Promotions & Incentives articles from February 2003

Promotions & Incentives archives from February 2003

EDITORIAL: A lesson for us all in the story of the SPi.(Standards for Promotions Inspectorate)(Brief Article)(Editorial)
February 3, 2003... This month's Live Issue on the controversy surrounding the Standards for Promotions Inspectorate (SPi) makes interesting reading, and not just because of the irregularities P&I has uncovered (page 26). It's also a wake-up call for...

ON-PACK: Gym passes on offer with Nestle Fruitsome bar.(cereal bar)(Nestle S.A.)(Brief Article)
February 3, 2003... Nestle has hired TLC Promotions and Incentives to create a health promotion in gyms for its Fruitsome cereal bar. Consumers can get a free one-day pass at gyms such as Fitness First, Harpers, Topnotch and Club Motivation via an on-pack...

GIFT WITH PURCHASE: O'Neill's in Guinness tie-in for Six Nations.(pub chain and brewery)(football promotion)(Brief Article)
February 3, 2003... Irish pub chain O'Neill's is linking with Guinness for a below-the-line drive centred around the Six Nations championship, which starts this month. The nationwide 'Come to O'Neills and drink to the cause' campaign, through Interface, gives...

INCENTIVE SCHEME: Reward plan in the offing from dairy company.(Express Dairies offers customer reward programme)(Brief Article)
February 3, 2003... Express Dairies is launching a customer reward programme via a network of third parties, including National Express Coaches, Brewers Fayre, Gardening Direct, Penguin Books, Electric Incentive Company, BSM and the RAC. Any customer placing...

PARTNERSHIP/ENDORSEMENT: Coke ready for Mis-Teeq deal.(Coca-Cola Enterprises)(promotion with rhythm and blues act Mis-Teeq)(Brief Article)
February 3, 2003... Coca-Cola is understood to be poised to strike a strategic marketing deal with R'n'B act Mis-Teeq. A Coca-Cola insider confirmed that an on-pack promotion will play a role in activity following Biggart Donald winning the Coca-Cola...

ON-PACK: Safeway to run competition for UK's chip week.(supermarket ties in with United Kingdom's National Chip Week)(McCain Foods offers Rosti product)(Brief Article)
February 3, 2003... Supermarket giant Safeway is launching an on-pack drive to tie in with National Chip Week at the end of this month. The push, through MKM Marketing and Promotions, features a prize competition on 200,000 packs of its Desiree potatoes,...

SMS: Walkers hopes to up sales with football promo.(Hiram Walker and Sons)(short message service marketing)(Brief Article)
February 3, 2003... Walkers has launched a football-themed SMS promotion to drive consumption across pubs. Consumers text answers to football-related questions found on beer mats and posters in participating pubs. The winner will be drawn on 24 February,...

INCENTIVES: Maserati offers two days of driving for potential buyers.(luxury sport car promotion)(Brief Article)
February 3, 2003... Luxury sports car brand Maserati has unveiled a campaign that incentivises potential owners by allowing them to test drive a Maserati Spyder or Coupe for two days. Called 'Going Way Beyond', the campaign will allow drivers to have 48-hour...

COMPETITION: Gameshow enters the promotional arena.(Who Wants to Be a Millionaire?)(Brief Article)
February 3, 2003... The concept for ITV gameshow Who Wants to Be a Millionaire? is being marketed by producer Celador International as a promotional incentive. Tesco and Phones International Group have already struck deals to use the concept, which offers...

CAMPAIGN OF THE MONTH: Evian.(Evian Waters of America Inc.)(Brief Article)
February 3, 2003... Getting on the tube during the crush hour is nauseating enough whatever the time of year, but doing it with your post-Christmas bulge in tow is even worse. This is why the Metro detox in association with Evian could not have been better timed...

SAMPLING: Tic Tac lines up football clubs to push a new line.(Ferrero candy promotion)(Brief Article)
February 3, 2003... Ferrero brand Tic Tac is to launch a major below-the-line campaign to promote its new Extra Strong flavour. It has linked up with top-flight football clubs in England and Scotland, giving supporters the chance to 'shake their Tic Tacs'...

ROADSHOW: Timberland hits road to mark its 30th birthday.(appoints Liquid Communications)(Brief Article)
February 3, 2003... Timberland is marking its 30th anniversary by unveiling significant below-the-line activity after its appointment of Liquid Communications. The drive launches in August and runs until November, with a nationwide roadshow forming the...

EXPERIENCES: Big Thunder teams up with Red Letter Days.(Red Letter Days signs Balloons Over Britain)(Brief Article)
February 3, 2003... Red Letter Days has struck a deal with Big Thunder, the motor experiences company, that will see it add a host of new offers to its portfolio. 'Although Big Thunder is becoming well established with major blue-chip corporates, we have yet...

NEW WIN: Alcone takes pounds 750k Teletext Holidays job.(advertising agency)(Brief Article)
February 3, 2003... Teletext Holidays, the travel arm of media firm Teletext, has handed its pounds 750,000 consumer promotions and email marketing account to Alcone. The agency's brief is likely to develop the brand's drive to shake off its unsexy image and...

AGENCIES: Two join Brahm board as part of a five-year plan.(managing directors John Morgan, Julie Hanson)(Brief Article)
February 3, 2003... Leeds-based Brahm has appointed board members John Morgan and Julie Hanson as joint managing directors as part of a five-year development plan. Morgan was board director responsible for promotional marketing, direct marketing, recruitment...

SELF-REGULATION: Confusion surrounds birth of SPi.(Standards for Promotions Inspectorate)(Brief Article)
February 3, 2003... The credibility of a new trade body, set up to police promotions and due to launch in March, has been thrown into doubt following the resignation of key personnel and company in-fighting. The Standards for Promotions Inspectorate (SPi) is...

LICENSING: Tell Tale invests great hope in its Sprogs property.(television series)(Brief Article)
February 3, 2003... Tell Tale, the company behind Tweenies, has launched a new licensing property called Sprogs. Sprogs is a TV series due to be broadcast on BBC1 from 2004 and follows the story of twins Lucy and Louis, who think their newborn brother is an...

NEW WIN: Poulters grabs business worth close to pounds 5m.(advertising agency Poulter Partners)(Brief Article)
February 3, 2003... Leeds-based firm Poulter Partners has won GUS, WHSmith News and United Utilities business worth about pounds 4.5 million. The GUS win is understood to be the most promotionally focused account and the agency has been briefed to launch a new...

VOUCHERS: LV ditches First Quench as web sales take off.(Leisure Vouchers)(vouchers redeemed at wine specialist Laithwaites)(Brief Article)
February 3, 2003... Leisure Vouchers has split with drinks giant First Quench, owner of Threshers, Wine Rack and Victoria Wines. The voucher company says the move has been triggered by a consumer preference for purchasing alcohol online or in supermarkets,...

EXHIBITIONS: Incentive World sets sights on first timers.(Reed Exhibitions)(Brief Article)
February 3, 2003... Reed Exhibitions is targeting first-time visitors to Incentive World with a package aimed at educating and inspiring. An 'inspiration zone' will feature a new product area that will be filled with displays, case studies and factboards. ...

AGENCIES: Quick ends 141 trawl for talent to boost outfit.(appoints Rob Quick)(Brief Article)
February 3, 2003... 141 chief Dennis Kerslake has completed his trawl for fresh talent to reinvigorate the agency with the appointment of Rob Quick. Quick joins as client services director and will sit on the agency's board as part of his role to oversee...

TRADE BODIES: B&Q material not misleading says watchdog.(B&Q PLC)(store promotion case)(Brief Article)
February 3, 2003... B&Q has been cleared by the Advertising Standards Authority (ASA) of misleading customers following a promotion in July last year. DIY rival Homebase complained to the ASA after B&Q claimed in a poster campaign that 'even on Homebase...

PROMOTION WORKS: McV Cookies.(McVitie Cookies' mass sampling campaign)(Brief Article)
February 3, 2003... Brand: McV Cookies Campaign: Find your McV spot Agency: Dialogue Budget: Undisclosed Timing: September-October 2002 Objectives: To generate mass trial, drive purchase and deliver the McV Cookie experience in a way that would...

IN THE HOT SEAT: John Gellett.(The Communications Agency (TCA) managing director)(Interview)
February 3, 2003... Suzy Bashford finds the bashful TCA MD keen to keep out of the limelight. John Gellett, TCA's new managing director, is not a natural interviewee. He fidgets, flicks nervously through his notes and, at one point, blushes profusely. This,...

MOVING UP: Chris Weil - William Kolb Momentum Worldwide.(Brief Article)
February 3, 2003... Chris Weil is the new Momentum Worldwide chairman and chief executive, having previously been regional director of Momentum Europe, Middle East and Africa. William Kolb becomes president of Momentum Worldwide.

MOVING UP: Christina Coombes - Incentive World 2003.(Reed Exhibitions' appointment)(Brief Article)
February 3, 2003... Reed Exhibitions has appointed Christina Coombes as sales manager for Incentive World 2003. She has five years' experience in advertising sales with publishers.

MOVING UP: James Harker-Syren - Flytxt.(wireless specialists appointment)(Brief Article)
February 3, 2003... Wireless specialist Flytxt has brought James Harker-Syren in as chief technology officer from email marketing company Connectify, where he was CTO. He takes over from Thomas Schuster, who becomes director of technology and remains a board...

MOVING UP: Mark Riley - Stuart Lawrence Group.(marketing firm appoints manager)(Brief Article)
February 3, 2003... Mark Riley has joined the Stuart Lawrence Group as new business development manager from Nexus Design Consultants, where he was managing director.

MOVING UP: Peter Evans - 4imprint.(4imprint Group PLC board appointment)(Brief Article)
February 3, 2003... 4imprint has hired Peter Evans to its board as a non-executive director. Before joining the promotional printing company, he was a senior partner at KPMG's Liverpool office.

MOVING UP: Rachel Osborn - Virgin Experience and Incentives.(Brief Article)
February 3, 2003... Rachel Osborn has joined Virgin Experience and Incentives from rival Red Letter Days. She will be responsible for developing new experiences for Virgin's Art of Giving Vouchers. Before entering the industry, Osborn worked in the hospitality...

ANALYSIS: Shell steps up global POP drive.(Shell Petroleum Company Ltd.)(point of purchase marketing)(Proximity London, Iris agency have account)(Illustration)
February 3, 2003... Fuel: The oil giant hopes its appointment of Proximity and Iris will help to transform its SP activity. Anglo-Dutch petrol giant Shell's appointment of promotional agencies Proximity and Iris before Christmas marked a renewed attempt to...

IN-STORE MARKETING: Shop Talk - Tinkering at the margin is now key for business.
February 3, 2003... Margin management is no longer just a necessary chore but has become a key survival essential. It is traditionally considered one of those worthy but boring topics, relegated to the back pages of the business press. But the results, in terms of...

IN-STORE MARKETING: Safeway told to get its promotions into shape.(Safeway PLC)(staff need to be aware of promotions)
February 3, 2003... Retailers running offers must explain to staff how they work or they could fall victim to the ASA. Food giant Safeway has a lot on its plate just now. With Asda, Morrisons and Sainsbury's all eager to gobble up the UK's fourth-largest...

IN-STORE MARKETING: Cashing in on next week's weather.(weather forecasting part of marketing strategy)
February 3, 2003... Forecasting: How retailers are using weather forecasts to plan SP and boost competitive advantage. The news that Asda utilised a weather forecasting system to plan its product promotions last year will come as little surprise to anyone....

LICENSING: Brand trek: the next generation.(BRANDchild project)(children's relationship with brands)
February 3, 2003... A comprehensive study shows that kids naturally make links between brands and product extensions. What do a table, a chair, a chocolate dispenser, towels, a toothbrush, a make-up set and colourful candy-coated chocolates have in common?...

MY FANTASY LICENCE: Ken Livinghood/Congestion Charging.(Column)
February 3, 2003... Licensing is a great way to provide a promotion with a central theme, but on top of that it gives consumers a shorthand to the positioning of your brand. This is based on the principle that the values of the original property will be...

LICENSING AUTHORITY: Plastic thingummies are still key to kids' market.(novelty promotional products)(Brief Article)
February 3, 2003... As technology speeds ever onward, the promotional medium is becoming more and more sophisticated, and nowhere more so than licensing. But the lightning pace of evolution has its dangers: as the new is welcomed and embraced, so the tried and...

OPINION: Letter from America - US promos finally wake up to the Spanish dollar.(bilingual promotion in the US)(Brief Article)(Column)
February 3, 2003... One of our US clients is preparing to run its umpteenth national marketing programme. This time, however, its main element, a one-inch gamepiece, will be bilingual. When considering pan-European promotions, language and cultural...

OPINION: Client comment - SP has to stop bombarding and start focusing.(sales promotion)(Brief Article)(Column)
February 3, 2003... The promotional industry could help itself by being much clearer about where it develops value. One thing the sector can do to improve its image in clients' eyes is to focus as hard on the fulfilment end, which is not glamorous, as it does...

OPINION: And another thing - Killer software will never replace a good think.(ad agencies need to hire excellent staff not just buy the latest technology)(Brief Article)(Column)
February 3, 2003... Two trends apparent in below the line are closely linked. First, the large number of agency closures and mergers; second, the dearth of new ideas or innovation in the past year. Certainly, there has been a rise in the standard of...

VOX POP: Tobacco - Is it unethical to promote cigarettes?(Brief Article)
February 3, 2003... Charles Endacott, managing director, Endacott RJB The ethical question relates to making cigarettes rather than promoting them. With 120,000 smoking-linked deaths in the UK annually, the product is indefensible. But if it's ethical to make...

LIVE ISSUE: Standards for Promotions Inspectorate - Uncovered.
February 3, 2003... Before it has even launched, the SPi is surrounded by controversy. Suzy Bashford investigates. The Standards for Promotions Inspectorate (SPi) hit the headlines earlier this month, bringing a flurry of questions from promotional marketing...

COVER STORY: Ales - Tetley's has a thirst for Rugby.(Carlsberg-Tetley's rugby sponsorship, includes related article)(Cover Story)
February 3, 2003... The ale brand's long-running link with rugby shows no signs of fatigue, as Bhavna Mistry discovers. When you're a challenger brand, as Tetley's Bitter is to Scottish Courage's John Smith's, you should have your work cut out coming up with...

PROFILE: Priceless - Amelia Mauldon, marketing manager, MasterCard.
February 3, 2003... If the cynics are to be believed, the typical person working for a financial brand in the City is corporate, stuffy and dull, so meeting MasterCard's marketing manager for Northern Europe, Amelia Mauldon, comes as a pleasant surprise. Anything...

SPECIAL REPORT: Film & photography - Top 10 Tips.(camera promotions)
February 3, 2003... With the huge range of cameras now available, it can be a tough market to keep tabs on. Cordelia Brabbs canvasses expert advice. 1: Choose your camera premium with care. It's a given that, with more than 2,700 million pictures taken every...

SPECIAL REPORT: Electrical goods - Power strategies.(consumer electronics promotions)
February 3, 2003... How do you get a promotion that involves electrical premiums up and running successfully? Philip Chadwick examines the options. There are few better ways to attract consumers to a promotion than by dangling the opportunity to win the latest...

SPECIAL REPORT: Clothing - Savvy style.(promotional clothing not one-size-fits-all any longer)
February 3, 2003... The free, big, baggy T-shirt has had its day now the consumer is seeking out more stylish promotional wear, writes Stuart Derrick. Brands that expect consumers to turn into walking billboards have got another think coming, according to...

VOX POP: Do you wear freebies?(Brief Article)
February 3, 2003... Kim Benjamin, journalist I take promotional clothing because it's free. Most of the stuff I've been given never sees the light of day because of the branding. But I do put it to good use as pyjamas - so it does get worn, just not outside...

On offer.(promotional gifts)
February 3, 2003... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers. Product information and contact numbers are included with each review for easy reference, or copy the...

SLEUTH: Oooh, what a lovely pear ..(Brief Article)
February 3, 2003... This month sees Carlton's launch of the Carry On... films on DVD, providing a good excuse to show off that great British institution, Barbara Windsor. (As if our Babs ever needed one!) Why is Babs' butt being bared yet again? Well it's...

SLEUTH: Sleuth's Nan.(Brief Article)
February 3, 2003... Detox mania has left the SP industry in a sorry state this month. The post-Christmas cleanse has resulted in acne outbreaks and headaches and left SPers (usually such a fine, frolicking bunch) grumpy and dissolute. For this Nan,...

SLEUTH: Blast from the past - February 1998.(Brief Article)
February 3, 2003... Five years ago, London was voting in a referendum on whether the capital should have a mayor and assembly. One Four One (now 141) and sister ad shop Bates were trying to boost turnout with a four-month integrated blitz. - The Spice Girls...

SLEUTH: Hunk of burning love?(Brief Article)
February 3, 2003... Now Sleuth knows that every agency has its stud and, of course, its studette. (They may be self-appointed, and more often than not they're also the boss, but that's a whole other story.) For Dialogue's James Flett, resident muffin status may...

SLEUTH: Competition.(Brief Article)
February 3, 2003... To win this wonderfully colourful computer mouse, donated by those old friends of ours at Photomouse (01485 529100), send correct answers to these three questions to the address at the top of the page. The first correct entry out of Sleuth's...

SLEUTH: Popstars - the real Rivals.(Dynamo's Christmas party)(Brief Article)
February 3, 2003... All right, so Christmas is now a dim and distant memory for most of us. But Dynamo is still chuckling over its Chrimbo party, which had a musical theme - what can only be described as the Battle of the Bands. Jan Bates, Susan Chung, Gina Bolger...

TRAVEL IN SP: Introduction - The holiday makers.(sales promotion)
February 3, 2003... Travel as an incentive has become increasingly complex, so promotions need knowledge and planning. If you are based in the UK, there is a very high likelihood that you'll have been thinking about your holiday - if, that is, you haven't...

TRAVEL IN SP: Travel clubs - Picking up holiday points.(sales promotion)
February 3, 2003... Travel clubs have been around since the last war, but they are still a good way to motivate staff and consumers, writes Paul Twite. With organisations such as the Society of Incentive and Travel Executives (SITE) roaming the globe and...

TRAVEL IN SP: Discounts & vouchers - Money-off options.(sales promotion)
February 3, 2003... Discounted travel offers appeal to the UK population's love for a bargain, writes Jennifer Creevy. In May last year, McDonald's took the bold step of targeting parents instead of children for the first time in its summer promotion....

TRAVEL IN SP: Holidays as prizes - Winning Breaks.(sales promotion)
February 3, 2003... Offering holidays as prizes can bring a considerable boost to any brand, discovers Kathryn Roberts. Over the Christmas holiday, travel promotion firm Protravel and Cadbury's flew eight families to Lapland to meet Father Christmas. The...