Direct Response articles from May 2007

Direct Response archives from May 2007

Editorial: Digital's inexorable rise.(Editorial)
May 1, 2007... Digital technology appears to be an unstoppable force in marketing today, but there are signs it still has a bit of a way to go on its journey into marketing's mainstream. The growth of digital marketing permeates the pages of this month's...

News Focus: International - Creston takes to US market.(Creston PLC appointed Steve Blamer as chief executive officer)(Brief article)
May 1, 2007... UK marketing services group Creston has announced its entry into the US market, with the appointment of former FCB Worldwide chief executive Steve Blamer as CEO of Creston plc US Holdings Inc. Creston's US strategy is to build an agency...

News Focus: Data management - Criminals slip through net.(Brief article)
May 1, 2007... Financial services companies are wasting 75 per cent of the time they spend cleaning their data dealing with recurring false positives, leading them to miss criminals' records, research by data integrity firm Datanomic has revealed. The...

News Focus: Online survey - Firms slow to tackle online.
May 1, 2007... Online marketing remains one of the biggest challenges facing UK companies with 38 per cent admitting they were not confident they had exploited the full potential of the internet, a new survey from Microsoft revealed. The survey of 250...

News Focus: Industry awards - Connect categories unveiled.
May 1, 2007... Direct Response and sister title Marketing Direct have challenged direct marketing practitioners to demonstrate innovation and effectiveness in their work as they unveiled the categories for the new Connect Awards. The Connect Awards,...

News Focus: Acquisitions - Data giants boost digital.
May 1, 2007... The data sector continues to embrace digital marketing as two of its biggest players made key acquisitions last month to bolster their online offerings. Experian bought Hitwise, an internet marketing intelligence company, while rival...

News Focus: Events Planner.(Calendar)
May 1, 2007... MAY 15 The IDM Symposium: 20:20 Vision Venue: Marriott Grosvenor Square Hotel, London Contact: www.theidm.com 23-24 Introduction to Direct Marketing & Integration Venue: Ambassadors Hotel, L'don Contact:...

News Focus: What's new - Launches.
May 1, 2007... Intelligent Prospects EuroDirect is launching a hosted online prospect management system called Intelligent Prospects. The system uses the company's full range of datasets as well as targeting and response models, data mining and access...

News Focus: What's new - Buyout.
May 1, 2007... Navigator Navigator, the interactive customer management provider, has completed a management buyout from Moon River Group. The company is now jointly managed by Tim Cooper and Rob Denton, and has recently begun to offer...

News Focus: What's new - Merger.
May 1, 2007... dsi CMM Group Direct Solutions International and Corporate Mailing Matters have merged to form the dsi CMM Group. The new company will provide traditional print and mail services, as well as variable data printing, digital print and the...

News Focus: What's new - Campaign.
May 1, 2007... Asthma UK Broadsystem is delivering an SMS campaign for Asthma UK this summer to warn asthma sufferers of high pollen counts. The free service is part of the Asthma Trigger Tips campaign by the charity, with subscribers signing up via its...

News Focus: Business Performance Awards - IDM unveils finalists and BPA Diamond short-list.
May 1, 2007... The finalists have been announced for the Institute of Direct Marketing (IDM) Business Performance Awards (BPA), and 32 entrants are through to the final judging. The event, to be held on 15 May at London's Marriott Grosvenor Square Hotel,...

News Focus: Spend - Budgets for online grow as DM lags.
May 1, 2007... Internet marketing budgets are on the increase, whereas direct marketing's budget growth slowed during the first quarter of 2007, according to the latest Bellwether Report from the Institute of Practitioners in Advertising. The report...

News Focus: Accreditation - QMP closes.(Royal Mall)(Brief article)
May 1, 2007... QMP, operator of the independent mailing house accreditation scheme, is to close, following Royal Mail's decision to replace the scheme. Previously, mailing houses had to be approved by QMP to become eligible for Royal Mail's commission scheme....

News Focus: Legal Eagle.
May 1, 2007... James Milligan is legal and public affairs adviser at the Direct Marketing Association. This column is not intended to constitute legal advice. For specific legal advice, contact your solicitor. For DMA membership details, contact Sean Moore on...

News Focus: Mobile Marketing - DLG rolls out SMS voucher redeemable at point-of-sale.
May 1, 2007... DLG's new mobile marketing division has launched an SMS voucher redemption product for the retail-marketing sector. Working with i-movo, which is providing the mobile voucher mechanism, DLG's service will allow customers to receive a...

News Focus: Data management - Postcomm tightens PAF rules.
May 1, 2007... Royal Mail's Postcode Address File (PAF) is to come under a new set of safeguards to ensure its fair management and availability, mail industry regulatory body Postcomm has announced. The new rules cover four key areas. Postcomm has stated...

News Focus: What' new - Diary of a Doormat - Adrain Whatman, design director.
May 1, 2007... Adrian Whatman lives in Bearsted, Kent with his wife and two children. He works at WWAV Rapp Collins London as design director, plays golf whenever his wife allows and is half-way to buying his 'mid-life-crisis' Lotus. My job entails...

News Focus: email deliverability - UK spam's heyday is over.
May 1, 2007... First the good news for email marketers: the UK has dropped out of the top 10 countries sending spam. And the bad news: spamming levels from abroad continue to rise, ensuring that blocking remains a key deliverability issue. The cloud to...

News Focus: Movers - Appointment at Direct Marketing Authority.
May 1, 2007... Matti Alderson has been appointed as the new chairman of the Direct Marketing Authority. She replaces John Bridgeman CBE, following the conclusion of his second term in the role

News Focus: Movers - Appointment at LBM.
May 1, 2007... Phil Foster has been promoted by LBM to become its first contact centre director. He will manage four contact centres, and is tasked with improving efficiency. He joined LBM in 2000

News Focus: Movers - Appointment at Site Intelligence.
May 1, 2007... Jamie Eykyn has been revealed as the new chairman of Site Intelligence, the online business intelligence provider. Eykyn is chairman of several companies, including e2Train, which he founded

News Focus: Movers - Appointment at Tri-Direct.
May 1, 2007... Bradley Pargiter has been made data planning manager at Tri-Direct He will be responsible for providing analysis consultancy and developing products for the media and digital divisions.

News Focus: Movers - Appointment at DMC International.
May 1, 2007... Peter Coombs has been appointed by DMC International, the IT data acquisition specialist, as business development manager. Coombs has worked in data sales for more than 20 years

News Focus: Movers - Appointment at dunnhumby.
May 1, 2007... Markku Koppinen has joined dunnhumby as group chief operating officer. Koppinen's previous roles include global COO of ThoughtWorks, and positions at EDS and Andersen Consulting

Opinion: Go green, be fair, but keep it real.(direct and ethical marketing)(Column)
May 1, 2007... Every little helps, says Tesco - and that applies to the environment, too. The Direct Marketing Association hasn't - yet - single-handedly saved the earth from devastation, but its first conference on ethical marketing in mid-April was a step...

How to: Produce an email that cuts through.
May 1, 2007... If you are going to use such a popular communication medium effectively you must think about how to get the recipient to click 'open' rather than 'delete', writes Lauren O'Rooke Walker. With more than 40.3 million emails sent to UK...

Creative Masterclass: Achieving standout.(direct response marketing tips)
May 1, 2007... Go for maximum impact - stick your head out and have the confidence to generate word-of-mouth with a bold campaign, says David Brown. Implementing a bold, creative idea that pushes boundaries relies heavily on the basis of solid...

Data Clinic: Ask the experts.
May 1, 2007... This month, our panel of data specialists advises on how to use segmentation to encourage customer loyalty, using door-to-door effectively, and attracting new donors using direct mail. I am rolling out a loyalty scheme to my customers...

Data Clinic: Data health check - Blue Sheep.
May 1, 2007... Blue Sheep: When the data provider lost confidence in its vast online database of company records, it called in Merit Outsourcing to improve information quality. Julia Buchanan reports. THE PROBLEM B2B data firm Blue Sheep specialises...

Data Clinic: Case study - GB Airways.
May 1, 2007... GB Airways: Having zero transactional data to its name, the airline got EHS Brann Discovery on board to help it gain better customer insight from its in-flight questionnaire. Melanie May reports. GB Airways has a unique problem among...

Data Clinic: How to buy ... the best B2B data.
May 1, 2007... When choosing a list owner for your B2B marketing needs be wary of its credentials, and ask the right questions. The business-to-business data marketplace is evolving fast. One of the drivers for this is the increasingly fickle employment...

Data Clinic: Get connected.(websites offering information about industry developments)
May 1, 2007... To provide the best service possible to your clients, it is essential you stay up to speed with industry developments. Simon Blezard shares the websites he uses most. As a partner in an integrated relationship marketing company, it's vital...

Data Clinic: DataTalk.
May 1, 2007... B2B marketers' task of gathering relevant data is made more difficult by the absence of a universal source. Peter Galdies lays out the available options and suggests how to improve what exists. B2B data is typically of poorer original...

Data Clinic: What I do in data - Sophie Townsend, database marketing manager, ipoints.co.uk.
May 1, 2007... How did you arrive in this job? I started out as a database administrator in a graduate position at Acxiom. Then, in 2001, I moved to the database marketing position at ipoints.co.uk. - What qualifications did you need? I am...

Data Clinic: What is ... Measurement?(marketing measurement, return on investment)(Brief article)
May 1, 2007... The measurement culture is here to stay. Numbers really count in the boardroom and return on investment is quite rightly a key measure of marketing success. Numbers provide security and, with so many channels and messages being used to...

Data Clinic: Technique - Getting the most out of collaborative marketing.
May 1, 2007... Selecting a collaborative campaign can be a bewildering process but it really pays off, because by assessing campaigns on key aspects you can achieve market- leading results at a very low cost, says Ben Allan. Collaborative marketing...

Data Clinic: A manager's view.
May 1, 2007... Under-pressure list managers need to appreciate alternative ways of earning revenue, as well as allow online to enter the mix, writes Nigel Smart. The humble list manager has had it tough over the past few months Talking to my colleagues...

Data Clinic: Which list? New, updated and newly managed consumer and business lists.
May 1, 2007... NEW LISTS CONSUMER UNWINS NURSERIES This list is being launched by Unwins at Elm House Nurseries, which sells a range of plants by mail order. The list contains more than 280,000 customers who are responsive to direct mail, evenly...

DRTV: Switch on to DRTV.
May 1, 2007... DRTV campaigns are gaining popularity, especially as the multichannel approach is maximising reach and encouraging sustained response rates. Direct response television (DRTV) is booming. If you tune in to commercial daytime TV, you can't...

Contact centres: Get personal.(marketing and customer relationship management)
May 1, 2007... With marketing-savvy consumers demanding to be contacted in a way that suits them, systems providers have to approach message consistency and data analysis in new ways. In our multimedia world, customers now expect to be able to have...

Digital Print: Digital drive.
May 1, 2007... Advances in digital print technology mean the medium has come of age - and is finally delivering on its promise. As well as enabling highly tailored mailouts, it is green, too. In an increasingly busy marketing environment, digitally...

Envelopes: Outside edge.(agency creative directors evaluates envelope advertisings)
May 1, 2007... When it comes to standing out on the cluttered doormat, first impressions count. Agency creatives pick four envelope designs that turned their heads. In this age of consumer hostility to 'junk mail', a major challenge for direct mail...

Print Management: Let it all out.
May 1, 2007... Marketers wanting to focus their time on other aspects of the direct marketing mix are increasingly outsourcing print management to specialist firms. Michael Donaghy reports on the benefits of using third-party print managers. Despite the...

Secrets of my success: Jeremy Whitaker, CEO, DLG.(direct marketing)(Biography)
May 1, 2007... If I'd been told at school my career path would take me into the world of direct marketing I'd have laughed, and probably gone off to kick a rugby ball around the playing fields with my mates. However, my time at Radley College - an...