Promotions & Incentives articles from April 2007

Promotions & Incentives archives from April 2007

Editorial: Why we can't blame consumer mistrust.(Editorial)(Brief article)
April 1, 2007... What does the average consumer think about 'promotions'? Answer: They're a con. Always have been and always will be. These aren't my words - although I wish they were. They're from the acerbic pen of IB's Devil's Advocate, Ian Moore. In...

Campaigns: Giveaway - Wimpy links with Rascals for year-long promotion.
April 1, 2007... Newly acquired fast-food chain Wimpy is linking with global entertainment rights company Entara, adopting its Those Scurvy Rascals licence for its latest promotion. The push around the children's pirate-themed TV series launches in-store...

Campaigns: Sampling - Muller goes on the road to push Rice variant.(Muller Dairy)(Brief article)
April 1, 2007... Muller Dairy, the company that revolutionised the yogurt category with split-pots 20 years ago, is mounting one of its biggest sampling campaigns this month. The promotion forms a major plank in its pounds 5 million annual below-the-line...

Campaigns: On-pack - Chicago Town pizza offers an on-pack LA trip.
April 1, 2007... The Schwan Food Company is capitalising on its Chicago Town pizza brand's sponsorship of the American Idol TV show by putting dollars 1 million (pounds 508,960) and holiday prizes up for grabs. The frozen food company will offer five...

Campaigns: Campaign of the Month - PG Tips/Monkey.
April 1, 2007... I love the idea that Monkey, the star of the 2001 ITV Digital ad campaign, has found a new role. Cut off in his prime with the demise of ITV digital, Monkey has been picked up by Unilever to revitalise its 77-year-old PG Tips brand. The...

Campaigns: In-store - Folio joins with Matalan in dual customer drive.(Cocktail Marketing signs deal with Matalan PLC and Folio Hotels)(Brief article)
April 1, 2007... Folio Hotels has aligned with discounter Matalan to drive the retailer's weekend sales and raise awareness of the hotel chain. The campaign, through Cocktail Marketing, runs until 24 April and provides every Matalan customer with 'two...

Campaigns: Competition - US growers aim to build data in Morrisons draw.
April 1, 2007... Washington Apples is looking to raise awareness and build customer data in a commoditised sector with a holiday promotion in Morrisons stores. The growers' co-operative, based in the US state of Washington, is offering a family holiday to...

Campaigns: Prize Draw - Asahi aims for cool status in film tie-up.
April 1, 2007... Japanese beer company Asahi Breweries is aiming to boost its cool factor by linking with the latest movie from the director of such edgy films as Trainspotting and 28 Days Later. In a push that teams the Asahi beer brand with Danny Boyle's...

Campaigns: On-pack - McDonald's in Easter challenge.
April 1, 2007... McDonald's is kicking off an Easter promotion with entertainment producer Warner Bros in which kids compete to devise the most imaginative content for an Easter egg. The 'Dream Egg Challenge' is the latest initiative in the fast-food...

Campaigns: Viral - Tiffinbites aims to own Indian food category.
April 1, 2007... Indian food brand Tiffinbites is launching an integrated pounds 2 million campaign via Hicklin Slade & Partners this month as it attempts to push into retail stores for the first time and expand its nascent restaurant chain. The agency won...

Business: Compliance - Compers challenge firms over non-ASA compliance.(Advertising Standards Authority )(Brief article)
April 1, 2007... Brand owners, agencies and fulfilment houses are targets of a barrage of letters demanding details of their promotional mechanics in what appears a concerted campaign to 'catch someone out'. The upturn in consumer demand for greater...

Business: Account win - Chemistry bolsters staff after double win.
April 1, 2007... Marketing agency Chemistry is looking to boost its headcount after winning two new travel accounts: Emirates Airline and South-West Trains Both have appointed the agency after separate three-way pitches. Chemistry managing director Diane...

Business: Agency shuffle - MacColl quits after 12 years with Dialogue.
April 1, 2007... Christopher MacColl, chief executive at activation agency Dialogue, has quit after 12 years. He will be replaced in May by Peter Lidgey, director of activation within parent company Ogilvy & Mather Worldwide (O&M), who will take up the...

Business: Promotion works - Beiersdorf.
April 1, 2007... Client: Beiersdorf Brand: Nivea For Men Campaign: NFM Investigates Budget: Undisclosed Agency: Cognito Integrated Marketing Timing: Three phases of activity between March and December 2006 Strategy: Cognito devised an experiential...

Business: Trade body - BPMA in move to find second entrepreneur.
April 1, 2007... The British Promotional Merchandise Association (BPMA) is calling for entries in its nationwide search for the industry's leading entrepreneur. The second Entrepreneur of the Industry Award is open to anyone working in sales promotion,...

Business: Account win - Cocktail seeks lifestlye brands for Varsity push.
April 1, 2007... Pub chain operator Barracuda Group has hired Cocktail Marketing to create partnerships for its student bar chain Varsity. Cocktail is charged with driving sales and raising brand awareness of its student Varsity VCard loyalty scheme, which...

Business: Agency reshuffle - Haines promises to retain the Arc brand.(Bruce Haines not to merge Arc agency brand with Leo Burnett Company Inc.)(Brief article)
April 1, 2007... Leo Burnett group chairman and chief executive Bruce Haines has pledged to retain the Arc agency brand, despite speculation that the marketing services shop will be merged into the advertising business. His assertion that Arc UK will...

Business: Account win - Birds Eye takes on The Big Kick.(Iglo Birds Eye signs deal with The Big Kick )(Brief article)
April 1, 2007... European frozen foods giant Iglo Birds Eye has appointed The Big Kick as its sole UK below-the-line agency as it prepares to embark on its biggest promotional push yet. The agency's victory in a three-way shoot-out follows the company's...

Business: Account win - Sony Pictures hires Atom for partnership job.(Atom Marketing signs advertising deal with Sony Pictures Entertainment Inc.)(Brief article)
April 1, 2007... Sony Pictures Home Entertainment (SPHE), Europe has taken on Atom Marketing to develop international promotional partnerships for its Spider-Man 3 and animated comedy Surf's Up DVD releases later this year. Atom is charged with generating...

Business: Account win - Ethical agency Feel lands deaf charity account.
April 1, 2007... Feel, the ethical marketing agency which launches this month, has scooped its first new business. The National Deaf Children's Society (NDCS) has appointed the shop, run by BLAC managing partners Chris Arnold and Johnny Barradale,...

Business: Trade body - ISP moves towards paid marketing job.(Institute of Sales Promotion)(Brief article)
April 1, 2007... The Institute of Sales Promotion (ISP) is considering the creation of a full-time, paid marketing role for the first time in its 74-year history. The move is a recognition of the importance of promoting the trade body itself as it attempts...

Business: Awards - Impact adds to judging line-up.
April 1, 2007... Honda's head of customer understanding is to join the prestigious line-up of judges of the inaugural Impact Awards 2007, run in association with P&I and sister title Marketing. The Awards are the first in which below-the-line excellence...

Business: Zulu Network launches The Kitchen, London.
April 1, 2007... Omnicom's nascent Zulu Network is launching The Kitchen, London, a digitally-led promotional agency. Staffed by former Alcone Marketing teams, it sits alongside sister agencies Claydon Heeley, Agency Republic, Code, Ipsh! and Weapon7

Business: Leisure Vouchers business to close.(Murray Leslie to manage Leisure Vouchers closure)(Brief article)
April 1, 2007... Murray Leslie, Leisure Vouchers' sales and marketing director, is 'exploring other opportunities within Whitbread', following news that the 16-year-old voucher business is to close. He said his short-term focus was to manage the closure....

Business: Companies exhibiting at show almost doubles.
April 1, 2007... The number of companies exhibiting at the Brand Licensing Europe 2007 show is almost double last year's. More than 90 - an increase of 43 per cent - have signed up for the event on 2-3 October, including big hitters such as BBC Worldwide and...

Business: Momentum Worldwide hires managing director.
April 1, 2007... Marketing communications agency Momentum Worldwide has hired Paul Watson as managing director of its Manchester office. He joins from ad agency Cheetham Bell JWT and will be responsible for new business. The agency is also growing its digital...

Business: Asda rolls out its largest POP display this Easter.
April 1, 2007... Asda is rolling out its largest POP display this Easter. The in-store campaign, through Bezier, will run in 320 stores and includes fabric flowers, aisle arches, floor graphics, shelf edge strips and giant headers

Business: McArthurGlen Designers Outlets launches campaign.
April 1, 2007... Europe's largest discount outlet chain McArthurGlen Designer Outlets is launching a pan-European push through Publicis Dialog building on its 'Guilt-free Shopping' brand proposition. The print, outdoor and POS activity rolls out across the UK,...

Business: Charity's annual Lent campaign.
April 1, 2007... The Scottish Catholic International Aid Fund has charged BD-Ntwk Scotland with increasing the charity's annual Lent campaign donation figure from pounds 500,000 to pounds 750,000. The 'Small Change can lead to big change' promotion is designed...

Business: Awards League Table amendment.
April 1, 2007... Amendment: In P&I's Awards League Table (February 2007) DS-J should have been ranked 15th with a score of 34 points

People: In the hot seat - Chris Arnold.
April 1, 2007... The Feel creative partner informs Suzanne Bidlake why he's taking an ethical stance, but he's no hippy. When you've been fired for telling your boss he's an a****hole, been made redundant several times over and walked out of your job, you...

People: Moving up - Various, Space.
April 1, 2007... Integrated agency Space has appointed four people to its board Group account directors Alex Shephard and Vicki Walsh have become board directors along with new creative director Paul Iaquaniello and Clare Brosnan, head of strategy.

People: Moving up - Matt Tabb, Arc UK.
April 1, 2007... Arc UK has appointed marketing director Matt Tabb to its board of directors. Tabb has been at the company for 10 years

People: Moving up - Various, The Marketing Store.(Brief article)
April 1, 2007... Douglas Moody-Stuart has been promoted to associate director at The Marketing Store from client services director. Lisa Bonney has been promoted to head of client services. John Scahill has been taken on board as product development director...

People: Moving up - Jeremy Richens, Fingal.
April 1, 2007... Integrated marketing agency Fingal has appointed Jeremy Richens as creative planning director. He joins from Lucky Strike Racing where he was creative director

People: Moving up - Marcus Rohrt, Glass.
April 1, 2007... Marcus Rohrt has left his role as senior search consultant at Weboptimiser Media to join digital agency Glass

People: Moving up - Stacey Fell Milne, Marriott Individual Incentives.
April 1, 2007... Marriott Individual Incentives has appointed Stacey Fell Milne as vice-president of global incentives & giftcards

People: Moving up - Suzanne Grason-Leach, Pulse Group.
April 1, 2007... Suzanne Grason-Leach, previously at Billington Cartmell, has joined Pulse Group as senior account director for Renault and GSK

People: Moving up - John Hooker, THA Group.
April 1, 2007... Marketing communications agency THA Group has hired John Hooker to its UK board of directors

Live Issue: P&I Briefing - The Gambling Act: What you need to know.
April 1, 2007... David Tiltman clears up what the introduction of new legislation will mean for sales promotions. The Gambling Act promises major changes to the regulatory regime for sales promotion. But with less than six months until it comes into force,...

Letters: Customer research - Customer data plays a vital role in driving loyalty and advocacy.(Letter to the editor)
April 1, 2007... Dear Editor, I am inclined to agree with Ian Millner that it is ludicrous to suggest customer research stifles creativity (Why client research can miss the mark - P&I, March 2007). If the right approach is used, research is an important...

Letters: Premiums - Forget the gum, the baseball cards rule.(Letter to the editor)
April 1, 2007... Dear Editor, Most promotional items have a short life, particularly things aimed at children. A news item this week showed that you should be very careful about throwing away what you may well think is kids' junk. A US chewing gum...

Letters: An open letter - Promoters don't need compers' clean-up act.(Letter to the editor)
April 1, 2007... John Mason has been writing to numerous promoters over past months asking for considerable information involving the administration of promotions. In response, The Institute of Sales Promotion has written an open letter to Mason, below. ...

Cover Story: 3M hires Apprentice for post-its.(3M Co.)(The Apprentice)
April 1, 2007... The stationery company is piggy-backing on the success of The Apprentice to retain Post-it Notes' market share. 'You're fired.' Words most of us would dread to hear, but which almost six million eagerly awaited every week last year during...

Profile: The story teller - Christian Cull, director of customer communications BSkyB.
April 1, 2007... For a man who's just had a bucket of cold water thrown at him, Christian Cull is in remarkably good spirits. But then it's just as he expected when he joined BSkyB last month from Waitrose. 'When you jump from sector to sector as I have for...

Special Report: Loyalty & Motivation - Building allegiances.(Diarylea marketing campaign)(Loyalty schemes from Goldbrand Development Ltd.)(Royal Bank of Scotland PLC relaunches its Face2Face with Finance scheme )
April 1, 2007... Getting consumers onside and retaining their loyalty is a challenge for even the biggest brands. Bhavna Mistry highlights four that adopted successful strategies to engage their target audiences. DIARYLEA Campaign: Diarylea Active...

P&I Challenge: Risk Management: Insurance test.
April 1, 2007... P&I asks six risk management firms to assess fictional briefs. Mounting a promotion can be a risky business. A brilliant push can go up in smoke if not securely tied down. That's where promotional risk assessors can prove their worth....

On Offer.(Sweet Concepts partners with Ferrero Rocher to introduce new candy)(Chat Chalks from Co Prom)(Zaptag from Firebrand Promotions)
April 1, 2007... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth.
April 1, 2007... Have you any interesting images or scurrilous stories that you think Sleuth would like to share with fellow promotional marketers? If so, send them to Promotions & Incentives, 174 Hammersmith Road, London W6 7JP, or e-mail:...

Promotional Marketing 2007 Preview: What's hot - PMe showcase.
April 1, 2007... Stuart Derrick tracks down the companies, services and latest premiums that are set to make their mark at this year's show. AWARDS Crystal Impressions (801) showcases its range of glass gongs used for long service, retirement awards,...