Direct Response articles from March 2007

Direct Response archives from March 2007

Editorial: Let's clean up our act.(Editorial)
March 9, 2007... A lot of people in the marketing industry live by the old axiom 'perception is reality', and yet many of those same people ignore the very real damage that consumer notions of direct marketing's harmful environmental impact is doing to their...

News Focus: Awards - IDM honours top marketers.
March 9, 2007... The Institute of Direct Marketing (IDM) has awarded its highest honour to four marketers for their outstanding contribution to direct and digital marketing. Steve Harrison, founder and creative director of Harrison Troughton Wunderman;...

News Focus: Postal Services - PPA objects to zonal pricing.
March 9, 2007... Magazine publishers have joined direct marketers in protesting against Royal Mail's proposed zonal pricing system. Last month saw the Periodical Publishers Association (PPA) lodge its objections to the scheme with Postcomm. The PPA...

News Focus: Software - Ethnic segmentation is here.
March 9, 2007... Companies can now target consumers by ethnicity, with a new tool from data giant Experian. Mosaic Origins, the UK's first ethnic segmentation system, predicts consumers' ethnic and cultural origins in a bid to help marketers promote...

News Focus: Marketing Service Providers - Market is mushrooming.
March 9, 2007... The marketing service providers (MSP) market grew by a whopping 34 per cent last year, but marketers are increasingly dissatisfied with the service they are receiving, according to a report carried out by independent market analysts...

News Focus: Consumer-generated media - Sway taps blogs for views.
March 9, 2007... A service that enables brands to monitor what consumers are saying about them online, and use this insight to drive behavioural change, has been launched by marketing services group Creston. Called Sway, the service monitors and measures...

News Focus: Events Planner.(Chart)(Calendar)
March 9, 2007... MARCH 21-22 Future Marketing Summit Venue: TUC Congress Centre Contact: katelyn@futuremarketing.com 22 Mobile Marketing - Interactive Workshop Venue: The Business Design Centre, Islington Contact: janet.attwater@ dma.org.uk 22...

News Focus: What's New - Launches.(postal services)(DLG Mobile)(Lateral Group)(Brief article)
March 9, 2007... TNT POST The postal services operator has launched a marketing drive using mobile phones. New marketing materials aimed at potential customers will display a text number enabling individuals to download information direct to their mobile...

News Focus: What's New - Contract Win.
March 9, 2007... HOLISTIC LIST MANAGEMENT Holistic List Management has been appointed by Emap to manage its portfolio of 10 email lists and 550,000 email addresses. Brands include FHM.com, Aloud.com and Kiss Radio. TMNmedia had held the account for the...

News Focus: What's New - Show Closure.
March 9, 2007... CENTAUR MEDIA Centaur Media has axed its direct marketing show DM Live!. The show reported dwindling attendance in 2006 compared with previous years' figures. Formerly known as the DM Show, it rebranded to DM Live! last year when it also...

News Focus: What's New - Partnership.
March 9, 2007... BLUE SHEEP AND POSTCODE ANYWHERE Business intelligence specialist Blue Sheep has partnered with software company Postcode Anywhere to develop an online data service. It will work on a pay-as-you-go basis and will allow customers to gain...

News Focus: Analysis - Horizon pushes B2B data analysis into cyberspace.
March 9, 2007... Marketers can analyse B2B customer data online for the first time, without the need for software, thanks to the launch of a web-based tool by data owner Market Location. Shown at the Technology for Marketing show, Horizon aims to put the...

News Focus: Software Launch - Segmentation tool revisited.
March 9, 2007... Acxiom has released version two of its Personicx household segmentation tool, which has been updated with market behaviours from Acxiom's most recent Research Opinion survey. UK households have also been reclassified and redistributed across...

News Focus: Business Methodology - Survey shows integration is best approach.
March 9, 2007... Companies are increasingly realising the importance of integrating sales with marketing, according to a survey conducted at this year's Technology for Marketing show. Customer relationship management (CRM) software and solutions provider...

News Focus: Diary of a doormat - Amber Key, tmwpublishing.
March 9, 2007... Amber Key is editor at tmwpublishing in Chelsea. She lives in Putney, south-west London, with her role at the agency combining her two work passions - direct marketing and magazines. Outside of work, her interests include outdoor pursuits,...

News Focus: Event - TFM's attendance takes it to Earls Court in 2008.(Technology for Marketing show)(Brief article)
March 9, 2007... The Technology for Marketing show is to move to Earls Court 2 in 2008 following record attendance at this year's event. Last month's show saw people queuing around the block to get in, with an increase in visitors of 21 per cent on 2006....

News Focus: Online Search - YourAmigo tool gives firms a leg-up in search hierarchy.
March 9, 2007... A launch from search engine optimisation specialist YourAmigo is helping e-tailers win new business by capitalising on search terms they had previously been missing out on. Launched in the UK at last month's Technology for Marketing show,...

News Focus: Legal Eagle.(James Milligan, legal and public affairs adviser at the Direct Marketing Association)(Interview)
March 9, 2007... James Milligan is legal and public affairs adviser at the Direct Marketing Association. This column is not intended to constitute legal advice. For specific legal advice, contact your solicitor. For DMA membership details, contact Sean Moore on...

News Focus: email Marketing - Firms lose track of response.
March 9, 2007... Nearly half (47 per cent) of email marketers are failing to track the potential returns generated by their email marketing campaigns. With pounds 178 million spent in the UK on email marketing platforms and services in 2006, according to...

Movers: Appointment at CACI.
March 9, 2007... Jonathan Burston has joined marketing and business intelligence firm CACI in the newly created role of sales director. He leaves Wegener DM, where he was commercial director

Movers: Appointment at LBM.
March 9, 2007... Michael Lingard joins marketing company LBM as principal consultant. He was previously at financial services provider SAV Credit, where he held the position of marketing director

Movers: Appointment at Proximity London.
March 9, 2007... Damien O'Donohoe has been promoted from head of Proximity London's finance department, to the newly created role of commercial director He will be responsible for the company's commercial and finance functions.

Movers: Appointment at ipoints.
March 9, 2007... Roz Brown has been appointed member communications manager at ipoints, the online coalition loyalty programme. Brown joins from Euromoney, where she was marketing manager

Movers: Appointment at Sigma Consulting.
March 9, 2007... Robin Barton has been made the new commercial director of Sigma Consulting, the marketing services group. Previously, he was commercial director at UK Healthcare Group

Movers: Appointment at Conduit.
March 9, 2007... Nick Boddington has been appointed business development manager at Conduit, the data services provider. He moves from B2B data provider Market Location, where he was agency account consultant

Opinion: Royal Mail mustn't get its own way.
March 9, 2007... With barely a pause for breath, let's continue where I left off last month. If Royal Mail gets its way, zonal pricing will be introduced next year. This will significantly raise the cost of mailing everything to customers in rural areas....

How to: Create Lifecycle Email Campaigns.
March 9, 2007... A highly effective way of using the email medium for marketing purposes is by creating timed, sequenced communications, triggered by events and customer behaviour, says Mike Weston. Email marketers adopting the latest technologies are...

Creative Masterclass on: De-junking Direct Mail.
March 9, 2007... To some extent, direct mail may always be at risk of being labelled 'junk'. However, as Jared Read explains, creativity can turn around its fortunes. Last summer's tabloid backlash against 'junk mail' was depressing for everyone involved...

Data Clinic: Ask the experts.
March 9, 2007... This month, our panel of data specialists discusses the benefits of using suppression, how to use telemarketing to up response rates and how transactional data can help marketing. There are so many suppression files on the market - how do I...

Data Clinic: Data Health Check.(On Demand Technology Inc.)
March 9, 2007... ON DEMAND: When the marketing solutions provider looked to improve its data hygiene, it chose helpIT system's matchIT suite. Nicola Harrison discovered how its database was transformed. THE PROBLEM On Demand Technology provides...

Data Clinic: Case Study.(Company overview)
March 9, 2007... Royal & SunAlliance The insurer wanted to get more out of its data. It signed up Marketing Databasics to help it create a single customer view. Not many companies can boast the longevity of insurance firm Royal & SunAlliance. Established...

Data Clinic: How to buy ... European data.
March 9, 2007... When buying data from European countries, try to iron out inconsistencies in sources, formats and costs. The European Union now comprises 27 member countries and half a billion people. Recent entrants have seen a rapid growth in B2B...

Data Clinic: Get Connected.(Website list)
March 9, 2007... The internet is an excellent reference source for B2B marketers wanting to keep up to date with the competition and latest developments, says Graham Hatch. Working in data sales for AP Information Services, it is my job to understand the...

Data Clinic: DataTalk Management.
March 9, 2007... DataTalk Marketing is entering an age of information management, where greater emphasis is on how best to use systems to share information while retaining customers' trust, writes Peter Simpson. We are moving rapidly into an age of...

Data Clinic: What I do in data - Dione Rayside, sales manager, Conduit.
March 9, 2007... HOW DID YOU ARRIVE IN THIS JOB? I often ask myself that! I got here in a very roundabout route. My career in direct marketing started at Direct Dialog, an outsourced call centre, where I worked in the client services division. This is...

Data Clinic: What is ... Ham.
March 9, 2007... One of my current favourite buzzwords is 'ham'. Most people are familiar with spam - unsolicited commercial email. Ham, however, is spam's good counterpart - it is the quality email marketing that consumers do actually want to receive. Ham...

Data Clinic: Technique - Collecting valuable data from telemarketing.
March 9, 2007... In telemarketing, it is essential you first establish what information you are trying to coax out of your customers. However, as Phillip Shuldham-Legh explains, you still need to keep your conversation relevant and positive. The world is...

Data Clinic: A Manager's View.(usage of email in direct mailing)
March 9, 2007... As email proves that it is here to stay, the responsibility for security and accuracy lies with those who already have the knowledge, says Jeremy Saul. Email is now the most transparent and accountable medium available to the direct mail...

Data Clinic: Which list? - New, updated and newly managed consumer and business lists.
March 9, 2007... NEW LISTS CONSUMER WEALTHY WOMEN INVESTORS Managed by Matrix-Data Solutions, this list holds 170,000 names Individuals are all women investors who donate to charity. They are not likely to invest in risky investments, but are...

Call Centres: Warm calling.
March 9, 2007... The call centre industry is shifting away from cold calling, partly due to the TPS, favouring a more permission-based approach. 2006 was a tough year for the telemarketing industry. A further 2.6 million households registered with the...

Online Data Cleansing: A Clean Sweep.
March 9, 2007... Companies looking to cleanse their data should weigh up their options and consider using an online service, as opposed to a bureau or in-house. Michael Donaghy explains the benefits of each method. Direct marketing is nothing without clean...

Transactional Direct Marketing: Buying power.
March 9, 2007... Transactional data is enabling companies to target their customers and prospect for new ones in new ways, writes David Murphy. If there is one thing direct marketers cannot complain about, it is a lack of data. Even in companies that don't...

Search Marketing: Seek and retain through search.
March 9, 2007... Careful choice of keywords can increase your visibility on search engines. Yet, according to Adam Woods, that's only the start: tempt surfers deeper into your website with incentives. Where the internet is concerned, numbers used to be...

Secrets of my success: John Price, Director, Price Direct.(Biography)
March 9, 2007... I have yet to meet anyone who at a tender age decided to be a direct marketer. I had a definite wish to be anything but a direct marketer yet that's what I was destined to be. My earliest memories included climbing up piles of mouldy ex-army...