Promotions & Incentives articles

Recent articles from Promotions & Incentives

Special Report Viewpoint: Hero worship.
September 29, 2009... Timeless brands play a part in consumers' stories, although nostalgia alone is not enough to bring success to a licensing programme, as true classics must be able to reinvent themselves. Trends in licensing may come and go, but it's the classic brands - brands with heritage - that stand the...

Special Report Viewpoint: Reasons to be cheerful.
September 29, 2009... As well as the economy showing some signs of recovery, most parents are cutting back on their expenditure on everything but their children, ensuring the market for licensed products holds up. The recession still dominates the headlines, but as the economy shows some initial signs of...

Special Report Brand Licensing Europe 2009 Preview: A warm welcome.
September 29, 2009... Despite the economic climate, Brand Licensing Europe promises to be an exciting event, with several new features complementing a range of licensing opportunities, writes Matthew Valentine. The recession may have made businesses in all sectors reassess their activities, but that hasn't...

Special Report Brand Licensing: Licensing leaders 2009.
September 29, 2009... It's that time of year again when we reveal the 20 most important people in the licensing industry, based on their achievements over the past 12 months and what lies ahead for them in 2010. Feathers prepare to be ruffled - Brand Licensing Europe is here again and it is time for P&I to...

101 Christmas Premiums: Show your clients you care with a festive gift.
October 7, 2009... Whether they are the type who buy their Christmas presents months before 25 December or on Christmas Eve, consumers are often lacking inspiration when it comes to picking the right gift. This situation is possibly even more prevalent when it comes to corporate buyers looking to give clients...