Direct Response articles from May 2004

Direct Response archives from May 2004

Editorial: E-mail not a lost cause.(Editorial)
May 28, 2004... There was a time when it was easy to conduct e-mail marketing. It was cheap, had a novelty value and allowed for a quick response. But that was before the advent of the Privacy and Electronic Communications Regulations last December. Since...

News Focus: B2B Data Collection - Call for clarity on corporate TPS..(corporate Telephone Preference Service regulations)
May 28, 2004... Confusion continues to surround what effect the controversial new Corporate Telephone Preference Service (TPS) regulations, due to come into force this summer, will have on business-to-business (B2B) data collection. From 25 June, UK...

News Focus: B2B E-Marketing - ...as pressure mounts on DMA to introduce B2B e-mail rule.(Direct Marketing Association)(Brief Article)
May 28, 2004... Senior executives from a group of supplier companies are putting pressure on the Direct Marketing Association (DMA) to draw up an opt-in rule for B2B e-marketing, to prevent the possibility of future punitive legislation. Executives from...

News Focus: Television - BBC show to air DM expose.(television show)(Brief Article)
May 28, 2004... The reputations of the call centres and direct mail industries are being challenged in a new BBC TV series, Brassed Off Britain, focusing on the nation's biggest consumer gripes. Disgruntled consumers were invited to send to the show their...

What's new: Lifestyle data - Equifax and Claritas Acxiom.(consumer data)(Brief Article)
May 28, 2004... Equifax and Claritas Acxiom have launched a new source of lifestyle data called Lifestyle Advance. The two companies have brought together four million previous survey respondents by integrating data from Claritas Acxiom's consumer data...

What's new: Printers - Howard Hunt.(Brief Article)
May 28, 2004... Howard Hunt Group celebrated a double win for ranking 72nd in the Deloitte Indy 100 awards for the UK's fastest growing companies, and for being one of only 15 companies in print and mail production that has appeared for three consecutive...

What's new: Websites - Zendor.(Brief Article)
May 28, 2004... E-fulfilment company Zendor has launched a new corporate, and betting website on behalf of UK bookmaker and multi-channel betting organisation the tote. Both websites (www.totesport.com and http://corporate.totesport.com) will form part of the...

What's new: Websites - Prospect Swetenhams.(Brief Article)
May 28, 2004... Prospect Swetenhams has launched a new website which features its latest products and services, datacards, recent news and staff profiles. The website, built by Taglab, is part of the rebranding exercise that has taken place since October last...

What's new: Forums - The Preference Service.(Brief Article)
May 28, 2004... The Preference Service is launching a series of UK-wide DM forums which will commence on the 20 May with the Financial Services Forum in Leeds, enabling financial services marketers to achieve the most from their DM campaigns. Others are still...

What's new: People - BI.(Claritas Europe)(Richard Bandell appointed as managing director)(Brief Article)
May 28, 2004... Richard Bandell, former chief executive of Claritas Europe, has left the world of data behind him with his appointment as managing director of business improvement specialist BI. At Claritas he directed the company through acquisitions and into...

Events planner.(Calendar)
May 28, 2004... MAY 20 IDM Masterclass: Professor Don Schultz on 'Making brand and marketing metrics make sense'. Venue: IDM, Teddington, 9am-5.30pm. To book, visit: www.theidm.com. JUNE 24 Triangle Conferences present: the Express Delivery...

News Focus: Diary of a Doormat.(Occam)
May 28, 2004... Scott Logie is managing director of Occam, the database consultancy based outside Bath. He lives with his wife in an apartment in the most 'happening' area of Bath, and receives on average 50 items of direct mail a month. As a...

News Focus: Postal Services - DMA says Royal Mail's pricing will penalise DM.(Direct Marketing Association)(Brief Article)
May 28, 2004... The Direct Marketing Association (DMA) has reiterated its opposition to Royal Mail's plans to introduce size-based pricing. This follows the announcement of a three-month consultation between postal regulator Postcomm and Royal Mail, in...

News Focus: Conferences - Marketers line up for IDM symposium.(Brief Article)
May 28, 2004... Some of the UK's leading marketers are to speak at the first ever Institute of Direct Marketing (IDM) and Marketing Society Symposium. Clare Salmon, managing director at AA Financial Services and a former marketing director of Prudential,...

News Focus: Campaigns - Telecoms lead in DM plans.(Group 1 Software)(Brief Article)
May 28, 2004... Telecoms companies are best at conducting tactical direct marketing campaigns, whereas those in the banking and retail sectors are least concerned with an immediate return on investment. This was the key finding in research conducted by...

News Focus: DM Agencies - Survey reveals agencies unfocused.(direct marketing)(Brief Article)
May 28, 2004... DM agencies are good at building relationships and managing client work, but often stretch themselves too thinly trying to be all things at once, according to a recent study into client relationship management. Managing directors from the...

News Focus: Movers - DLKW Dialogue.(Brief Article)
May 28, 2004... Paul Biggins has been appointed as CEO for DLKW Dialogue where he will lead the agency's move into promotional marketing and oversee the company's expansion. Biggins was previously CEO of TEQUILA\London, prior to which he set up...

News Focus: Movers - Target Direct.(appointments)(Brief Article)
May 28, 2004... Jane Evans has joined Target Direct as senior data planner, where she will develop integrated media planning through data analysis. She spent six years working as a consultant for organisations such as Sainsbury's and also worked on developing...

News Focus: Movers - Acxiom.(Brief Article)
May 28, 2004... Jon Cano Lopez has become European data services leader at Acxiom, where he will develop the company's European services proposition. This follows Dawn Orr's recent appointment as Acxiom UK's data group leader.

News Focus: Movers - Equifax.(Brief Article)
May 28, 2004... Kirk Dobie is the new head of marketing at Equifax. He was formerly sales and marketing director at Experian. His brief is to develop Equifax's marketing services division.

News Focus: Movers - Clark, McKay and Walpole.(Brief Article)
May 28, 2004... Matthew McMinn has returned to Clark, McKay and Walpole as head of business development. His experience includes stints at WWAV Rapp Collins, EHS Brann and Bates in Melbourne, Australia.

News Focus: Movers - entire.(advertising agencies )(Brief Article)
May 28, 2004... Srdjan Dragutinovic has been appointed as database analytics manager at entire. He previously worked as a senior analyst for the One.Tel brand at home services group Centrica, and also worked at Lloyds TSB.

News Focus: Movers - Manning Gottlieb OMD.(Brief Article)
May 28, 2004... Manning Gottlieb OMD has hired Carl Walsh as account director for direct marketing. He was formerly senior account planner at Haygarth.

Opinion: DM agencies have no right to exist.(direct marketing)(Column)
May 28, 2004... Going the rounds of direct marketing agencies in recent weeks, I've picked up on a couple of grumbles. It seems that some clients have taken to running their own direct marketing campaigns. You can see how it happens, particularly in a...

How to... create a hard-hitting B2B campaign.
May 28, 2004... Most agencies don't know the difference between B2C and B2B campaigns, argues Sunara Spires, but if you are prepared to throw out the rule book you can grab the attention of business prospects. We've all been recipients of B2C direct...

Legal eagle.(legal advice for direct marketers)
May 28, 2004... TPS registration by limited companies and PLCs, web access for disabled people, and the draft EU Directive on Services are examined by James Milligan. Q When can limited companies and PLCs register their phone numbers with the Telephone...

Creative masterclass on... working on a tight budget.(direct mail advertising, Benedictine case study)
May 28, 2004... Your heart may sink when you see the tiny budget you have to work with, but Sean Roberts believes the key to creativity lies in rising to the challenge. Working with tight and/or small budgets... it's every creative's nightmare. A...

Data Clinic: Ask the experts.(marketing methods)(Panel Discussion)
May 28, 2004... Our panel of data specialists this month looks at assessing the response to interactive TV advertising, integrated data reporting and tracking a customised e-mail campaign. We have never done interactive TV advertising before, but are...

Data Clinic: Get connected.(Martin Rides)
May 28, 2004... The web is a vital source of technical information for Martin Rides, although he also enjoys its lighter side, and values the help it can give him in avoiding speed cameras. My role is varied and involves a degree of interpretation and a...

Data Clinic: How to buy... database software.
May 28, 2004... Database structuring and querying software is fairly straightforward to buy, says John Regan, but marketing database access software is another matter entirely. If you're buying traditional database structuring and querying software as...

Data Clinic: Case Study - house.co.uk.(marketing by British Gas)
May 28, 2004... British Gas is expanding from mere utility supplier to providing the full range of home services, helped by an e-newsletter sent to different customer segments. British Gas would like to own your home. Not literally, you understand, but in...

Data Clinic: Data Health Check.
May 28, 2004... Cheshire BS A data-cleaning and merger exercise allowed Cheshire Building Society to build a holistic view of its customers, improving quality of service and cutting costs. THE CASE Since merging with Northwich Building Society and...

Data Clinic: Technique - How to carry out B2B segmentation.
May 28, 2004... Unlike its B2C counterpart, B2B segmentation is far more complex, harbouring a smaller customer pool, limited sources of up to date data and company information. Giles Pavey offers some hints on how to do it successfully. Segmentation is...

Data Clinic: A broker's view.(mailing list brokers)
May 28, 2004... It's a funny old time, says Cheri Mayall, faced by cash-strapped account managers and suppliers trying to cut out the middle man. Whatever can be behind it all? Whether it is the onset of what resembles spring-like weather, or the fear of...

Data Clinic: Which list? A round-up of new or updated consumer, business and online lists.(Illustration)
May 28, 2004... New Lists Consumer IPC Media Donor Magazine Subscriber File Base rental price: pounds 110-pounds 210 per 1,000 Selections: Geographic, gender, recency, MOSAIC IPC Media Photography File Base rental price: pounds 110-pounds 210 per...

Direct Mail: A load to recycle.
May 28, 2004... The direct mail industry seems to be facing an uphill struggle to meet its tough new recycling targets. Christina Papas finds out why and suggests solutions. The heat is on. Last year's milestone agreement struck between the Direct...

Address Management: The bigger picture.(software, user expectations)
May 28, 2004... Address management software has come of age, finds Rob McLuhan. Now users expect it to play a critical role in the quality managementof their data. Ten years ago, address management software did just what it said on the box. But, as...

E-Marketing: Do it right online.
May 28, 2004... As new e-mail rules bite, companies are having to learn how to make their own e-lists work more effectively. Caution has been the watchword of e-marketers since new e-mail marketing laws came into force late last year. Those regulations...

DMA Forum: DMA View on... Opening the TPS to business.(Telephone Preference Service)
May 28, 2004... When the final version of the Privacy and Electronic Communications Regulations came into force on 11 December last year, its impact on e-mail and SMS activity came under the spotlight. But it wasn't just these relatively new marketing channels...

DMA: Comment - Awards give welcome boost to potential new creative professionals.(DMA/Graeme Robertson Awards)(Brief Article)
May 28, 2004... On 24 June, new creative talent will converge on a pub in Soho to hobnob with 20 of the top creative directors from direct marketing. They will be the fortunate finalists in the DMA/Graeme Robertson Awards, with one graduate or team going on to...

DMA: Bulletin Board.(Direct Marketing Association )(Calendar)
May 28, 2004... Measuring response The DMA is in the process of commissioning a study to benchmark response rates across all direct marketing media. The study will gather statistics from actual campaigns, and will act as a guide for DM practitioners...

Secrets of my Success: Charles D Morgan, Company leader, Acxiom Corporation.
May 28, 2004... Like a lot of people in this business, I didn't exactly set out to do the job I do now. My undergraduate degree from the University of Arkansas was in mechanical engineering. In the mid-60s, when I went to the university, there was no such...