Promotions & Incentives articles from August 2002

Promotions & Incentives archives from August 2002

EDITORIAL: D'Arcy is better late than never with Arc.(Brief Article)
August 1, 2002... So, IMP is no longer and Arc is the newest kid on the block. D'Arcy's effort to build an international below-the-line force, by rebranding its 32 agencies around the world under the umbrella of Arc, has created a top 15 agency with billings of...

Industry mourns death of Reed's director Roberts.(managing director Andrew Roberts)(Brief Article)(Obituary)
August 1, 2002... Andrew Roberts, Reed Exhibitions' UK managing director, has died suddenly at the age of 39. Roberts joined Reed 16 months ago from SP agency Clarke Hooper, and his responsibilities included the National Incentive Show and Incentive World....

MEPs give SP paper go-ahead in Europe.(European Sales Promotion Regulation)(Brief Article)
August 1, 2002... The European Sales Promotion Regulation cleared a significant hurdle in the European Parliament with a successful first stage vote in Strasbourg last month. MEPs gave the Belgian liberal Ward Beysen's paper the go-ahead with many of the...

Jordan looks for third party links with CPLG deal.(Jordan Grand Prix; Copyright Promotions Licensing Group)(Brief Article)
August 1, 2002... Jordan Grand Prix has appointed the Copyright Promotions Licensing Group (CPLG) to handle its worldwide licensing and merchandising rights. CPLG's sports division is actively looking for appropriate brands for third-party promotions as well...

Wrigley signs up for MTV drive.(Brief Article)
August 1, 2002... The Wrigley Company and MTV have teamed up in an on-pack push, giving consumers the chance to win one of 40,000 prizes. The 'click and win' promotion is flagged up on 130 million packs of Extra chewing gum, showing the MTV logo and a unique...

Courage brand set for Carlson ale campaign.(Scottish Courage Ltd.; Carlson Marketing Group)(Brief Article)
August 1, 2002... Scottish Courage ale brand Theakston Coolcask has launched a pounds 500,000 below-the-line campaign through Carlson Marketing Group. The activity features in-pub POP with the tagline 'Over 30s only', and includes a series of drip mats, car...

MacMillan Pratt and Mishon win ISP fellowships.(Clive Mishon and Stuart MacMillan Pratt; Institute of Sales Promotion)(Brief Article)
August 1, 2002... The Institute of Sales Promotion (ISP) has bestowed fellowships on Clive Mishon and Stuart MacMillan Pratt. Mishon has been active in promotional marketing since 1979, when he joined IMP. He moved to Clarke Hooper in the mid 1980's, leaving...

Royal Mail to run Lord of the Rings push for stamp sales.(Brief Article)
August 1, 2002... Royal Mail is to roll out a Lord of the Rings-themed promotion in November, following the appointment of three agencies to its below-the-line account. The promotion links with the second Lord of the Rings film, The Two Towers, and is aimed...

Projectlink brings 'Supercheques' to Eire.(Brief Article)
August 1, 2002... Projectlink has introduced a euro-based reward currency into the Irish Republic to address demand from UK and domestic companies trading in Ireland. Projectlink chairman Richard Kirk said that Ireland had a good track record of using...

CAMPAIGN OF THE MONTH: Bitesize Shredded Wheat.(Brief Article)
August 1, 2002... In the search to find a campaign worth bestowing with the title 'campaign of the month' I've marched round supermarkets, avidly watched TV and scanned every pack I've come across. So I can safely say that, for me, the Bitesize Shredded Wheat...

Nightfly invests pounds 1m to double customer base.(Brief Article)
August 1, 2002... Diageo-backed wireless media provider Nightfly is investing pounds 1 million in expanding its consumer database. The company aims to recruit 100,000 more consumers in an on-going campaign that may bring its total to 200,000. Nightfly will...

D'Arcy rebrands IMP in global bid to build network.(Brief Article)
August 1, 2002... IMP and its sister marketing services agencies have been rebranded as Arc in an international move by parent D'Arcy to create a global below-the-line network. The rebranded network now consists of 32 offices around the world, with a global...

Tate & Lyle links up with Merlin in prize draw push.(Brief Article)
August 1, 2002... Tate & Lyle has linked up with Merlin Entertainment Groups' Sea Life Centres and Seal Sanctuaries in its first ever third-party promotion. The aim of the push is to lever sales of the sugar brand, as well as to increase footfall to Sea...

Edward's on a quest to find perfect 'face'.(Brief Article)
August 1, 2002... Six Continents Retail is to launch a modelling competition in August throughout its Edward's pub chain to find the 'face of Edward's' in a push linking up with Storm Model Management, Toni & Guy and Heat magazine. The campaign, through...

Kellogg's starts Special K brand sales campaign.(Brief Article)
August 1, 2002... Kellogg's has rolled out a promotional campaign to boost sales of its Special K and Special K Red Berries variants. The 'It's a matter of taste' activity builds on Special K's role as a low-fat cereal. Some 7 million promotional packs...

Puma appoints Iris to boost its profile with kids.(Brief Article)
August 1, 2002... Sporting goods manufacturer Puma has appointed Iris to work on its below-the-line activity with the objective of raising the profile of the company. Iris will work alongside Puma's global advertising agency Gyro Worldwide. Puma is...

PROMOTION WORKS: Virgin Mobile Drive.(Brief Article)
August 1, 2002... Brand: Virgin Mobile Client: Virgin Agency: Liquid Budget: pounds 200,000 Timing: October 2001 to March 2002 It also wanted to differentiate its brand from other networks' and to drive traffic into Virgin Retail and increase...

4imprint grabs dollars 3m account to supply US bank.(Brief Article)
August 1, 2002... Union Partners Corporation, the US bank holdings company, has handed 4imprint a dollars 3 million, three-year account to supply promotional premiums. 4imprint will provide clothing, writing instruments and desktop items for the corporation...

O'Briens to offer cut price summer deals.(Brief Article)
August 1, 2002... O'Briens Off Licences is running a series of price-based promotions over the summer following the appointment of Pulse Group to its advertising and promotions account. The appointment was made in June and the agency is now looking to roll...

Britvic runs Pop Idol campaign.(Brief Article)
August 1, 2002... Britvic is running a 'See a star be a star' competition across its Pepsi and 7-UP brands, giving kids the chance to spend a day in a recording studio with Pop Idol runner up Gareth Gates. Details of the activity are to feature on 20 million...

Red Letter Days boss wins prize at London event.(Brief Article)
August 1, 2002... Rachel Elnaugh, chairman and founder of Red Letter Days, has won the consumer services gong at the London Entrepreneur of the Year Awards 2002. Elnaugh now goes through to the national final of the Entrepreneur of the Year at the Grosvenor...

Sledge devises retail campaign for Peugeot car.(Brief Article)
August 1, 2002... Peugeot has linked up with Jewson and Stanley Tools in a drive to promote the Peugeot Boxer van, in a campaign devised by Sledge. A free prize draw is being run in 450 Jewson stores throughout the country giving customers the chance to win...

Minister to focus on gaming at law talks.(Department for Culture, Media and Sport's Chris Bone to speak at a prize promotion law forum organised by law firm Osborne Clarke and the UK chapter of the Promotion Marketing Association.)(Brief Article)
August 1, 2002... Chris Bone, the head of the gaming and lotteries section of the Department for Culture, Media and Sport, is to speak at a prize promotion law forum organised by law firm Osborne Clarke and the UK chapter of the Promotion Marketing Association....

Magnum brings mini ices promo to Tesco outlets.(Wall's ice cream brand Magnum has kicked off an in store sampling drive at selected Tesco )(Brief Article)
August 1, 2002... Wall's ice cream brand Magnum has kicked off an in store sampling drive at selected Tesco stores throughout the country. The four-week campaign, through Comment UK, features a trio of male singers dressed in dinner jackets. The performers...

Daewoo voucher book promotion.(Brief Article)
August 1, 2002... Daewoo has kicked off a voucher book promotion, pushing its range of special offers on selected car models running throughout the summer period. Perspectives Red Cell devised the creative, with each offer depicted on a special 'tear-around'...

NEWS IN BRIEF: Large stand for Sony at the National Incentive Show.(Brief Article)
August 1, 2002... Sony is to taking the biggest stand of the show at the National Incentive Show at the NEC from 17 to 19 September. The company will be exhibiting its latest range of consumer products. This is the second stage in the electronic giant's...

NEWS IN BRIEF: Sampling campaign offer by Hall's Soothers.(Brief Article)
August 1, 2002... Hall's Soothers has rolled out a sampling campaign distributing over 16 million packs. The activity is through Yellow Submarine agency.

NEWS IN BRIEF: High Street Vouchers adds to list of redemption partners.(Brief Article)
August 1, 2002... High Street Vouchers has added The Body Shop and WH Smith to its list of redemption partners. Other retailers include Boots, HMV and JJB Sports. The move means that consumers can redeem the vouchers in over 15,000 high street stores in 22...

NEWS IN BRIEF: Aerodeon to be elected to IPA.(Institute of Practitioners in Advertising)(Brief Article)
August 1, 2002... Aerodeon has become the first SMS agency to be elected to The Institute of Practitioners in Advertising (IPA).

NEWS IN BRIEF: PIMS-SCA offers service on new website.(Brief Article)
August 1, 2002... PIMS-SCA, a promotional risk management specialist, has posted up a 'promotional database' tool on its new website which claims to enable users who are planning a campaign to gauge anticipated response levels. The service is free to users of...

NEWS IN BRIEF: Hit Entertainment launches merchandise.(Brief Article)
August 1, 2002... Hit Entertainment is launching merchandise to tie in with CiTV's animated programme Angelina Ballerina, which was first shown last month. Hit will be releasing videos and Puffin books to accompany the series, while soft toys and play sets will...

NEWS IN BRIEF: Kogan Page to publish Digital Marketing.(Digital Marketing: Using the New Techniques)(to Get Close to Your Customers)
August 1, 2002... Kogan Page has published Digital Marketing: Using the new techniques to get close to your customers, a book by Will Rowan. It looks at the marketing principles applicable to channels ranging from e-mail to mobile phones.

NEWS IN BRIEF: Obituary.(Bill Hopewell-Smith)(Brief Article)(Obituary)
August 1, 2002... Bill Hopewell-Smith, founder of Bounty, has died aged 80. Bounty was the agency behind the distribution of free sample packs and educational guides to expectant and new parents. It was acquired in 1997 by Snyder Communications and now forms...

NEWS IN BRIEF: Errata.(Brief Article)
August 1, 2002... The Golden Vale Cheestrings promotion was devised by Dynamo's sister agency Generator and not Dynamo, as reported in P&I's June issue. Also in that issue, Promota, the suppliers trade body, will support the National Incentive Show, and not the...

MOVING UP: Craig Elston - Tequila London.(Brief Article)
August 1, 2002... Craig Elston has joined Tequila London as head of planning. He was previously planning director at Alphabet. Tequila Manchester has also appointed Jane Howarth as its business development director.

MOVING UP: Mark Scott - Chemistry.(Brief Article)
August 1, 2002... Mark Scott has joined Chemistry as executive director. Scott was previously with the WPP group where he worked as an advisor on acquisitions.

MOVING UP: Martin Steel - Dynamo Marketing.(Brief Article)
August 1, 2002... Dynamo Marketing has handed Team LGM's Martin Steel a role as creative group head in a 'sideways move'. Team LGM was taken over by Dynamo by parent Inceptor earlier this year.

MOVING UP: Lance Batchelor - Vodafone UK.(Brief Article)
August 1, 2002... Vodaphone UK has appointed Lance Batchelor as its new marketing director. From mid-August he will lead strategy in areas including product management and corporate marketing activity. Batchelor is currently head of worldwide marketing at...

MOVING UP: Gavin Hilton - 141.(141 Worldwide)(Brief Article)
August 1, 2002... Gavin Hilton has joined 141 as its first strategic planning manager. He joins from Tequila London, where he was planning director. Hilton will head the agency's media, brand and data department.

MOVING UP: Sally Horrox - The Triangle Group.(Brief Article)
August 1, 2002... The Triangle Group has appointed Sally Horrox to the new role of business development manager. She will work across the group's four agencies,Triangle Communications,The Storm Agency, Perceptor and Lime.

Omnicom takes ICH under Alcone name.(Ignition Claydon Heeley)(Brief Article)
August 1, 2002... Ignition Claydon Heeley has merged with the UK arm of its sister Omnicom agency Alcone Marketing, in a bid to strengthen Omnicom's SP offering in the UK. The combined agency will now be known as Alcone Marketing Group UK. The merger sees...

MCCA pushes for guideline use.(Marketing Communication Consultants Association's guide on client relationships)(Brief Article)
August 1, 2002... The MCCA is urging its members to adopt a set of guidelines governing client relationships. The move follows a collaboration between the MCCA, DMA, IPA, ISBA and the public relations trade body PRCA, on best practice guidelines for...

Warburg Pincus backing boosts Nectar scheme.(customer loyalty program)(Brief Article)
August 1, 2002... Loyalty Management UK (LMUK) has secured pounds 25 million from equity investment firm Warburg Pincus to fund its new consumer loyalty scheme Nectar. Nectar will bring together BP, Sainsbury's, Barclaycard, and Debenhams when it launches...

Nestle targets youth with pickle mailouts.(Branston Smooth pickle)(Brief Article)
August 1, 2002... Nestle UK has rolled out a national summer promotion in support of the launch of its variant Branston Smooth pickle. The door drop activity runs until mid-August and sees a sample of the smooth pickle product - as well as a '25p off next...

Mypoints hooks up with MBNA to start shop card.(Brief Article)
August 1, 2002... Mypoints has teamed up with MBNA Europe Bank to launch the MyPoints Rewards MasterCard. The loyalty scheme will mean that consumers can earn points that can be redeemed in high street stores when they spend on their credit card. The...

VOX POP: Fun and SP - As promotional marketing becomes more sophisticated, has the fun gone out of SP?(Brief Article)
August 1, 2002... John Wigram, head of planning, Arc London. SP is not as much fun as it could and should be. Look at the high street, which is full of price promotions. Although they are interesting, they are not exactly fun because they don't involve...

OPINION: Letter From America - When 'war on terror' widens remit to fight drugs.(Brief Article)
August 1, 2002... In the wake of revelations that the UK's largest advertising spender is its government, you might like to hear what the US Government is up to. Since September 11, America's war on terror ism has been prominently featured in every form of...

OPINION: Client Comment - Making guerrilla tactics a long-term strategy.(effectiveness of guerrilla marketing)(Brief Article)
August 1, 2002... Some may think of 'guerrilla marketing' as a cheap way of claiming ownership of an event or property, and see guerrilla 'raids' as a short term strategy. But if this kind of activity is to appeal to the target audience, it has to be implemented...

OPINION: And another thing - SP agencies must get proactive about licensing.(Brief Article)
August 1, 2002... With so many promotional licensing opportunities available, you'd think brands would be tripping over each other to secure the best properties. For planners, the latest Hollywood block buster or hot TV series is the chance to deliver a...

PROFILE: The soft drinker - Graham Jacobs, marketing manager, Panda Pops.(Brief Article)
August 1, 2002... Walking into a room to interview Panda Pops marketing manager Graham Jacobs is initially a strange experience. After all, here is a 50-year-old surrounded by a product that's more commonly spotted in kids' lunchboxes. And as if to...

COVER STORY: Telecoms - T-Mobile rallies rivals to drive sales Mobile phone competitors have taken the unprecedented step of forming an alliance to boost ailing sales, finds Amy Pemble.
August 1, 2002... It's been a year of highs and lows for mobile phone providers, with some posting rapid growth, others announcing rapid losses and many re-evaluating their entire offers. It's within this turbulent scenario that T-Mobile, O2, Virgin, and...

SPECIAL REPORT: Risk Management - Jargon Buster. A grasp of insurance small print is a must. Stuart Derrick demystifies some of the contractual legalese.
August 1, 2002... The history of promotions is littered with pushes that proved just a bit too popular - McDonald's two-for-one burgers, Flora's free phone calls, and the daddy of them all, Hoover's Free Flights drive. With all eyes on return on investment,...

SPECIAL REPORT: Hampers - Baskets go bespoke. Hampers have gone beyond the one-gift-for-all scenario as firms define specific objectives for consumable gifts. By Philip Chadwick.
August 1, 2002... The prospect of fine food and drink holds a universal appeal, which has contributed significantly to the quiet but consistent growth in the popularity of hampers as promotional gifts. But while these have traditionally been a ready-made,...

P&I CHALLENGE: Pens - Solving the pen puzzle. Pens are popular premiums, but how do you choose one that best suits your brand and budget? Katie Hunt issues the P&I challenge.
August 1, 2002... So, you want to buy promotional pens? It's a solid choice: pens are a reliable promotional premium, they can be easily branded, they are likely to be used and even kept. Additonally, they offer you huge variety, enabling you to choose the...

ON OFFER.(advertisement)(Brief Article)
August 1, 2002... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers. Product information and contact numbers are included with each review for easy reference, or...

SLEUTH: Pig Brother.(Brief Article)
August 1, 2002... Sleuth is utterly addicted to Big Brother 3. No evening is complete without a dose of the intellectually challenged bunch of freaks holed up in Elstree, and the bitching of BB (anti-)stunna Jade. So, imagine the joy when Sleuth found out...

SLEUTH: Sleuth's Nan.(Brief Article)
August 1, 2002... Even being a British Institution can't help you sell a product if nobody wants it. When I heard that BT was lowering call prices from its payphones the phrase 'shutting the stable door after the horse has bolted' sprang to mind. Talk about...

SLEUTH: Blast from the past July/August 1997.(Brief Article)
August 1, 2002... What a difference half a decade makes. Five years ago this month, BT was offering Talk Time network minutes as a promotional currency. Third parties offering free BT call time included Sainsbury, Texaco and Barclaycard. - The ISP was being...

SLEUTH: Fan in a box.(Brief Article)
August 1, 2002... Cast your minds back to those days when you were young and carefree. Now imagine you're a student and you've just done your finals, you love beer, pizza and football and the World Cup is just around the corner... so what do you do for the...

SLEUTH: SoDam tough.(Brief Article)
August 1, 2002... Sleuth has always felt that all male models were dogs, but male grooming range SoDamTough has really gone to town in its search for a face to represent the brand. Unlike similar brands with chiselled pretty boys as spokes-people,...

SLEUTH: Competition.(Brief Article)
August 1, 2002... This month, the lovely people at Praktica (01707 660 900) have donated a Praktica DC21 digital camera (RRP pounds 190). To win simply answer the three questions below and send them to the address at the top of the page. The first correct entry...

SLEUTH: Hobnobbing with who?(Brief Article)
August 1, 2002... Some people just can't resist name dropping, can they? Everywhere Sleuth goes these days, some industry bod is blabbing about how lovely Posh, Becks or Christopher Biggins is in real life. But the folks at sampling agency MHP really took...

GUIDE TO SELECTING VOUCHERS: Introduction - The choice spend.(Brief Article)
August 1, 2002... The voucher sector has proved detractors wrong and seen off a recession - again - with strong demand from B2B, growing use of the internet and innovative offerings. Amy Pemble takes a look. Voucher suppliers say their industry was buoyant...

GUIDE TO SELECTING VOUCHERS: Staff Motivation - Inspiring your people. Knowing how to motivate and reward staff can be a potential minefield. Philip Chadwick speaks to the experts on developing more targeted teams.(Brief Article)
August 1, 2002... Aren't most people motivated by cash? Money sounds like a big motivator but it doesn't really work, since there is a tendency to use it to pay the bills without leaving any lasting memory of reward, as most voucher pundits will testify....

GUIDE TO SELECTING VOUCHERS: Retail - High Street Motivation Retail vouchers offer one thing that their online counterparts don't - virtually unlimited choice. Anna Clarke asks the sector questions.
August 1, 2002... What are the benefits of choosing retail vouchers? One of the most popular reasons for choosing vouchers in the first place is the choice they offer, covering a diversity of tastes, from the personal preferences of the company receptionist...

GUIDE TO SELECTING VOUCHERS: Non-retail - Active options.
August 1, 2002... Non-retail voucher campaigns offer novelty and can help entice loyalty from both staff and clients. In so competitive an arena, however, questions of efficiency arise. Stuart Derrick checks out the answers. Why opt for a non-retail...

GUIDE TO SELECTING VOUCHERS: Online - Rewards in cyberspace.(Brief Article)
August 1, 2002... The internet's growing popularity is tempting more firms to plump for web based incentives. With ever more foolproof ways secure to online transactions, Amy Pemble examines some of the advantages. Online voucher schemes really took off in...