Direct Response articles from May 2005

Direct Response archives from May 2005

News Focus: Industry - DMA considers future direct issues.(Direct Marketing Association)
May 10, 2005... The DMA's Data Council is spearheading the creation of a framework to identify and tackle direct marketing issues set to emerge over the next ten years. Chaired by Data Council member Chris Duncan, managing director of Alchemetrics, the...

News Focus: Postal Rates - SMEs miss new discounts.(small and medium sized enterprises)(Brief Article)
May 10, 2005... Small businesses are missing out on postal discounts that could slash their bills by at least five per cent. Many businesses are unaware that Royal Mail has started to offer a penny off stamps from 1 April if they use a Royal Mail account...

News Focus: Budgets - Brands boost DM budgets.(direct marketing )(Brief Article)
May 10, 2005... Direct marketing budgets have soared, according to the latest Bellwether report by the Institute of Practitioners in Advertising. The medium experienced the largest upward revision to date in the first quarter of 2005, with 28 per cent of...

News Focus: DMA protects web traders.(Direct Marketing Association)
May 10, 2005... The DMA has launched an accreditation scheme to give consumers greater confidence when shopping online. Webtrader UK replaces the Which? Webtrader scheme which folded in 2003. Trust UK, the national e-commerce standards agency has endorsed...

News Focus: Events planner.(Brief Article)(Calendar)
May 10, 2005... MAY 10: IDM Business Performance Awards Venue: Millennium Conference Centre, Kensington, London. Visit www.theidm.com 17: Pushing Inserts Forward Seminar Venue: The Ambassadors in Bloomsbury, London, WC1. Contact Jessica Ritchie on...

News Focus: What's new - People - Marketing Metrix.(data analytics company )(Brief Article)
May 10, 2005... Industry figurehead Bill Portlock has launched Marketing Metrix, a data analytics company that will offer a variety of services to clients including data modelling, segmentation and hosting. Portlock brings with him more than 18 years...

News Focus: What's new - Products - Contour.(Brief Article)
May 10, 2005... Marketing Services group Cello has set up Contour, a data, research and media planning division, which will generate customer insight through a number of partners, including Acxiom, Computer Software Group, Prospect Swetenhams and Transactis....

News Focus: What's new - Products - Equifax.(Brief Article)
May 10, 2005... Equifax has launched disConnect, a suppression product which allows marketers to remove individuals from their mailing lists who have moved, are deceased, or have put in a request to Equifax to remove their name from a mailing list. disConnect...

News Focus: What's new - Contact centres - LBM.(Brief Article)
May 10, 2005... Direct marketing firm LBM has set up a contact centre in West Belfast, which is expected to create 300 jobs immediately, and 750 jobs within the next 12 months. LBM will continue to service a number of blue chip clients, including O2, npower,...

News Focus: What's new - Acquistion & merger - WPP.(WPP Group PLC)(Brief Article)
May 10, 2005... Communications group WPP has acquired response communications shop Tarantula and will merge it with brand agency 141 Worldwide to form one of the UK's largest below-the-line agencies. Current chief executive of Tarantula, Steve Harding, will...

News Focus: What's new - Acquistion & merger - It's Your Group.(Brief Article)
May 10, 2005... Contact centre firm It's Your Group (IYG) has acquired telemarketing company Phonetics UK. IYG will retain the operations management team at Phonetics and in total the group will now employ more than 250 people. IYG handles blue chip financial...

News Focus: Environment - DM industry progressing well on recycling issues.(direct marketing)(Brief Article)
May 10, 2005... The direct marketing industry is on track to meet the first of the targets for recycling that it has agreed with government. Research has indicated that 25 per cent of direct mail was being recycled in 2004, according to the DMA...

News Focus: Charities - Celerity to reactivate donors.(Brief Article)
May 10, 2005... Charities are being used as a trial for a new reactivation service that claims to improve the ability to trace lapsed donors. According to data consultancy Celerity, charities lose contact with about 12 per cent of their donor bases each...

News Focus: Diary of a doormat.
May 10, 2005... Justin Cooper and his wife have been through that life-changing experience with the arrival of a baby, now five months old. Justin is a business unit director of Bounty Data Services - part of one of the UK's leading companies which helps...

News Focus: E-mail opt-in figures dip says Lloyd James study.(Brief Article)
May 10, 2005... The number of e-mail lists coming to the market has suffered a dramatic drop, according to research by Lloyd James Group. While the total number of e-mail lists saw a modest growth of 4.7 per cent, new e-mail lists fell by a staggering 84.2...

News Focus: Data - Bounty to debut baby files.(Bounty Business Data Services)(Brief Article)
May 10, 2005... Bounty is making its baby suppression file widely available to direct marketers for the first time. The file, which Bounty collects through its field force of 400 staff in hospitals, surgeries and clinics, includes more than 8,000...

Legal Eagle: Q&A.
May 10, 2005... James Milligan is legal and public affairs adviser at the Direct Marketing Association. This column is not intended to constitute legal advice. For specific legal advice, contact your solicitor. For DMA membership details, contact Sean Moore on...

News Focus: Loyalty schemes - Mobile provides DM loyalty opportunity, says report.
May 10, 2005... Consumers are receptive to replacing loyalty cards with loyalty schemes integrated into their mobile phones. Nectar is one of the brands looking at such a service. Almost a quarter of the 659 UK consumers and 15 leaders across the retail,...

Movers: Appointment at Royal Mail.(Alex Batchelor appointed)(Brief Article)
May 10, 2005... Alex Batchelor, vice-president of worldwide brand Orange, has left the firm to join Royal Mail as marketing director. His role will be to raise the firm's profile in response to the deregulation of the postal market (see feature, p39).

Movers: Appointment at Presky Maves.(Brief Article)
May 10, 2005... Martin Runnacles has been appointed as marketing director at agency Presky Maves. He brings with him 30 years of marketing experience, having worked with blue chip companies such as Jaguar and Beecham Foods.

Movers: Appointment at PMI.(APPOINTMENTS)(Brief Article)
May 10, 2005... Chris Simmons has joined field marketing firm PMI as client services director. He previously worked at field marketing agency CPM for a number of years with clients such as GSK and Procter & Gamble.

Movers: Appointment at EHS Brann Discovery.(Tash Whitmey)(Brief Article)
May 10, 2005... Tash Whitmey has been promoted to business development director at EHS Brann Discovery. Before joining the company three years ago, Whitmey worked in client services across various accounts, including Diageo and Diesel.

Movers: Appointment at CACI.(Shelagh Regester)(Brief Article)
May 10, 2005... Shelagh Regester has been appointed as client services director at CACI's direct marketing division where she will work with clients from the database hosting and CRM analytics sectors.

Opinion: Avoid divorce trauma when selling up.(Driving Successful M and A)(Book Review)
May 10, 2005... People build up direct marketing businesses and then sell them. The reasons for this are many. They may be looking for external resources to help them expand. They may want the money for retirement, or to educate the kids, or to buy that...

How to: Target female consumers effectively.
May 10, 2005... Women are the world's most powerful consumers and targeting them is certainly challenging work. But it must be part of - or preferably core to - your CRM strategy, says Nicola Armstrong. Women's importance as consumers is not be...

Creative masterclass on: DRTV.(direct response television)
May 10, 2005... Direct marketing creatives can come over a bit peculiar when confronted with DRTV briefs, but it pays to stick to fundamentals, says Bob Nash. 'We've got a TV brief - yippee! I'd love to do that special effect I saw in The Matrix,' may be...

Data Clinic: Ask the experts.
May 10, 2005... This month our panel of data specialists looks at cutting churn rates, achieving better results from an e-mail member database, and ways in which to make a profit from your data. I work for a brand in a highly competitive telecoms...

Data Clinic: Data health check.
May 10, 2005... Freedom Finance With a database of one million including many with a high propensity to move home, goneaway data cleansing was paramount. The Case Freedom Finance is the largest arm of the Freedom Finance Group and a leading national...

Data Clinic: Get connected.(online information, media planning)(Brief Article)
May 10, 2005... As the MD of a responsive media agency, Mike Colling is particularly interested in programme planning and he is able to add real value to the business by gathering data online. As a specialist in all responsive media, MC&C is possibly...

Data Clinic: How to buy ... third-party inserts.
May 10, 2005... If chosen carefully, third-party inserts can provide a fast-track to boosting response and brand values. Instead of mailing consumers using house or cold lists, purchasing third-party inserts allows you to piggy-back host mailings from...

Data Clinic: DataTalk.(mailing lists)
May 10, 2005... The new trend of repackaging existing lists is a serious business and could undermine the reputation of the sector at a time when it is looking to improve its image, says Sue Dyer. Transparency in the list marketplace is vital if clients...

Data Clinic: What I do in data - Mary Mulligan, head of data management, OgilvyOne.(Interview)
May 10, 2005... Q: How did you get to your present position? A: After a business studies degree where I specialised in operational research and marketing, I began my career in marketing client-side. This led to being involved in database implementation and...

Data Clinic: What is ... Customer insight.(Brief Article)
May 10, 2005... Customer Insight is not one thing but two. The dictionary definition of insight is 'a penetrating, and often sudden understanding' or 'the ability to perceive clearly or deeply'. The difference is critical. The first type means the...

Data Clinic: Case study.(Aga-Rayburn)
May 10, 2005... Aga-Rayburn Aga purchasers are distinct in their profiles and so to attract a younger, more urban customer with its electric version, the company elected the help of CACI. Forever associated with middle-England and the novels of Joanna...

Data Clinic: Technique - Making your B2B database work harder.
May 10, 2005... If you thought your database was operating at its best and that you had implemented every last technique to reach this level of operability, think again. There are more ways your database can deliver, says Iain Lovatt. As the single most...

Data Clinic: A broker's view.(list brokers)
May 10, 2005... Briefs are a crucial part of a list broker's workload, and when provided to them in a thorough and detailed format, can be the answer to great campaigns, says Cheryl Nathan. As a consumer list broker of many years' standing, there are...

Data Clinic: Which list? A round-up of new or updated consumer, business and online lists.(Product/Service Evaluation)
May 10, 2005... NEW LISTS CONSUMER TOTAL TRAVELLER DBS Data Marketing has released the Total Traveller list into the market, which comprises of both B2B frequent flyers (five trips a year) as well as B2C travellers. The list is further broken...

Postal Services: Doors open on mail.
May 10, 2005... The postal landscape is changing as Royal Mail finally steps aside to let new operators through. Postal deregulation has been on the cards for years but is finally starting to happen. Some banks and utilities are switching to competitors...

Lists: List directions.(mailing lists)
May 10, 2005... There are many places to go for a mailing list. But how do you choose the right one for the job in hand? The past few years have seen some significant changes in the data marketplace, as consumers have become more savvy about the rights...

Envelopes: No outer limits.
May 10, 2005... An envelope might never close a sale, but it can certainly help you lose one if you do not get it right. There is often more to your post than meets the eye. But depending on how eye-catching the outer is you might never realise what...

Secrets of my success: Tony Coad, Chairman of Coad, Cole & Burey.(Interview)(Biography)
May 10, 2005... As I get older, I realise how little I know, which makes growing older increasingly interesting. So, what have I learned from life so far. Always look for the silver lining. If you look for it you can usually see a door opening while one...

DMA View On: Royal Mail opposed on cost.(Direct Marketing Association)
May 10, 2005... The term format-based pricing first reared its head more than ten years ago. Now it is more commonly known as size-based pricing (SBP) or Royal Mail's preferred term, pricing in proportion. But whatever you choose to call it, the concept is...

The facts on: Mobile marketing.
May 10, 2005... Mobile is on a dramatic growth curve. In 2003 the number of chargeable text messages sent across the UK's four major networks totalled 20.5 billion, and was predicted to reach 23 billion in 2004. The potential this new channel represents...

DMA Forum: Comment - Laugh and the world will laugh with you - a clear message for DM.(Direct Marketing Association)(Brief Article)
May 10, 2005... Everyone seems to agree that the recent DMA and Campaign Direct Awards had a good crop of entries. Even though those campaigns that made the shortlist represent a minority of the campaigns produced every year, it's a sign that clients are...

DMA Forum: Bulletin Board.(Direct Marketing Association)
May 10, 2005... New research into directory enquiries The recently liberalised directory enquiries market continues to stabilise and mature according to a report by Ofcom and ICSTIS. The report updates a similar exercise in 2004 and reveals there are...