Direct Response articles from September 2005

Direct Response archives from September 2005

Services: Insight to swell profits.(future of marketing services )(Brief Article)
September 30, 2005... Delegates to a workshop on the future of marketing services predicted in a survey that, by 2008, profit from insight and analytics would soar. It also forecast that traditional commodity-based sources of earnings would fall. The...

Post: New editor.(Hugh Filman joins Direct Response)(Brief Article)
September 30, 2005... Hugh Filman has been appointed the new editor of Direct Response. Filman joins the title, owned by Haymarket, from sister magazine Media Week, where he was news editor since October 2003. Nick Stimpson, managing director of...

Data: News firm prioritises data.
September 30, 2005... News International has created the new post of director of data development and promoted Pamela Hossain to the position. Hossain, the former head of News International Enterprise, has been given the task of establishing a new department to...

Online: HMV faces offshore probe.
September 30, 2005... The Forum of Private Business (FPB) is to meet with representatives of the UK Treasury next month in a bid to stop HMV selling online products from the Channel Islands. The lobby group, which represents small- and medium-sized companies,...

Intelligence Awards: Data takes centre stage.
September 30, 2005... Direct Response is to host the annual industry celebration of the intelligent use of data this month when it presents the Intelligence Awards. The awards dinner and ceremony is to take place at The Grosvenor House Hotel on Park Lane in...

IPT gains wider postal data.
September 30, 2005... Online direct marketing firm Interactive Prospect Targeting (IPT) is buying The Preference Service for pounds 4.3 million. IPT currently has a database of five million email records, of which 2.1 million have postal addresses. The...

Events planner.(Calendar)
September 30, 2005... September 7 DMA Annual Direct Marketing Law and Practice Conference Venue: Cumberland Hotel, London. For more information, contact Jessica Ritchie on 020 7291 3344 or email Jessica@dma.org.uk. 13-15 National Direct Marketing Show ...

What's new.
September 30, 2005... TRAINING IDM The IDM is launching five digital training courses to meet the surge in demand for specialist digital marketing skills. The courses run in September and October and will cover topics such as search engine...

Diary of a Doormat.
September 30, 2005... Mark Runacus is a partner and the planning director at Hicklin Slade. In Experian parlance he is an E28 'counter cultural mix', living in south London. Better targeting means better results, and a happier consumer who might not resort to...

Telemarketing: DMA guarded on impact of telemarketing body.
September 30, 2005... The DMA has cautiously welcomed the launch of the Telemarketing Association (TMA) - a group that aims to boost the position of the outbound call centre industry. The TMA, an independent, non-profit organisation initiated by Data Locator...

Royal Mail: FMCG firms to face mail pitch.
September 30, 2005... Royal Mail is meeting with FMCG marketers to sell them on the benefits of direct mail using a new study that shows mail campaigns can boost sales. The study, conducted by dunnhumby, showed that direct mail campaigns could boost short-term...

Internet: Web campaigns suffer from abandoned orders.
September 30, 2005... Three-quarters of internet marketing campaigns are hit by website failures, with 14 per cent so severe they prevent campaigns meeting their objectives. These findings come from web testing firm SciVisum, which surveyed marketers in 100...

Telemarketing: ICO backs recorded message.
September 30, 2005... Advice from the Information Commissioner's Office, clearing the use of recorded messages to avoid silent calls, has been hailed by the DMA as a step towards dealing with the problem. But the industry body warned that it is not the full...

Legal Eagle: Q&A.(James Milligan of Direct Marketing Association)(Interview)
September 30, 2005... James Milligan is legal and public affairs adviser at the Direct Marketing Association. This column is not intended to constitute legal advice. For specific legal advice, contact your solicitor. For DMA membership details, contact Sean Moore on...

Opinion: The contact centres you love to hate.
September 30, 2005... What is it about telemarketing that has me rolling around on the floor in a rage, like a two year old throwing the tantrum of all tantrums? For once I'm not talking about those familiar fake calls 'Congratulations, you have won a holiday...

Opinion: How to... put trust into customer communications.
September 30, 2005... Building a relationship with your customers so that trust is at the centre of your communications is not a simple task but one that reaps benefits for all involved, say Don Peppers and Martha Rogers. Think of a brand you really trust. Not...

Creative masterclass: Creative masterclass on... email.
September 30, 2005... When used appropriately, email is ideal as an introductory tool for a company seeking to bond with a new audience, say Gareth James and Ross Taylor. Using email and associated technologies means that it is now entirely possible to deliver...

Data clinic: Ask the experts.
September 30, 2005... This month our panel of specialists looks at predicting customer behaviour using data triggers, cleaning out surplus records using fuzzy matching, and creating a European database. We are constantly being told that in direct marketing...

Data clinic: Data health check - University of East Anglia.
September 30, 2005... Ex-students provide vital funds to the UEA, so the university pulls out all the stops to stay in contact. THE CASE A common problem echoed in universities across the UK is funding. According to universitiesuk.ac.uk, an independent...

Data clinic: Case Study - Cancer Research UK.
September 30, 2005... Not only has it boosted cancer awareness, but the Race For Life has provided Cancer Research with clean and new data. Some 11 years ago, 680 women donned their trainers, ran round Battersea Park and raised an impressive pounds 36,000 for...

Data clinic: How to buy... door-drop campaigns.
September 30, 2005... There are key guidelines to simplify the process of door-drop. But using a specialist is the best way to maximise your return on invesment. Door-drop is a medium that can appear complex and difficult, particularly for newer clients or...

Data clinic: Get connected.
September 30, 2005... Keeping up with the latest issues is important if your focus is on developing business in Europe. Sam Taverner lists the websites that help him get around in the data world. As client executive, I am responsible for developing business in...

Data clinic: DataTalk.
September 30, 2005... If marketers must rely on the word of data owners on quality and cleanliness of that data, then they must be protected by an independent data accreditation scheme, says Thomas Adalbert. I'm surprised that as an industry we are still no...

Data clinic: What I do in data - Jonathan Kay, managing director, RedEye.(Interview)
September 30, 2005... Q: How did you get into data marketing? My first taste of direct marketing was at the Bradford Exchange in 1995 where I was responsible for the acquisition of new clients for one of its brands. The role was both challenging and exciting....

Data clinic: What is... A single customer view.
September 30, 2005... If a company has customer data, it will probably have some prospect data too. And this data will probably have come from a variety of sources, ranging from sales data to information requests to cold mailing files to campaign response data. ...

Data clinic: Technique - Safety rules for the transfer of data.
September 30, 2005... List generation and data management are often under pressure to deliver better results for campaigns, but it can be the customer service or high cost that let them down. David Eldridge shows how to overcome these obstacles. Today's list...

Data clinic: A broker's view.
September 30, 2005... Operating as both list broker and manager is increasingly common these days, but clients are showing dissatisfaction with this arrangement, says Ian Boichat. A quick glance at the current list broker league tables shows that the vast...

Data clinic: Which list? A round-up of new or updated consumer, business and online lists.(mailing lists launched)
September 30, 2005... NEW LISTS CONSUMER CRICINFO.COM The Crincinfo.com list of 62,000 opt-in email addresses has been released for the first time into the market through RSA Direct. Cricinfo.com is a website for cricket enthusiasts, offering news on...

Search marketing: Search strategy.
September 30, 2005... Search is a market predicted to flourish in the years ahead, and search engines and marketing companies alike are finding ways to maximise its potentital. It has been a flat few months for direct marketing - and for ad spend in general....

Contact centres: Rules of engagement.(customer relationship management)
September 30, 2005... Maintaining good communications with your customers is not only good practice but will increase sales. Outsourcing your customer contact to a third party is a bit like leaving your child with a babysitter. How can they possibly do as good a...

DM show: One stop shop.(National Direct Marketing Show)
September 30, 2005... This year's NDMS show promises to be a big attraction for all. Business people looking for new ways of reaching their customers should have plenty of opportunity at the third National Direct Marketing Show (NDMS) in Birmingham this month....

DMA Forum: DMA View on... Environmental action plans.
September 30, 2005... While most businesses would agree that the environment is an important issue for the direct marketing industry, ask them about their own environmental policy and they are likely to be a little more hazy. Unfortunately, the targets set by...

Secrets of my success: Huw Davis, European managing director, EHS Brann Discovery.
September 30, 2005... Think genital warts and direct marketing does not immediately spring to mind. But this is how my career in this industry began. My first job in 1983 was as a trainee actuary at BUPA Health Insurance where I had to predict the likelihood of...