts)(Brief article)
February 14, 2007... Everyone knows that the high-pressure environment of agency life can be stressful, but it seems that working in SP is enough to drive a girl to, well, pole dancing. Said girl is Raquel Roberts, former colleague of Philip Slade, erstwhile...

Sleuth: Hot to trot ..(Brief article)
February 14, 2007... Mark Ramprakash and Karen Hardy move over. All hail the new king and queen of strut - Victoria Keown and Adam Burling. Toast new boy Adam (someone tell him the 70s shirt open to the navel isn't a good look) and account director Victoria...

Sleuth: When will I be famous?(Leona Lewis)(Brief article)
February 14, 2007... X Factor songbird Leona Lewis was once just a wannabe popstar like the rest of us (Mr Cowell, if you're reading this, Sleuth's divas have been known to belt out a tune or two in their time). Back in the day, (well, 2004 to be precise) young...