Promotions & Incentives articles from April 2008

Promotions & Incentives archives from April 2008

Editorial: The day of the tight budget close at hand.(Editorial)(Brief article)
April 1, 2008... As I write this, alarm over the state of the economy is reaching fever pitch and consumer confidence is teetering on the brink. Headlines in the national press tell us that a housing market collapse is around the corner - following on from...

Campaigns: Promotion - 3M targets women with its 'Sex and the City' campaign.
April 1, 2008... Stationary company 3M is to launch a Sex and the City-inspired shoe voucher giveaway and competition for its Post-It and Scotch Magic Tape brands. The 'Step out in style' campaign, created by Blue Chip Marketing, aims to drive sales among...

Campaigns: Sampling - Grand Marnier cocktail brought to public.(Brief article)
April 1, 2008... Grand Marnier has launched an experiential campaign to promote a new cocktail called Grand Esprit that uses the drink. The seven-figure campaign targets 30 to 55-year-olds and includes sampling at a range of consumer events, including the...

Campaigns: Experiential - Robinsons tour takes fruit drink out to families.
April 1, 2008... Robinsons has launched a summer experiential campaign for its flavoured water Fruit Shoot H2O brand, targeting young children and their parents. The Fruit Shoot H2O tour, created by agency iD, will visit family locations such as safari...

Campaigns: Experiential - Festival goers able to try out Ubisoft games.
April 1, 2008... Computer game developer Ubisoft is to launch a sampling tour of festivals this summer to raise its profile and drive consumer trial of its new titles. The tour, created by Lime Communications offshoot Sublime Promotions, will visit events...

Campaign of the Month: Sainsbury's Active Kids.
April 1, 2008... As a school governor, this has to be my campaign of the month. Like Tesco and its Computers for Schools campaign, any promotion that empowers the consumer to make a difference in their local area is a winner in my book. Schools across the...

Campaigns: Competition - Beckham signs up to be public face of Sharpie.(Sharpie )(Brief article)
April 1, 2008... US pen brand Sharpie is planning to launch an online competition in June as part of its sponsorship deal with David Beckham. Entrants will have a chance to win a trip to LA to meet the football star. Additional sponsorship activity will...

Campaigns: Giveaway - Capri-Sun sets up two trips for the price of one.
April 1, 2008... Capri-Sun is to launch an on-pack voucher giveaway and competition promotion for its juice drinks targeted at children over 12. It has teamed with visitor attraction company Merlin to offer vouchers allowing two-for-one trips to venues...

Campaigns: On-pack - Prizes from Play.com aid Fanta campaign.
April 1, 2008... Fanta has partnered with online entertainment retailer Play.com to launch an on-pack campaign giving consumers the opportunity to win a prize every 15 minutes. The promotion, which runs for 12 weeks from 7 April, will be active from 10am...

Campaigns: Partnership - Adventures on offer at Fat Face clothing chain.
April 1, 2008... Adventure holiday company Explore has teamed up with outdoor clothing chain Fat Face to promote the holiday brand to its target audience of well-off families. The deal, created by Cocktail Marketing, will see a luxury adventure holiday...

Campaigns: Promotion - Drinkers claim cricket prizes from Marstons.(Brief article)
April 1, 2008... Beer and pub company Marstons is to launch a 'Summer of Cricket' POP campaign to promote its Pedigree and Smooth beers. Drinkers will be able to claim cricket prizes depending on how many pints of Marstons ale they buy. Marstons, the...

Campaigns: Licensing - Vodafone ties up with Madonna.
April 1, 2008... Vodafone has signed a deal with Warner Music for Madonna's upcoming Hard Candy album to be distributed and promoted to the mobile giant's customers, as revealed on P&I Online. The promotion will launch on 21 April, seven days before the...

Business: Agency Win - BCL wins brief to work on Colgate's Max Fresh range.
April 1, 2008... Colgate-Palmolive has appointed Billington Cartmell (BCL) to its agency roster with a brief to work on its Max Fresh toothpaste range. Most of Colgate's marketing goes through above-the-line agency Rainey Kelly Campbell Roalfe/Y&R. It is...

Business: Pitch - Cineworld cinema chain in hunt for agency.
April 1, 2008... Cinema chain Cineworld is holding a pitch for its integrated advertising account following its merger with rival group UGC, as revealed on P&I Online. The company is searching for an agency to create a brand strategy to link up the chains....

Business: Mover - Wax's managing director quits to join Baber Smith.(Wax Communications has appoints Roger Marriott as managing director )(Brief article)
April 1, 2008... Wax Communications has parted company with managing director Sam Jordan six weeks after the departure of joint managing partner Roger Marriott. The Media Square-owned agency has appointed Arc marketing director Matt Tabb to the managing...

Business: Appointment - Grass Roots MD appointed after Burrage retires.
April 1, 2008... Grass Roots Group has announced that managing director Rik Burrage is retiring and will be replaced by Andy Lister, a director of the company. Burrage leaves after 22 years with the company, the last seven as managing director. He will...

Business: Promotion works walkers.
April 1, 2008... Brand: Walkers crisps Client: Pepsico Budget: Undisclosed Agency: Corporate Innovations Timing: June-July 2007 Strategy: A partnership promotion was negotiated by Corporate Innovations between Skoda (which provided the prizes) and...

Business: Appointment - Tattersall gets chief executive role at uSwitch.(u-Switch has promoted marketing director Alan Tattersall to chief executive)(Brief article)
April 1, 2008... Price comparison site u-Switch has promoted marketing director Alan Tattersall to chief executive. The appointment comes as its US owners Scripps are looking to push consumer take-up of the site in light of the current economic climate. ...

Business: Account Win - TK Maxx hands experiential to agency Cunning.
April 1, 2008... TK Maxx has appointed integrated agency Cunning to handle its experiential activity for 2008. The news follows Cunning's work on TK Maxx's GiveGet experiential activity. Cunning created a nationwide tour for the charity clothing campaign,...

Business: Retail - Sainsbury's keen to agree in-store deal.
April 1, 2008... Sainsbury's is on the hunt for a promotional agency to handle in-store communications across its chain. The supermarket, which does not have a fully fledged in-store agency, uses a number of shops for specific projects, including AMV BBDO,...

Business: Technology - Asda lets shoppers watch sport.
April 1, 2008... Asda and mobile network Orange are trialling a scheme allowing customers to watch football from their supermarket trolley. Consumers at Asda's Wembley store are able to watch matches from mobile devices. The scheme launched with last...

Business: Associations - Gyro's founder Brine poised to chair the MCCA.(The Marketing Communications Consultants Association has appoints Gary Brine )(Brief article)
April 1, 2008... The MCCA has revealed its new chairman is Gary Brine, CEO and founder of integrated agency Gyro International. Brine will replace Graham Kemp, founder of The Marketing Store, at the next MCCA board meeting. He has served as chairman for...

Business: Appointment - Gadsby leaves VCCP to start job at Exposure.
April 1, 2008... Integrated agency Exposure has appointed Robin Gadsby as its new managing director in the wake of the departure of Mark Stringer in February following discussions over his future role. Gadsby previously headed up below the line for O2 at...

People: In the Hot Seat - Raoul Shah and Tim Bourne.
April 1, 2008... Exposure made a strong debut at the recent MCCA Best Awards. Julia Buchanan talks to the joint CEOs, Raoul Shah and Tim Bourne, to find out more. Talk to Exposure's joint CEOs for any length of time and you'll feel like jacking it all in...

People: Moving up - Jane Medina, Space.
April 1, 2008... Jane Medina has joined the integrated agency Space as account director on its Eurostar account. She previously worked at Dialogue Marketing as an account director for the P&G accounts, including Fairy, Flash and Gillette for Women

People: Moving up - Ronald van Amerongen, SAB Miller.
April 1, 2008... Ronald van Amerongen has been promoted to the role of international brand director for SAB Miller brand, Grolsch. He moves from the position of Grolsch's director for global marketing

People: Moving up - Carolyn Laing, BD-NTWK.
April 1, 2008... BD-NTWK has appointed Carolyn Laing as new client services director for its Glasgow office. Laing will work on attracting new business after returning to the company after two years at Arc Edinburgh as MD

People: Moving up - Sue Farr, Motivcom.
April 1, 2008... Motivation group Motivcom has announced the appointment of Sue Farr, who joins the board as a non-executive director. She is currently executive director of integrated agency Chime Communications

People: Moving up - Stephen Carson, Green Rewards.
April 1, 2008... Yet-to-launch green loyalty business Green Rewards has revealed that Stephen Carson will be its managing director. He will join in April from his role as associate marketing director at Procter & Gamble

Licensing: Singing a brand's praises.
April 1, 2008... Stars like Justin Timberlake and Prince are riding a new wave of music licensing promotions. Considering they were manufactured themselves, it's hardly surprising that Girls Aloud have been a hit with manufacturers. Following deals with...

In-store Marketing: In-store battle moves in-home.
April 1, 2008... Tesco cries foul as Ocado raises the online shopping stakes with a price comparison service. The old adage that attack is the best means of defence may well have been in the mind of Ocado chief executive Tim Steiner last month when he...

Digital: This time it's more personal.
April 1, 2008... Email marketers have to raise their game if they're to compete with social networking. The increasing amount of time that consumers spend on social networks and instant messaging (IM) is prompting brand-owners to re-examine the importance...

Profile: Power to the people - Alan Tattersall CEO uSwitch.
April 1, 2008... One person who is optimistic amid the current economic doom and gloom is Alan Tattersall. As chief executive officer of price comparison site uSwitch, he believes companies such as his own will prove a hit with UK consumers trying to escape...

Live Issue: Alcohol - Will binge drinkers now pay the price?
April 1, 2008... Melanie May asks if clamping down on price promotions can curb the UK's booze culture. Hardly a day goes by without some mention of Britain's binge drinking culture in the nation's press. Statistics from Alcohol Concern and the Department...

Cover Story: Getting right down to the crunch.
April 1, 2008... McVitie's is putting promotion at the heart of its organic biscuit launch. James Quilter reports. What should come first: the brand campaign or the promotion? It might seem like a chicken-and-egg question but it could be argued that it is...

Special Report: Risk Management - Riskier business.(Interview)
April 1, 2008... Brand owners are fighting ever harder for consumer cash, and in doing so they risk becoming a victim of their own success. Steve Hemsley looks at the most likely culprits for over-redemption. In the battle to devise ever more creative and...

Special Report: Loyalty and Motivation - Mobile payments.
April 1, 2008... Eco-friendly, targeted, secure - mobile promotions should be everywhere. The problem is that retailers and consumers are still wary of them. David Murphy asks why they haven't caught on. On the face of it, mobile coupons seem to be the...

On Offer.(Boudoir Belle offers bags )(FlareBrands offers smoke detector)
April 1, 2008... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Promotional Marketing 2008: Preview/Introduction - Show sees bright future.
April 1, 2008... Recession fears have left PME's organisers unfazed and the show buoyant, discovers Simon Clarke. In the current nervous economic climate, some observers might see the third outing of the Promotional Marketing Exhibition (PME) as a risky...

Promotional Marketing 2008 Preview: What's Hot - Stars of the show.(Product/service evaluation)
April 1, 2008... Simon Clarke takes a look at some the products and services on offer at this year's PME exhibition. AGENCIES Delicious23 (1113) supplies promotions staff and models for fashion shows, advertising campaigns, corporate brochures and...

Promotional Marketing 2008 Preview: Exhibitor List.(Statistical table)(List)
April 1, 2008... WHO'S ON SHOW AT PROMOTIONAL MARKETING STAND COMPANY NAME A 102 Absolute Authentic 629 Accurist Watches 108 All Things Cling 106 Alpha Group 727 APS Presentations 706 Asda Business Rewards 229 ...