Promotions & Incentives articles from April 2002

Promotions & Incentives archives from April 2002

EDITORIAL: World Cup offers right royal Jubilee wash out.(Brief Article)(Editorial)
April 4, 2002... There are three main events of this summer, and only one seems to be fuelling the SP industry to any considerable extent - the World Cup, on which brands are spending millions. But there are also the Commonwealth Games in Manchester and the...

Incentive World makes move to Earls Court One.(Brief Article)
April 4, 2002... Incentive World organiser Reed Exhibitions has changed the show's venue and dateline to Earls Court One, to run from 29 April to 1 May. Stephen Richards, Incentive World's event director argued that the date and venue change offers...

DraftWorldwide and Tank join up in B2B initiative.(Tank B2B)(Brief Article)
April 4, 2002... Tank, a senior financial marketers' consortium, and DraftWorldwide's database and digital marketing division DraftDigital, have partnered to launch Tank B2B. The partnership will have a client membership, and aims to help marketers in all...

MKM in buy out talks with British Airways.(MKM Marketing and Promotions)(Brief Article)
April 4, 2002... MKM Marketing and Promotions is believed to be in final buy-out negotiations from parent British Airways in a deal that has caused boardroom fallout at the agency. MKM founder Mark Koch is thought to have offered in the region of pounds...

Projectlink World Cup scheme.(rewarding workers with time off to watch soccer game in the United Kingdom)(Brief Article)
April 4, 2002... Projectlink has launched a reward scheme for staff in a bid to combat the raft of absenteeism expected during the World Cup. The World Cup Supercheques have been designed as a reward currency that enables staff to win time off to watch the...

Tabasco grows trial with door to door sampling.(Brief Article)
April 4, 2002... Tabasco is to launch a sampling campaign this autumn aimed at 18-44 year olds. The push is through WFCA, which is also working on the above the line activity. Samples of Tabasco sauce will be distributed in sachets via doordrops and link...

Hellmann's runs free cook book recipe incentive.(Bestfoods)(Brief Article)
April 4, 2002... Bestfood's mayonnaise brand Hellmann's is offering consumers a free cook book when they purchase jars of its Real Mayonnaise and Light Reduced Calorie Mayonnaise products. The campaign runs until June and has been devised by Dialogue....

Tesco ponders move into travel after First Call buy.(First Call Leisure)(Brief Article)
April 4, 2002... Tesco is considering a move into the travel promotions field following its acquisition of travel retailer First Call Leisure. Crawley-based First Call Leisure was acquired by the supermarket chain in February for an undisclosed sum. It is...

LTA gives tennis growth activity role to Exposure.(Lawn Tennis Association)(Brief Article)
April 4, 2002... The Lawn Tennis Association (LTA) has appointed lifestyle marketing agency Exposure to work on its Play Tennis 2002 initiative. The activity aims to encourage players from all backgrounds, ages and abilities to play tennis for free at over...

Banks Love set for UK work with office opening.(Brief Article)
April 4, 2002... Irish below-the-line shop Banks Love has opened its first UK office in Manchester in a bid to win more UK business. The Manchester office is headed up by account director Jo Phillips, who joins from a similar role at another Manchester...

CAMPAIGN OF THE MONTH: Guinness.com.(Brief Article)
April 4, 2002... It was always going to be a difficult task to translate the emotional appeal that the Guinness brand holds in the hearts and minds of the buying public online. After all, it's more than a brand, it's an institution which virtually underpins the...

Omni acquires Inter-Act in first UK instore move.(Omni Marketing Group, Inter-Act Systems)(Brief Article)
April 4, 2002... Omni Marketing Group (OMG), the East Asian instore marketing giant, has acquired UK-based POP specialist Inter-Act Systems for an undisclosed sum. The purchase represents OMG's first UK buy, and is designed to bolster the group's offering...

Kodak set to run price promotion on processing.(Brief Article)
April 4, 2002... Kodak is rolling out a year-long push through M&K Creative for its Kodak Pictures premium film processing service. The campaign has the dual aims of encouraging independent trade outlets to offer the Kodak Pictures service, and increasing...

Boots updates instore image for 17 collection.(Brief Article)
April 4, 2002... Boots is revamping its POP for cosmetics brand 17 in a bid to update its brand image. The retailer has called on instore marketing specialist NDI Momentum to work on the brand's displays in 1,400 stores from now until 3 May. ...

PROMOTION WORKS: Total Music.(Brief Article)
April 4, 2002... Objectives: The campaign had the dual objectives of boosting newspaper sales and incentivising consumers to go to Virgin Megastores and buy albums from specific recording artists. Strategy: Peoplesound devised the on- and off-line music...

GUIDE TO CLOTHING: Corporate Fashion - Casual wear is becoming more popular and acceptable in the workplace. Anna Clarke reports on how the decline of the traditional shirt and tie has led to a merging of corporate and promotional markets.
April 4, 2002... Ten years ago the corporate and promotional industries were very different, but the change in what people wear to work has had an impact on both. Thanks to a combination of the rise of leisure wear at work and home, the continued popularity of...

Astra and BSkyB link for instant-win sales push.(Brief Article)
April 4, 2002... BSkyB has joined up with satellite dish operator Astra to run a scratchcard incentive scheme for its sales staff. Activity is aimed at leveraging sales of satellite systems, and the scratchcards have been distributed to all BSkyB sales...

US rail operator picks 4imprint.(Brief Article)
April 4, 2002... Union Pacific Corporation has handed 4Imprint Group a two-year contract to supply its corporate products. 4Imprint will be supplying a range of products for Union Pacific Corporation's subsidiary, Union Pacific Railroad, such as clothing,...

Barr gives Blue Chip Tizer expansion role.(Brief Article)
April 4, 2002... Barr Soft Drinks has handed Blue Chip Marketing the pounds 750,000 below-the-line account for its Tizer brand, following a four-way pitch that included incumbent MSC, The Marketing Store and Tequila. The appointment is initially for 12...

Dewalt in Euro prize draw push.(Brief Article)
April 4, 2002... DeWalt, the professional tools division of Black & Decker, has appointed Marketing Drive to create a pan-European push for its woodworking tools this summer. The push will break in June in Germany, France, the UK and Scandinavia, and will...

Spirit Source to service parent's sourcing needs.(Brief Article)
April 4, 2002... Spirit Group has launched an in-house promotional merchandise consultancy, Spirit Source, to cater for the sourcing needs of current and future clients. The new arm will not have a set catalogue of promotional items on offer, but will...

Touchdown in board rebuild.(Brief Article)
April 4, 2002... Independent agency Touchdown has restructured its board with the appointment of a new chairman. John Finan takes up the newly created role, with responsibility for overseeing acquisitions and strategic alliances. He was previously chairman...

Coors sample teams target young males.(advertising campaign for Coors Light beer in Scotland and Northern Ireland)(Brief Article)
April 4, 2002... Coors has launched a sampling drive for its Light variant as part of a pounds 4.5 million investment in the brand during 2002. The activity is running in Scotland and Northern Ireland, and involves a sampling team giving out 27,000 bottles...

EPMA responds to EU SP draft.(European Union Regulation on Sales Promotion)(Brief Article)
April 4, 2002... EPMA has voiced its concerns on the draft EU Regulation on Sales Promotion that was published last October, in a position paper sent to EU rapporteur Ward Beysen. EPMA's concerns include the draft regulation not identifying all known...

NEWS BRIEFS: Budweiser offers chance to win trip to Japan.(Brief Article)
April 4, 2002... Budweiser is offering football fans the chance to win a trip for two to Japan for this year's World Cup as part of its 'True Location' push. Participants who find a 'state-of-the-art global positioning transmitter' in bottles of the beer from...

NEWS BRIEFS: Leeds & Holbeck hold prize draw.(Brief Article)
April 4, 2002... Leeds & Holbeck Building Society has put a Mini Cooper car up for grabs to early applicants for its new credit card issued by Morgan Stanley. Customers who apply for the credit card before 1 May will be entered into a prize draw.

NEWS BRIEFS: London Tourism Action Group launches campaign.(Brief Article)
April 4, 2002... The London Tourism Action Group has launched a pounds 1 million marketing campaign to motivate people to visit the capital. Special offers include 50 per cent off hotel accommodation, three nights for the price of two, 'kids go free' on...

NEWS BRIEFS: Airline SAS launches business class push.(Brief Article)
April 4, 2002... Airline SAS has launched a business class incentive push which includes a free return ticket to any worldwide destination for business travellers who buy two business class return tickets from the UK to Scandinavia during April.

NEWS BRIEFS: KLP Euro RSCG scoops Best Agency award.(Brief Article)
April 4, 2002... KLP Euro RSCG scooped the Best Agency of the Year at the MCCA Best Awards last month. The Marketing Store Worldwide took the Best Use of Sales Promotion award for its Ribena free fridge jug push.

NEWS BRIEFS: ISP's Print Course to run June, September and November.(correction)(Correction Notice)
April 4, 2002... Erratum The ISP's Print Course will be running on 14 June, 13 September and 15 November. For more information, visit the ISP website on www.isp.org.uk.

Virgin Radio chosen for King novel push.(Year of the King campaign, Stephen King)(Brief Article)
April 4, 2002... Publisher Hodder & Stoughton has teamed up with Virgin Radio to promote three new books from horror writer Stephen King. The Year of the King campaign will highlight the releases of Everything's Eventual, which is published this month,...

Tropicana runs on-pack travel token collector.(on-pack travel promotion)(Brief Article)
April 4, 2002... Tropicana has kicked off an on-pack travel promotion across 7.7 million packs of its Tropicana Pure Premium Original Orange and Smooth Style Orange variants. The packs will feature a token redeemable for discounts on holidays booked via...

Entertainment Rights to run licensing programme.(for Mr. Bean animated series)(Brief Article)
April 4, 2002... Mr Bean's bonanza Entertainment Rights is running a licensing programme to coincide with the launch of the Mr Bean animated series. It has signed up more than 20 licensees and a range of branded merchandise is due to launch into Marks &...

MOVING UP: OraRuth Reichenberg - Chilli Marketing.(creative directive)(Brief Article)
April 4, 2002... OraRuth Reichenberg has joined Chilli Marketing as creative director from Simon Marketing International. She will head up Chilli's creative department and brings with her over 15 years of experience in client handling and strategic marketing on...

MOVING UP: John Toppin - Triangle.(group chief executive)(Brief Article)
April 4, 2002... Triangle has promoted its finance director John Toppin to the new role of group chief executive. Toppin's promotion is part of Triangle's plans for international expansion that will see Triangle chairman Kevin Twittey spending more time on the...

MOVING UP: Various - Mercier Gray.(Janine Hamilton and Fergus Ross)(Brief Article)
April 4, 2002... Mercier Gray has taken on nine new members of staff, eight of whom fill new positions as a result of new client wins. These include Fergus Ross (pictured) who moves from Tarantula to becomes business development director, and Janine Hamilton...

MOVING UP: Gavin Dixon - Harrods International.(Brief Article)
April 4, 2002... Harrods has promoted Gavin Dixon to the position of head of corporate service following the departure of Richard Whitbread. Dixon has worked at Harrods for ten years, and now takes control of the corporate gifts and incentives department.

MOVING UP: David Lyne - Landround.(Brief Article)
April 4, 2002... David Lyne, formerly business development director at Landround, has been promoted to chief executive. Lyne's priorities are to develop the Buy and Fly product and to maintain its position in the voucher market.

MOVING UP: Chris Simpson - ipoints.(Brief Article)
April 4, 2002... Ex-Airmiles commercial director Chris Simpson has joined the ipoints board as managing director. Simpson brings extensive sales and loyalty experience to the company, and his role will include building strategic partnerships with larger blue...

MOVING UP: Ian Russell - TRO.(Rob Allen now heads TRO)(Brief Article)
April 4, 2002... Ian Russell, the marketing communications agency's founder, has stood down as chairman of TRO to concentrate on other activities. TRO's managing director Rob Allen now heads up the company

Seat selects ID to provide staff for field events.(Brief Article)
April 4, 2002... Car maker Seat UK has appointed field marketing agency ID to provide promotional staff for its events and activities throughout 2002. ID will select staff for Seat's dealer dyas and its 20 planned track days, as well as events such as the...

Golden Wonder runs football instant win.(Triangle Communications campaigns for Columbia Tri-Star Home Entertainment and Golden Wonder Ltd.)(Brief Article)
April 4, 2002... Golden Wonder is rolling out a prize giveaway push following its appointment of Triangle Communications to handle promotional activity across the Wotsits and Nik Naks product ranges. The campaign, aimed to coincide with the World Cup, is...

Nissan backs its Primera launch with promo tour.(by Tequila/Manchester)(Brief Article)
April 4, 2002... Nissan is supporting the launch of its Primera model with a ten-week promotional tour of major airports and railway stations. The car is being displayed on stand and staff will be handing out promotional booklets developed by Tequila/...

ANALYSIS: Are brands victims of price war? - Price Promotions. There is a danger that the fixation on price could damage brand equity long term.
April 4, 2002... Brand advertising is an expensive business, and a risky one too: no matter how creative the creative, there are no guarantees that a campaign will work even on a subliminal level, and on the occasions when it does, there is precious little...

SPECIAL REPORT: What you need to know about PSE - Premium Sourcing Show. Show organsiser Ian Allchild answers your questions on the show.(Premium Sourcing Exhibition)(Brief Article)
April 4, 2002... How does the Premium Sourcing Exhibition (PSE) differ from Incentive World and NIS? PSE exhibitors have to be premiums manufacturers or trade suppliers that sell on to distributors, which in turn sell on to end-users - clients or...

OPINION: Letter From America - Promoters net results from TV's March Madness.(Brief Article)
April 4, 2002... If I were able to offer you the TV rights to US college basketball for the next eleven years for dollars 5 billion (pounds 3.5 billion) what would you say? If you'd gone for it you'd have a 'slam dunk' on your hands. In fact you'd be a...

OPINION: Client Comment - A damascene conversion and a prodigal return.(use of product promotions)(Brief Article)(Editorial)
April 4, 2002... It's fair to say that I haven't always been a fan of SP, a mindset that dates back to the early nineties, when I was unfortunate enough to win a 'worst conceived consumer promotion' award at a company marketing conference. The Chinese...

OPINION: And Another Thing - Brands feel the benefits of northern exposure.(Brief Article)
April 4, 2002... There has been much speculation in the press about whether marketing activity is on the slide during this current downturn. Have the brands stopped spending, tightened their purse strings or simply left town? Certainly a number of big...

VOX POP: EU SP Regulation - Is SP as an industry pulling its weight when it comes to lobbying MEPs to back the Sales Promotion Regulation?(Brief Article)
April 4, 2002... John Greenway, shadow minister, sport and tourism We can be proud of EPMA's work in support of the SP Regulation. Without its lobbying we may never have got this far. However, the fight is far from over. The time has come for practitioners...

PROFILE: Our Pocket Pack - Elizabeth Edwards, marketing manager, Twinings.(Brief Article)(Statistical Data Included)(Interview)
April 4, 2002... 'Between my work and home life I don't have any time for hobbies - I prefer a bit of peace and quiet to be honest,' says Elizabeth Edwards, Twinings' marketing manager. It's not the outlook you'd expect from a girl who grew up in Africa, worked...

COVER STORY: Hosiery - Pretty Polly dips into Wella style. Pretty Polly is aiming to win back consumers by linking with Wella across salons and its in-house magazine Vivid. Amy Pemble reports.(Cover Story)
April 4, 2002... Twenty years ago you wouldn't have been able to open a woman's underwear drawer without coming across at least one pair of tights or stockings. But recent years have seen the hosiery market take a hit, dropping eight per cent year-on-year,...

MARKET SURVEY: POP - Persuading the shopper to buy? Just 20 per cent of the pounds 750m spent on POP each year makes any impact. Katie Hunt reports.
April 4, 2002... POP is big business. More than pounds 750 million gets spent on instore POS and POP materials in the UK each year, and recent research by trade body POPAI shows that this figure is growing. But, according to design consultancy ID Magasin, a...

SPECIAL REPORT: Field Marketing - Remote relationships.
April 4, 2002... Agencies are changing their offering to reflect the growing importance. of customer relationships by adding remote services such as DM and telemarketing to their armoury. Philip Chadwick investigates. For promoters, field marketers are seen...

SPECIAL REPORT: Corporate incentives - Travel rewards. Travel is now number two on the list of most popular corporate incentives. But are recipients as sold on its motivational role as employers, asks Amy Pemble.
April 4, 2002... UK employees are the most time-poor in Europe, working on average four hours a week more than staff in any other European country. With people spending longer at work day in day out, it's no surprise that commentators are pinpointing travel -...

SPECIAL REPORT: Corporate incentives - Top 10 Tips. Boost your corporate incentive scheme by using Amy Pemble's guidelines for good practice.(Brief Article)
April 4, 2002... 1. Set clear objectives: One of the most important factors in organising any corporate incentive scheme is setting clear, attainable goals for participants. 'Targets are about the most emotive subject in motivation programmes, and no one...

ON OFFER.
April 4, 2002... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers. Product information and contact numbers are included with each review for easy reference, or...

SLEUTH.
April 4, 2002... Do you have any interesting images or scurrilous stories that you think Sleuth would like to share with fellow promotional marketers? If so, send them to Promotions & Incentives, 174 Hammersmith Road, London W6 7JP, or e-mail:...

GUIDE TO CLOTHING: Introduction - Dress Sense. Anna Clarke looks into the key considerations when tracking down clothing for use as both promotional and corporate wear.(Brief Article)
April 4, 2002... 'There are a lot of pitfalls to avoid when you're buying clothing. The buying process is dependent on the kind of clothing you need, the quality and what you're prepared to pay,' warns Edwin Mutton, director general of the ISP. Buying...

GUIDE TO CLOTHING: Promotions - Premium Style. Promotional clothing has come of age. Now the industry has learned that if you want it to be seen, the product must look good.(Brief Article)
April 4, 2002... The rise of promotional clothing came about when companies realised the high-perceived value of clothing and its potential as a mobile advertising hoarding. While clothing can still have a high-perceived value, in recent years there has been a...