Direct Response articles from October 2005

Direct Response archives from October 2005

Editorial: Making light work of DM.(direct marketing)(Editorial)
October 13, 2005... You may have been startled by a resounding thump on your doormat this morning as this issue of Direct Response landed. The issue contains not only the Power 50 in Data but the Direct Marketing Guide, the book of the night from the Direct...

News Focus: Telemarketing - TPS sign-up at 10 million.
October 13, 2005... Registrations for the Telephone Preference Service (TPS) have hit 10 million - up from 5.8 million just one year ago. The rise comes amid growing public clamour over issues such as silent calls and foreign call centres, which have cast a...

News Focus: Mobile - Tequila\ and Enpocket link.
October 13, 2005... Global direct marketing agency TEQUILA\ and mobile software maker Enpocket have formed an alliance to offer clients around the world the ability to better integrate mobile communications into their direct marketing activities. For...

News Focus: Post - Mailers' options open up.
October 13, 2005... Postal regulator Postcomm and consumer watchdog Postwatch are advising small- and medium-sized mailers to consider alternatives to Royal Mail in the run-up to the UK mail delivery market being opened to full competition in January. Peter...

News Focus: Research - Website response lacking.
October 13, 2005... Fewer than half the UK's leading companies respond to customer requests via their websites within 72 hours, and 30 per cent do not respond at all, research by the Cranfield School of Management shows. Cranfield, which contacted the top 100...

News Focus: Intelligence Awards - Meteorite lands Grand Prix.
October 13, 2005... Integrated marketing communications agency Meteorite and client Marriott Hotels scooped the Grand Prix award at the Direct Response Intelligence Awards 2005. Meteorite beat off competition from TEQUILA\London, Rocket Science, Chemistry and...

News Focus: Events planner.(Calendar)
October 13, 2005... OCTOBER 15-19 DMA.05 Venue: World Congress Center, Atlanta, USA. For more information, go to www.the-dma.org 20 DMA Inserts Conference Venue: Marriott Hotel, Marble Arch, London. Contact Jessica Ritchie on 020 7291 3344 or email...

News Focus: And then the party started ..(Brief Article)
October 13, 2005... It was a night of networking, revelry and honours as the winners at the Direct Response Intelligence Awards celebrated - and collected their silverware - at London's Grosvenor House Hotel on 22 September. ITV newsreader Lucy Alexander...

News Focus: Diary of a Doormat.
October 13, 2005... Sunara Spires is strategy and planning director of branding and integrated communications agency Communique 360. She lives in one of London's choicest middle ring suburbs. Married to Tim, who teaches surgeons how to use specialist equipment...

News Focus: CTPS - Mardev to launch second probe into CTPS abuse.(Corporate Telephone Preference Service)(Brief Article)
October 13, 2005... Mardev is to launch a second investigation into the Corporate Telephone Preference Service (CTPS) after its first study suggested the system is open to abuse by large companies. The business information specialist's initial research in...

News Focus: Emarketing - Thomson shares data.
October 13, 2005... Thomson Directories' business information division has launched a new service to broaden its emarketing service by adding data intelligence, results profiling, analysis and data augmentation. The service, called eMarketing Advantage, was...

News Focus: DMA - Treeometer.
October 13, 2005... The launch of the DMA's environmental campaign with the Woodland Trust has resulted in 1,000 trees being planted so far. Through the initiative, launched in August, the DMA is urging the industry to hit environmental targets and has pledged...

News Focus: Agency - Interpublic launches ID for all-in-one approach.
October 13, 2005... The Interpublic Group has launched a direct media planning/buying and data services division called ID. The venture was launched last month across two of its agencies: Initiative Media and Brand Connection. ID managing director Marc...

News Focus: Acquisition - Telecom Express sets up new response handling division.
October 13, 2005... Telecom Express plans to launch a response handling division after buying key parts of Broadsystem's media services business. The division will be brought together with Greenland Interactive, which Telecom Express acquired in July, to...

News Focus: Legal Eagle.
October 13, 2005... James Milligan is legal and public affairs adviser at the Direct Marketing Association. This column is not intended to constitute legal advice. For specific legal advice, contact your solicitor. For DMA membership details, contact Sean Moore on...

News Focus: Appointment - New chair of IPA direct group sets forward-looking course.
October 13, 2005... Amanda Phillips, Proximity London's director of client service, has taken over as chair of the newly re-christened Direct Marketing Futures Group at the Institute of Practitioners in Advertising (IPA). Phillips succeeds Matt Atkinson,...

News Focus: Movers - Clark McKay & Walpole.
October 13, 2005... Hannah Burnett has been promoted to senior account director at Clark McKay & Walpole. She will manage the agency's key client, John Lewis Partnership. Burnett joined CM&W in 2000 and worked across clients including Macmillan, Butlins and...

News Focus: Movers - 141 Worldwide.
October 13, 2005... Jonathan McCallum and Kate Preece have joined 141 Worldwide as senior account director and digital account director, respectively. McCallum joins from Tarantula Communications where he was account director and Preece spent three years working...

News Focus: Movers - Ebiquita.
October 13, 2005... Emma Daines is the new marketing manager at Ebiquita. She will formulate and deliver the firm's marketing plan, including advertising, direct mail and branding. Daines began her career at Experian.

News Focus: Movers - Rocket Science.
October 13, 2005... Charles Allen has been appointed account director at Rocket Science. He is charged with taking the consultancy's portfolio of services to other companies.

News Focus: Movers - directexcellence.
October 13, 2005... Cynthia Ellis has been made business development manager at directexcellence. Ellis joins from Blue Jay Fruit Juices in South Africa. She will work with the company's insurance clients.

Opinion: Stop recycling the 'junk mail' mantra.
October 13, 2005... Let 10,000 trees bloom! That is the DMA's hope, anyway. In partnership with the Woodland Trust, it will fund the planting of up to 10,000 trees as member companies help it meet the industry's environmental targets. When I looked at the...

Opinion: How to ... keep members, clients and subscribers.
October 13, 2005... Keeping customers loyal to your product does not have to cost the earth. In fact, you probably have many casual customers that, with a bit of effort, can be converted into regulars, says Tony Coad. If your business model includes members,...

Creative masterclass on ... linking agency work.
October 13, 2005... Getting all agencies to bond well over a new project can be a tricky task, but the client can set the tone and ensure this happens, says Kevin Murphy. 'I want his balls on a plate!' This eloquent expression of disagreement was aimed at...

Data Clinic: Ask the experts.
October 13, 2005... This month our panel of specialists looks at capitalising on new opportunities with existing clients, finding cheaper ways to test your data, and keeping organised with your data. We are a sales team for a leading home furnishings retailer...

Data Clinic: Data Health Check - Norfolk Lavender.
October 13, 2005... A going concern for more than 70 years, Norfolk Lavender knew how important it was to preserve its long-term customer base. THE CASE In 1933, the son of a botanist led the way for 13,000 lavender plants to be cultivated across six...

Data Clinic: Case Study Special - Grand Prix Winner, Direct Response Intelligence.(contract of Meteorite and Marriott Hotels and Resorts)
October 13, 2005... Awards 2005 Marriott Hotels Usually known for its business stays, Marriott wanted to identify the drivers behind holiday bookings to plunder its existing database for leisure business. There are few business travellers who would not...

Data Clinic: How to buy ... a classification.
October 13, 2005... When buying a consumer classification, it is important to test the product and, if you have limited expertise, buy the 'complete' solution. Following the release of the 2001 Census data, a wealth of new suppliers have entered this arena....

Data Clinic: Get connected.
October 13, 2005... Taking inspiration from innovative CRM is essential for Steve Dole, and the internet is a great resource, providing numerous examples of the best and worse CRM practice. My role at Dataforce involves creating innovative CRM solutions to...

Data Clinic: DataTalk.(data protection)
October 13, 2005... Retaining historical data is often a task littered with obstacles, but it is getting easier and performs a vital role in enabling organisations to learn from mistakes made in the past, says Jon Cano Lopez. Many of us in the industry are...

Data Clinic: What I do in data - Steve Tuck, chief strategy officer, Datanomic.
October 13, 2005... Q: How did you get into data marketing? I first became involved with data marketing as an IT project manager for Nationwide Building Society. My 'client' was the marketing database team, and I was responsible for delivering a comprehensive...

Data Clinic: What is ... Hub and Authority.(Brief Article)
October 13, 2005... The Hub and Authority concept is a key element of Google's ranking algorithm - the calculations it makes to assess a web page's position in the search results for a term or phrase. The Hub and Authority system is based on themed linking to...

Data Clinic: Technique - Integrating your online and offline data.
October 13, 2005... Deciding to integrate your offline data with your online data is a decision that should not be taken lightly - but if you choose to take a single customer view, there are hurdles to clear and issues to consider, says Jo Short. Data...

Data Clinic: A broker's view.
October 13, 2005... As technology and business intelligence make giant leaps forward, there seem to be certain players in the industry intent on holding on to the past, says Darrel Linehan. I am amazed at the changes to industry over the past 10 years. During...

Data Clinic: Which list? A round-up of new or updated consumer, business and online lists.
October 13, 2005... NEW LISTS CONSUMER Morphy Richards Electrical goods manufacturer, Morphy Richards, has released its list of buyers for the first time through Go Direct Marketing. Morphy Richards sells products ranging from kettles to vacuum...

FMCG: Delivering the goods.
October 13, 2005... Fast-moving consumer goods marketers are now realising the benefits of direct marketing to reach their customers. Marketers of fast-moving consumer goods (FMCG) are not exactly known for their heavy use of direct marketing. Traditionally,...

International DM: Insight without frontiers.(Direct Marketing Association)
October 13, 2005... Crossing international borders in business has always had its pitfalls, but now the time is ripe and the DMA is lending a hand. We often believe we have a good insight into foreign countries, with low-cost airlines allowing us to buzz in and...

Lists: Grey is now golden.
October 13, 2005... The over-50 population is growing, and getting in touch with this lucrative demographic requires an imaginative approach. Dick Stroud, managing director of marketing consultancy 20plus30, puts the importance of the UK over-50 market into...

Secrets of my Success: Amanda Phillips.
October 13, 2005... Amanda Phillips, Director of client service, Proximity London, and chairman of the Direct Marketing Futures Group at the Institute of Practitioners in Advertising. When I started out, we had one computer, which sat in the corner of our...