Promotions & Incentives articles from April 2006

Promotions & Incentives archives from April 2006

Editorial: ISP's aim is admirable, but needs substance.(Editorial)
April 21, 2006... The strategy is spot on, it's the implementation that's the worry with the Institute of Sales Promotion's bold (though long overdue) intent to knock itself into shape for today, and so propel SP further up the marketing food chain. It's a...

Partnership: Universal backs Kong DVD launch with retail link-ups.
April 21, 2006... Universal Pictures has lined up a raft of partners to drive sales of its King Kong DVD, taking in cross-category retail work, an experiential drive and a newspaper link-up. Hallmark, Esporta gyms, Thomson holidays, Sainsbury's, outdoor...

Prize draw: Tourist board to counter 'grim up north' image.l.(Yorkshire Tourist Board contracts with Emap Creative Solutions)(Brief article)
April 21, 2006... The Yorkshire Tourist Board has linked up with magazine and exhibitions group Emap in a bid to drive consumer reappraisal of the county as a visitor destination. The campaign, created by Cocktail Marketing, sees 20 Yorkshire-based spa...

Sampling: High juice plugs premium status with ladies.
April 21, 2006... Britvic is targeting women with a nationwide sampling campaign as it relaunches its Robinsons High Juice drink. The push, through Euro RSCG KLP, will run in 170 independent hair salons, and aims to reach 300,000 women within the 25-46...

In-store: TaylorMade to lure golfers with trade-in scheme.
April 21, 2006... Golf supplier TaylorMade is taking on its rivals with a push in 350 stores and golf clubs across the UK and Ireland. The activity, via Intelligent Marketing, offers golfers the chance to trade in equipment from its top 10 rival brands, and...

Campaign of the Month: Sony Playstation PSP.
April 21, 2006... My favourite campaign over the past six months is the launch of Sony's PSP. The promotion linked with milkshake drink Crusha and videogame retailer Game for an online cow-racing game called ForMoola 1, and an on-pack competition to win...

On-pack: Brewery tempts male drinkers with shed prize.
April 21, 2006... Wolverhampton & Dudley Breweries has lined up a push on more than one million products offering sheds filled with luxury gear aimed at men aged 30-plus. The campaign, through Banks Love, runs until the end of the year, and utilises a...

On-pack: Nobby's offers pub for World Cup push.
April 21, 2006... PepsiCo crisp and nut brand Nobby's is targeting young males ahead of the World Cup with an on-pack push offering more than a million prizes, including the chance for 10 people to win a pub for the night. The campaign, through The Marketing...

Experiential: Lindt in Easter sampling drive to win over kids.
April 21, 2006... Chocolate brand Lindt is running an experiential campaign aimed at children ahead of Easter for its Gold Bunny products. The push, through Carbon Marketing, sees two-day sampling activities at Manchester, Birmingham, Newcastle, Bristol,...

Sampling: Canderel boosts fashion link with nationwide tour.(contracts with RPM)(Brief article)
April 21, 2006... Canderel has hired experiential agency RPM to create a sampling campaign designed to lever its links with fashion. The push rolls out in June and will visit shopping centres across the country. It features an interactive stand that will see...

Online: Codemasters targets dancers.
April 21, 2006... Videogame publisher Codemasters is supporting the launch of its Dance Factory game with an online dance promotion. The four-week push, through Burn, kicks off in May and includes a national dance competition to win tickets to a celebrity...

POP: Srixon aims golf ball money-back offer at retailers.
April 21, 2006... Golf ball supplier Srixon is linking with 1,000 retailers and golf courses with a 'no quibble' money-back offer, backed by POP and trade push kicking off this month. The three-month promotion, through Geoff Howe, sees a refund offered on...

Research: Consumers vote for giveaways in survey.
April 21, 2006... Guaranteed giveaways have topped a list of most memorable promotions ahead of competitions, according to a survey compiled by market research firm Market Evolution. The Promotions Watch study questioned 782 people via online research house...

Promotion Works: Samsung Mobile.(Brief article)
April 21, 2006... Brand: Samsung Mobile Client: Samsung Campaign: Imagine being part of the Journey Agency: Gasoline (working with Cheil Communications Europe) Timing: December 2005 - January 2006 Budget: More than 1.5million euros Strategy:...

News brief: Avon supports launch.
April 21, 2006... Avon is supporting the launch of its Anew Clinical Eyelift products with a demonstration and sampling campaign, through Ignito, on cable channel CheckOut TV. Consumers can contact CheckOut TV for free samples.

News brief: Appointment at MCCA.
April 21, 2006... The MCCA has recruited Mark Young of Retriever New Business as a consultant to market its search and selection service. Young will be approaching clients for the MCCA across a range of sectors to inform them of the benefits and value of the...

News brief: Maestro cardholders get chance to win iPod.
April 21, 2006... Maestro is offering cardholders the chance to win one of 200 iPod Nanos over four weeks by making a purchase using their Maestro debit card in key London and Manchester retailers, to encourage them to use the cards.

News brief: PepsiCo rolls out campaign for Copella.
April 21, 2006... PepsiCo is rolling out a brand-building campaign for its apple juice drink range Copella. The push, through Haygarth, incorporates sampling, DM, national press, outdoor and radio advertising, plus a free prize draw that gives consumers the...

News brief: Pulse Group and Passion to merge.
April 21, 2006... Pulse Group and Passion are merging. Philip Slade assumes group creative directorship and Kevin Doherty heads business development.

News brief: New chairman for TBWA\Manchester.
April 21, 2006... Martin Kemp has been appointed chairman of TBWA\Manchester, following the merger of BDH\TBWA, Digerati, E-Graphics, Staniforth and Tequila\Manchester. The 47-year-old takes the helm following an agency career including 16 years at MKP until its...

News brief: Appointment at Bd-Ntwk.
April 21, 2006... Bd-Ntwk has appointed Emma Caldwell to its digital division as project director working across a range of clients including Coca-Cola, Orange, United Biscuits and eBay. Caldwell has previously worked with the likes of Channel 4, Boots, Toyota,...

News brief: Results International holds seminar.(Brief article)
April 21, 2006... Results International is holding a seminar aimed at agency owners looking to expand their businesses. Speakers for 'Growing with other people's money' at London's Soho Hotel on 10 May include Mark Wignall, chief executive of Matrix Private...

Appointment: Ex-Dynamo MD takes over FPP operations role.(Peter de Wesselow, FPP Brand Communications )(Brief article)
April 21, 2006... Former Dynamo managing director Peter de Wesselow has joined Newcastle-based FPP Brand Communications as operations director, seven months after leaving the London agency. The newly created position sees de Wesselow take responsibility for...

Agency: Duff quits Kellogg to set up agency Atom.
April 21, 2006... Andy Duff, former head of promotions, and most recently customer marketing and innovation controller at Kellogg, has left the cereal giant to set up his own agency, Atom. The move follows a restructure of Kellogg's marketing operations,...

Rewards: Maritz attracts new retailers for reward scheme.
April 21, 2006... Motivation specialist Maritz has signed up eight new partners to its Exclusively Yours reward card scheme. The addition of Thorntons, Halfords, River Island, Mosaic Fashions (which includes Oasis, Coast, Karen Millen and Whistles) and...

Agency: ID defends its financial position.
April 21, 2006... Experiential agency ID has denied rumours it is financially underperforming, following redundancies and top-level departures prompted by the direction the agency is taking. Chief executive Paul Ephremsen said that 'despite a static year in...

Rewards: GRG goes global with debit card incentives plan.
April 21, 2006... Grass Roots Group (GRG) has launched a pre-paid debit card that can be used worldwide as part of incentive schemes. The GRG Card operates on the Maestro network and is usable at nine million outlets. 'The development of the card was...

Vouchers: Landround sets up Discover arm following review.(Brief article)
April 21, 2006... Travel supplier Landround is rebranding its voucher offer with a bespoke travel, leisure and lifestyle service called Discover Promotions. The move sees it extend its existing offers, which includes Thomson holiday vouchers and P&O...

Online: Swapits offers points to visit partners' sites.
April 21, 2006... Online teen reward programme Swapits is launching a pay-per-click service to allow brands to drive traffic to their websites. The Swapits database contains 350,000 under-18s, who buy and sell products such as CDs, gadgets and games online....

Awards: Elvis leads the nomination list for ISP Awards.
April 21, 2006... Elvis tops the agency list going into this year's ISP Promotional Marketing Awards, with a total of 12 nominations across six promotions. SMP follows, with eight nominations for four promotions for clients including Braun and Danone...

Launch: OVS shortlists six to drive Chamarre trial.(Blue Goose, Grasshopper, Woodreed, Loeb & Associates and Leo Burnett )(Brief article)
April 21, 2006... French drinks supplier OVS has shortlisted six agencies as it prepares to take on New World wines in the UK with the launch of its Chamarre range. Blue Goose, Grasshopper and Woodreed are the three UK agencies in the frame, joined by...

Merger: Leo Burnett kills off Triangle with Arc UK merger.(Brief article)
April 21, 2006... After 30 years in SP, the name Triangle has finally been killed off as the shop merges with sister agency Arc. Triangle has confirmed that 10 of its 70 staff will lose their jobs as it is absorbed under the Arc UK umbrella. Many saw...

Partnership: Npower seeks brands to join moving promo.
April 21, 2006... Power supplier Npower is looking for household brands and service providers to join its ongoing campaign targeting customers who are moving house. Last month, the supplier launched its 'home moving box' at the Ideal Home Show - a DM kit...

Restructure: Catalyst rejigs as Cochran exits.(Catalyst Marketing, Jeremy Cochran)(appointed Sam Jordan and promoted Craig Buchanan-Smith and Austen Donnellan)(Brief article)
April 21, 2006... Catalyst Marketing managing director Jeremy Cochran has left the agency after three years, prompting a restructure of the business. Cochran was bound under an agreement with Catalyst not to disclose where he is going or when he is leaving...

In the Hot Seat: Hugh Robertson.(RPM's managing partner)
April 21, 2006... RPM's managing partner tells James Thornton why his growth model is right. Last month saw Hugh Roberston, managing partner at experiential agency RPM, hit two career milestones: 15 years in the agency world and his outfit coming in at a...

Moving up: Gray Sycamore, Roberto Salmasi, The Marketing Store.
April 21, 2006... The Marketing Store has appointed Roberto Salmasi as partnership relationship director and Gray Sycamore as director of digital Europe. Salmasi was formerly client services director at TLC Marketing, and Sycamore joins from Tequila London where...

Moving up: Lizzie Hall, Kate Browne, NDL International.
April 21, 2006... Lizzie Hall has been hired by NDL International as a sales support administrator. She joins from Ashley Homes where she was lead administrator. Kate Browne has moved to NDL to work as a sales executive. She was previously at MRDC where she...

Moving up: Sharne Marshall, CCB.
April 21, 2006... Online research and data collection company CCB has taken on Sharne Marshall as web designer. Marshall was previously design assistant at GMG radio.

Moving up: Diane Anderton, MDA.
April 21, 2006... Fulfilment and procurement house MDA has recruited Diane Anderton as head of procurement. Prior to this role she worked as head of purchasing at 4imprint.

Moving up: Lucy Durban, Richard Leech, Grass Roots.
April 21, 2006... Lucy Durban has rejoined Grass Roots as head of measurement following time working on a contractual basis for the company and a previous full-time role as head of client services. Richard Leech joins the agency as head of learning from Start...

Moving up: Nick Cottman, Field Sales Solutions.
April 21, 2006... Field marketing agency FSS has brought on board Nick Cottman to work as new business director. He joins from office solutions company Ikon where he worked as sales manager.

Moving up: Martin Barratt, Bullet Marketing.
April 21, 2006... Bullet Marketing has promoted Martin Barratt to the position of board director. He joined the agency six months ago as business development director.

In-Store Marketing: Shop Talk - Price promotions aren't the villain of the piece.
April 21, 2006... Setting the right retail price is one of the most powerful levers in the marketer's toolbox. So, when a retailer targets price promotions at a particular group of customers or stores, this could be seen as a positive move: the customers...

In-Store Marketing: Retailers reap rewards of customer mag trend.
April 21, 2006... How supermarkets are using publishing for promotional success. Ask who controls the UK's top customer magazine, and the answer may come as a surprise: not Emap, IPC, Conde Nast, nor any of the well-known publishing houses, but Tesco. ...

Licensing: Can online search model deliver?
April 21, 2006... An ex-Nestle marketer has launched a service he claims provides a shortcut to hot licensing deals. You're a brand manager, you've got pounds 100,000 of budget and a product launching in six months' time: how do you pick your way through...

My Fantasy Licence: English Rose.(The English Rose)
April 21, 2006... I was in my garden last weekend, pruning my roses. I'd like to say it was reminiscent of the intro scene to American Beauty where Annette Bening prunes her immaculate roses in her immaculate garden next to her immaculate house before making...

Licensing Authority: Time to be proactive in regulating kids' promos.
April 21, 2006... What happens across the pond in the US has an inevitable effect that impacts on the rest of us whether it is politically, economically or even culturally. This is just as true when it comes to promotional marketing, and the threat of a...

Live Issue: ISP Rebranding - ISP markets itself out of the doldrums.(Institute of Sales Promotion)
April 21, 2006... Industry stalwart Clive Mishon has pledged to bring the ISP into the 21st century. Can he revitalise it, and SP too, asks James Thornton 'To be honest, I have heard of them but I'm not sure what they do. I've just looked on their website...

Profile: Health Guru - Stefaan Delahaye, category manager, Rice Dream, Hain Celestial.(Hain Celestial Group Inc.)(Biography)
April 21, 2006... 'The food industry is in my blood,' enthuses Stefaan Delahaye, category manager for milk alternative Rice Dream. It's a claim he can easily back up - his family own a restaurant and he worked in grocery retail throughout his formative...

Cover Story: S&N rallies punters after ban.
April 21, 2006... The brewing giant is countering the effects of Scotland's smoking ban with a push that supports the local. Bhavna Mistry reports. It's the most important national health initiative for a generation, but the landmark legislation to ban...

Market Survey: Calendars & Desk Accessories - 10 Great Ideas.
April 21, 2006... Gemma O'Reilly sorts through the myriad of desk accessories and highlights the must-haves. Environmentally-friendly desktop accessories Being seen to be eco-friendly is the bandwagon to be on in the Noughties, and quite rightly too....

Special Report: Loyalty & motivation - Motivation in Action.
April 21, 2006... Amanda Nottage examines six incentive schemes from employer and staff perspective to see why each drives better performance. When P&I ran a survey on the nation's preferred incentives, vouchers unequivocally topped the list. The survey,...

Special Report: Risk Management - Insuring e-platforms.
April 21, 2006... As digital promotions become the norm, Holly Wright asks how the experts are now assessing risk. Risk management comes into its own when companies break new ground in their promotional activity, and no brand owner knows this better than...

On Offer.(Office equipments and office supplies)(Product/service evaluation)
April 21, 2006... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth: The ultimate in branding?(Vinnie Jones)(Brief article)
April 21, 2006... Perhaps the ultimate way to show your brand loyalty - get it tattooed on yer bod. It brings to mind the aesthete that is Vinnie Jones, who has a tat of every club he ever played for somewhere on his simian frame Unfortunately for Jones his...

Sleuth: Climb David's greasy pole.(Pole Position)(Brief article)
April 21, 2006... 'Pole Position, a new kind of members club combining men's grooming, exclusive parties and a taste of the Monaco lifestyle,' wafts the press release as Sleuth chuckles in disbelief. What it actually is, is a men's shave and skincare...

Sleuth: Blast from the past - April 1996.
April 21, 2006... It might be inconceivable today, but a decade ago, it was fine and dandy for Cadbury to get Linford Christie on board to 'communicate and exploit its Olympic sponsorship'. Christie fronted Cadbury brand Diary Milk's Photo Finish push. -...

Sleuth: How clean is your ... mouth?
April 21, 2006... Pictured above with gorgeous P&I staffers Gemma O'Reilly (far left) and Joanne Nichols (far right) are cleaning nutcases Kim and Aggie at the TRIC Awards. They were spotted by Sleuth in the toilets moaning about the miserable state of the...

Sleuth: 'Vindaloo for you and you ...' (sung to the Jim'll Fix It theme tune, natch).
April 21, 2006... Top shout to our big mates at Unmissable and Parallel Promotions for popadom-ing some of their Curry Mad gift vouchers in the post to us here at Sleuth. We'll be bhaji-ing our way through the crowds to spend ours soon, and now you can too....

Sleuth: Sleuth's Nan.
April 21, 2006... So Ofcom is calling for a ban on the use of licensed characters in promotions aimed at kids to stop the little fatties blobbing their way through their ASBOs until they eventually pick up their non-existent state pensions - blah blah blah blah...

Sleuth: Self promotion.
April 21, 2006... And the blowing your own trumpet award goes too... our friends at RPM, who mocked up this Sunday Times front page having gone in with a rocket at 34 in the paper's top 100 small companies to work for in west London that begin with R and end in...

Digital Marketing Manual 2006: Editorial - Digital is a challenge and opportunity for SP.(Editorial)
April 21, 2006... If a fragmented media has brought with it an increasingly integrated approach from clients, then digital expertise surely provides the ultimate opportunity for promoters striving to establish bigger budgets and more recognition. The...

Digital Marketing Manual 2006: How spam is hurting SP.
April 21, 2006... Unsolicited messages, whether on email, via SMS or from call centres are tarnishing the reputation of digital marketing. So how can promoters combat the negativity, asks James Thornton. The phrase 'absolute power corrupts absolutely' may be...

Digital Marketing Manual 2006: Kids and the digital tightrope.
April 21, 2006... Youngsters are the ultimate early adopters, but targeting them with digital promotions opens up a can of worms. Charlotte Goddard discovers whether campaigns are tuning into kids - or turning them off. As recently as 10 years ago you could...

Digital Marketing Manual 2006: Interactive winners.
April 21, 2006... Super brands Walkers, Coke and KitKat have all triumphed with digital promotions. Susie Harwood examines the strategies that made their SMS, download and online campaigns deliver that extra edge. DOWNLOADS Brand: Coca-Cola Client:...