Promotions & Incentives articles from April 2005

Promotions & Incentives archives from April 2005

Editorial: Where's the creativity in healty promotions?(Marketing Communication Consultants Association)(Brief Article)
April 30, 2005... At the MCCA's annual AGM dinner, attended by the great and good of agency land, conversation touched on chef-du-jour Jamie Oliver, his school meals campaign and Labour's attempts to jump on the bandwagon in the search for votes. A glass or two...

Sampling: Arla puts focus on mums with Anchor events.(Brief Article)
April 30, 2005... Arla is targeting 150,000 mums with a sampling roadshow to reinforce its January launch of Anchor Lighter Spreadable. Sampling events will take place at 65 Tesco, Sainsbury's and Asda stores across 33 days. Running for six weeks from May,...

Sampling: Lynx girls hand out gel to clean up 'dirty' males.(Brief Article)
April 30, 2005... Lynx is giving away 600,000 samples of its new shower gel variant to encourage male consumers to 'wash away their dirty thoughts'. Girls dressed in snakeskin will promote the Snake Peel exfoliating shower scrub during a sampling campaign...

Competition: AA opts for Chicago link to launch route.(American Airlines)(Brief Article)
April 30, 2005... American Airlines is kicking off its renewed emphasis on SP with a promotion through Positive Thinking, backing its new Dublin to Chicago route - the first time there has been direct flights between the two cities in 50 years. The campaign...

Pop: Vickery backs Bombardier ale.(rugby player Phil Vickery)(Wells Bombardier)(Brief Article)
April 30, 2005... Brewer Charles Wells is further bolstering its support for St George's Day with its first celebrity-backed push on Bombardier ale. Promotional kits will be delivered to more than 2,500 pubs serving the ale nationwide to promote St George's...

Prize Draw: NBGA builds on Ground Shaker in repeat promo.(National Bingo Game Association )(Brief Article)
April 30, 2005... The National Bingo Game Association is rerunning its pounds 1 million Ground Shaker promotion following a 20 per cent increase in attendance to bingo clubs during the promotion last year. The campaign, through Poulter Partners, will see a...

Gift with purchase: Guinness marks Lions rugby link with DVD offer.(Brief Article)
April 30, 2005... Diageo's Guinness brand is taking advantage of its status as official beer of this year's British Lions tour with a gift with purchase DVD offer. Set to launch this month, an estimated 250,000 copies of the 2001 Lions tour DVD Up Close and...

Prize Draw: Gala teams with Thomson for nationwide holiday push.(Brief Article)
April 30, 2005... Gala Bingo has joined with Thomson for a comprehensive holiday promotion to drive footfall and attract new members. The campaign, through SP Partnerships, kicks off with a UK-wide door drop to postcodes that show a fit with Gala and Thomson...

Loyalty: Weight Watchers to offer summer rewards.(Dailycer)(Brief Article)
April 30, 2005... Cereal manufactuer Dalycer is driving loyalty to its Weight Watchers brand over the summer with a health and fitness reward scheme and a holiday competition, aimed at 28- to 35-year-old women. Tokens will run on-pack from May to September...

Giveaway: BBC teen mags ties with Swapits for online drive.(Brief Article)
April 30, 2005... BBC magazines Top of the Pops and It's Hot have teamed up with online youth trading currency Swapits for a three-month giveaway promotion. April issues of the titles carry Swapits reward cards holding 100 units. A further 100 free...

Prize Draw: Lucozade goes on pack to back FIA sponsorship.(Lucozade Energy)(FIA World Rally Championship )(Brief Article)
April 30, 2005... Lucozade Energy is levering its first global sponsorship deal - with the FIA World Rally Championship - to offer 80 consumers the chance to compete alongside the professionals. Consumers can enter the on-pack prize draw by text or online,...

Campaign of the month: Carlsberg your club needs you.(Brief Article)
April 30, 2005... This campaign is brilliantly simple and when I was last in the supermarket it was the one promotion that really stood out. The graphics on the front are big and bright and feature a large picture of the FA Cup, making for a really strong call...

Campaign News: Prize Draw - Manchester Airport in 'treasure' promo.(Brief Article)
April 30, 2005... Manchester Airport is rolling out its biggest promotion to date, linking up with Thomson holidays and all its 33 retail outlets for a 'treasure hunt' push. The campaign is designed to drive footfall and runs for six weeks, offering weekly...

Campaign News: Promotion works McDonald's.(Brief Article)
April 30, 2005... Brand: McDonald's breakfast menu Client: McDonald's Budget: Undisclosed Agency: The Marketing Store Timing: 11-24 October 2004 Strategy: Based on its customer research into proposed additions to the McDonald's breakfast menu, such...

Campaign News in Brief: Launch of National BBQ Association's campaign.(Brief Article)
April 30, 2005... The National BBQ Association's ninth national campaign launches in May. Roadshow activity will piggyback a range of events across the UK to sample products from sponsors including British Turkey Sector Group, Welsh Lamb and wine brand Sutter...

Campaign News in Brief: Prize offer from Pringles.(Brief Article)
April 30, 2005... Pringles has joined forces with Star Wars Episode III: Revenge of the Sith for an on-pack promotion. From 1 April, consumers finding a lightsaber sticker under the seal of 200g packs will win Star Wars-related prizes. The top prize is a trip to...

Campaign News in Brief: Anchor repeats offer.(Brief Article)
April 30, 2005... Anchor is repeating its link-up with the Tussauds Group after 18,000 people took advantage of the offer last year. Two million packs of Anchor Spreadable will carry money-off entry to Alton Towers or Thorpe Park, and 500,000 cans of Anchor Real...

Campaign News in Brief: Toonattik secures partnership.(Brief Article)
April 30, 2005... Toonattik, GMTV's new children's weekend television programme, has secured a 12-month partnership with the 156-strong chain of Beefeater restaurants, through SP Partnerships. The deal will see the Toonattik brand featured on all Beefeater...

Campaign News in Brief: Reed Exhibitions adds to marketing fair.(Brief Article)
April 30, 2005... Reed Exhibitions is adding a specific promotional marketing section to its 2006 International Direct Marketing Fair, to be held between 9-11 May 2006 at Earls Court 2.

Campaign News in Brief: Appointment at Arc Worldwide.(Brief Article)
April 30, 2005... Arc Worldwide has promoted Jamie Matthews to regional director for Procter & Gamble and Shopper Marketing in the EMEA region. Technical director Jim Mullen has been given the position of head of interactive.

Campaign News in Brief: Sunday Times 100 Best Small Companies to Work For 2005.(Brief Article)
April 30, 2005... Motivation house P&MM, communications agency Brahm and marketing and new media agency The JJ Group featured in The Sunday Times 100 Best Small Companies to Work For 2005. P&MM was ranked 44, Brahm was 61 and The JJ Group was 63.

Campaign News in Brief: Success of Somerfield Saver Card.(Brief Article)
April 30, 2005... Somerfield has hailed the success of its Saver Card loyalty scheme. A year after its launch, the retailer says the set-up has approximately three million cardholders signed up and attributes more than 60 per cent of sales as linked to Saver...

Business News: Legislation - 'Marketers face uncertainty with Directive' - ISP.(Brief Article)
April 30, 2005... The ISP has warned that the Unfair Commercial Practices Directive, ad-opted by the European Parliament last month, will leave marketers unclear of where they stand. Director general Edwin Mutton said the ISP welcomed the directive, which...

Business News: Publishing - Infinite Ideas in books initiative.(Infinite Ideas Company )(Brief Article)
April 30, 2005... Self-help book publisher The Infinite Ideas Company has adapted 28 of its titles so they can be used for bespoke marketing initiatives. The company said marketeters can exploit demand for self improvement by using the books in conjunction...

Business News: Licensing - LIMA aims to pinpoint needs of promoters.(Licensing Industry Manufacturer's Association )(Brief Article)
April 30, 2005... Licensing trade body LIMA is calling for promotional marketing agencies to help it identify why so few in SP visit the events it sponsors. The call comes as LIMA reviews the backing it gives events, including Advanstar's Brand Licensing...

Business News: ISP Awards - Kellogg tops ISP nomination list.(ISP Promotional Marketing Awards)(Brief Article)
April 30, 2005... Kellogg is leading the client list going into this year's ISP Promotional Marketing Awards, with a total of seven nominations for three promotions. The cereal brand's 10,000 steps pedometer push, through Blue Chip Marketing, has four...

Business News: MCCA Awards - Billington takes MCCA accolade for Ribena push.(Marketing Communication Consultants Association )(Brief Article)
April 30, 2005... Billington Cartmell swept the board at this year's Marketing Communication Consultants Association (MCCA) Best awards, picking up four gongs, including three for its Win a Donkey campaign for Ribena. Elvis picked up the best newcomer gong....

Business News: Loyalty scheme - M&S launches travel club with Thomas Cook.(Marks & Spencer)(Brief Article)
April 30, 2005... Marks & Spencer's '&more' credit card business has joined forces with Thomas Cook to launch a travel club for card holders. The club has its own page on the M&S website and customers can save 10 per cent on holidays and receive discounts...

Business News: Appointment - Travelcare hires Mediator to find online partners.(Brief Article)
April 30, 2005... Co-op Group's online travel arm, Travelcare, has appointed Mediator to find brands for a partnership marketing programme aimed at driving travel holiday sales. Travelcare will offer partners bespoke travel offers to pass on to their...

Business News: Online - Egg boosts Cash Back with iTunes.(Brief Article)
April 30, 2005... Egg had added iTunes to its Cash Back partnership, bringing its total to nine affiliate brands. The scheme offers Egg customers up to 10 per cent off at online retailers, including Virgin Wines and WHSmith. Cash Back has a page on the...

Business News: Resignation - Triangle rejigs at top as Hoadley departs.(Triangle Communications)(Nick Hoadley)(Brief Article)
April 30, 2005... Triangle Communications managing partner Nick Hoadley has resigned less than four months after the agency was relocated with sister shop Arc Worldwide. The move sees fellow managing partner Diana Cawley taking on a managing director role...

Business News: Exhibition - Allchild launches incentive event.(Ian Allchild)(Brief Article)
April 30, 2005... Incentive World founder Ian Allchild has teamed up with Target Response's Simon Tilley to launch an incentive exhibition at the Barbican in London. Promotional Marketing 2006 will take place from 21-23 March with the promise of 'delivering...

Business News: Agency launch - Edge Ideas links with Feel to form integreted shop.(Edge Ideas and Feel)(BLAC)(Brief Article)
April 30, 2005... Edge Ideas and Feel have merged to form BLAC, an integrated agency to 'meet the needs of a changing environment'. Edge Ideas' founder, Ron Leagas, becomes chairman of the new set-up. Johnny Barradale and Neil Campbell replicate their...

Business News: Agency launch - Slade returns to SP with Passion.(Passion)(Brief Article)
April 30, 2005... Philip Slade, ousted founder and former creative director at Hicklin Slade, has launched his own of SP and DM house, Passion. Slade said Passion will focus on 'challenger brands in the drinks, gambling, technology and music sectors'....

People News: In the hot seat Mike Spicer.
April 30, 2005... The Arc MD admits to Bhavna Mistry that the buzz is all about winning. There are 16 bottles of Champagne in Mike Spicer's office. They're from Leo Burnett group chief executive Bruce Haines, to congratulate the Arc managing director and...

Moving Up: Elizabeth Blake - Tequila Manchester.(appointments)(Brief Article)
April 30, 2005... Barclaycard's marketing communications controller, Elizabeth Blake, has moved agency-side to take on the role of planning director at Tequila Manchester.

Moving Up: Lucy Mann - Loewy.(appointments)(Brief Article)
April 30, 2005... Loewy has created a head of marketing role for Lucy Mann, who held the same role at design consultancy Carter Wong Tomlin.

Moving Up: Drew Burdon - Liquorice.(appointments)(Brief Article)
April 30, 2005... Drew Burdon has been appointed by agency Liquorice to head up its digital department. Burton takes up the position after five years as head of digital at bd-ntwk.

Moving Up: Melissa Jacques - Headcount Worldwide Field Marketing.(appointments)(Brief Article)
April 30, 2005... Melissa Jacques joins Headcount Worldwide Field Marketing as client operations director. She was previously head of domestic sales, client-side, at utility company Amerada.

Moving Up: Clair Merner, Emma Buckley - P&MM.(appointments)(Brief Article)
April 30, 2005... Clair Merner has joined P&MM's travel and leisure division as business development executive, with responsibility for the group's Revive vouchers. She is joined on the Revive team by telesales executive Emma Buckley.

Moving Up: John Lawson - Procurement International.(appointments)(Brief Article)
April 30, 2005... John Lawson has been appointed account director at Procurement International. He has worked for distributors and as a consultant, over the past 12 years.

In-Store Marketing: Shop talk - UK is the place for those classy bargain hunters.
April 30, 2005... Faced with a flat retail market and few prospects of excitement from an early Easter, many retailers are praying for several weeks of warm weather to bring the customers into stores and malls and boost disappointing sales. Usually by this time...

In-Store Marketing: Price promotions: who sees the real benefit?
April 30, 2005... Two recent studies give differing insights into the effectiveness of price-led, in-store campaigns for customer, retailer and supplier. In-store promotions have become as vital to the marketing mix as high-profile brand-building TV...

Licensing: Kids and obesity; debate deepens.
April 30, 2005... Which? report names and shames properties and puts marketing food to kids right back on the agenda. Advertisers might have escaped a ban on using cartoons to promote alcohol, but restrictions in marketing food to children are increasingly...

Licensing: My fantasy licence sleep.
April 30, 2005... I recently became a father for the first time and there is no doubt that the arrival of my little girl has opened my eyes in so many ways. But, thanks to her, I'm also finding that keeping them open is proving to be quite a challenge. And...

Licensing: Licensing authority - Calling promoters; how can LIMA be of service?
April 30, 2005... Trade shows: you either love them or hate them, but as a trade body, we have a duty to our membership to make sure the industry we represent gets the best out of them. For us at LIMA, licensing's trade association, one of the issues currently...

Live Issue: Integrated marketing - BTL Mantra becomes reality for brands.
April 30, 2005... SP shops have long been preaching the value of integrated campaigns, where promotions can provide measureable results. Now brands are finally beginning to sit up and take notice, says James Thornton. The future's bright, the future's...

Profile: David White, Global brand controller, The Famous Grouse - Grouse goes global.
April 30, 2005... For someone who doesn't count whisky as his tipple of choice, David White, global brand controller of The Famous Grouse, hasn't done badly in the booze trade. Having kicked off his career at packaging group Jefferson Smurfit, he moved to Brown...

Cover Story: Teletext hands out gift for all.
April 30, 2005... The TV holiday brand is playing a tactical game to promote its digital service. In these days of strategic, seamless marketing, it's rare for a brand to admit to running a short-term tactical promotion with the single-minded objective of...

Special Report: Corporate incentives - Rich rewards?
April 30, 2005... How do you motivate when even the 'wow' factor has gone stale? James Thornton finds variety is the solution. 'We recently ran a corporate incentive scheme where we took 10 top sales staff and their partners on an all expenses paid 10-day...

Special Report: Sourcing - Surfing to search for premiums?
April 30, 2005... Sourcing at the click of a button may be a way forward, but the net poses its own problems, says Pip Brooking. Type 'promotional products' into Google on the world wide web, and you'll get 25 million results fired straight back at you....

Special Report: Publishing - Why the soft sell works.
April 30, 2005... Brands that want to achieve standout need to start thinking beyond the box - and publishing could be the answer, says David Murphy. In the fight for share of mind, and wallet, there are few things brands won't try. When they're reaching out...

Special Report: Publishing - Cover story.
April 30, 2005... David Murphy asks the experts for covermount recommendations. Few promotions work better in the summer than a covermounted book. There's something about the combination of a magazine and a book in one package that consumers can't seem...

Special Report: Pop and specialist print - Aisle approaches.
April 30, 2005... In-store display restrictions means POP and print must be creative, yet practical, says Steve Hemsley. It's no secret that consumers make most of their purchasing decisions in the actual shop aisles, which is why brands invest so much in...

On offer.(Product Advertising)
April 30, 2005... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are...

Sleuth: 'Honestly officer, I'm their boss'.(Brief Article)
April 30, 2005... Ah, the wild red eyes, the maniacal grin, the kidnapped ladies - Sleuth's missed Phil Slade. The erstwhile Hicklin-Slader was captured here in inimitable pose at the launch of his new agency Passion. His better-looking companeros are Red Route,...

Sleuth: Mmmmmmm ... nice ass.(Minority Corporate Counsel Association Awards)(Brief Article)
April 30, 2005... Sleuth remembers when inflatable donkeys were for deviants too ugly to pull the real thing. Given that they were everywhere at last month's MCCA Awards, they probably still are. By happy coincidence, this was also the night that Billington...

Sleuth: The lunatics have taken over the asylum.(Brief Article)
April 30, 2005... No, not a gangland moll and her three heavies, but the P&I editorial team doing their bit for Comic Relief. Yes, these really are the people responsible for getting this magazine out the door each month. For those who say we don't need the red...

Sleuth: Sleuth's Nan.(Advertisement)(Brief Article)
April 30, 2005... I see pub chain Barracuda is to discourage single mothers from binge drinking in its boozers by giving them a 30-minute time limit when they drag their sprogs into their pubs for lunch. Call me a killjoy (I love a quick one after bingo, who...

Sleuth: Blast from the past - April 1995.(Brief Article)
April 30, 2005... Ten years ago, Ian Allchild announced the launch of an incentive exhibition called Incentive World. Just goes to show, old habits die hard (see news, p9). - A decade ago, South Bank University's Prof Andrew Ehrenberg carried out buyer...

Sleuth: 'Is your boss more Head Case than Head Honcho?'.
April 30, 2005... 'Is your boss more Head Case than Head Honcho?' reads a press release sitting among Sleuth's wine bottles. In the crazee world of marketing, many would people would reply 'both', of course. The communique is from Mentorn TV, the production...

Sleuth: And for all you disgruntled agency staff.(Brief Article)
April 30, 2005... What could be a better way of releasing your frustrations on your mad, bad old guv'nor than corporate jousting? Courtesy of experience provider Knights of Middle England, you can now beat the bejasus out of your boss, all in the name of team...

Sleuth: Competition.
April 30, 2005... The kind folk at Procurement International (0118 973 4422 ) are offering a set of RAM Gents' right-hand, steel shafted, golf clubs, putter and stand golf bag to the winner of this month's Sleuth competition. To enter, send correct answers to...