Promotions & Incentives articles from February 2004

Promotions & Incentives archives from February 2004

EDITORIAL: Good news, but don't celebrate upturn yet.(Brief Article)(Editorial)
February 6, 2004... If you're a believer in number-crunching, then the first part of the year has opened on an optimistic note. Marketing spend is set to increase by nearly three per cent according to the Chartered Institute of Marketing (CIM), whose findings...

COMPETITION: Greene King in rugby push for RBS Six Nations.(Brief Article)
February 6, 2004... Greene King is cashing in on the buzz around rugby, brought on by England's World Cup win, in a prize push to coincide with the RBS Six Nations competition this month. The activity, through Caspa, runs in 300 Greene King pubs. Managers...

ON PACK: Cafedirect promotes share issue on pack.(Brief Article)
February 6, 2004... Cafedirect, the UK's largest Fairtrade hot drinks company, is calling consumers to action with an on-pack drive flagging up its share issue. The company is seeking to be listed with Ethex, which offers investors the opportunity to trade in...

POP: Pringles targets in-store to back Dippers launch.(Brief Article)
February 6, 2004... Procter & Gamble (P&G) is running a POP drive in supermarkets as part of its pounds 3.5 million marketing campaign for the launch of Pringles Dippers. The new variant has been designed so consumers can scoop dips with the crisps, which...

GIFT WITH PURCHASE: Paramount drives sales with SP.(Brief Article)
February 6, 2004... Paramount Home Entertainment is rolling out a gift-with-purchase push to drive sales of its Sex and the City Series Five video and DVD. The activity, through Dynamo Marketing, will offer a pair of slumber vests and shorts with purchase of...

PRIZE DRAW: THQ puts up VIP tickets to unveil MX Unleashed.(Brief Article)
February 6, 2004... THQ, the fourth biggest computer games company in the world, is running a promotion around the launch of its motorbike racing game MX Unleashed. The campaign, through Grasshopper, kicks off this month and runs for eight weeks using press...

LICENSING: Kids' charity to raise profile in Basil Brush tie.(Brief Article)
February 6, 2004... The Children's Society has struck a deal with licensing agent Entertainment Rights to use Basil Brush in a badge campaig aimed at raising awareness of the charity. The charity, which helps disadvantaged kids, has signed an exclusive...

SAMPLING: Batchelors in pounds 8m push to relaunch Cup a Soup range.(Batchelors Foods Ltd.)(Brief Article)
February 6, 2004... Batchelors is supporting the pounds 8 million relaunch of its Cup a Soup brand with a nationwide sampling campaign targeting one million homes and 100,000 office workers. Bd ntwk, which was appointed last June, has devised the...

INSTANT WIN: Walkers teams with Ford for car giveaway.(Brief Article)
February 6, 2004... Walkers Crisps has linked with car manufacturer Ford for the first time in an on-pack push giving away 150 cars. The two-tier, instant-win promotion, through The Big Kick, goes on shelf at the end of this month for an eight-week period....

CAMPAIGN OF THE MONTH: Kellogg's Special K.(Kellogg Company of Great Britain Ltd.)(Brief Article)
February 6, 2004... To put the success of this pack flash in context, I was shopping with Alice (10) last Saturday and in mid rant about plastic tortoises and collector cards (sample parental advice '... they're just pants, OK?') my attention was caught by this...

LOYALTY: Tango builds up PlayStation link in txt campaign.(Brief Article)
February 6, 2004... Tango is building on its partnership with PlayStation 2 in an on-pack promotion this month called Play4Real, which offer drinkers the chance to win 40,000 prizes. The push, through Triangle, launches on February 9 and runs for eight weeks...

SAMPLING: Lee Kum Kee set for Chinese New Year promotion.(Brief Article)
February 6, 2004... Lee Kum Kee is kicking off the Chinese New Year with a push on its range of cooking sauces. The company is targeting Chinese take-away chefs as well as Chinese and Western households with a sampling campaign through brand experience agency...

IN THE HOT SEAT: Jeremy Cochran - Catalyst's MD speaks to Bhavna Mistry about his desire to be challenged.
February 6, 2004... Stepping up from group account director to managing director is no mean feat. From managing eight people at most, to taking on responsibility for 21 is no small challenge either, but Jeremy Cochran, managing director of Catalyst, seems to have...

MOVING UP: Martin Ryan, Jane Ingram - CPM UK.(Brief Article)
February 6, 2004... Field marketing to management agency CPM UK has created two positions on its board of directors. Martin Ryan joins the board as sales and marketing director, while Jane Ingram becomes commercial director responsible for client relationships...

MOVING UP: Darren Keen - CBH.(CBH oppoints Darren Keen)(Brief Article)
February 6, 2004... CBH has handed Darren Keen the role of associate director with a remit to drive new business acquisition in 2004. He joins the integrated agency from Brand Events, where he was director of promotional and experiential marketing. Keen was...

MOVING UP: Susan Winter - Bezier.(Bezier Group has appointed Susan Winter)(Brief Article)
February 6, 2004... Marketing and POP specialist Bezier has appointed Susan Winter as sales director to target blue-chip clients to add to the agency's portfolio, which includes Honda and NatWest. Winter joins five other sales directors, who are based across five...

MOVING UP: Jasmine Jones, Darren Ziff, James Costen, Geanette Howard - Leisure Vouchers.(appointments at Leisure Vouchers)(Brief Article)
February 6, 2004... Leisure Vouchers has taken on four new business development managers. Jasmine Jones, Darren Ziff, James Costen and Geanette Howard will be responsible for increasing business sales. Jones, Ziff and Cotsen have taken on regional roles, while...

SUBSCRIPTIONS.(Brief Article)
February 6, 2004... To ensure you get your copy of Promotions & Incentives delivered to your desk every month, call 020 8606 7500 or log on to our website - www.pandionline.com.

ANALYSIS: Report delivers wake-up call to SP.
February 6, 2004... Research Findings of pounds 16 million in lost profits has called into question the viability of premium suppliers. The underperformance of UK promotional goods companies has resulted in the loss of pounds 16 million profit and is...

IN-STORE MARKETING: Retailer Profile - Understanding the culture.
February 6, 2004... The chances of brands achieving an exten-ded roll-out of a POP campaign currently stand at a miserable one in 20, according to the latest estimation by Arno Fords. This poor rate of take-up boils down to one issue - a lack of knowledge on the...

SHOP TALK: Slugging it out is nothing new for the retail sector.
February 6, 2004... Retail sales will certainly slow down next year, but despite the media pundits' scare stories, it will be far from disastrous. The cause is not - as frequently stated - interest rate rises. The idea that the average citizen waits to see if...

LICENSING: Promoters set their sights on gamers.
February 6, 2004... As the competition in the gaming world hots up, the time is right for promoters to cash in on properties. When it comes to accessing the youth market, brands have traditionally looked to linking up with music, sports or film properties. A...

MY FANTASY: Licence Love - Norman Thompson, Founder, Imagine8 UK.(Brief Article)
February 6, 2004... With Valentine looming, this is the ideal time to look at licensing love and connection (for those of us who have trouble committing, you can connect). So what am I, a northern boy who earns his living from licensed character merchandise,...

LICENSING: Licensing Authority - Retro poses no threat to the modern licence.(Brief Article)
February 6, 2004... Ever wondered where the current popularity for retro characters came from? How long it will go on for, and what brought about the acceptance of these properties in the market? Have you also considered why it is that there is such a demand for...

LIVE ISSUE: Gambling Bill - Will SP win or lose from the Gambling Bill?
February 6, 2004... Confusion reigns over proposals set out in the draft Gambling Bill Stuart Derrick aims to clarify how the legislation will affect the SP sector when it becomes law. The Department of Culture, Media and Sport's (DCMS) recently published...

PROFILE: POPAI's champion - Nick Widdowson, merchandising manager, Unilever Bestfoods.
February 6, 2004... When Nick Widdowson, who takes the POPAI chair this month, reflects on his career so far, he identifies a major turning point in his teens. He had two job interviews lined up - one for a supermarket assistant and the other for a steward at...

SPECIAL REPORT: Training - Brighouse revisited.
February 6, 2004... Jules Grant gets to grips with the dynamics and pitch processes of sales promotions - all in 72 hours. The ISP's Brighouse residential weekend has been running for 13 years now, but as promotional marketing has evolved, so has the nature...

SPECIAL REPORT: Covermounts - Winning the cover war.
February 6, 2004... Covermounts have seen a transformation from novelty gimmick to ubiquitous offer. As Jules Grant discovers, the publishers that have achieved standout have reaped the rewards of being innovative. From January 2000 to June 2001, 29,870,000...

SPECIAL REPORT: POP - Putting your POP where it counts.
February 6, 2004... POP in the wrong location is almost certain to be ignored. Siobhan Adams finds out why placement is key to a successful campaign. Acclaimed US architect Philip Johnson once said that architecture was 'the art of how to waste space'. Had he...

SPECIAL REPORT: Clothing - 20 top tips.
February 6, 2004... Today's savvy consumer wants to dress to impress, even when it comes to promotional clothing. Suzy Bashford rounds up words of wisdom from the specialists. 1. Keep your eye on the high street. Promotional clothing is increasingly picking...

SPECIAL REPORT: Risk Management - Risk in a new media world.
February 6, 2004... As the list of brands jumping on to the digital bandwagon grows, Charlotte Goddard finds that the principles of risk management for promotions using e-platforms are the same as traditional methods. New media has had some bad press recently,...

ON OFFER.
February 6, 2004... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers. Product information and contact numbers are included with each review for easy reference, or copy the...

SLEUTH: Bunny boilers ..(Brief Article)
February 6, 2004... US crooner Beck's mailbag will be bulging this month, but not with fan mail eulogising his good looks or voice (rare even on a good day). No, he'll be reading essays on rabbits. In what has to be one of the oddest stunts in rock 'n' roll, the...

SLEUTH'S NAN.(Brief Article)
February 6, 2004... This Nan is not one to knock a freebie or two. But this year's Christmas stocking beggared belief. Take the empty hamper one agency sent to its most valued clients. Did it think this was a quirky, off-the-wall way to catch attention? I hope...

SLEUTH: BLAST FROM THE PAST.(Brief Article)
February 6, 2004... FEBRUARY 1994 Harry versus Hoover was on the front cover of P&I 10 years ago, backed up by an anchor story that recounted how Mr Cichy set up a pressure group that forced the company to sit up and take notice after its failed free flights...

SLEUTH: Shy Aussies? Australian yoof has gone all bashful in matters paternal.(Brief Article)
February 6, 2004... Since legislation removed the cloak of anonymity from sperm donors, there has been a dearth of would-be daddies in the land down under. Desperate docs at the Reproductive Medicine Clinic in New South Wales have turned to SP to persuade donors...

SLEUTH: Rubbing shoulders at rugby ..(Brief Article)
February 6, 2004... The moths in MRM financial director's wallet had a field day at the handling and fulfilment firm's annual Rugby Union Varsity match bash. (Who knows why Sleuth wasn't invited, we can booze with the best you know.) Anyway, the FD was stumping up...

SLEUTH: Sloping off for a jolly ..(Brief Article)(Product/Service Evaluation)
February 6, 2004... Sleuth has said it before and will say it again. We want to work at Communicator. The agency was off for another all-agency jolly, this time for an annual ski trip to Morzine in France. Sleuth has it on good authority that the bunch of hard...

SLEUTH: Car salesman extraordinaire ..(Brief Article)
February 6, 2004... Sleuth knows that finding the right person to front your brand is a tricky business - Michael Jackson is clearly a no-no at the moment, for example. But also on the persona non grata list are Del Boy, Chris Evans and Geri Haliwell, if you...

SLEUTH: COMPETITION.(TLC Marketing )(Brief Article)
February 6, 2004... The lovely people at TLC Marketing (020 7487 5155) are donating two-for-one dining vouchers. To enter, send correct answers to the questions to the address at the top of the page. Entries in by 20 February. 1. Which handheld console is Sony...