Promotions & Incentives articles from December 2006

Promotions & Incentives archives from December 2006

Editorial: It's the big ideas that underline excellence.(Editorial)
December 14, 2006... When P&I and sister Haymarket title Marketing launched the Impact Awards in September, the aim was to run a set of gongs that rewarded consistent agency excellence, with an outcome that was of use to client-side marketers. That's still our...

Campaigns: Competition - Cava Institute in pounds 10,000 gastro pub holiday push.(Brief article)
December 14, 2006... Spain's Cava Institute is to target Londoners next spring with a gastro pub push that puts a pounds 10,000, five-star holiday to Catalunya up for grabs. The institute, which represents Spain's Cava employers, is ploughing 1.8million euros...

Campaigns: Coupons - French's teams with Kingsmill in fireworks promo.(Brief article)
December 14, 2006... French's mustard is exploiting the firework season with a money-off promotion that sees it team up with bread brand Kingsmill. Packaging on Kingsmill's six-pack white rolls has been redesigned with a firework theme and will carry serving...

Campaigns: Loyalty - Habitat targets customers with discount offers.(Brief article)
December 14, 2006... Habitat has launched a direct response campaign to encourage footfall in the run-up to Christmas. Aimed at re-establishing the design credentials of the furniture brand by positioning it as an affordable designer shop, the WDMP push...

Campaigns: Scratchcard - Courvoisier in bid to increase awareness.(Brief article)
December 14, 2006... Courvoisier is running its first on-trade push in a bid to raise awareness of the cognac brand among the pub trade and older drinkers. The month-long campaign, through Publicis-Dialog, runs across 2,000 independent pubs in England. A...

Campaigns: Campaign of the month - Coca-Cola win a player.
December 14, 2006... OK so the 'Win a Player' promotion by Coca-Cola isn't new, but for me, it's still fresh and relevant. Before the readers who thought the World Cup went on too long turn the page, think about its success. A great promotion tugs on the...

Campaigns: Vouchers - First Direct set to give punters luxury holiday.(Brief article)
December 14, 2006... First Direct is offering a selection of 30,000 of its existing customers a pounds 1,000 luxury holiday voucher if they open a credit card account and spend pounds 200 on it by the end of January 2007. Another 100,000 prospective customers...

Campaigns: Coupons - Crown Trade to plug service to professionals.(Brief article)
December 14, 2006... Crown Trade is launching a new paint colour-matching service, with a promotional campaign through Brahm. The push sees entrance banners and point of sale activity running in stockists of the Crown Trade Colourzone service. The POP will...

Campaigns: Sampling - Baxters offers India trip in soup activity.
December 14, 2006... Baxters is taking to the road at the height of the soup season with a comprehensive experiential marketing push on its Fresh Ideas soup range this month. The campaign, through RPM, takes in sampling, competitions and online elements that...

Campaigns: Sampling - Whisky drive seeks out over 40s.
December 14, 2006... First Drinks Brands is kicking off a trial and awareness campaign for its The Balvenie whisky brand this month. The push, through Sledge, sees samples of The Balvenie handed out in high-end retailers Gieves & Hawkes, Dunhill and Barbour...

Campaigns: Scratchcard - Jim Beam backs music link with MP3 giveaways.
December 14, 2006... Bourbon whiskey brand Jim Beam is exploiting its global music property Jim Beam Music with a scratchcard offer and MP3 players as prizes. The on-trade activity, through Multiply, is rolling out to 1,500 pubs across the country. For...

Campaigns: Scratchcard - Shark visits 100 student bars in Jackass tie-up.(Brief article)
December 14, 2006... Energy drink brand Shark has teamed up with UIP/Paramount Pictures to promote the upcoming Jackass movie release. The push, through Sublime, will take place in 100 student union bars across the country in the week preceding the film's...

Business: Bellwether Report - ISP seeks clarity on IPA's definition of SP.(Institute of Sales Promotion )(Institute of Practioners in Advertising )
December 14, 2006... The Institute of Sales Promotion (ISP) is to continue putting pressure on the Institute of Practioners in Advertising (IPA) to clarify the way it defines sales promotion for its Bellwether report, after the latest findings revealed static SP...

Business: Promotion Works - Capri-Sun.
December 14, 2006... Brand: Capri-Sun Client: Coca-Cola Enterprises Budget: Undisclosed Agency: Logistix Timing: April-July 2006 To devise an exclusive on-pack promotion for Capri-Sun capitalising on the buzz surrounding the launch of Ice Age 2: The...

News Brief: ISP sets up Academy for graduates.
December 14, 2006... The ISP has set up an Academy for former ISP Diploma graduates that will enable them to access a wealth of resources related to promotional marketing, including case studies and the latest Diploma study notes. The move follows news that the...

News Brief: Volume Exhibitions signs up more exhibitors.
December 14, 2006... Volume Exhibitions, organiser of the Promotional Marketing Exhibition, has signed up four more European exhibitors and is to give its seminar programme a European edge. The show, on 17-19 April in London's Olympia, has also appointed Dave...

News Brief: Pop music version of Fantasy Football launched.
December 14, 2006... A pop music version of Fantasy Football Manager has been launched by The Official UK Charts Company. The online game, at www.fantasymusicmanager.co.uk, was created by sales promotion agency Why Not! Players select a roster of artists who score...

News Brief: Next National Incentive Show.
December 14, 2006... The next National Incentive Show will take place between 25-27 September 2007 at Birmingham's NEC, alongside CMP's Call Centre Expo and Customer Strategy Marketing events (P&I, October 2006).

News Brief: Marvel poaches Simon Philips.
December 14, 2006... Marvel, which owns the licensing rights to characters such as Spiderman and the Hulk, has poached Simon Philips, managing director of 4Kids Entertainment International, to head up its international arm.

News Brief: Poor internal communications prove costly.
December 14, 2006... Poor internal communications are costing UK companies almost pounds 1000 a year per employee, according to independent research from Crystal Interactive. It found that almost half of companies struggle to communicate with junior employees,...

News Brief: Carbon Marketing relaunches staffing unit.
December 14, 2006... Carbon Marketing has relaunched its staffing unit as a standalone division called Union, headed up by Emma Gordon-Rae.

News Brief: BPMA's Entrepreneur of the Industry for 2006.
December 14, 2006... Colin Lloyd, Ian Millner, Grant Kennedy, Bhavna Mistry and David LeBond are gearing up to find the BPMA's Entrepreneur of the Industry for 2006. The ISP president, Iris CEO, Louis Kennedy Partnership managing director, P&I editor and BPMA...

The Business: Account win - Interpet hands festive launch job to TigerRed.
December 14, 2006... Interpet, a UK arm of US petcare giant Pet Central, has hired Geoff Howe's Bristol-based division TigerRed to handle a product launch in time for Christmas. TigerRed has been briefed to bring Interpet's firm Vivo Aquarium product to life...

The Business: Agency moves - Parise follows in footsteps of ex colleagues.
December 14, 2006... The Promotions Practice is continuing to raid family marketing shop Logistix by poaching the agency's head of client services in France to set up its own French division. Laetitia Parise joins the Promotions Practice, set up by former...

The Business: Guidelines - Obesity sparks WFA to check campaigns.
December 14, 2006... Brand owners will have their marketing campaigns monitored by the World Federation of Advertisers (WFA) next year, following the global marketing body's backing of new global food and drink marketing guidelines laid out by the International...

The Business: Moves - Webb shifts to new Kellogg role.
December 14, 2006... Kellogg is hunting for a new consumer promotions controller following the departure of incumbent Elisa Webb. Webb is moving to the Kellogg's Innovation team as senior innovation manager for kids' snacks from this month. She leaves a...

The Business: Expansion - RPM moves into field marketing with Phiz arm.
December 14, 2006... Experiential marketing agency RPM has launched a field marketing division called Phiz. Headed by Simon Couch, the division adds traditional field marketing services to the group's experiential offering and aims to create clarity between...

The Business: Trade Bodies - The BPMA set to share ISP's headquarters.(British Promotional Merchandise Association )(Institute of Sales Promotion )(Brief article)
December 14, 2006... The British Promotional Merchandise Association (BPMA) is to move to the Institute of Sales Promotion (ISP) Islington headquarters. BPMA chairman David Lebond denied the move was the first step towards a merger and said: 'The two...

Survey: Marketers opt for ideas over their agencies.
December 14, 2006... Client marketers value promotional ideas above agency relationships according to a new survey by business development consultancy Reardon Smith Whittaker (RSW). The survey questioned 150 senior marketers with budgets in excess of pounds...

Awards: ISP and MCCA add support to Impact.
December 14, 2006... The Impact Awards, in association with P&I and Marketing magazines, are being backed by two of the major trade bodies in the below-the-line sector. The Marketing Communications Consultants Association (MCCA) and the Institute of Sales...

Account Win: Blue Chip wins Little Chef work.
December 14, 2006... The People's Restaurant Group could dump its heavy discounting policy at its Little Chef chain of restaurants and has hired Blue Chip Marketing to drive footfall and sales with a series of promotional campaigns. The work includes a series...

Gift Card: Virgin to enter the fray with its gift card offer.
December 14, 2006... Virgin Megastores is joining the raft of suppliers entering the gift card market with its own branded offer. The music giant is rolling out a gift card for customers to replace its paper offering this month and intends to follow with a...

Account win: Cleveland Golf push seeks to drive club trial.(Cleveland Golf Europe)(Intelligent Marketing )(Brief article)
December 14, 2006... Cleveland Golf Europe has taken on Intelligent Marketing to encourage consumer trial and drive awareness of the brand in-store. The first phase of work will roll out in February next year to coincide with the start of the new golf season in...

In the hot seat: Nigel Jones/John Minnec.(DraftFCB)
December 14, 2006... The co-presidents of DraftFCB tell Alexandra Jardine why they're onto a winner with integration. When Nigel Jones and John Minnec were tasked with merging their two respective agencies, FCB and Draft, they sat down and wrote lists of what...

Moving Up: Amy Grundy - Intelligent Marketing.
December 14, 2006... Amy Grundy has been promoted to the role of account director for HSBC, Morgan Lovell and The CarbonNeutral Company from her position as senior account manager.

Moving Up: Sallyanne Smith - Bullet.
December 14, 2006... Bullet has promoted Sallyanne Smith to the position of account manager from her role as senior account executive.

Moving Up: Alison Nolan, Eric Allen - Loewybe.
December 14, 2006... Alison Nolan has joined Loewybe as operations director from MMM. Eric Allen has been taken on as account director from his role as director of Balance Marketing.

Moving Up: Various - JJ.
December 14, 2006... Oxfordshire-based marketing agency JJ has made a number of new appointments. Nicola Stone has joined the agency as senior account director, while James Medhurst, Tony Phillips and Iain Stewart have taken on account director positions.

Moving Up: Phil Beal - NDL Group.
December 14, 2006... Prize promotions management company NDL Group has hired Phil Beal to the position of commercial director.

Moving Up: Various - Meteorite.
December 14, 2006... Meteorite is growing its creative department with the appointment of four new staff. Greg Bedford has joined as head of art, Pieter Van Lon becomes art director, while Katie Taylor and Laurel Davis join as copywriters.

Moving Up: Mark Hazell - Voyage Marketing.
December 14, 2006... Mark Hazell has joined Voyage Marketing as business development director from the same role at Ignito.

Moving Up: Ian Kemp - FPP.
December 14, 2006... European brand communications agency FPP has promoted Ian Kemp to the position of creative director.

Moving Up: Kelly Stojakovic - Impetus Communications.
December 14, 2006... Brand experience agency Impetus Communications has taken on Kelly Stojakovic as account manager. She will work on the Arla Foods account.

In-Store Marketing: Shop Talk - How to keep customers' loyalty with promotions.
December 14, 2006... My recent research has led me to work with companies implementing promotions within loyalty programmes across a range of different sectors: consumer goods, airlines and mobile telecommunications. These customer relationship programmes vary...

In-Store Marketing: Why malls want a slice of the experiential pie.
December 14, 2006... With more brands seeking standout, and space, in supermarkets, marketers are looking to shopping centres to engage consumers. If you're one of those people who hates being interrupted on your shopping trip by sampling teams, you're in the...

Licensing: Product placement - the potential.
December 14, 2006... Research shows the public likes brands appearing on TV shows, so. Why is Ofcom dragging its heels? Ofcom may be getting cold feet about relaxing regulations on product placement, but two separate initiatives that came to light last month...

Licensing: Licensing Authority - There's plenty to gain from partnership ideas.(Column)
December 14, 2006... The Brand Licensing exhibition last month was a great showcase for the UK licensing industry - with a few exceptions, most of the UK players were represented. But more than that, a walk around the show threw up two emerging, and refreshing,...

Analysis: Crippling cost of skills shortage.
December 14, 2006... Recruitment A cheeky ploy by Iris to woo people from rival agencies has brought into stark focus the staffing crisis currently facing below-the-line shops. So what's being done to redress the problem? It was a cute solution to an...

Live issue: Best SP ever - Weetabix takes the best SP accolade.
December 14, 2006... The entertaining and interactive campaigns came out tops when P&I canvassed readers in its best SP ever poll, says Bhavna Mistry. The big idea: when it came to voting for your choice of outstanding promotions, this was the uniting factor...

Cover Story: Branston Bites Back.(Branson's Specialty Foods Ltd.'S advertising campaign)
December 14, 2006... The pickled vegetable brand is aiming to achieve standout with a sampling push that gets folk to pull faces. The bite, the hit, the burst, the tang, the kick - when it comes to describing brand personality, these are words that evoke...

Profile: Visual Health Check - Emma Horne, After-sales marketing manager, Kia Motors.
December 14, 2006... 'After-sales shouldn't be an after thought,' says Emma Horne, Kia Motors' after sales marketing manager. She reckons more focus should be on customer service after buying a car, and it's just as well, given that her remit at the car company is...

Market Survey: Music - Free tunes get thumbs up.
December 14, 2006... P&I's exclusive survey shows music giveaways still hit the right note with punters. Although most of the major music companies have now pulled out of the CD and DVD covermounts market - and some are becoming less willing to participate in...

Special report: Publishing - Brands sign up for book club.
December 14, 2006... The product placement plot thickens as novels and short stories compete with films to deliver brand messages. Thinking about dabbling in product placement? Before you pay through the nose to get your product into the next Hollywood...

Special Report: Corporate Incentives - 2007 Incentives Yearbook.
December 14, 2006... Steve Hemsley provides a month by month breakdown of the best corporate rewards. Travel incentives and events top the list when it comes to wooing the loyalty of clients and business partners. According to research from corporate...

Special Report: Risk management - Risk unravelled.
December 14, 2006... Simon Clarke looks at four ways brands used insurance cover to enhance their promotional offer. Risk management has become an indispensable element of almost any promotional activity, but despite its ubiquity, there's still confusion over...

On Offer.
December 14, 2006... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth: Am I bovvered ..(Royal Doulton Tableware Ltd.'s advertising)(Brief article)
December 14, 2006... Every brand needs an update every now and again, but turning Rupert the Bear into a hoodie-wearing 'chav' was deemed one step too far for licensing group Entertainment Rights. Its plans for giving the 86-year-old cuddly bear a radical...

Sleuth: Iron will..
December 14, 2006... Dynamo's associate director Becky Groves puts Sleuth to shame. While our idea of exercise is flexing our muscles ready to fight our way to the front of the bar, a 2km swim followed by a 90km bike ride before embarking on a half marathon is...

Sleuth's Nan.
December 14, 2006... On the tube last week, I helpfully pointed out to a Yoof of Today that he'd left the price tag on his designer jeans. I knew they were designer because of the outrageous number after the pounds sign. Apparently that's the point. Generation...

Sleuth: Blast from the past - November 1993.
December 14, 2006... Marketers were getting in the Christmas spirit with a flurry of festive promotions. Robinson's ran a Dear Santa campaign to win a cuddly Robby the Reindeer, while HMV distributed pounds 10million worth of vouchers through The Radio Times, at...

Sleuth: Tache-tastic..
December 14, 2006... Not that the laydeez here at Sleuth Towers are moustache fascists, but a hairy caterpillar crawling on the top lips of the male species just doesn't tickle their fancy. Think Colin Farrel pre-Miami Vice and during, and you get the picture....

Sleuth: Suck it and see..
December 14, 2006... Christmas cheer came early to London-based SP and advertising agencies when promotional confectionery provider Sweet Temptations sent in Miss Xmas to promote its new brochure. The lady in red stopped off at Tequila to sell the idea of candy...

Sleuth: Competition.
December 14, 2006... Those kind folk at Sainsburyshampers.com (01747 850314) are offering the winner of this month's competition a Holly Tree hamper worth more than pounds 50. Send answers to the questions to the address at the top of the page. First correct...