Promotions & Incentives articles from April 2003

Promotions & Incentives archives from April 2003

EDITORIAL: Strong leadership is more than cultural.(Brief Article)
April 30, 2003... 'Good leaders influence culture and that is a major part of what they should do. If they can't do that, then they ain't leaders,' says HR consultant Bill Pitkeithley in this month's Live Issue on motivational leadership (page 30). It's an...

ON-PACK: Del Monte rejigs juice range with Rio holiday prize.(Brief Article)
April 30, 2003... Del Monte has teamed up with champagne label Canard-Duchene for an instant win on-pack promotion offering customers the chance to win a trip to Rio de Janeiro or a bottle of bubbly. The main objective of the promotion, through Dialogue, is...

TWO-FOR-ONE OFFER: Curry lovers targeted by Daily Star Sunday.(Brief Article)
April 30, 2003... Newspaper Daily Star Sunday is running a curry-themed promotion that it claims is the largest two-for-one Indian and South Asian meal offer the UK has ever seen. The nationwide campaign, called 'Twice the Spice' and through Parallel...

LICENSING: Clifford links to McDonald's for kids meal push.(Brief Article)
April 30, 2003... Clifford the Big Red Dog, the children's book and TV series airing on CBeebies, is set to be the focus of a McDonald's Happy Meal drive kicking off on 11 April. Nine different characters from the show will be available in McDonald's...

MONEY-OFF: Greene King levers St George.(Brief Article)
April 30, 2003... Pub chain Greene King is joining forces with Walkers Crisps and Stella Artois in a St George's Day (23 April) themed promotion through Caspa. Customers of the pub's outlets can get money off crisps and pints of beer, and are encouraged to...

SMS: Ginsters' lunch break day to offer Paris trip.(Brief Article)
April 30, 2003... Cornish snack manufacturer Ginsters is launching a National Lunch Break Day on 4 April to raise awareness of the importance of taking a proper lunch break. According to a Ginsters study, 84 per cent of British workers are not taking a...

LICENSING: Pepper's Ghost extends its Tiny Planets empire.(Brief Article)
April 30, 2003... Pepper's Ghost this month extends its licensing campaign for CiTV kids show Bing & Bong's Tiny Planets after signing deals with stationery and confectionery manufacturers. Calendar publisher Danilo is creating Tiny Planets-branded cards,...

GAMECARDS: Robinson's offers a day at Legoland in Fruit Shoot push.(Brief Article)
April 30, 2003... Robinson's soft drink Fruit Shoot has teamed up with Legoland to launch a pounds 300,000 promotion offering kids the chance to win a day 'taking over' the theme park. The promotion, through Poulter Partners, kicks off on 1 July and runs...

LICENSING: Safeway links to Disney for forecourt drive.(Brief Article)
April 30, 2003... Supermarket Safeway is linking up with Disney's The Jungle Book 2 in a petrol station forecourt promotion that is intended to capitalise on the film's 11 April release. Customers purchasing Safeway's top grade car wash can pick up a free...

CAMPAIGN OF THE MONTH: Comic Relief/Walkers.(whoopee cushion promotion)(Brief Article)
April 30, 2003... For children and juvenile adults alike, breaking wind can cause a great deal of amusement, so the Comic Relief/Walkers Crisps whoopee cushion promotion made for an ideal push (if you'll pardon the expression). The first thing that caught...

SAMPLING: Grand Marnier backs sampling with dice game.(Brief Article)
April 30, 2003... Grand Marnier is running an in-bar sampling campaign to challenge perceptions of the Cordon Rouge brand, as part of a pounds 1 million integrated marketing campaign. The promotion, kicking off in May, is designed to reflect the Grand...

IN-STORE: Tesco signs up with Mail titles for competition.(Brief Article)
April 30, 2003... Supermarket giant Tesco has joined forces with newspaper titles the Daily Mail and The Mail on Sunday to give consumers the chance to win a Fiat Punto Active. The activity, through Dialogue, will run for two weeks in 460 of Tesco's stores...

VOUCHERS: 12snap deal for mobile barcode coupon launch.(Brief Article)
April 30, 2003... 12snap, the mobile marketing outfit, has struck a partnership deal with i-Coupon to launch a mobile barcode coupon. The mobile specialist claims this is the first time a coupon is scannable and fully integrated with standard retailer ePOS....

AGENCY WIN: Selfridges hires CHJM to back in-store focus.(Brief Article)
April 30, 2003... Selfridges has appointed Claydon Heely Jones Mason (CHJM) as it seeks to increasingly position as a leisure and experience brand. The agency's first brief is to create promotional and DM activity around its 'Body Craze' in-store event in...

LICENSING: Sony snatches BBC Worldwide licensing chief.(Charlotte Hargreaves)
April 30, 2003... Sony Pictures Consumer Products has poached BBC Worldwide licensing chief Charlotte Hargreaves to be vice president of international licensing. She was head of global toys and promotions at the BBC, where she managed the licensing strategy...

POP: POP must adapt for the disabled.(Brief Article)
April 30, 2003... POP will be affected by new government regulations coming in to effect in October next year as part of the Disability Discrimination Act (DDA). The third part of the DDA states that 'service providers have to make reasonable adjustments in...

LICENSING: LIMA seminar to tackle the skill gap in licensing.(Licensing Industry Merchandisers' Association)(Brief Article)
April 30, 2003... The licensing trade body LIMA is running a seminar in May to boost understanding of licensing as a marketing tool. It takes place at Kensington's Roof Gardens on 7 May and will be organised by Brand Licensing. The seminar targets newcomers...

AGENCIES: Agar takes Sun work as he sets up a solo shop.(Andy Agar forms Why Not!)(Brief Article)
April 30, 2003... Andy Agar, acting marketing director of The Sun and News of the World, has quit to set up a sales promotion agency and is taking the newspaper account with him. His new venture, called why not!, will set up office at the end of April in ad...

EXPERIENCES: Octagon scraps budget behind Firstplace4 ads.(Octagon Motorsports)(Brief Article)
April 30, 2003... Octagon Motorsports is doing a u-turn on the marketing strategy it announced in November to relaunch Firstplace4 to compete with the likes of Red Letter Days. Advertising spend behind Firstplace4 is being scrapped and the company is,...

LEGAL ACTION: DTI looks to wind up SPi in public interest.(Standards for Promotions Inspectorate )
April 30, 2003... The Secretary of State has intervened in the winding up of the Standards for Promotions Inspectorate (SPi) by presenting the Department of Trade and Industry's own petition to the courts in the name of public interest. The unusual move...

TRADE ASSOCIATIONS: Allchild steps up to take on BPMA vice chair post.(British Promotional Merchandising Association)(Brief Article)
April 30, 2003... Ian Allchild has been elected to the post of acting vice chairman of the British Promotional Merchandising Association (BPMA) following the resignation of incumbent Tony Kelly. Allchild, who set up the Incentive World event and sold it to...

EXHIBITIONS: Promota show move is vetoed by membership.
April 30, 2003... Members of trade body Promota have forced Reed Exhibitions to backtrack over plans to relocate its exhibition from Birmingham's NEC to Wembley. After the success of its Incentive World show at Earl's Court, Reed believed a transfer to the...

PROMOTION WORKS: Adshel.(Brief Article)
April 30, 2003... Brand: Adshel Client: Clear Channel UK Campaign: 'Created by you. Seen by everyone' Agency: Swordfish Budget: undisclosed Timing: Nov-Dec 2002 Objectives: To create a promotion with an effective call-to-action element that...

IN THE HOT SEAT: Richard Edwards, Junior creative, Thehouse.(Interview)
April 30, 2003... Jules Grant talks to an up and coming young creative with a pragmatic attitude. Every agency is likely to have its share of fresh-faced young creatives and account executives who have a certain cockiness before they're even out of their...

MOVING UP: Sally Tarbit, Mo Doyle - The Communications Agency (TCA).
April 30, 2003... Sally Tarbit has been appointed associate director at TCA. She previously headed the agency's American Express account team. Mo Doyle has also joined TCA from ZGC as account director of Coca-Cola Enterprises.

MOVING UP: Odhran McAlinden - Toast.
April 30, 2003... Odhran McAlinden has joined Toast as senior account manager from Dublin agency Strategem.

MOVING UP: Jeremy Clark - Tequila/Manchester.
April 30, 2003... Tequila/Manchester has taken on Jeremy Clark as head of copy to the creative team. He will work on key accounts such as Nissan, Cussons, John West and Wickes. Clark's previous role was as senior copywriter for BDH/TBWA.

MOVING UP: Atan Burrows - Tequila/London.
April 30, 2003... Atan Burrows has been appointed senior strategic planner at Tequila/London. Burrows was formerly marketing manager at Rothmans International and marketing consultant for Moseley Consultancy.

MOVING UP: Shura MacLeod - Entertainment Rights.
April 30, 2003... Shura MacLeod has joined Entertainment Rights as retail and promotions manager.

MOVING UP: Wendy Newman - The High Street Gift Voucher (HSGV).
April 30, 2003... HSGV has appointed Wendy Newman as retail partner manager. She was previously the editor-in-chief at Really magazine.

MOVING UP: Lisa Evans - Landround.
April 30, 2003... Travel promotions company Landround has promoted Lisa Evans to the post of marketing manager.

ANALYSIS: Agencies - Nestle move gives SP equal voice.
April 30, 2003... The multinational's marketing department wants agencies to pull together for the bottom line. Nestle marketing boss Andrew Harrison has challenged his WPP agencies to rethink the campaign briefing process. Instead of issuing a brief to...

ANALYSIS: Reward/loyalty - Plastic challenges the paper voucher.
April 30, 2003... A massive success in the US, is the gift card poised to hit the big time in the UK? This month, the Voucher Association meets to discuss the rise of the electronic gift card and its implications for traditional, paper voucher sales. The...

PROFILE: Bombardier - Guy Shreeves, marketing manager, Charles Wells.
April 30, 2003... For anyone who's ever dreamed of being a pop star, the ultimate ambition must be to perform in front of a sell-out crowd - the money, the girls, the adoration. These are trappings that Guy Shreeves, marketing manager at the brewery that owns...

IN-STORE MARKETING: Shop Talk - Ahold can recover, but needs a strong identity.
April 30, 2003... The scandal hanging over Ahold has shocked the retail world because the company was regarded as a byword in propriety. It is well recognised by shopkeepers that sometimes you just get it wrong. Usually it is as simple as misjudging the...

IN-STORE MARKETING: Asda seeks improved compliance with FDS.
April 30, 2003... The supermarket is sharpening up its POP implementation to help push up sales of mobile phones. With compliance figures at only 50 per cent and industry body POPAI set to unveil its best practice guide in two months' time, supermarket...

IN-STORE MARKETING: Own-label targets brands with SP.
April 30, 2003... Brands are set to face more intense competition than ever before from supermarkets' own ranges. Last month saw Tesco tie up with Air Miles to push the supermarket's own-label cereal range, while Sainsbury's ran a Wild Thornberrys film push...

LICENSING: Umbro treads carefully in latest licensing move.
April 30, 2003... Two years on from the Hypotonic disaster, Umbro is making another foray into licensing - but this time it has definitely learned its lesson. This month sees the first bottles of Umbro Pro[s19]Performance sports drink hit the shelves. It...

LICENSING: Licensing Authority - How to make the most of the blockbuster film.
April 30, 2003... Much is said about the value of the blockbuster as part of a licensing programme. It's worth noting that though it is still a relatively recent phenomenon (even a few years ago there would be only one or two major releases a year that could...

LICENSING: Tintin set for global adventure.
April 30, 2003... He's arguably the world's most famous (fictitious) Belgian, yet Tintin has never managed to reap the rewards of other character licences. But now Steven Spielberg wants to make a live-action Tintin film. The recent 20th anniversary of the...

MY FANTASY LICENCE: The sock monster.
April 30, 2003... Why is it that every time you wash your clothes you always end up with one sock short? I now have absolute proof that a new species of being exists in all our homes. He devours only your favourite sock, leaving the other to fend for...

OPINION: Letter from America - What do marketers do when war hits planning?
April 30, 2003... So war in Iraq has begun. Perhaps by the time you read this column, it might even have finished. The uncertainty that has plagued the run-up to war has left US marketers studying contingency plans. Though there may be some flexibility for...

OPINION: Client Comment - A few quick decisions would make my day.
April 30, 2003... It's hard enough trying to find a promotional partner that meets your objectives, has the same aims as you and wants a promotion to go ahead in the same place as you. But for some of us, it can be equally challenging to find a partner that...

OPINION: And another thing - Independence is bliss, for agency and client.
April 30, 2003... Only three of the top 20 SP agencies are independent (Marketing's SP league table 2002), so those who work for and with such agencies are in a minority. But I suggest they are generally happier and more fulfilled than their peers at large...

VOX POP: Working together.(Brief Article)
April 30, 2003... The ISP and the DMA are working more closely together, but do SP and DM make happy bedfellows? MARC NOHR, managing partner, Kitcatt Nohr Yes, because the borders between the disciplines are becoming fuzzy anyway. There's certainly a...

LIVE ISSUE: Motivational leaders - What makes a good leader?
April 30, 2003... As P&I prepares to bestow its Motivator of the Year award on one of seven shortlisted names, Suzy Bashford wonders whether leaders are born or can be made. As the Iraq crisis erupted into war, the leadership styles of heads of state such...

CASE STUDY: Golden Wonder.
April 30, 2003... The brand is fighting competition in core territories with its Golden Wonderball push. Think crisp promotions, especially cash-win crisp activity, and the first brand to spring to mind is market leader Walkers, with its in-pack push. But...

SPECIAL REPORT: Publishing - The book bites back.
April 30, 2003... The printed premium has never really gone away, but it faces tough competition from modern media such as the internet and computer games. Stuart Derrick asks insiders how they seek to innovate. The printed word has always been a safe bet...

SPECIAL REPORT: POP - Do's & Don'ts.
April 30, 2003... Innovative use of POP is crucial to campaigns, but it's vital that you follow a number of rules of thumb, writes Philip Chadwick. Do make sure that you know who you are targeting. Like any other below or above-the-line campaign, a keen...

SPECIAL REPORT: Field marketing - Taking stock to the field.
April 30, 2003... Strong brands are letting themselves down because they are not working closely enough with retailers to maintain stock levels. But field marketing can come up with the goods, writes Clive Couldwell. Are we getting the most out of field...

ON OFFER: Be alarmed.
April 30, 2003... The tech freaks and sports enthusiasts among your staff or clients will be pleased to know that their personal items can now be guarded with this ultra-versatile portable alarm. It has wide application for the protection of laptop computers,...

ON OFFER: Aquatic chill out.
April 30, 2003... An interesting variation on the average stress ball, these aquatic numbers are rapidly taking over as the new promotional sensation. With the option of two or three-dimensional logo shapes in suspension, plus a choice of colours and decoration...

ON OFFER: Cool T.
April 30, 2003... Ideal for the coming hot, humid summer (yeah, right), this T-shirt draws moisture away from the skin to its surface, where it evaporates, helping body temperature control. The fabric also allows air to circulate, helping to keep the wearer both...

ON OFFER: Stylish links.
April 30, 2003... If plain cufflinks are just too dull, here are some fun, yet stylish alternatives to consider. These sterling silver cotton reel rubber twists offer a touch of personality to the standard cufflink and will come in handy to any recipient, male...

ON OFFER: Flash brand.
April 30, 2003... If you're looking for a 'flashy' promotional gift that will get your company noticed, how about the Logo Cam disposable camera? This fun and functional camera has branded film so that when your photos are developed your logo is displayed across...

ON OFFER: Putty in your hands.
April 30, 2003... Bend me, shape me, any way you want me... There isn't anything that's quite as therapeutic as popping bubblewrap, is there? Well, perhaps now there is. This 'Thinking Putty' will enable you to ponder the infinite creative possibilities of your...

ON OFFER: Brand it like Beckham.
April 30, 2003... If you fancy having your brand noticed while it's kicked about by the next David Beckham, these promotional footballs are just the ticket. The hand-stitched footballs are printed in up to four colours and your company message can be printed on...

ON OFFER: All lit up.
April 30, 2003... This high-quality prestige candle lighter is safe and stylish, and reaches those candles that mere matches cannot - those in glass bowls and of the floating variety. The lighter, called Aries, is 150mm in length and is available in two...

SLEUTH: No pain, no gain.
April 30, 2003... Now, Sleuth has been told all about waxing - lyrical as well as physical. The full-on, slap it on the skin and rip it off as hard as you can (wince) sort banishes unwanted hair for days and sometimes even weeks - and for the long-term gain,...

SLEUTH: Sleuth's Nan.
April 30, 2003... Everyone likes a good gift or incentive. That's the premise SP is built on. Dialogue got it right when it offered the trade titles the bribe of a new pair of trainers to run a story about a push it carried out for Adidas last month. Nearly...

SLEUTH: Blast from the past - April 1993.
April 30, 2003... The Hoover fiasco was in the spotlight with the DTI contacting all 129 UK standards trading departments to find out the scale of the complaints over the vacuum cleaner brand's free flights offer. - Integration, even then, was the panacea...

SLEUTH: Nattier than thou.
April 30, 2003... The loverly Philip Slade (he who helped Mr Hicklin set up) is always one to look out for at industry bashes - his natty range of dandy outfits puts even that DIY-cum-celebrity interior designer Laurence Llewelyn-Bowen to fashion shame - if you...

SLEUTH: Competition.
April 30, 2003... Up for grabs this month is this limited edition teddy bear, Jubilee, created to mark the 40th anniversary of our friends at Russ Berrie (023 8052 7500). To win, simply answer the three questions below and send them in to the address above, or...

SLEUTH: Fun in the sun?
April 30, 2003... 'Just now and again, I have a crazy idea - and this is one of them,' says the boss at Durham Pine. Actually, John Marshall's idea is not that crazy - but it is commendable (Ed - take note). The guys and gals at Durham Pine have done so well...