Direct Response articles from May 2006

Direct Response archives from May 2006

Editorial: Keeping up with change.(Editorial)
May 26, 2006... Marketing as an industry is in perpetual motion, often reflecting even the most subtle changes that take place every day. New products, new positionings, new trends, new fashions, new media and new methods - you name it, marketing has to adapt...

News Focus: Datalytics opens the doors on new list broking service.
May 26, 2006... Data analysis firm Datalytics has launched a list broking arm on the back of research that showed most clients want their brokers to give them more strategic and analytical support. Datalytics launched the new division, called RADAR, after...

News Focus: Events planner.
May 26, 2006... MAY 09-11 The International Direct Marketing Fair/Internet World . Venue: Earls Court 2, London. Contacts: www.theidmf.co.uk; www.internetworld.co.uk 23 Love in the Contact Zone: Relevant Skills and Data Are Key. Venue: Central...

News Focus: What's new - Contract wins.
May 26, 2006... e-relationship marketing Holiday company Warner Breaks has hired electronic marketing systems and solutions company e-relationship marketing (e-rm). A division of RedEye International, e-rm will oversee Warner's email marketing campaigns,...

News Focus: What's new - Launches.(Pitney Bowes introduces new products)(Equifax Inc.)(Motorway Direct acquired)(Brief article)
May 26, 2006... Pitney Bowes Pitney Bowes, the postal equipment supplier, has announced the launch of two products in its desktop insertion range. The inserting systems automate the mail preparation process, aiming to produce more accurate and effective...

News Focus: Post - Big businesses welcome Royal Mail's PiP plans.
May 26, 2006... Most of the UK's top 1000 firms believe Pricing in Proportion (PiP) will have a beneficial effect on direct mail by encouraging better targeting and lower volumes, new research shows. PiP comes in on August 21. Under the new pricing...

News Focus: Conference - Data Insight event nears.
May 26, 2006... Haymarket's 2006 Data Insight Conference, which takes place on 29 June, promises a line-up of heavyweight clients. Speakers from the data and CRM industry include: Oliver White, head of data and insight at British Gas; AirMiles' head of...

News Focus: Recruitment - New B2B boss in at Experian.
May 26, 2006... Experian has appointed Nick Frazer as the new director of its B2B marketing division. Frazer was previously head of business information services at Equifax. In his new role, he will be responsible for driving the use of the...

News Focus: Diary of a doormat.
May 26, 2006... Jeremy Braune is founder of Brandspeak, a new consultancy that focuses on the relationships brands have with their customers. He is 43 years old with two children and lives in Gloucestershire. His interests include motorbikes and keeping...

News Focus: Spend - Trend towards BTL activity sees ATL budgets dwindle.(below-the-line and above-the-line)
May 26, 2006... Brands are increasingly investing in below-the-line (BTL) advertising at the expense of above-the-line (ATL) in a quest for measurable results in an uncertain marketplace. According to some of the industry's leading players, DM's...

News Focus: Movers - Appointment at 2Touch.
May 26, 2006... Ian Reed has been hired as sales director at customer management and marketing services company 2Touch. He previously worked as a consultant to venture capitalists Broe Industries.

News Focus: Movers - Appointment at Lloyd James List Broking.
May 26, 2006... Michelle Martin has been hired by Lloyd James List Broking as an account executive. Martin moved from UKLPS where she was a client services manager.

News Focus: Movers - Appointment at Mike Colling and Company.
May 26, 2006... John Willacy has been named as media manager at Mike Colling and Company, the responsive media specialist. Willacy will be involved in client strategy, new business and CRM.

News Focus: Movers - Appointment at EHS Brann Discovery.
May 26, 2006... Lindsay Brennan has been hired as project manager within the operations unit at EHS Brann Discovery. Situated in the Cirencester offices, she will oversee data extraction as well as the suspect pool database for Mazda.

News Focus: Movers - Appointment at Wegener DM.
May 26, 2006... Jennifer Cheung has been promoted to marketing manager at Wegener DM, the consumer data and data intelligence company. She joined the firm in 2004 as a marketing executive.

News Focus: Movers - Appointment at Harris Interactive.
May 26, 2006... Richard Goosey has been appointed senior vice president of marketing science and methodology at market research firm Harris Interactive.

Opinion: WOMM - the big talking point in DM.(Word of Mouth Marketing)(direct marketing)(Column)
May 26, 2006... I've been telling my mates I went to a really good DMA conference on Word of Mouth Marketing (WOMM) at the start of April. The very act of telling them is, if you like, word of mouth in action. The big question, though, is whether WOMM is...

How to: get the basics right for DM success.
May 26, 2006... Too many of today's direct marketers are losing touch with the fundamental rules needed to build great brands - pride, diligence and honesty. Todd Norman takes us back to basics. I am a salesman and I am proud of that fact. What I do for a...

Creative Masterclass: Creative masterclass on ... word of mouth.
May 26, 2006... Word of mouth marketing can be a quick and cost-effective way to raise your profile in your target market. Susan Young advises on the dos and don'ts. The other day, I told my friend Sarah about a new knitwear designer I'd discovered at...

Data Clinic: Ask the experts.
May 26, 2006... This month our panel of data specialists looks at ways of ensuring that the suppression files you use are up to date, how to boost campaign turnaround and the ins and outs of list buying. I already use suppression solutions to help keep my...

Data Clinic: Data health check - Nationwide.
May 26, 2006... Like other financial services providers, Nationwide needs to have fully up-to-date customer data, so it asked Occam to build it a robust data cleaning system. THE CASE The Nationwide Building Society offers a range of personal...

Data Clinic: Case Study - O2.(telephone operator strengthening its customer relations)
May 26, 2006... In a bid to strengthen its brand and boost its cross-selling capability, the mobile telecoms giant turned to customer experience specialist Chordiant to help it develop an effective system for managing its inbound callers, says Adam Woods. ...

Data Clinic: How to buy ... address management.
May 26, 2006... With such a wide range of address management options on the market, how can you go about choosing one to suit your business? Everyone knows that address management helps to improve the quality of the customer and prospect database and...

Data Clinic: Get connected.(internet use)(Brief article)
May 26, 2006... The internet is not only a vital work tool, it is also useful for planning journeys, identifying sunny days ahead and it's a great way to hone your gaming skills, says Guy Hanson. I use the internet on a daily basis to utilise and develop...

Data Clinic: DataTalk.
May 26, 2006... Contacting individual customers only through their preferred channels is more than just an IT challenge for today's businesses, says Sophie Sail. It also may require a change of culture internally. The customer is king and, what's more,...

Data Clinic: What I do in data - Clare Watson, data account director, Tullo Marshall Warren (TMW).(Interview)
May 26, 2006... Q: How did you arrive in this job? I started my career at Acxiom almost 10 years ago, working as an account handler within the charities division. Acxiom gave me the opportunity to get to grips with the core principles of database...

Data Clinic: What is ... Value management.(Brief article)
May 26, 2006... Value management starts with the development of a dynamic model that must combine each customer's level of risk, cost, revenue and attrition to derive a 'value'. Once identified, this value is then used to prioritise investment in...

Data Clinic: Technique - Banish DM rules to get the most from email marketing.(direct marketing)
May 26, 2006... Even though email marketing is still in its infancy, it is clear that it doesn't have to observe the same laws as traditional DM. It is flexible, cost effective and enables you to cast the net much wider, says Dan Bannister. Whatever you...

Data Clinic: A broker's view.
May 26, 2006... Are we suffering from an outbreak of lazy broker syndrome, where proper training and genuine customer service take a back seat? asks Kelvin Langley. At the risk of being labelled 'the poor man's Alan Sugar', desperately seeking the elusive...

Data Clinic: Which list? A round-up of new or updated consumer, business and online lists.
May 26, 2006... NEW LISTS BUSINESS - Financial Direct Mail Responders Managed by Evolution DM, this list contains 500,000 responsive stock market investors in the UK's Top 500 Companies. Individuals are especially responsive to direct mail and...

Envelopes: Solving the PiP puzzle.
May 26, 2006... In August, Royal Mail will introduce a new pricing structure that could have serious ramifications for the direct marketing industry. Alex Blyth reports. When, in 2002, Royal Mail first floated its ideas for changing the basis upon which...

Acquisition: TMW joins the Creston fold.(Tullo Marshall Warren)(Brief article)
May 26, 2006... One of the UK's fastest-growing marketing services groups is buying the country's largest independent DM agency in a deal worth up to pounds 38.3m. Creston, which trades on the London stock exchange, is acquiring Tullo Marshall Warren...

Re-Brand: TNT rejigs for new post era.
May 26, 2006... TNT Mail and its sister company Circular Distributors are re-branding and coming together as TNT Post in a move aimed at bolstering TNT's position as a leading competitor to Royal Mail. 'We are consolidating our offering under the TNT Post...

Appointment: Brann creates new CFO role.
May 26, 2006... EHS Brann has announced that it is replacing its group chief executive position, which was vacated by Andrew Harris in February, with the creation of a new position - that of chief financial officer. Paul Green is set to take up the...

Experiential Marketing: Brand experience on rise.
May 26, 2006... Experiential marketing is more powerful than packaging and display in creating sales and, as a result, marketers are now increasingly including it as part of their DM activity, according to new research. The findings were released in a...

Intelligence Awards: Key dates set.
May 26, 2006... The Direct Response Intelligence Awards, the direct marketing industry's big night out when it celebrates the intelligent use of data, is on its way again. The event will be taking place at Grosvenor House, London on 21 September. The...

Credit Checking: The credit score.
May 26, 2006... Financial services companies should filter out those targets that have poor credit histories - and they're not the only ones, observes Holly Wright. A glance at the two biggest direct mail spenders last year is a salient reminder of just...

IDMF/Internet World Preview: The B2B show.
May 26, 2006... B2B is starting to emerge out of B2C's long shadow at this year's IDMF and Internet World shows and a wide range of exciting new and innovative product launches are planned, writes Michael Donaghy. Business-to-business marketing is often...

IDMF Preview: A-Z of exhibitors.(international direct marketing fair)(Table)
May 26, 2006... 1 Stop Data E854 A Abacus UK E718 Acton International E824 Acxiom UK E790 AGI Media ...

Email: The right target.
May 26, 2006... Consumers are swamped with email communications, so how can you ensure your message gets seen? Caitlin Fitzsimmons recommends using the good old principles of direct marketing. The average person receives dozens of emails every day - some...

Search: Search results.
May 26, 2006... Should you spend time and money designing your website for maximum searchability - or simply pay for search results direct? Caitlin Fitzsimmons suggests you try doing both. In the first six months of 2005, paid web search results - where...

Secrets of my success: Dawn Orr, UK data group leader, Acxiom.(Biography)
May 26, 2006... No one at my university would have believed I would end up working in the data industry. I studied literature and spent every spare minute doing stage management with local theatre groups. It was great working with both professional and amateur...