Promotions & Incentives articles from February 2005

Promotions & Incentives archives from February 2005

Editorial: SP can only gain from P&G's extra retail clout.(Editorial)
February 28, 2005... Two billion times a day, Procter & Gamble brands touch the lives of people around the world. That's how the FMCG giant summed itself up even before its dollars 57 billion acquisition of Gillette. Little wonder then, that as P&I went to press on...

In-Store: Chrysalis seeks new bookworms with Cargo link.(marketing agreement between Chrysalis Books Group and Cargo HomeShop )(Brief Article)
February 28, 2005... Chrysalis Books Group has linked up with Cargo HomeShop for a Good Housekeeping promotion to attract people who are outside the core book-buying market. Cargo customers who spend pounds 20 on selected lines will be able to buy the Good...

On-Trade: Punch plans parties for Comic Relief deal.(Punch Taverns PLC)(Brief Article)
February 28, 2005... Punch Taverns has been named as the first official on-trade partner for Red Nose Day and it aims to use the tie-in to gain significant leverage over local competition. Some 2000 outlets of the 8000-strong pub chain will take part....

Collector: Heinz teams up veggie line with Kumala's wine.(arketing of Heinz products by Dynamo)(Brief Article)
February 28, 2005... Heinz is pairing its Linda McCartney range of meat-free foods with Kumala wine via a promotion on 2.7 million packs. Consumers who collect four tokens can send off for a free 75cl bottle of Kumala wine and a Wine and Dine Guide, which...

Point of Sale: Wall's targets men with Passion.(Unilever Ice Cream does target marketing of men)(Brief Article)
February 28, 2005... Unilever Ice Cream and Frozen Food is targeting the male impulse buyers' market in petrol stations nationwide as it launches its Wall's Cornetto Passion flavour. The six-month 'Drive Your Passion 4' campaign offers four choices of...

Prize Draw: The Biography Channel aims at women on web.(Brief Article)
February 28, 2005... The Biography Channel is running a promotion to raise awareness and create intrigue around the characters it profiles. The 'Know Who' push, through Angel, will kick off in March and run for five weeks, targeting its main audience profile of...

Trade Incentive: ICI Paints swaps 'laps' for trips in trade activity.(marketing)(Brief Article)
February 28, 2005... ICI Paints has ramped up its annual Glidden trade brand push with a racing experience incentive. Contractors who sign up to the scheme will earn 'laps' when they buy a Glidden product from 1 February to 31 May. For 500 laps, they'll...

Licensing: Post-it puts up Thai trip in Bridget Jones competition.(Brief Article)
February 28, 2005... Stationery manufacturer 3M is capitalising on the DVD release of Bridget Jones: the Edge of Reason to push sales of its Post-it brand across corporate and consumer markets. The link-up is the first of two to run on the brand in coming...

Prize Draw: Adidas Golf kick starts its Whirlwind Tour.(Brief Article)
February 28, 2005... Adidas Golf is building on its sponsorship of the Open Golf Championship with a promotion designed to drive retail sales of its clothing lines. The Whirlwind Tour, organised through Intelligent Marketing, offers consumers and retail staff...

On-Pack: Sucron delivers health call with Skip the Calories.(Silver Spoon )(Brief Article)
February 28, 2005... Sugar brand Silver Spoon is jumping on the health bandwagon with a push on its low-calorie sweetener Sucron. An on-pack coupon mechanic running on 66,000 packs will enable consumers to send off for a skipping-rope with digital calorie...

Instant Win: Sunny D looks to drive sales with vouchers.(Sunny Delight )(Brief Article)
February 28, 2005... Sunny Delight is offering families the chance to win a holiday and multi-retailer vouchers to drive sales across all variants. Winning pack lids will feature a series of animal shapes; the animal will determine which prize consumers can...

Campaign of the Month: Win music downloads with mycokemusic.(Brief Article)
February 28, 2005... How often can a promotion truly claim to be first in the marketplace? For my money, the Mycokemusic push can take that honour. Like many things in life, timing is everything and with this push Coca-Cola has perfectly exploited the...

Gift with Purchase: Archers bolsters its hairbrush Divas link.
February 28, 2005... Diageo brand Archers Schnapps is stepping up its association with radio network Century FM and Warner Music with a gift purchase promotion, offering a free CD aimed at its female target market. The push builds on Archers' ongoing...

Promotion Works: Lux.(Brief Article)
February 28, 2005... Brand: Lux Client: Lever Faberge Campaign: Brings Out The Star In You Budget: undisclosed Agency: Dynamo/Theatre Timing: May-July 2004 Strategy: The campaign saw Theatre create a roadshow, while sister agency Dynamo took charge...

News brief: COI Communications appoints 23red.(Brief Article)
February 28, 2005... COI Communications, the Government's marketing wing, has appointed 23red to support its Year of the Volunteer 2005 work. The year-long campaign aims to change perceptions of volunteering and raise its profile. 23red's remit is to develop...

News brief: Awards for Excellence 2005.
February 28, 2005... Business in the Community's Awards for Excellence 2005, which includes a cause-related marketing category, is calling for entries from promoters. Last year's award was won by BT for its Am I Listening campaign in partnership with ChildLine. The...

News brief: National Incentive Show.
February 28, 2005... National Incentive Show organiser Reed Exhibitions says it has sold 65 per cent of space for the September event at the Birmingham NEC. Demand has been boosted by new exhibitors and a number of companies originally booked for the cancelled...

News brief: Nestle Rowntree adds to KitKash promotion.(Brief Article)
February 28, 2005... Nestle Rowntree has added a cashpoint advertising mechanic to its KitKash promotion. The ads will run nationwide and feature creative content developed from a series of television ads.

News brief: Loyalty Management UK extends its Nectar programme.(Brief Article)
February 28, 2005... Loyalty Management UK has extended its Nectar programme with Nectar for Business, a rewards scheme for small businesses where firms can collect points on business purchases such as stationery. Nectar for Business launch sponsors are: Viking...

News brief: Jack Link's names agency Church.
February 28, 2005... Jack Link's, the US beef snack supplier, has named agency Church to spearhead a pounds 1 million integrated campaign as it launches its products in the UK this year. Sampling will be a central part of the push and Church is looking for other...

News brief: Erratum January's cover featuring Castlemaine XXXX.(Correction Notice)
February 28, 2005... Erratum January's cover story featuring Castlemaine XXXX incorrectly stated that the brand was Australia's second most popular beer, rather than the correct place of third. The article also claimed XXXX outsells Carlsberg in the UK, but in fact...

Risk Management: GrgOneFee ups free offers with tennis lessons.(Brief Article)
February 28, 2005... GrgOneFee, the fixed-fee provider, has introduced free tennis lessons to its offer as it seeks to meet clients' increasing demands for a fuller service. The lessons are being offered throughout the UK in conjunction with the Register of...

Research: SP shops lag behind in winning business.(SP agencies)(Brief Article)
February 28, 2005... SP agencies have a tougher time winning business than other disciplines, but retain clients longer, according to research from business consultancy Reardon Smith Whittaker (RSW). The survey questioned 259 brands on six disciplines: SP,...

Launch: Fotorama duo teams with Gibb.(Brian Gibb)(Brief Article)
February 28, 2005... Two ex-Fotorama directors have launched a fixed-fee company with Brian Gibb, just two months after his previous risk management firm, PRM, went into administration. Ex-Fotorama group account director Sean Creighton and ex-finance director...

Consolidation: DM outfit MKP links with sister agency Tequila.(Tequila Manchester to acquire MKP)(Brief Article)
February 28, 2005... Tequila Manchester has merged with its direct marketing sister agency MKP. The two companies, part of the TBWA group, now operate as Tequila Manchester. The move follows similar consolidation in 2004, when Tequila London merged with...

Finance: MKM's value on AIM drops after profits warning.(MKM Group )(Brief Article)
February 28, 2005... MKM Group has lost a third of its value on Aim after it was forced to issue a profits warning. The travel promotions agency blamed a cruise push that was disrupted by Caribbean hurricanes in autumn and the effects of December's tsunami....

Awards: Six battle it out in MCCA agency of the year fight.(Brief Article)
February 28, 2005... Six agencies are set to slug it out for the title of Agency of the Year at the MCCA Best Awards: Arc, Billington Cartmell, bd-ntwk, Iris, KLP Euro RSCG and Triangle. The event, which is celebrating its 15th year, takes place at the Hilton...

Launch: Ex-Poulters staff join up to go Stark Naked.(Brief Article)
February 28, 2005... Sam Ellis and Rachel Walker, The Poulter Group's head of sales promotion and group account director respectively, have left the agency to set up their own shop. Stark Naked will focus on pure sales promotions techniques 'to differentiate...

Merger: Burnett folds Arc Live into Lime.(Leo Burnett Company Inc.)(Brief Article)
February 28, 2005... Leo Burnett has merged its Arc Live and Triangle-owned Lime field marketing shops. The move is part of a shake-up that sees a senior management reshuffle as Arc fills the role of executive creative director and looks to consolidate in...

Account Win: Castel appoints Geoff Howe for European push.(Brief Article)
February 28, 2005... Castel, the French wine manufacturer and owner of Oddbins, has taken on Geoff Howe to handle its pan-European marketing. With a remit to build the brand in Europe, the agency is devising activity for later this year. Geoff Howe...

Launch: Logistix founders unveil client offer.(Ian Madeley and Liz Taylor have set up TM Partnership)(Brief Article)
February 28, 2005... Logistix founders Ian Madeley and Liz Taylor have set up a client consultancy service called TM Partnership. 'TM will encourage its clients to develop an entrepreneurial culture that best effects real change that impacts directly on profit...

People: In the hot seat - Graham Kemp.(Graham Kemp has taken over the Marketing Communication Consultants' Association chairmanship )
February 28, 2005... The MCCA chairman may be daunted by his role - but he's set to shake things up, discovers James Thornton. For someone with a 37-year career that has taken in advertising, client-side work and founding a major agency, it's surprising to...

Moving Up: Paul McGann - Brahm.(appointment)(Brief Article)
February 28, 2005... Brahm has beefed up its board with the addition of four associate directors, including its head of promotional marketing Paul McGann. Also joining the board of the Leeds-based agency are: head of research Robin Horsfield; head of design and...

Moving Up: Richard Woolf - JCP.(Brief Article)
February 28, 2005... Richard Woolf has been appointed head of international sales and marketing at JCP, the licensing division of Jetix Europe. Woolf will be responsible for developing and co-ordinating JCP's European marketing and sales strategy. He was previously...

Moving Up: Mike Davies - BI.(Brief Article)
February 28, 2005... BI has taken on Mike Davies as director of performance improvement. He joins from Maritz, where he was head of incentives and rewards. Davies replaces Amy Bisek, who moves to BI headquarters in the US.

Moving Up: Mat Kiddie, Rebecca Gordon, Jennifer Moore - Grasshopper.(Brief Article)
February 28, 2005... Grasshopper has promoted Mat Kiddie from account director to associate director. Rebecca Gordon moves is promoted to account director. And Jennifer Moore has joined the agency as account executive for its Siemens mobile account.

Moving Up: Phil Blackmore, Lou Ellis - WDMP.(Brief Article)
February 28, 2005... Direct response agency WDMP has poached copywriter Phil Blackmore and art director Lou Ellis from Proximity London. The appointments come less than eight months after Fraser Metcalf joined the agency from rmg:black cat as creative director.

Moving Up: Morag Alabaster - IBR.(Brief Article)
February 28, 2005... Morag Alabaster has joined IBR as account director in charge of new business. She will work across all divisions of the group - IBR, Illico Events, McGarvey Russell and MRM. Previously, Alabaster worked for Initial Style Conferences.

In-Store Marketing - Shop Talk - Retailers must be more inventive to get ahead.
February 28, 2005... For good or bad, Christmas and New Year shopping is over and retailers face a challenging 12 months. Christmas trading was probably not as bad as many claim, but retailers certainly need to add more excitement and thrills to their propositions...

In-Store Marketing - Price deals fail to halt decline in sales figures.
February 28, 2005... Consumers reined in spending in December, so just where did retailers' promotions go wrong? 'No Christmas cheer for retailers hit by consumer caution' - not a scurrilous tabloid story, but the headline the British Retail Consortium (BRC)...

In-Store Marketing - Retail Snapshot - Sales performance.(Brief Article)
February 28, 2005... Tesco - The supermarket group achieved a 10.5 per cent increase in UK sales for the seven weeks to 6 January, while like-for-like sales in the same period were up 6.9 per cent Sainsbury's - Across the 12 weeks to 1 January, Sainsbury's saw...

In-Store Marketing - Customer knowledge and creativity is key.
February 28, 2005... 'Once again, Christmas trading saw over-reliance placed on price promotions from most of the major retailers in an effort to boost performance. It may be a great sales driver for these firms, but that counts for little if it comes at the...

In-Store Marketing - Why Tesco's long-term strategy is a winner.(advertising)
February 28, 2005... 'With the latest TV advertisement from Tesco so focused on price, it is easy to think that price is the only focus for successful retailers. However, price was also the focus of Marks & Spencer's pre-Christmas one-day sales, and yet in the...

In-Store Marketing - December sector analysis.(retail sales analysis)
February 28, 2005... Food and drink According to the British Retail Consortium's retail sales monitor for December 2004, food and drink sales showed decent overall growth, though some retailers reported disappointing trade in some produce and grocery sectors....

Licensing: VW takes film link beyond Herbie.(Volkswagen AG signs brand marketing contract with NBC Universal Inc.)
February 28, 2005... How the car maker's deal with NBC Universal signals a growing intimacy between screen and brands. Brands have long had a history of product placement in film and on television. The legacy of the 'soap opera' goes back to the early...

Licensing: My fantasy licence - RoboRon.(robot design from Robosapien)(Brief Article)
February 28, 2005... With a blank sheet of paper, I've got the perfect opportunity to combine all the elements that make licensing fun, while promoting a positive message to kids. But I also want to ensure my fantasy licence has mass appeal to give it the best...

Licensing: Licensing Authority - Promoters should seize new media opportunity.
February 28, 2005... If the World Wide Web was the phenomenon of the late 20th Century, then digital communications looks likely to be a money-spinner for the 21st (though admittedly to a much lesser extent). Whereas the internet had to prove itself, digital's...

Live Issue - Procurement: Hand in hand with the bean counters.(advertising agencies appoints procurement professionals for contract management)
February 28, 2005... Procurement used to be a dirty word in the marketing industry, but agencies are finally accepting that working closely with the financial professionals can be of mutual benefit. Suzy Bashford reports. Love them or hate them, advertising...

Profile: Urban experience - Simon Lloyd, head of UK marketing, Nokia.(Biography)
February 28, 2005... 'My biggest challenge is staying humble.' It's an egotistical thing for Nokia's UK head of marketing to say, but for Simon Lloyd, who has worked within blue-chips including Kellogg and 20th Century Fox before moving to the mobile phone giant,...

Cover Story: Pampers banks on baby show.
February 28, 2005... James Thornton finds out why P&G wants parents to take a child's eye view with its World of Babies. Putting pounds 7 million behind a campaign whose centre piece carries little branding and targets busy mums sounds like marketing...

Special Report - Covermounts: Pay-off or turn-off?(magazines marketing )
February 28, 2005... There's no doubt that covermounts can boost magazine sales, but does that success stretch to the brands on front? Stuart Derrick asks what's in it for the marketers. With newsagents' shelves heaving under the weight of the thousands of...

Special Report - Clothing: Asian invasion.(international marketing and trade)
February 28, 2005... Does the UK need to defend itself against the influx of attire from the East, or is the lifting of quotas an opportunity, asks Pip Brooking. The clothing quotas that have protected the UK rag trade for the past 40 years were removed at the...

Special Report - Field Marketing: Can SP handle FM?
February 28, 2005... Experiential marketing is on the rise, but are SP shops equipped to deliver the same results as their FM rivals? Experiential marketing, brand experience - whatever the moniker - there can be no doubt of the soaring popularity of 'live'...

Special Report - Risk Management: The hidden cost of success.(insurance industry marketing)
February 28, 2005... Could the phenomenal response to promotions like Walkers' pedometer push signal higher insurance bills for clients in the future, wonders Peter Crush. The runaway success of one particular promotion was on the lips of many at the tail end...

On Offer.
February 28, 2005... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are...

Sleuth: Super furry animal ..
February 28, 2005... Not since the Pet Shop Boys tour last hit town has the world of promotions been so excitedly rodent-tastic. Sleuth is delighted to bring you the Habitrail Playground, designed 'to put some excitement into a hamster's life' says maker Hagen....

Sleuth: What do you want, blood?(Blood donation)(Brief Article)
February 28, 2005... Now, agency folk will go to any lengths in pitches, but a pint of the red stuff is stretching it, even for us. All in a good cause though: 31 Brahmers gave blood recently. But given that last month, Brahm was giving out Pot Noodles and...

Sleuth: Selling the smellies ..
February 28, 2005... Once upon a time someone told Sleuth to put our money in bricks and mortar, but it seems they were wrong - branded toiletry supplies would have been a better choice. Certainly that's the case for the good people at Pacific Direct. Five years...

Sleuth: Sleuth's Nan.
February 28, 2005... This Nan is firmly into the new year, with a song in her heart and a smile on her face. Not everyone's glass is as half full however: Cardiff University's Dr Cliff Arnall has found out that Monday 24 January is the most miserable day of the...

Sleuth: Blast from the past - February 1995.
February 28, 2005... A decade ago, integration was a relatively novel phenomenon and P&I's leader was pondering the question: 'Should SP stand alone, or is the time ripe for integration with services such as DM?' Oh, what a difference 10 years makes. -...

Sleuth: Romance - chav-stylee ... Say it with flowers, say it with Budget.(marketing by a car rental company)(Brief Article)
February 28, 2005... Nice. The car rental company is providing free bouquets of flowers for the lonely loved ones of foreign travellers arriving at Heathrow if they rent a car off them. When Budget MD Michael Graham heard he'd be presenting the blooms to motor...

Sleuth: Forever blowing bubbles ..
February 28, 2005... Taking mobile marketing to new levels (well, Kensington High Street) O2, hit the streets with brave-faced staff to hand out bubbles to passers-by and try and cajole them into letting their hair down. Some hope - the well-heeled folk of W8...

Sleuth: Competition.
February 28, 2005... The lovely folk at Optima (01903 744111) are offering this Naturals Four Person Wine Lovers Basket from its range to the lucky winner of this month's competition. To enter, send the correct answers to to the questions below to the address at...

Motivation & Premiums Handbook 2005: Editorial - The fine line between instinct and wisdom.(choosing and sourcing premiums)(Editorial)
February 28, 2005... The marriage of the creative and the scientific is a tricky relationship, and maintaining the balance between them is as essential in marketing as it is in more contemplative schools of thought. When it comes to choosing and sourcing...

Motivation & Premiums Handbook 2005: Sponsor's Statement - Why the tale of the iPod has a business lesson in it for you.(marketing management)
February 28, 2005... I have a tale to tell that you may, on first glance, think is irrelevant to you and your business. It's about iPods. Before you go green (metallic,natch), either with envy at not having been able to get one, or because you're sick of the sight...

Motivation & Premiums Handbook 2005: Vouchers.
February 28, 2005... With more than 200 suppliers vying for your business, it will pay off to find out who's who and what they can deliver in paper rewards. Sort the wheat from the chaff With almost 200 major voucher suppliers in the UK, choosing the...

Motivation & Premiums Handbook 2005: Pens.
February 28, 2005... Everyone's got plenty to write with, but you can't have too many - as long as each has a point of difference and works as it should. What's new - and who's making it? 'Finding out who the major pens people are and what they're up will give...

Motivation & Premiums Handbook 2005: Food & drink.
February 28, 2005... Suppliers can tickle most tastebuds but going for something out of the ordinary and getting it to the right place on time is just as vital. Cater for the audience Man cannot live by bread alone, but what people like with it varies a...

Motivation & Premiums Handbook 2005: Film & photography.
February 28, 2005... With the advent of digital, the camera premium has become highly technological. How do you get the best product for the best price? Digital versus film The camera market has split fundamentally between digital and film in recent years,...

Motivation & Premiums Handbook 2005: Luxury goods.
February 28, 2005... One man's staple is another man's treat, so a top-end reward won't break the bank. But get organised for the complete success story. Open up your mind Luxury means different things to different people; and the category covers anything...

Motivation & Premiums Handbook 2005: Toys & games.
February 28, 2005... Finding the right plaything means getting the balance between gut feel, sales science, the 'aah' factor and safety rules right. Research your play options Toys and games are prone to the chairman's wife syndrome: what one person finds jolly...