Promotions & Incentives articles from February 2006

Promotions & Incentives archives from February 2006

Editorial: Royal Mail should do more to cater for SP.(Editorial)
February 21, 2006... Peter Kerr, ISP chairman and managing director of handling and fulfilment house MRM, lambasts the Royal Mail in this month's Live Issue (page 16) for treating the promotional marketing sector with disdain. He has a point. In spite of the...

Experiential: Bertolli banks on roadshow to support sauce relaunch.(Brief Article)
February 21, 2006... Unilever brand Bertolli is running a nationwide experiential drive to back the relaunch of its five classic pasta sauce lines. The project, through RPM, centres on a roadshow designed to bring 'the authentic taste of Italian cooking' to the...

DM: Fiat embarks on biggest activity for Punto launch.
February 21, 2006... Fiat is backing its biggest car launch in 10 years with a campaign taking in DM, POP, online and TV work designed to drive reappraisal of the small car market. The Breaking Barriers activity, created by Arc for the Grande Punto model, aims...

Loyalty: Woolies backs card move with in-store TV.(Brief Article)
February 21, 2006... Woolworths is backing its first move into the stored value card market with a POP and in-store TV push through Intelligent Marketing. The Woolworths Christmas Bonus Card works like a traditional Christmas club in that shoppers can add...

Sampling: Disaronno gives Gift of Love for Valentine's Day.
February 21, 2006... Liqueur brand Disaronno is targeting women with a two-week Gift of Love promotion in the run-up to Valentine's Day. The push, through Caspa, sees samples of Celine fragrances handed out with each Disaronno purchase in 850 bars and...

Campaign of the Month: Kellogg.
February 21, 2006... For me, and millions like me, the greatest memory of breakfast time as a kid was not the honey-sweetened porridge that my mum used to serve twice weekly - sorry mum - but 'new cereal day' when you got to open a new box of cereal invariably...

Door-Drop: Velvet benefits from pounds 2million Baby MD drive.(Brief Article)
February 21, 2006... SCA Hygiene is putting pounds 2million behind toilet tissue brand Velvet as it launches the 'triple Velvet 3-ply' variant. The promotion, through Chemistry, kicks off in late February, and focuses on four key regions of the UK: London,...

Sampling: Lindt trials chocs in luxury living rooms.
February 21, 2006... Swiss premium chocolate manufacturer Lindt is launching its first-ever experiential campaign, and creating two retail partnerships in a bid to attract a younger female market for its Lindor brand. The push, through ID, sees sampling...

On-Pack: Irn Bru links up with Thomson for safari prize.
February 21, 2006... Barr brand Irn Bru is targeting families with an on-pack promotional tie-in with holiday operator Thomson, kicking off at the end of February. Thomson branding will feature on two-litre bottles of Irn Bru, and customers will have the...

Giveaway: Britvic in on-pack magnet offer.
February 21, 2006... Britvic is driving penetration of its Robinsons for Milk mixer range with a fridge magnet giveaway on 200,000 packs. The push is the first on-pack activity for Robinsons for Milk since the range was launched two years ago. Two different...

Viral: Man Utd targets at-home fans to grow database.
February 21, 2006... Manchester United Football Club is launching a viral campaign to grow its consumer database. Sharpen Troughton Owens Response has been tasked with reaching 'armchair supporters' by sending interactive quizzes via email to engage fans. ...

Coupons: Premier Foods' lunchbox push aims at mums.(Brief Article)
February 21, 2006... Premier Foods is targeting mums of kids aged four to 11 as it looks to boost sales of its Ambrosia and Hartley's brands in northern England and Scotland. The 'lunchbox' campaign, through The Big Kick, runs for two weeks from mid-February,...

Account Win: GRG kicks off the new year by adding top retail clients.(Grass Roots Group)(Brief Article)
February 21, 2006... Motivation house Grass Roots Group (GRG) has kicked off the new year with three major account wins, international acquisitions and top-level appointments. The account wins are all in GRG's mystery shopping wing and see the business take on...

Awards: Big names sign up to sponsor first VA awards.
February 21, 2006... John Lewis, Sainsbury's, DSGI (formerly Dixons Group), Leisure Vouchers, Virgin and Love2Reward have been named as the first sponsors for this year's inaugural Voucher Association Awards. The businesses will each sponsor one of 12 award...

Appointment: Arc hands Tabb new London job.
February 21, 2006... Arc Worldwide has given Matthew Tabb the new role of marketing director for its London outfit. The move sees him take on full responsibility for the agency's new business department. 'We will be focusing on developing our direct and...

Launch: Warner offers promoters download service.
February 21, 2006... Warner Music has launched an online digital download service, offering music and ringtones as premiums. Promoters have the option of a bespoke download website for their promotions, with Warner Music providing download technology and...

Promotion Works: Branston Baked Beans.(Brief Article)
February 21, 2006... Brand: Branston Baked Beans Client: Premier Foods Campaign: The Great British Bean Poll Agency: The Big Kick Company Timing: November 2005 Budget: More than pounds 2 million Strategy: Sampling rigs were set up outside 300...

Exhibitions: Legal problems halt Exclusively Brands event.
February 21, 2006... Exclusively Brands, the adult brand-focused licensing event scheduled to take place for the first time this May, has been cancelled. Andrew Levy, managing director of organiser Licensingpages, and head of the Licensing Industry...

Restructure: MKM overhaul set to focus on customers.
February 21, 2006... Travel supplier MKM has unveiled a raft of internal changes as part of a reputation-building initiative in the wake of high-profile fulfilment breakdowns for campaigns last year. The centrepiece of the drive is an internal logistics and...

Memorial: Closer sets up fund for Shaw.(Brief Article)(Obituary)
February 21, 2006... Jon Shaw, former senior account director at experiential agency Closer, died last month from a previously undiagnosed heart condition. Shaw joined the agency in late 2005 having previously worked at agencies including Tullo Marshall Warren,...

Exhibitions: Whitehead in sudden Reed exit.
February 21, 2006... Reed Exhibitions is sending its marketing industry director Malcolm Whitmarsh 'back into the trenches' following the unexplained departure of Darren Whitehead, exhibition director of the National Incentive Show (NIS), the International Direct...

Account Win: Cranium takes on Alcone for UK games activity.(Brief Article)
February 21, 2006... US games supplier Cranium has appointed Alcone to develop promotional activity for its 11-strong UK games portfolio. Alcone business director JP Lincoln said the work will kick off at the end of 2006 with on-pack tactical work, and added...

Research: Report predicts SP budgets will decline in 2006.(Brief Article)
February 21, 2006... SP budgets are set to fall this year, according to the Bellwether Report for the last quarter of 2005. The report, which questions 250 client-side marketers, found that only 27 per cent of 2006 budgets increased on last year's - the...

In the hot seat: Brian Rees, Christian James.
February 21, 2006... James Thornton finds out why the men from If aren't just paying lip service to SP. The launch of Altrincham-based agency If brings together Brian Rees, ex-PDP and Momentum supremo (pictured right), and former TBWA board director Christian...

Moving Up: Frankie Holloway, Souk Response.
February 21, 2006... Souk Response has appointed Frankie Holloway as account director, heading up the agency's Radisson Edwardian Hotels business. The move marks a return to SP for Holloway, whose career includes stints at The Marketing Team, ZGC and its merged...

Moving Up: Alan Stickland, 141 red.
February 21, 2006... Alan Stickland has left his client manager role at WPP-owned retail design consultancy Fitch to take up the post of new project and client services director at sister WPP shop 141 red, the retail environment design division of 141 Worldwide.

Moving Up: Various, The Marketing Store.
February 21, 2006... The Marketing Store has rejigged its InBev team to promote account director Melanie Herbert to group account director. Pippa Chalkey moves up from account manager to senior account manager, while Phil Butterworth steps up from senior account...

Moving Up: Claire Wright, The Big Kick.
February 21, 2006... Claire Wright has left Dialogue Marketing Group to join The Big Kick as account director.

Moving Up: Mel Wakely, RPM.
February 21, 2006... Brand experience agency RPM has appointed Mel Wakely as account director to work on its Diageo UK account.

Moving Up: Rosie Doggett, MCCA.
February 21, 2006... The Marketing Communication Consultants Association (MCCA) has taken on marketing consultant Rosie Doggett to lead its new procurement service.

Moving Up: Simon Jones, Euro RSCG KLP.
February 21, 2006... Triangle's former creative group head Simon Jones has been appointed to the same position at Euro RSCG KLP. His experience includes work on FMCG brands including Tango, St Ivel and Cadbury.

Moving Up: James Males, Graeme Saint, ATM:ad.
February 21, 2006... ATM:ad has boosted its media sales team with James Males and Graeme Saint.

In-Store Marketing: Shop Talk - Why it's no longer just about cash for space.
February 21, 2006... Retailers using store space as a marketing arena (and financial channel) is nothing new, but Starbucks is set to take that to another level this spring as its latest in-store promotion not only accrues revenue from hiring out its store space...

In-Store Marketing: Can in-store TV find its place in the media mix?
February 21, 2006... Screen-based media has seen success in some sectors but not in others. So what are the ingredients to make the format work? News that the UK's biggest retailer seems to be cooling on in-store TV has left the industry pondering its long-term...

Licensing: Brands set to take centre stage.
February 21, 2006... As the EC and Ofcom look to open the door to product placement on TV, what are the implications? US scriptwriters are demanding that curbs be placed on snowballing product placement on the grounds that it is little more than surreptitious...

Licensing: My fantasy licence new year sales.(Brief Article)
February 21, 2006... I went away for Christmas and arrived back in the UK to be met by a virus even more powerful than bird flu - sales fever. Admittedly, the Christmas period can be slow news-wise, but that just heightens the impact of the new year sales. From...

Licensing Authority: Being inclusive is route to get licensing on track.
February 21, 2006... One of the big debates in the licensing industry last year was around food products targeting children and the potential for legislation to control this activity. This was overlaid with the wider debate on children's health and diet. A...

Live Issue: Pricing in proportion - Is SP primed for the postal revolution?
February 21, 2006... Royal Mail's PiP comes into force in August, but it's time to act now. August sees the Royal Mail introduce regulations that could represent the biggest upset to promoters since barcodes on coupons. In spite of this, few marketers or...

Cover Story: Sainsbury's sequel takes on rivals.
February 21, 2006... The retailer's second Active Kids campaign builds on success of initial push, says James Thornton. 'Let's make no bones about it: 18 months ago, Sainsbury's was an ailing retailer and about to announce the first half-year loss in the...

Profile: Retail front man - Andy Duff, Customer marketing and innovation controller, Kellogg.
February 21, 2006... When P&I surveyed more than 40 agencies to find out which client got the best out of people and promotions, Andy Duff came out top. Accolades ranged from 'great sense of humour' to 'great strategic thinker' to 'open, honest and professional'....

Special Report - Clothing: Organic evolution.
February 21, 2006... Gemma O'Reilly reports on how promotional clothing is going organic to tap into ethical arena. Britain's organic food and drink market broke the pounds 1 billion barrier early this year, according to analyst Mintel, providing the strongest...

Special Report - Pens: Pens in action.
February 21, 2006... Gemma O'Reilly discovers how a wide range of sectors are using pens as cost-effective premiums. Every desk drawer, suit pocket and briefcase is likely to contain a range of branded pens collected from a variety of shows, exhibitions or...

On Offer.(Easy product reference by Promotions & Incentives review section)
February 21, 2006... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth: Tin-rattling charidee monkey ..(Brief Article)
February 21, 2006... Having stumbled his way round the London marathon last year - a feat only possible, Sleuth thinks, due to some kind of Satanic pact - quite unbelievably the boy Thornton is doing it again. All for charidee of course and once again the recipient...

Sleuth: Shiny happy people alert!(Brief Article)
February 21, 2006... 'Visitors to Malta have always said how happy the people are - well now it is official!' says the press release from event management outfit Ambient Events. A straw poll by Sleuth found that the phrase 'holiday from hell' was more synonymous...

Sleuth: Helmet-tastic!(Brief Article)
February 21, 2006... No, not another outing for the Sunshine Bus, but members of the Microsoft UK's marketing communications team being treated to an exhilarating indoor skydiving experience at Airkix in Milton Keynes courtesy of agency Mason Zimbler. Sleuth...

Sleuth: Back-door promotions.
February 21, 2006... It seems the world of incentives has bottomed out with the aptly named Ellie Poo paper, which uses only 100 per cent natural products. So, what are the products? Err, elephant shit. Yep, pure recycled dung. It's a revenue stream for Sri Lankan...

Sleuth: Back of the net!
February 21, 2006... Here are the lovely lads from Nationwide Conference outfit Burton Albion ahead of their FA Cup replay against Man United, kitted out in... suits from Burton. A mighty piece of brand building from the outfitters often associated with those...

Competition.
February 21, 2006... Our friends at HMV & Waterstone's Rewards and Incentives (020 7432 3033) are offering pounds 100 of gift vouchers to the winner of this month's competition. To enter, send answers to the address at the top of this page. First correct answer out...

Blast from the past: November 1993.(Golden Wonder Ltd.)(Heinz)(Procter & Gamble Co.)(Brief Article)
February 21, 2006... Golden Wonder, the crisp manufacturer that folded last month, was consolidating all its promotional marketing into Triangle Communications a decade ago. What a difference 10 years makes... - Procter & Gamble was considering ending its...

Sleuth: Sleuth's nan.
February 21, 2006... Time was when canny marketers could spot a brand association a mile off, but with this year's Celebrity Big Brother, tricks were missed aplenty. With a set of 'celebs' so vacuous and self-interested, they'd give a post-lobotomy Narcissus a...

Travel & Experiences Handbook 2006: Editorial - Travel's popularity is good news for SP.(Editorial)
February 21, 2006... The past year may have been blighted by terrorism, the Asian tsunami, hurricanes Katrina and Rita, the Pakistan earthquake and the prospect of an avian flu pandemic, but the desire to travel is alive and well. The latest figures from...

Travel & Experiences Handbook 2006: Undercover travel test.(Landround PLC)(P and I)(P and MM)
February 21, 2006... P&I presented six leading travel suppliers with a hypothetical brief for a promotional offer to tie in with the launch of a new four-pack for an unnamed cider brand. Here's how each of them shaped up. For marketers, travel incentives throw...

Travel & Experiences Handbook 2006: 10 top travel alternatives.
February 21, 2006... Travel has long been a favourite incentive, but personal butlers, a day at a spy academy or indoor skydiving are just some of the experiences giving it a run for its money, writes Jane Bainbridge. BE A TV PRESENTER For companies with a...

Travel & Experiences Handbook 2006: Travel Nightmares ..
February 21, 2006... Incentive travel can be prone to its fair share of problems. Ben Lerwill finds out what can go wrong. On a good day, with champagne and tropical sunsets, incentive travel is the ultimate reward. But when things go wrong, it's riddled with...