Promotions & Incentives articles from April 2004

Promotions & Incentives archives from April 2004

Editorial: Isn't persuasion the whole point of SP?(comments by Andrew Brown)(Editorial)
April 26, 2004... The Advertising Association's Andrew Brown makes a laudable point in saying that regulatory restrictions on advertising and promotional activity by food companies will do little to bring about any fundamental shift in people's diets and...

POP: Walkers fights back with POP attack in pubs.(campaign designed by Cubo)(Brief Article)
April 26, 2004... Walkers Snacks is fighting for share of incremental sales in pubs with the roll-out of POP featuring the strap line 'Get the Walkers in'. The activity comes as competitor KP runs heavy TV advertising for its McCoy's brand around the 'Bag...

On-pack: Country Life sets up on-pack drive to retain position.(Brief Article)
April 26, 2004... Country Life is rolling out its second major on-pack push as it seeks to consolidate its position as the leading English butter brand. The brand is offering pounds 25,000 worth of garden makeovers, following its cash prize promotion of the...

Sponsorship: Carlsberg appeals to patriots for Euro 2004.(Brief Article)
April 26, 2004... Carlsberg is appealing to patriotism to drive its biggest on-trade promotion, around its sponsorship of Euro 2004. The lager brand, which also sponsors the FA Cup and the England team, is theming its Euro 2004 activity under the strapline,...

Instant win: Barr push targets schoolkids.(the promotion is run by Caspa Marketing)(Brief Article)
April 26, 2004... Barr Soft Drinks is targeting school tuck shops and canteens with an instant-win push designed to support listings and increase sales in schools. The promotion, run through Caspa Marketing, promotes the company's 250ml one-shot bottle,...

Product launch: Cariel debuts in UK with Vanilla Room concept.(being introduced by Jump Marketing)(Brief Article)
April 26, 2004... Sweden's leading vanilla vodka brand, Cariel, is being launched in the UK with a campaign aimed at trendsetters. Vanilla Room nights are being run in three nightspots next month to introduce Cariel to opinion formers. The format has helped...

SMS: Wimpy fetes 50 years through prize promotion.(fast-food chain)(Brief Article)
April 26, 2004... Fast-food chain Wimpy is marking its 50th birthday by putting holidays and free food up for grabs. The campaign, devised by Alcone, features a 50 theme, with 50 spring breaks and half-price weekend breaks through Haven as prizes through an...

Giveaway: Lexmark proffers chart CDs to boost all-in-one trading.(promotion designed by US agency Polarity)(Brief Article)
April 26, 2004... Lexmark, the printing supplier specialist, is levering the appeal of Sting and the Sugababes to launch a promotion aimed at boosting sales. The firm is offering free chart CDs with every purchase of its latest products, following surveys...

Scratchcard: Cool Bitter targets young male drinkers.(Brief Article)
April 26, 2004... Northern pub chain Hardys & Hansons is banking on a scratchcard campaign to drive summer sales of its Cool Bitter brand. The activity, through Brahm, kicks off at the end of May and targets young males. It will see scratchcards given away...

Campaign of the Month: Jacob's Crackers.(Brief Article)
April 26, 2004... For me, when it comes to sales promotion, big is beautiful. I don't really care for BOGOF or collectable card sets; I prefer buying a product not normally found in the Coleman shopping trolley purely because of an amazing on-pack offer. So...

Licensing: UCI backing Cat in Hat with pan-European drive.(promotion developed by Imagine8)(Brief Article)
April 26, 2004... Cinema chain UCI is launching its first pan-European promotional campaign around this month's release of Universal's The Cat in the Hat movie. The push will see branded Cat in the Hat activity books and pencils handed out with popcorn and...

Sampling: Sacla seeks to drive sales with holiday offering.(Brief Article)
April 26, 2004... Sacla is launching a sampling campaign this month, backed by money-off coupons and a holiday to Tuscany. The pasta sauce brand is running the 24-week 'Just Taste It' campaign through iD. It is targeting 800,000 consumers with sampling...

Reward card: Grass Roots will unveil Pure Card at IW exhibition.(Brief Article)
April 26, 2004... The Grass Roots Group is launching a plastic reward card that will be redeemable across a number of retail outlets. The incentives group declined to name the retail partners for its Pure Card scheme but said it was in negotiation with a...

AIM: Flotation raises pounds 2.25m for AIH expansion plan.(Award International Holdings )(Brief Article)
April 26, 2004... Promotional merchandise company Award International Holdings (AIH) has raised pounds 2.25 million through an AIM listing that gives the company a market capitalisation of pounds 3.25 million. The flotation, on 29 March, saw the...

ISP Awards: Diageo and Nestle top ISP nominations table.(ISP Promotional Marketing Awards)(Brief Article)
April 26, 2004... Diageo and Nestle are topping this year's revamped ISP Promotional Marketing Awards with six nominations apiece. The Department of Health (DoH), Kimberly-Clark, Ebookers and Nikon all follow closely behind, with the DoH holding five...

Launch: Licensing arm for Product Plus.(Product Plus International is a division of 4imprint Group)(Brief Article)
April 26, 2004... Product Plus International, the consumer premiums division of the 4imprint Group, is launching a dedicated licensing consultancy division to exploit the growing number of promotional tie-ins with licensed properties. PPI Licensing will be...

CRM: Brand links with health charities under spotlight.(research findings by Business in the Community (BIC) in new report)(Brief Article)
April 26, 2004... Consumer attitudes to promotional links with health charities are being profiled in a new report. Business in the Community (BIC) has carried out research that is being combined with findings from the Food Standards Agency (FSA) and Cancer...

Trade association: CAF issues best practice agency selection guide.(Brief Article)
April 26, 2004... The Communications Agencies Federation (CAF), the DMA and ISBA have teamed up to publish the first cross-industry best practice guide to agency search and selection. Finding an Agency updates a previous management summary produced in July...

In the Hot Seat: Peter Noorkiov.(expanding the company Ignito)(Interview)
April 26, 2004... The CbH chief executive explains to Pip Brooking why he welcomes change. It's a crucial time for CbH as it rebrands to Ignito. The agency's name-change follows a lengthy period of re-evaluation in what many see as a time of industry...

Moving Up: Michael Seres - Celador International.(Brief Article)
April 26, 2004... Celador International has hired Michael Seres as head of marketing and consumer product licensing. He is the former commercial director at Mookie Toys.

Moving Up: Jane Wood, Nicola Hollins, Cathryn Philipps - Blue Water.(Brief Article)
April 26, 2004... Field marketing outfit Blue Water has hired Jane Wood as account director, Nicola Hollins as account manager and Cathryn Philipps as field operations assistant.

Moving Up: Stewart Oxley - Diss Promotional Services.(Brief Article)
April 26, 2004... Diss Promotional Services has appointed Stewart Oxley as sales director. Oxley joins after six years as associate director at Prolog.

Moving Up: Polly Irish, Ceri-Lyn Roberts - Haygarth.(Brief Article)
April 26, 2004... Marketing communications agency Haygarth has promoted Polly Irish to account director and Ceri-Lyn Roberts to senior account manager.

Moving Up: Dylan Pemberton, Mark Burton - The Ops Room.(Brief Article)
April 26, 2004... Campaign and response solutions firm The Ops Room has appointed Dylan Pemberton as director in charge of business developments and sales. Mark Burton has been promoted to business solutions director.

Moving Up: Anna Darlow, Emma Nicholson - HeadtoHead.(Brief Article)
April 26, 2004... Agency HeadtoHead has appointed Anna Darlow as senior account manager and Emma Nicholson as an account executive.

Head to Head: Is London still the best location?
April 26, 2004... With Scottish agencies DraftWorldwide and Euro RSCG KLP Scotland closing down, and Cramm Francis Woolf and others moving to London after years out of town, is SP once more becoming capital-centric? YES - Paul Woolf, Managing director and...

Analysis: FSA will keep a tighter rein on SP.
April 26, 2004... Regulation Agencies advising on insurance policies will have to tread more carefully from next year. Changes to regulation of the insurance industry wouldn't usually keep the average promotional marketer awake at night. But a new...

Analysis: Promoters pushed to act on health.(Food Standards Agency standards on marketing to children)
April 26, 2004... Children's marketing The Food Standards Agency wants SP to help in its fight against child obesity. Promotional marketing is often named as one of the most cynical manipulators of minors when it comes to promoting unhealthy eating. But...

In-store Marketing: Shop Talk - Price pressure only blot on buoyant retail sector.
April 26, 2004... The latest figures from the British Retail Consortium report a 5.3 per cent increase in total sales in February, on top of 6.9 per cent the previous month. It's great to say the pundits predicting the sector's imminent collapse are wrong. ...

In-store Marketing: Somerfield puts faith in instant points card.
April 26, 2004... The convenience store believes its Super Saver Card is offering a new departure to consumers and argues that it can become an aggressive marketing tool, but some experts have reservations. Somerfield launched its first loyalty card last...

In-store Marketing: Asda leads the way in audit trail.
April 26, 2004... Following a successful trial last year, the superstore is stepping up its in-store compliance checks. Last month, Asda announced it was taking on an agency to conduct three-weekly audits of its POP, with the aim of improving the...

Licensing: How pre-schoolers bond with brands.
April 26, 2004... Marketers have to get the balance right between selling, learning, fun and safety with the under-threes. When Bob The Builder's foot-tapping single Can We Fix It? beat girl band All Saints and fellow dungaree-wearer Eminem to take the...

My Fantasy Licence: Michael McAdieman.(Consumer behaviour)(Brief Article)
April 26, 2004... Consumers are becoming increasingly marketing aware, with which comes added cynicism and a propensity to 'opt out' of communication that is aimed at them. Older consumers, those with the majority of the nation's wealth and spending power,...

Licensing: Licensing authority - Having children can be a licensing education.(Brief Article)
April 26, 2004... I love my job - it's dynamic, challenging and fast-paced - but I also love being a mother. My company, The Licensing Company (TLC), has been flexible and understanding, both through my pregnancies and now that I am mother of two children. ...

Live Issue: Sponsorship - Are sponsors missing a trick?
April 26, 2004... Sponsorship is the most rapidly expanding marketing discipline, but do sponsors make the best use of SP? Stuart Derrick reports. With Euro 2004 and the Olympics both taking place this summer, sponsored activity is set to be the promotional...

Profile: Let loose in London - Linda Plant, marketing director, Radisson Edwardian Hotels.
April 26, 2004... Linda Plant was appointed marketing director at Radisson Edwardian Hotels three years ago, with a brief to change the positioning of the chain in terms of look and feel. But this is an industry that has had more than its fair share of knocks,...

Cover Story: Sol sets sights on club crowd.
April 26, 2004... Known as the bottled lager with the slice of lime, Sol has a dated image. But that could change if its link with Pornstar clothing is as appealing to trendy young clubbers as it hopes. For people of a certain age, Sol lager is synonymous...

Case Study: Nestle - Nestle's Lion Bar.
April 26, 2004... In relaunching its Lion bar, Nestle has given it a wilder image, writes Pip Brooking. There is a long history behind the relaunch of Nestle's Lion bar. There have been relaunches involving 'more chocolate' or 'more caramel', and...

P&I Challenge: Alcopops - First Aid for Alcopops.(marketing of low alcohol drinks)
April 26, 2004... The market may be worth more than a billion pounds, but sales of ready-to-drink alcopops are in decline. Three agencies with experience in the sector outline what they would do to revive it. Spirits group Diageo announced a six per cent...

Special Report: Licensed merchandise - Premium priorities.
April 26, 2004... Running promotional campaigns with premiums can be testing enough, but add a licence to the mix and promotional marketers are faced with a whole new set of challenges, as Suzy Bashford discovers. 'There are so many factors to consider when...

Special Report: POP/Specialist Print - Will TV take over from print in-store?
April 26, 2004... With Spar's television trial putting in-store digital media back on the agenda, Mark Faithfull investigates how such systems might stimulate and eventually revolutionise the role of traditional POP. After fighting off the very eager but...

Special Report: Publishing - Publishing's personal touch.(sales promotion personalised)
April 26, 2004... Building personalisation into premiums can enhance the emotional bond between a brand and its consumer, as Holly Acland discovers. How do you come up with an on-pack promotion for a loaf of bread that really sparks consumer interest? The...

On Offer.
April 26, 2004... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers. Product information and contact numbers are included with each review for easy reference, or copy the...

Sleuth: Boozing with the Best ..
April 26, 2004... Sleuth just couldn't compete at the MCCA's Best awards last month, what with impeccably groomed organisers Rob Gray and Phil Slade strutting their stuff (though we have seen that suit somewhere before, Phil - wasn't it last year, and wasn't it...

Sleuth: Sleuth's Nan.(Column)
April 26, 2004... I've always suspected that some of SP's luminaries retain an unnaturally youthful appearance: age-defying hair colour, tight faces - you know who you are. And no wonder, according to research from online recruiter totaljobs.com. It found...

Sleuth: Blast from the past - April 1994.
April 26, 2004... - A decade ago, cinema chain UCI's head Guy Laurence was telling P&I: 'I have always believed people use above-the-line because they are too lazy and unskilled to use below-the-line.' - The ISP Awards received 700 entries - Planning...

Sleuth: Only in Germany ..(Brief Article)
April 26, 2004... Apparently - and Sleuth has it from extremely good sources - the Germans are being gripped by a new craze: biro collecting. We kid you not. It's no small phenomenon either. There's even a newly formed 'German Biro Collectors' Club'....

Sleuth: Competition.(Brief Article)
April 26, 2004... Our friends at Thresher Gift Vouchers (01707 387375) are offering pounds 100 of Thresher gift vouchers as the prize to the winner of this month's competition. The vouchers can be spent at any Thresher Group store, including Victoria Wine, Wine...

IW Preview: IW: Building on success.(Incentive World)
April 26, 2004... Incentive World is consolidating its position in promotional marketing while gearing up for the future in its traditional home, says Lisa Burn. Anyone and everyone involved in the promotion, incentive, motivation and premium industries...

IW Preview: IW Show Preview - On-stand hot shots.
April 26, 2004... Whether you're looking to motivate, incentivise, inspire loyalty or reward employees or customers with gifts, this year's IW has something to suit every visitor. Lisa Burn gets the lowdown from the aisles. ADVICE Whether you're an old...

IW Preview: On Offer.
April 26, 2004... P&I's IW review section features a round up of some of the products, incentives, premiums, gadgets, gizmos and services on show rated by our reviewers. Product information and contact numbers are included with each review for easy reference, or...