Direct Response articles from September 2007

Direct Response archives from September 2007

Editorial: Mail down but not out.(Editorial)
September 5, 2007... You can almost hear the bandwagon-jumpers in the industry already starting to count direct mail out. With the long-expected announcement by the Benchmarking Hub of the Direct Marketing Association's Email Marketing Council that the...

Benchmarking survey: Digital's rise continues as email usurps direct mail.
September 5, 2007... Email marketing finally overtook direct mail in outright volume in the last quarter of 2006, new figures from the Direct Marketing Association show. It is not all bad news for direct mail, however, as another study trumpets the success of...

Resignation: MD quits EHS Brann Discovery.(managing director)(David Craft)(Brief article)
September 5, 2007... UK managing director David Craft has left EHS Brann Discovery, the data arm of marketing services network Euro RSCG 4D. The company declined to give a reason for Craft leaving but said the situation remained 'business as usual' at Discovery...

Shake-up: New Experian chiefs named.
September 5, 2007... Experian has made key moves at the top of both its consumer and business divisions, including the promotion of integrated marketing managing director Duncan Painter to a global role. Painter has been named vice-president of corporate...

Industry Awards: Connect contenders named.
September 5, 2007... Direct Response and sister magazine Marketing Direct have unveiled a shortlist of the entries vying for the Connect Awards, which are being presented for the first time on 5 October at the Dorchester Hotel in London. The judging of the...

News Focus: Events Planner.
September 5, 2007... SEPTEMBER 26-27 ad:tech London 2007 Olympia 2, London Contact: www.ad-techlondon.co.uk 26-27 Call Centre Expo 2007 Hall 7, Birmingham NEC Contact: sweller@cmpi.biz OCTOBER 13-18 The US DMA07 Conference and Exhibition Chicago,...

News Focus: Movers - Appointment at Callcredit.
September 5, 2007... Callcredit, the credit reference agency, has named the Ashley Bolser Agency (ABA) as its full-service marketing agency following a pitch. ABA will carry out a redesign of Callcredit's promotional material, business and consumer websites...

News Focus: Movers - Appointment at Incentivated.(Brief article)
September 5, 2007... The Children's Society has appointed mobile marketing agency Incentivated to run a mobile campaign for its 'Rock the House' event in Leeds. Concertgoers can text their details to make a pounds 3 donation to the charity and enter a prize...

News Focus: What's New - Launches.
September 5, 2007... DMA The Direct Marketing Association is spearheading the creation of the first business-to-business best practice guidelines to raise the profile and standard of B2B marketing. The guidelines will cover 14 areas of B2B marketing, including...

Acquisition: The Trading Floor buys LogicBox in growth push.
September 5, 2007... Prospect pool specialist The Trading Floor has expanded its database management offering with the acquisition of marketing software maker LogicBox. The Trading Floor, which manages multi-channel lists in the financial services sector, will...

Industry Body: New chair for FEDMA.(Federation of European Direct and Interactive marketing)(resignation of Patricia Killen)(appointments of Emma Lawson)(Brief article)
September 5, 2007... FEDMA has appointed a new chairman following the resignation of chair Patricia Killen, who had held the position since April 2006. Emma Lawson, head of global marketing and publishing at Reader's Digest, was elected to the role at a FEDMA...

Direct Mail: MPS switches to individuals.
September 5, 2007... From this month the Mailing Preference Service (MPS) will change from a household to individual level of registration. The change means that, in households where one person has registered with the file, other members will still be able to...

Legal Eagle.
September 5, 2007... James Milligan is legal and public affairs adviser at the Direct Marketing Association. This column is not intended to constitute legal advice. For specific legal advice, contact your solicitor. For DMA membership details, contact Sean...

Email data: IPT loses two key staff amid talk of takeover.
September 5, 2007... Two key people from Interactive Prospect Targeting (IPT) have been hired by rival digital direct marketing firm eCircle amid speculation the former is up for sale. In a statement issued last month, IPT - which was taken public on the...

Coupons: DM - the way to redemption.
September 5, 2007... Coupons distributed via direct mail have the best redemption rate - 16 per cent - according to the latest annual figures. The Valassis 2007 Annual Coupon Report states that although the use of direct mail to distribute coupons has dropped...

Diary of a Doormat: Richard Webster, Group Communications Director, DLG.(Interview)
September 5, 2007... Richard Webster is group communications director at consumer data solutions provider DLG. He lives in Maida Vale, West London, but enjoys the countryside and outdoor sport. His passions are cricket, climbing, and running marathons and...

Digital: Search gets its own charter.
September 5, 2007... Two professional associations have joined forces to take the first step in establishing a search marketing charter. The Internet Advertising Bureau (IAB) and the Direct Marketing Association (DMA) have issued four key requirements for...

News Focus: Movers - Appointment at Claydon Heeley.
September 5, 2007... Neil Johnson has been appointed by Claydon Heeley as data planning director and head of data analysis. He previously held the same position at Rapier

News Focus: Movers - Appointment at Caspian.
September 5, 2007... Melanie Arnold has been named as associate director at Caspian Partnership. She was formerly list broking director at DLG

News Focus: Movers - Appointment at Conduit.
September 5, 2007... Mark Langsbury and Aaron Wolf have become business development managers at data services provider Conduit. The pair will work with agency clients

News Focus: Movers - Appointment at Tri-Direct.
September 5, 2007... Nicola Shepherd and Chris Jarvis have been appointed as digital account executives on Tri-Direct's expanding digital team. Shepherd was previously operational sales manager at the firm and Jarvis worked at Toshiba

News Focus: Movers - Appointment at R.O.EYE.
September 5, 2007... Kate Perry and Julian Oiller have joined affiliate marketing agency R.O.EYE as client services coordinator and business development manager respectively

News Focus: Movers - Appointment at Catalina Marketing.
September 5, 2007... Behaviour-based marketing services firm Catalina Marketing has named Angee Walls (below, right) as executive director for UK retail sales, Nicole Schulte (centre) as manufacturing sales director and Barry O'Brien as operations director

News Focus: Going green, the very easy way ..
September 5, 2007... Much of the last issue of this magazine was devoted to green concerns. This means that Direct Response can justifiably say it has done its bit, and now sit back and relax. But what about the rest of you? An understandable reaction...

Letter: Self-regulate or be a spammer.
September 5, 2007... I was pleased to read that the industry has finally decided to get its act together on email privacy (Direct Response, July/August, page 7). Over the past three years, we have carried out research which shows UK firms continue to flout the...

How to: capitalise on social networking sites.
September 5, 2007... Virtual worlds where customers can share information represent another channel through which marketers can improve the client experience, if they approach it carefully, says Jason McNamara. Customer loyalty has a lot to do with thought...

Creative Masterclass on: Online Couponing.(in briefs)
September 5, 2007... Instead of bombarding the customer with irrelevant emails, tailor your brand offers and make redemption easy, writes Olly Raeburn. Thanks to Threshers, online couponing has had more than its fair share of the spotlight. Whether you regard...

Data Clinic: Ask the experts.
September 5, 2007... This month, our panel of data specialists advises on how to reduce the impact of data churn on marketing ROI, using bills to capture customer information, and managing client growth. I have heard that over 30 per cent of contacts in B2B...

Data Clinic: Case Study - Harvey Nichols.(Case study)
September 5, 2007... When the retailer wanted to better reach its expanding customer base, it refined its email campaigns to take a more targeted approach, reports Holly Wright. The Harvey Nichols brand is synonymous with its flagship Knightsbridge store, best...

Data Clinic: DataTalk.
September 5, 2007... With many tendering documents focusing on a single digital discipline, Jonathan Kay asks what is on clients' real e-marketing agenda, and how best to capture this when pitching for work. Every month, a number of invitation to tender (ITT)...

Data Clinic: What I do in data - Savinder Lefevre, head of data provision, Iceberg Marketing.(Interview)(Brief article)
September 5, 2007... - How did you arrive in this job? Like most people, I did not wake up one morning and decide I wanted to work with data or in direct marketing. While living in the Netherlands, I answered an advert for a native English speaker for a list...

Data Clinic: What is Adware?(Brief article)
September 5, 2007... Adware is software that serves pop-up windows with ads or reminders that are not related to the underlying website. Importantly, there are acceptable and unacceptable forms of adware, and the distinction is dictated by its purpose on a...

Data Clinic: Technique - Understanding prospect relationship management.(customer relationship management )
September 5, 2007... It is all very well having CRM processes in place but it is managing prospects effectively that can make a real difference to your bottom line. Careful research, analysis and planning is the key to success, says Simon Lawrence. Every...

Data Clinic: A Broker's View.
September 5, 2007... Once you swap, you can't stop: exchanged data means less unwanted mail for consumers and better return on investment for clients, writes Lisa Neville. Imagine a list Xanadu with plentiful supplies of highly responsive data at low cost....

Data Clinic: Which List?
September 5, 2007... New, updated and newly managed consumer and business lists. NEW LISTS: CONSUMER Smilechild This new list contains more than 6,000 names of buyers who have made a purchase from Smilechild in the past 12 months. Smilechild sells...

Focus on Telemarketing: Sponsor's statement.
September 5, 2007... Stay ahead of the game and move with the times. The rise of the Telephone Preference Service has been staggering: 14.8 million are registered, representing 60 per cent of UK households and prompting telemarketing and outbound sales calling...

Focus on Telemarketing: Making the call.
September 5, 2007... Creating a good first impression, respecting a customer's privacy and using timely data are the ingredients for successful calling. 'Where did you get my number? Why are you calling? I can't talk now. No, I said can't. Don't you understand...

Focus on Telemarketing: Best in show.
September 5, 2007... This month's Call Centre Expo will incorporate the Customer Strategy and Management show - all the more reason for marketers to book a place, says Michael Donaghy. Call Centre Expo may seem like it has been around for a long time. Due to...

Data Quality: Get suppressed.
September 5, 2007... There are many good reasons for suppressing data, and some firms are best served by online tools that give them easy access. In data-driven marketing, as in all walks of life, it is inevitable that times change: databases quickly become out...

International DM: The UK abroad.
September 5, 2007... The type and source of data used to reach an international audience could make or break a marketing campaign, says Caitlin Fitzsimmons. In a shrinking world, companies are increasingly communicating with customers on a global basis,...

Secrets of my success: Mark Roy, Founder and chief executive, The REaD Group.
September 5, 2007... My first choice of career was short-lived. I performed with the National Youth Theatre as a child and, after taking a degree in creative arts, had plans to become an actor. But I didn't get the first major part I went for (Shakespeare's...

Power 50 in Data: Sponsor's statement - Data industry needs its leaders to be proactive [PP] S01.(Brief article)
September 5, 2007... Today is no time to sit still in the data industry as the discipline continues to boom while innovating and evolving at a faster rate than ever before. With a power-shift back into the hands of the consumer - choosing how they want to be...

Power 50 in Data: The selection panel [PP] S01.
September 5, 2007... DAWN ORR Dawn Orr has worked in the data industry since 1988, after beginning her working life in theatre. Orr was most recently UK data group leader for Acxiom, a role that included data acquisition, channel development and product...

Power 50 in Data: Introduction - The shock of the new ..(Brief article)
September 5, 2007... Any industry has to evolve to thrive - data is no exception. And part of the evolution of any sector is the development of rising stars into leaders. In this year's Power 50 in Data, we see a new generation of leaders taking their place...

Power 50 in Data: Ranking the Power 50: How we did it [PP] S01.(Brief article)
September 5, 2007... Ranking the top players in any industry is no easy task - particularly when that list is going to be scrutinised by the entire sector. For the panel of data experts and journalists who selected the 2007 Power 50 in Data, the process was,...

Power 50 in Data: New order [PP] S02.
September 5, 2007... The risers, fallers and new entries in this year's Power 50 have made a great impact in the DM industry and beyond, inspiring those around them through personal achievement. 1. Duncan Painter (10) Vice-president corporate...