Direct Response articles from March 2005

Direct Response archives from March 2005

News Focus: Industry - Labour looks to US for election tips.(Brief Article)
March 18, 2005... UK political parties are looking across the Atlantic to their US counterparts for expertise in data analysis prior to the forthcoming General Election. It is understood that Labour, which already uses data analysis for donation and...

News Focus: Industry - Postal doors open early.(postal service )(Brief Article)
March 18, 2005... The industry has cautiously welcomed news that the postal service market will be fully liberalised 15 months earlier than planned. The market will be open from January 2006, following three months of consultation with independent regulator...

News Focus: Electoral Roll - UK councils to pre-tick Roll.(Brief Article)
March 18, 2005... A majority of UK councils are planning to pre-tick the opt-out box for the 2006 Electoral Roll data collection, a survey has revealed. Equifax questioned 397 of the 430 councils that release Roll data for marketing purposes. The survey...

News Focus: Telemarketing - DMA warns of TPS take-up.(Direct Marketing Association)(Telephone Preference Service )(Brief Article)
March 18, 2005... The future of outbound telemarketing is in jeopardy, according to industry experts. This comes after the DMA revealed at the IDMF telemarketing conference that registrations to the TPS reached 7.3 million in January. Tessa Kelly, the...

News Focus: Events planner.(Brief Article)(Calendar)
March 18, 2005... March 10 The DMA Annual Data Protection Conference Venue: Queen Elizabeth ll Conference Centre, London SW1. Contact Janet Attwater on janet@dma.org.uk 18 Revolution magazine's Integrated Brand Building conference Venue: The...

News Focus: What's new - TMW.(TMW Systems Inc.)(appointments)(Brief Article)
March 18, 2005... Julia Foster has been appointed business director at TMW where she will be responsible for developing new and existing client business. She joins from TEQUILA\London, where she worked with clients including Sainsbury's and O2. Her new role will...

News Focus: What's new - The Database Group.(appoints Maria Karamitrou )(Brief Article)
March 18, 2005... The Database Group has appointed Maria Karamitrou as senior data analyst, where she will be responsible for performing statistical analysis, providing analytical consultancy services and supporting the development of new analytical products and...

News Focus: What's new - Black & Decker.(marketing contract given to Mailtrack)(Brief Article)
March 18, 2005... Black & Decker has appointed e-CRM firm Mailtrack to implement a pan-European email campaign. Emails will be sent out across Italy, Spain and France in order for Black & Decker to gain a greater understanding of its European customers' DIY...

News Focus: What's new - DMA.(Direct Marketing Association campaigning for woods conservation )(Brief Article)
March 18, 2005... The DMA has teamed up with the Woodland Trust to encourage improvements in the direct marketing industry's environmental performance. The campaign has a target to plant 10,000 native trees across the UK this year by encouraging specific action...

News Focus: What's new - Ebiquita.(acquires B2e)(Brief Article)
March 18, 2005... Ebiquita has acquired specialist consultancy b2e to provide the data firm with consulting and client support capabilities. B2e will help maximise marketing activity and minimise credit risk, as well as automate effective customer management...

News Focus: What's new - Capscan Integrity.(Brief Article)
March 18, 2005... International address management firm Capscan and data specialist Ebiquita have linked up to deliver an online data cleansing, suppression and enhancement service called Capscan Integrity. It is available from www.capscan.com and via a link...

News Focus: Diary of a Doormat.
March 21, 2005... Martin Chillcott leads planning at Nottingham-based agency Solution 2 and also works independently through his practice Hotchilly. He spent the first 22 years of his career client-side with Amex, M&G, Air Miles and Thomas Cook. Born in West...

News Focus: Data Services - Equifax boosts its marketing data products.(Equifax Inc. to take over Experian and CACI)(Brief Article)
March 21, 2005... Credit reference agency Equifax is expanding its marketing data services business to take on established players, such as Experian and CACI. It is launching suppression and goneaway products including disConnect, a consumer file of 25.3...

News Focus: Data - Liquid launches data division.(appointment of Simon Jones)(Brief Article)
March 21, 2005... Agency Liquid Communications has launched a data division, headed by former Tequila London head of analysis Simon Jones. The data arm, called Liquid Data, will complement the firm's existing data offering and build upon its capacity for...

News Focus: Data - Consumers confused over mail, says DMIS report.(Direct Mail Information Service)(Brief Article)
March 21, 2005... Consumers believe they receive almost twice as much direct mail than they actually do, according to a DMIS report. The research showed the average UK consumer believes they receive 6.2 direct mail items per week, when the actual figure is...

News Focus: IDMF 2005 - E-mail trapped in spam net.(International Direct Marketing Fair )(Brief Article)
March 21, 2005... Legitimate marketers must be more vigilant if they are to bypass ever-more aggressive spam filters, delegates heard at an IDMF seminar on e-deliverability. Steve Cox, e-solutions consultant at digital firm Maestro Interactive - a...

News Focus: Legal Eagle.(direct marketing)
March 21, 2005... James Milligan is legal and public affairs adviser at the Direct Marketing Association. This column is not intended to constitute legal advice. For specific legal advice, contact your solicitor. For DMA membership details, contact Sean...

Opinion: Thou shalt not scrimp on DM testing.(direct marketing)
March 21, 2005... Direct marketers are in danger of becoming the marketing world's Anglicans, suggests Rory Sutherland, OgilvyOne's vice-chairman. Questions immediately flood the mind. Who is the head of the DM church, and what do we think of his marital...

How to... migrate an offline database online.
March 21, 2005... Online is becoming increasingly popular with consumers and is one of the best communication tools for companies seeking a higher resonse rate and cost-effectiveness, says Ross Taylor. The significant benefits of online, in terms of both...

Creative Masterclass on... art direction.
March 21, 2005... The craft of art direction means making a few major decisions, but focusing on the countless little ones made throughout the day, says Mark Buckingham. When I started in this business as a young art director with a full head of hair,...

Data Clinic: Ask the experts.
March 21, 2005... Our panel of data specialists this month looks at building a mailing database, database management solutions for pan-European trading, and gathering radio listeners' data. I need to build a mailing database of UK architects, with the...

Data Clinic: Get connected.
March 21, 2005... Working in digital design means Nik Margolis must constantly keep tabs on the competition. By regularly surfing the web he is able to identify his inspirations. I spend at least an hour online each day, surfing for sites and pages that...

Data Clinic: How to buy... niche B2B data.(business to business)
March 21, 2005... Niche marketing data is worth investing in if you have specific consumer needs. However, there are certain precautions to take. Many companies are very surprised to learn there are some incredibly responsive niche business-to-business (B2B)...

Data Clinic: DataTalk.(analysts)
March 21, 2005... Good analysts are few and far between these days, says Simon James, so it's important that every opportunity and resource be available to retain these vital contributors to business success. All analysts are not created equal. There are a...

Data Clinic: What I do in data - Ian Robinson, director of insight@tmw.(interview)(Interview)
March 21, 2005... Q: How did you get to this position? I began working with Tullo Marshall Warren (TMW) eight years ago. My role initially was to establish an advanced data and planning expertise. So, with this in mind I set up insight@tmw to drive...

Data Clinic: What is... ISO 17799?(standards set for marketing industry)(Financial Services Authority launches a directive for finance companies)(Brief Article)
March 21, 2005... ISO 17799 is the internationally recognised quality standard from International Standards Organisation (ISO) for the secure storage and handling of data. Marketers will therefore know that, by working with data consultancies or bureaux who...

Data Clinic: Data Health Check - Laura Ashley.(Clothing stores)
March 21, 2005... After spending years building up a substantial database, Laura Ashley needed to better understand its customers by creating a single customer view. The case From producing headscarves and tablemats in a Pimlico flat, to becoming a...

Data Clinic: Case Study - Domino's Pizza.(Domino's Pizza Group Ltd.)
March 21, 2005... When the UK pizza chain wanted to add national communications to its local marketing, it needed a database and some geodemographics. The humble pizza, you might think, is not a suitable candidate for a sophisticated relationship marketing...

Data Clinic: Technique - Market targeting using geodemographic analysis.
March 21, 2005... As it becomes more important to refine targeting as well as lucrative to locate niche prospects, so technology has become more enabled. Martin Bradbury shows how to get the best from a geodemographic analysis system. It may seem to the...

Data Clinic: A manager's view.(Chris Loveys )
March 21, 2005... Data, like microwaves, has become a commodity and reduced in price. So, Chris Loveys wonders, will the industry accept enhanced warranties for lists? I bought a microwave oven the other day. Our old one stopped working suddenly after about...

Data Clinic: Which list?(mailing lists)
March 21, 2005... A round-up of new or updated consumer, business and online lists. NEW LISTS CONSUMER LOOPY LOVE The Loopy Love list, which is owned by advertising firm Allegran and managed by Caspian List and Data Management, is now available...

Digital Print: Get digital.(Digital printing systems)
March 21, 2005... The array of digital printers can be confusing. Holly Acland presents a handy guide. Digital print technology has the potential to help tackle some of the major issues that still dog the UK's direct marketing industry. Pressure is mounting...

Address Management: Address integrity.
March 21, 2005... The standard of address management in the UK is high among companies that use it, but no one is resting on their laurels. Good address management underpins all good direct marketing activity. As such, companies in the address...

Fulfilment: Cross border fulfilment.(online shopping)
March 21, 2005... Once you have your online orders the logistics of getting the product packaged, through customs and shipped must be planned well. The ubiquity of the web means items can be ordered from anywhere in the world, by just a click of a mouse. And...

Secrets of my Success: Chey Garland - Founder and chief executive of Garlands Call Centres.
March 21, 2005... When I left school at age 16 I didn't have any clear idea of what I wanted to do. My early years hadn't exactly put me on the fast-track to success. I grew up in a working-class suburb of Middlesbrough, the oldest of three children. My...

DMA Forum: DMA view on... Europe in data law spotlight.
March 21, 2005... Keeping a watchful eye on Europe is vital for anyone who has an interest in data protection. For a start, data legislation emanates from Brussels. The wheels might move slowly but when Brussels issues a directive, it invariably leads to some...

DMA Forum: DMA view on... The CTPS results so far.(Telephone Preference Service )
March 21, 2005... The launch of the Corporate TPS (CTPS) in June last year generated anxiety in the industry. Soaring TPS registrations were already more than the six million mark impacting on the consumer telemarketing universe. Would business-to-business...

DMA Forum: The facts on... inserts.
March 21, 2005... 'That stuff that falls out of newspapers?', is the familiar repost when people are asked about inserts. Yet this channel accounts for nine per cent of all marketing spend according to the DMA Census, and newly published figures for 2004 put...

DMA Forum: Comment - Consumers won't buy from websites if they cannot trust them.(National Newspapers Mail Order Protection Scheme)
March 21, 2005... Customers who respond to national newspaper advertisements by sending their money in advance of receiving goods used to be poorly protected from rogue traders. That changed when the National Newspapers Mail Order Protection Scheme, commonly...

DMA Forum: Bulletin Board.(Direct Marketing Association)(Calendar)
March 21, 2005... Financial services guidelines Direct marketing in the financial services sector is fraught with different legislation, including the recent introduction of the Financial Services Authority's rules covering mortgage and general insurance....