Promotions & Incentives articles from August 2005

Promotions & Incentives archives from August 2005

Editorial: It's time for marketers to stop toeing the line.(PepsiCo brand marketing)(Editorial)
August 3, 2005... Martin Glenn, president of PepsiCo UK and Ireland, may have been plugging his book when he spoke at the IDM's mid-summer members' evening last month, but he was also talking about marketing and he was compelling. It wasn't so much that his...

Experiential: Nivea teams up with star stylist for Pure launch.(Brief Article)
August 3, 2005... Nivea is backing the launch of its Pure deodorant with a fashion-themed promotion that includes the chance to win the services of a celebrity stylist. 'Fashion Police' levers Pure's proposition as a deodorant that doesn't leave marks....

Sampling: Muller takes low-fat message to offices.(Brief Article)
August 3, 2005... Muller is looking to revive the positioning of its Mullerlight yoghurts as a guilt-free snack, with a sampling campaign and an online instant-win campaign. Four sampling teams will target 250,000 workers in 1,000 offices across 19 UK...

Prize Draw: Cotton Traders in link with Visa for shopping rerun.(Brief Article)
August 3, 2005... Clothing retailer Cotton Traders is building on last May's successful partnership with Visa by linking up for a second promotion in August. Cotton Traders' customers will again be encouraged to purchase products with their Visa card. Their...

Prize Draw: Taboo runs free draw in summer theme bar push.(First Drinks Brands Ltd.'s summer sale of Taboo brand)(Brief Article)
August 3, 2005... First Drinks is driving summer sales of its Taboo brand, including new variant Taboo Blue, with free samples, a gift-with-purchase offer and a prize draw to win a holiday to Greece. 'Get Summerized with Taboo', through Caspa, will run in...

Prize Draw: Braun puts Paris offer in salons.(Braun design ltd.)(Brief Article)
August 3, 2005... Braun is running an in-salon TV campaign to raise awareness of its Silk-epil SoftPerfection epilator. The manufacturer has joined with I-vu, through The Communications Agency, to transmit two 30-second ads highlighting a free prize draw...

Experiential: Cow & Gate hits road with baby food experience.(Numico's Marketing)(Brief Article)
August 3, 2005... Baby food supplier Numico is promoting its Cow & Gate Truly Fruits range with its first ever experiential campaign. The World of Fruit Tour will visit 40 Tesco and Asda outlets over the summer and will target 145,000 mothers with children...

Incentives: Honda incentivises mower dealers with holiday prizes.(Incentives for Automobile dealers )(Brief Article)
August 3, 2005... Honda's lawn and garden division is unveiling an incentive scheme targeting both consumers and its 220 UK dealers in a bid to drive services and sales. The Happy Honda Service campaign, through WDMP, kicks off with a personalised mailer to...

Gift With Purchase: Walls pushes kids ice cream with 'hoofers'.(Unilever Ice Cream )(Brief Article)
August 3, 2005... Unilever Ice Cream and Frozen Food is dipping into its pounds 6.5million spend on Wall's for a roadshow and giveaways on the brand's new kids-focused Big Milk ice cream. The 'Big Milk Uddertude Tour' will see the on-pack cow character...

Competition: Adidas golf arm targets readers with club prizes.(Brief Article)
August 3, 2005... Adidas-owned golf brand TaylorMade is launching its new club, Rescue Dual, with an integrated pan-European push. The 'Where's The Challenge?' campaign, through Intelligent Marketing, kicks off with POP in golfing stores across Europe from...

Coupons: Hodder joins up with Time Out in book promotion.(Brief Article)
August 3, 2005... London listings magazine Time Out has teamed up with bookshop chain Borders for a book offer through publisher Hodder Headline. The offer coincides with Jasper Fforde's latest tome, The Big Over Easy. Coupons appearing in issues on 20...

Campaign of the Month: Special K Body Fat Analyser.(Kellogg has launched)(Brief Article)
August 3, 2005... Well it seems as if it's done it again. Kellogg has launched another well targeted, genuinely insight-driven on-pack promotion. Kellogg's latest initiative for Special K is to encourage consumers to take its 'body fat challenge', all cleverly...

Appointment: AG Barr awards Pye senior post for adult brands.(Tizer)(Brief Article)
August 3, 2005... AG Barr has created the role of senior brand manager (adult soft drinks) for Tizer brand manager Jacqueline Pye as it puts a renewed emphasis on the rest of its portfolio. Pye takes on responsibility for Orangina, Findlays, St Clements and...

Account Win: Shell hands POP job to Proximity.(Petroleum industry)(Brief Article)
August 3, 2005... Shell has hired Proximity Worldwide to run its European point of purchase and promotions implementation business following a five-way pitch. The pitch was the result of a rationalisation of Shell's European roster, which had previously...

Appointment: Marriott takes over MD role at Dynamo.(Roger Marriott appointed)(Brief Article)
August 3, 2005... Dynamo managing director Peter de Wesselow has stepped down after 14 years with the agency to be replaced by Roger Marriott, who moves from his position as managing director of sister agency Generator. Marriott, who joined Generator as...

P&I Forum: Forum delegates to quiz kids.(Brief Article)
August 3, 2005... Delegates attending this year's P&I Forum are being offered the chance to put questions to 300,000 youngsters, as part of the exclusive research project run by P&I and Swapitshop. Jonathan Attwood, chief executive of the children's online...

In-Store: Tesco fails to hit its 2004 target for in-store TV.(Brief Article)
August 3, 2005... Tesco TV will not meet its 2004 rollout target of 300 screens until next year, according to its media agency JC Decaux. Spencer Berwin, group sales director, said to succeed, content had to move away from traditional ads and promotions, to...

Partnership: WLTM gives out partner search to Grasshopper.(Wimbledon Lawn Tennis Museum)(Brief Article)
August 3, 2005... The Wimbledon Lawn Tennis Museum (WLTM) is looking for promotional partners to support its reopening next Easter, following a multi-million-pound refit. WLTM has appointed Grasshopper to the task. Director Sarah Francis said the museum was...

Promotions: Npower steps up SP activity to win over customers.(Brief Article)
August 3, 2005... Energy provider Npower is to increase its commitment to SP following the success of a promotion that exploited the brand's sponsorship of Wembley Stadium. Npower's head of customer marketing Kevin Peake revealed the shift in strategy as he...

Event: Reed event attempts to 'unite' marketing.(Reed Exhibition Companies Ltd.)(Brief Article)
August 3, 2005... Reed Exhibitions is launching an initiative for senior industry figures to 'thrash out key issues for sales promotion and direct mail within the wider marketing world'. The first reed Marketing Top Table discussion, taking place in...

Appointment: Wood returns to BPMA to take on chief exec's job.(Richard Wood appointed at British Promotional Merchandise Association)(Brief Article)
August 3, 2005... The British Promotional Merchandise Association (BPMA) has appointed former chairman and president Richard Wood to the newly created role of chief executive. Current chairman John Mallows said the move was a priority as the body seeks to...

Promotion works: O'Briens/Wake up and smell the coffee.(Food industry)(Brief Article)
August 3, 2005... Brand: O'Briens Campaign: Wake Up And Smell The Coffee Agency: Caspa Budget: Undisclosed Timing: January-March 2005 Strategy: Across the promotional period, O'Briens franchisees and their staff went on to the streets to hand out...

In-Store Marketing: Shop Talk - How to find the balance of price and promotion.
August 3, 2005... Although financial analysts tend to focus discussions on the big players in retailing, the search to attract the value-conscious customer requires every retailer to have a coherent promotional and pricing policy. In food, for example,...

In-Store Marketing: Are retailers holding brands to ransom?
August 3, 2005... At least 50 per cent of trade promotions are unprofitable, so why do brands commit so much of their marketing budgets to them? That the latest research from the US finds brands spending as much as 25 per cent of sales turnover on trade...

Licensing: Brands cash in on literary scene.
August 3, 2005... How the link between books and movies is helping promoters target children - with parental approval. With Forbes magazine recently valuing Harry Potter as a dollars 1billion (pounds 550million) brand, it's not hard to see why studios have...

Licensing: My Fantasy Licence - Yin Yang Symbol.(Brief Article)
August 3, 2005... Think of the qualities licence-holders want in a property, and it's all about being multi-dimensional: a licence that's flexible; one that attracts numerous and disparate target audiences, but stays true to itself; and one that's contemporary...

Licensing Authority: Promoters need to take a risk on being risque.(Brief Article)
August 3, 2005... A lot of people at the New York Licensing Show may have found it necessary to go on what we might loosely term 'fact-finding trips'. These were the delegates who found themselves being given free VIP passes by local strip clubs keen to exploit...

Live Issue 2012: London Olympics - The Games: Will SP be on to a winner in 2012?
August 3, 2005... The London Olympics promises to be a bonanza for brands with the right credentials and strategies. There can't have been a business in the country that wasn't euphoric about the capital winning the 2012 Olympic Games. Amid the cheers, many...

Profile: Live the red life - Jacqueline Pye, brand manager, Tizer.(Softdrinks Brand names)
August 3, 2005... Tizer may have an 80-year heritage, but it's a challenger brand in a category that's currently suffering concerted attacks from 'healthier' options, and its target market is what its brand manager Jacqueline Pye describes as promiscuous. ...

Cover Story: Quaker Banks on 'Old for new'.
August 3, 2005... With the cereal bar market on the up, Quaker is entering the fray with a healthy positioning for its Oat Bars, writes James Thornton. A snack bar amnesty - getting punters to send in your rivals' wrappers in exchange for your shiny new...

Special Report: Pens - Branding Pens.
August 3, 2005... The logo on a writing premium is a firm's ad billboard, so it pays to know which print methods are most appropriate. Mont Blanc, the luxury goods manufacturer, always advises potential premiums buyers to be very careful about how, if at...

Special Report: Toys & Games - Test of time for Toys.
August 3, 2005... In today's throwaway society, promoters face a constant challenge in prolonging the impact of a premium. Pip Brooking discovers how brands can make toys and games deliver in the long term. Each year, a staggering 8.5 million toys are binned...

Special Report: Specialist Print - Calling in the print experts.
August 3, 2005... General printers are muscling in on the specialist arena with low prices. But are promoters setting themselves up for a fall? Fashion and music magazine Sleazenation was in a serious panic in March 2003. Deadlines were looming and publisher...

On Offer.(promotional products)(Buyers Guide)
August 3, 2005... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth: Sleuth's Nan.(Beer Packaging)(Brief Article)
August 3, 2005... Who would have thought our dear cousins down under would blush at the thought of having a Shag in the back of a car? Well, it turns out that the powers that be there are trying to ban ads for the UK-owned beer brand named after my favourite...

Sleuth: Blast From The Past - July/August 1995.
August 3, 2005... The sampling debate was raging in the pages of P&I - cover star Pepsi was re-running the Pepsi Challenge as it sought steal ground from Coca-Cola, as columnists argued against trial freebies. - Mintel was predicting that marketing to...

Sleuth: Competition.
August 3, 2005... Ten pairs of Slazenger sunglasses are up for grabs courtesy of the good people at BTC Group (020 8569 2250). To win, send correct answers to the questions below, by 16 August. First 10 entries out of Sleuth's sunhat win. 1. How much is the...

Sleuth: Last orders puh-lease.
August 3, 2005... Now, our esteemed friends at the ISP know a thing or two about putting a good set of awards together and they certainly know how to have a decent party afterwards. With that in mind, we can only presume that the typo spotted by an...

Sleuth: Scratch and sniff? Er, no thanks..(Men's magazines)(Brief Article)
August 3, 2005... Taking the possibilities for specialist print to new levels: 'Chemicals found in under arm sweat persuades men to buy magazines' a recent story in The Daily Telegraphed oozed. Apparently the boffins at the Universities of Ulster and Vienna have...

Sleuth: Chilli's with Uddertude..(award winning)(Brief Article)
August 3, 2005... This month's 'going the extra mile for your campaign' award goes to Laura Griffiths at Chilli Marketing, seen here pedalling ice creams for her client Wall's as it's Big Milk Uddertude tour comes to a pasture near you. In these times of agency...

Sleuth: Poles apart..(Brief Article)
August 3, 2005... A recent girls night out saw the lay-deez from Dynamo visit London's Pineapple studios for a 'Flashdance flashback' pole-dancing lesson. Our Dyna-mole tells us that 'after a few drinks to relax it turned out that there were several unknown...

Sleuth: You lucky people!
August 3, 2005... Pictured below are the boys and girls from Communicator on their annual summer beano. Three days in Tarragona, Spain, courtesy of the agency's Senor Seligman to help with their 'work-life balance'. As Sleuth sits trapped in the office...

Vouchers Handbook 2005: Editorial - Vouchers must stay on top of their game.(Brief Article)
August 3, 2005... Voucher suppliers have spent the past decade - and, no doubt, marketing spends equal to the size of a small country's GNP - telling us that it's not the paper on which the voucher is printed that counts, but what it delivers. Be it a personal...

Vouchers Handbook 2005: Sponsor's Statement - Entertainment gives us the best rewards.(Brief Article)
August 3, 2005... No other industry can boast the same level of popularity and mass appeal as the home entertainment sector. You may at first wonder why, but in essence it's very simple. The meaning of entertainment in its most basic sense is to amuse or please...

Vouchers Handbook 2005: Is paper still the star of the reward show?(voucher associations)
August 3, 2005... Research highlights that paper vouchers are enjoying year-on-year growth, but can they continue to fend off the challenge from the likes of giftcards? Alyson Cook looks at how the market is developing. Ten years ago, Capital Incentives &...

Vouchers Handbook 2005: Reward Tactics.
August 3, 2005... Stuart Derrick asks professionals from five blue-chip companies to pinpoint how they use vouchers to get the best from their staff. JONATHAN ALLEN, HEAD OF EMPLOYEE RELATIONS, ROYAL MAIL GROUP We were experiencing quite high levels of...

Vouchers Handbook 2005: Suppliers Under Scrutiny.
August 3, 2005... P&I became a mystery shopper for a day to put four voucher suppliers to the test on how effective they were in dealing with a new customer enquiry. The following results show they're all on the ball. Voucher suppliers are obviously keen to...

Vouchers Handbook 2005: Spend Spend Spend?
August 3, 2005... Measuring how many vouchers have been spent, where and on what, can provide vital information on a scheme's success. So why do so few firms ask suppliers to track redemption, asks Pip Brooking. The objectives have been met and the reward...

Vouchers Handbook 2005: If you only do five things..
August 3, 2005... Homebase HR information and reward project manager Melody Hull summarises how to ensure voucher-based programmes hit the mark. It goes without saying that there is much more to a successful voucher-based incentive scheme than simply dishing...