Promotions & Incentives articles from August 2004

Promotions & Incentives archives from August 2004

Editorial: Why promoters can't switch off from CAP.(Customer Assistance Program )(Brief Article)
August 6, 2004... We've heard it all before. But that's no reason to switch off to the Institute of Sales Promotion's recurring complaint about promoters' equally recurring failure to cross the T's and dot the I's on their campaign terms and conditions. We know...

Loyalty: Jet rewards customers and staff to celebrate 50 years.(Jet Petroleum)(Brief Article)
August 6, 2004... Jet, the 580-strong service station chain, is marking its half century with a five- month campaign that rewards loyal customers and staff. The activity, which runs from July through to December, relies on Jet's Smile customer loyalty...

Free giveaway: Esure uses Winner mascot for bank launch.(Brief Article)
August 6, 2004... Online insurance firm Esure is launching its motor insurance product in 1,200 branches of Halifax and Bank of Scotland with a promotional campaign that features Esure brand mascot Michael Winner. The activity, through Red Cell Response, is...

Campaign of the month: Ribena Shrek 2.(Ribena)(Brief Article)
August 6, 2004... You can barely move down the supermarket aisles at the moment without being assaulted by sports-related promotions, which to be frank, have grated a little since England were knocked out of Euro 2004, our cricket team were beaten, and Tiger Tim...

Instant win: Anchor links up with Art Attack in summer drive.(dairy products industry)(Brief Article)
August 6, 2004... Anchor is putting an array of prizes up for grabs on its Real Dairy Cream brand in a link-up with TV show Art Attack. The campaign is targeting parents with a prize fund that is designed to keep kids happy during the summer holidays. A...

Gift with purchase: Velvet cashes in on blockbusters for cinema push.(Brief Article)
August 6, 2004... More than one million UCI cinema tickets are to be given away in an instant prize promotion on toilet tissue brand Velvet. The multi-million pound campaign, through Chemistry, kicks off this month (July) and runs in supermarkets nationwide,...

Licensing: BK in deal with Nickelodeon to license movies.(Burger King )(Brief Article)
August 6, 2004... Burger King has signed an international licensing deal with Nickelodeon that will see promotional activity running in more than 30 countries. Campaigns are set to run around film releases of The SpongeBob SquarePants Movie and Lemony...

Personnel: Keen exits Ignito for Marketing Store job.(Brief Article)
August 6, 2004... Ignito - formerly CbH - and its associate director Darren Keen have parted company after only six months following 'differing views on how the agency should be going forward'. Keen, who was promotional marketing director at Saatchi &...

Takeover: SP sector sees a continuing trend in consolidation.(Capital Incentives)(Promotional merchandise supplier Dowlis)(Brief Article)
August 6, 2004... Consolidation in the promotional premiums sector is continuing with two suppliers announcing major buys over the past month. Promotional merchandise supplier Dowlis has added West Midlands firm Brand Logistics to its acquisitions list,...

Loyalty: Low prices win over on loyalty.(consumer opinion)(Brief Article)
August 6, 2004... Consumers are happy to reap the benefits of loyalty cards, but lowest prices and excellent customer service win out over them as the reigning factors in driving repeat business. These are the top-line results from a survey that found only...

Flotation: MKM in move to fund expansion with AIM listing.(Brief Article)
August 6, 2004... MKM Marketing & Promotions has floated on the AIM exchange in a bid to boost resources and fund expansion. The company set itself a target of pounds 1.4 million to be raised through the sale of 2.8 million new shares, which it says it...

Campaign: BBC show puts Hoover Warrant under spotlight.(Brief Article)
August 6, 2004... Hoover's Royal Warrant could be removed following some adverse public reaction to a BBC2 documentary on the firm's disastrous free flights campaign of 1992. May's Trouble at the Top programme revisited the promotion that saw the company...

Self-regulation: ISP report identifies consumer backlash.(Institute of Sales Promotion)(Brief Article)
August 6, 2004... The Institute of Sales Promotion is warning promoters to pay more attention to detail in the execution of their promotions in the face of intensifying focus on marketers' ability to self-regulate. ISP director-general Edwin Mutton said an...

Promotion works: Daily Mail.(newspaper publishing)(Brief Article)
August 6, 2004... Brand: Daily Mail Client: Associated Newspaper Campaign: Lucky Pay Packets Budget: Undisclosed Agency: The Europrint Group Timing: May/June 2004 Strategy: Three out of four of the Daily Mail's highest-ever circulation figures...

Appointment: ASA puts Sport Newspapers in the dock at OFT.(Office of Fair Trading)(Advertising Standards Authority)(Brief Article)
August 6, 2004... Sport Newspapers has been referred to the Office of Fair Trading (OFT) in a move that could see the publisher prosecuted under the Control of Misleading Advertisements Regulations Act. The move follows complaints received by the Advertising...

Flotation: P&MM seeks to raise pounds 5m with flotation on AIM.(Brief Article)
August 6, 2004... P&MM is to list on AIM, the London Stock Exchange's global market for smaller growing companies, by the end of July in a bid to raise pounds 5 million. The flotation should see the performance improvement and motivation house prospectively...

People: In the hot seat - Peter Kerr.
August 6, 2004... The ISP's new chairman tells James Thornton about his plans for the trade body As Peter Kerr takes the chair at the Institute of Sales Promotion (ISP), it's clear he wants to hit the ground running. He sees SP at the forefront of a coming...

Moving up: Tamarind Wilson, Tequila Manchester.(Brief Article)
August 6, 2004... Tequila Manchester has poached Tamarind Wilson from Poulter Partners to take on the role of sales and marketing director.

Moving up: Darren Carter, Reed Exhibitions.(appointments)(Brief Article)
August 6, 2004... Darren Carter has been handed a sales manager role for Reed Exhibitions' Incentive World and National Incentive Show events.

Moving up: Alison Taylor, Rob Stevenson, Megan Goodwin, Celador International.(Brief Article)
August 6, 2004... Celador International has appointed Alison Taylor as senior commercial manager and Rob Stevenson as senior promotions manager. Megan Goodwin has been promoted to head of brand management.

Moving up: Sarah Buckley, Zoe Rowland, Nicky Hughes, Lime Communications.(appointments)(Brief Article)
August 6, 2004... Lime Communications has promoted Sarah Buckley to group director, and Zoe Rowland to account director. Nicky Hughes joins as account manager.

Moving up: Neil Barratt, Lliam Cullen, Grass Roots Group.(appointments)(Brief Article)
August 6, 2004... The Grass Roots Group has promoted Neil Barratt to sales manager of its Bonusbond gift vouchers, and taken on Lliam Cullen as sales consultant in its award services department.

Moving up: Alice Whiteley, FremantleMedia Licensing Worldwide.(appointments.)(Brief Article)
August 6, 2004... Alice Whitely has been hired as acquisitions & development director at FreemantleMedia.

Licensing: DVDs: the new blockbusters for brands.(digital video discs)
August 6, 2004... The dramatic rise in DVD ownership is opening up new licensing opportunites, says Adam Beswick July has become a key month for an onslaught of box office blockbusters - this month alone sees the release of Thunderbirds, Shrek II, Spiderman...

Licensing: My Fantasy Licence - Rose-tinted spectacles.(marketing )
August 6, 2004... Picture the scene in a stadium at Euro 2004: English football fans fully integrated with German fans and singing in harmony about each team's triumphs, and upon the final result, the losing side's fans respectfully congratulating the winners...

Licensing: Licensing Authority - Avoid the trap of having product left on the shelf.
August 6, 2004... During a recent trip to the US, I was in a major retail outlet where I noticed a selection of branded items linked to an 'event' film released a few months earlier. The film, however, had been less of an event than was generally expected. Now...

Live Issue: Agencies - Rebranding to reach marketing's top table?
August 6, 2004... Consultancy is seen as the pinnacle of marketing, and as more SP agencies rebrand to offer this service, Peter Crush asks if they are responding to client demand, or renaming for the sake of it When it comes to practising what you preach,...

Profile: Stowells' Taste the World - Clare Griffiths, Marketing controller for wine, Stowells.(Stowells of Chelsea)
August 6, 2004... Taking work home with you is surely less of a bind when you're marketing controller for wine at Constellation Europe. For Clare Griffiths, it's been a busy couple of years working on the rebranding of the UK's best-selling wine brand, Stowells....

Guide to Selecting Vouchers: Introduction - All-round reward.
August 6, 2004... For cost-effective incentives that reward staff, the trade and consumers, look no further than vouchers It's the ideal scenario: a seamless campaign that reaches the whole of the chain covering consumer, trde and staff with incentives that...

Guide to Selecting Vouchers: Consumer - Something for the masses.
August 6, 2004... Whether they're retail, experience or discount, vouchers are an ideal way for brands to build a relationship with consumers, writes Stuart Derrick The success of gift vouchers in the consumer promotions market is hardly surprising. After...

Guide to Selecting Vouchers: Trade - Get the trade on side.
August 6, 2004... Incentivising trade partners to push sales requires a scheme that inspires loyalty towards your brand. Stuart Derrick reveals how to keep the middleman sweet Trade marketing is an ever more important part of promotional marketing. ...

Guide to Selecting Vouchers: Staff - Rise of the staff incentive.
August 6, 2004... Keeping your employees motivated and loyal has brought rewards schemes into the spotlight. Pip Brooking explores the pros and cons of vouchers For today's employers, hanging on to staff and keeping them happy is the main challenge in a...

Special Report: Pens - Combating pen fatigue.(poor investments make charities abandon usage of pens)
August 6, 2004... As charities cite a poor return on investment for turning their backs on using pens as part of their direct mail strategies, Pip Brooking asks whether or not other sectors are likely to follow suit Charities have been faithful advocates of...

Market Survey: Risk Management - Weighing up the cover options.(fixed fee or over-redemption cover )
August 6, 2004... As promoters opt for bigger and better campaigns, they need to ensure that their insurance is up to scratch. Pip Brooking examines the reasons brands decide on fixed fee or over-redemption cover With the increase in more sophisticated,...

Sleuth: No North/South divide ..(Interfocus Digital)(Poulter Partners)(Brief Article)
August 6, 2004... Who'd have thought that there'd be any similarities between Poulters oop North and Interfocus dahn sarf? Not Sleuth, but clearly there are, and football, which is said to unite nations, is one of them. Both agencies went big for the Euro...

Sleuth: Sleuth's Nan.
August 6, 2004... It seems that flibbertygibbets whose entire careers have been shorter than my time on this page are as eligible for a long-service award as I am - and I've been looking forward to mine for the past 20 years (should the great and good of P&I...

Sleuth: Blast from the Past - July/August 1994.
August 6, 2004... There were only four months to go until the launch of the National Lottery, and P&I was finding some retail and manufacturing sectors woefully unprepared for its impact. - A decade ago, CSP, Marketing Triangle and Option One were vying for...

Sleuth: Hardworking?
August 6, 2004... We're sick of this now. Sleuth begs Communicator's Paul Seligman for a job every year - (obviously so we get to go on the agency jollies), and each year, all we get are pics of said beanos (this time in Sorrento for a rollicking three days). So...

Sleuth: ISP Awards: the aftermath ..(Brief Article)
August 6, 2004... First thing's first: Sleuth has a humongous apology to make to Fiona from Clareville, whom we wrongly reported as snogging the chap above at the ISP Awards. She had absolutely nothing to do with him, and we know this because a) she told us; and...

Sleuth: Competition.
August 6, 2004... Our friends at Oldeani (01245 262 611) are offering this stylish, black dial watch with chronograph movement. It has a stainless steel case, leather strap and is water resistant (10ATM). The watch also comes with a two-year guarantee. The first...