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<a href="http://www.accessmylibrary.com/archive/415385-promotions-incentives.html" title="Articles and back issues from Promotions & Incentives">Articles and back issues from Promotions & Incentives</a>

Promotions & Incentives back issues

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Recent articles from Promotions & Incentives

Vouchers & Gift Cards Manual 2009: Reasons to be cheerful in recession.
April 29, 2009... Little over eight months have passed since the last Promotions & Incentives Voucher Handbook, yet the market has changed drastically. Now we find ourselves in the midst of what commentators have described as the biggest economic crisis in living memory. Many industries have been coming to...

Vouchers & Gift Cards Manual 2009: Paper still rules the corporate market.
April 29, 2009... The latest research shows that paper gift vouchers are still more popular than their electronic counterparts. Bhavna Mistry looks at the latest trends in a market that is worth more than pounds 3bn. In a digital age when Twitter and blogging are being added to the school curriculum, the...

Vouchers & Gift Cards Manual 2009: Vouchers - what do consumers want?
April 29, 2009... Every year, Promotions & Incentives conducts an industry survey into how consumers are using vouchers. As James Quilter reveals, the public's enthusiasm for them shows little sign of abating. When Promotions & Incentives (P&I) carried out its last voucher survey in June 2008, the economic...

Corporate Incentives: Welcome.(Brief article)
March 11, 2009... Welcome to this Promotions & Incentives (P&I) special report on corporate incentives, the first of a series of supplements and reports to run within Marketing this year. There are signs that this could be a time for corporate incentives to thrive. Rewards for sales teams is a proven way...

Corporate Incentives: Scheming to reward.
March 11, 2009... Incentive programmes undoubtedly help to boost employee morale, but in straitened times, companies must ensure they extract maximum value from them. It is no secret that the recession has forced companies to re-evaluate every area of expenditure. This was underlined by the record falls...