Direct Response articles from June 2006

Direct Response archives from June 2006

Editorial: Make the case for value.(Editorial)
June 14, 2006... Is data just a commodity? More and more clients seem to see it that way, as Wegener DM chief executive Otto Oosterwijk notes (see page 5). Almost anyone on the supply or planning side of data would argue that there is a lot more to the...

News Focus: Law - Scholarship lauds Gaskill.
June 14, 2006... Law firm Pinsent Mason is to honour former partner and prominent data protection specialist Shelagh Gaskill, who died last month, with a scholarship in her name. Gaskill, a well-known speaker, author and practitioner who stood at number...

News Focus: Online - Email is future of marketing.
June 14, 2006... The low cost and high speed of email look set to make it as popular a marketing medium as direct mail in 2006, according to a new report from the Direct Marketing Association (DMA). Volumes of email marketing are poised to increase by 43...

News Focus: Email - Is your marketing spam?
June 14, 2006... Have you heard the one about the dainty foreigner who found the UK several degrees too cold and accordingly ordered a hot beverage? Unlikely. This message would probably have ended up in the spam bin as it contains seemingly innocent...

News Focus: Data Privacy - Prison call for illegal data.
June 14, 2006... Information Commissioner Richard Thomas has called for prison sentences of up to two years for the illegal buying and selling of personal data. In a report presented to Parliament, Thomas said his office had uncovered a large market in...

News Focus: Wegener hikes data spend to double its survey intake.(Wegener Direct Marketing UK)
June 14, 2006... Wegener DM UK is boosting its data acquisition budget by 60 per cent and doubling its survey target this year. 'We're now focusing on doing multiple campaigns on an ongoing basis so that every couple of weeks we have fresh new data for...

News Focus: What's new - Acquisitions.
June 14, 2006... TNT Post UK Mail and doordrops firm TNT Post UK has acquired the JD Williams courier network, giving it an entry into the Business-to-Consumer and Consumer-to-Consumer parcel delivery markets, providing the company with 80 per cent...

News Focus: Launches.
June 14, 2006... Moon River Group Graham Ede, chief executive of the Moon River Group and managing director of Ion Group, is launching Connection - a customer management consortium that brings together companies in strategic, data, experiential and...

News Focus: Research.(business lists misuse)(Brief article)
June 14, 2006... DQM Group Misuse and abuse of business lists has more than doubled since 2001, according to new research undertaken by data-tracking specialist DQM Group. The company claimed many lists are being overused, meaning the same consumers...

News Focus: Mergers.
June 14, 2006... IAS IAS, the Manchester-based business-to-business agency, has merged with three other Media Square-owned shops to create a 'super agency'. The company will have annual revenues of pounds 11 million and will operate as IAS Smarts plc.

News Focus: Contract wins.
June 14, 2006... Underwired Orange Business Solutions has hired Underwired to handle its business-to-business digital creative and production, including email marketing and online promotions. The mobile network is looking to promote its simplified...

News Focus: Events planner.
June 14, 2006... June 22 Successful International CRM Venue: King's Fund, Central London Contact: www.theidm.com 23 Maximising Campaign Performance Venue: The IDM, Teddington Contact: marketing@theidm.co.uk 27-28 B2B London Venue: Earl's Court...

News Focus: Consumer Data - Data spend sees lift from telemarketing and tech.
June 14, 2006... Telemarketers and technology companies are stepping up their spend on consumer data, according to list management company ListLab. The ListLab List Management Monitor shows that telemarketing's share of data spend has risen from 8.2 per...

News Focus: Demerger - Experian sets date for listing.
June 14, 2006... Marketing data and credit checking company Experian will have an independent listing on the London Stock Exchange by October, says parent GUS. The news sets a completion date for the long-touted spin-off of Experian and sister company...

News Focus: Diary of a Doormat.(Billington Cartmell appoints James Timberlake )
June 14, 2006... James Timberlake is head of direct marketing at Billington Cartmell. He and his wife have recently moved to a new home in Kent, and he supplements his pension by dabbling in the property market. James loves sailing and playing football...

News Focus: Legal Eagle.
June 14, 2006... James Milligan is legal and public affairs adviser at the Direct Marketing Association. This column is not intended to constitute legal advice. For specific legal advice, contact your solicitor. For DMA membership details, contact Sean...

News Focus: What's new from the IDMF.
June 14, 2006... The International Direct Marketing Fair (IDMF) 2006 teamed up with Internet World for the first time this year and the two events are set to join forces again next year. Over the three days of the show, estimates indicate that 7,500 visitors...

News Focus: Best Practice - Telemarketers form body to improve industry image.
June 14, 2006... The Customer Contact Association is challenging marketers to raise standards in their contact centres with the creation of a high profile Industry Council think-tank to represent them to the media, the regulator and the consumer. ...

Movers: Appointment at Conduit.
June 14, 2006... Emma Sanders has been appointed lead director at B2B data company Conduit. She joins from Ventura Media, where she was client services director.

Movers: Appointment at Millennium.
June 14, 2006... Fiona Hought has been promoted to managing director of mature marketing specialist Millennium. Formerly client services director, she has been with the company for 18 months.

Movers: Appointment at McCann Erickson Communications House.
June 14, 2006... Mark Dickinson has joined McCann Erickson Communications House, the integrated marketing services agency, as its new business director. He was previously at OMD Group.

Movers: Appointment at Haygarth.
June 14, 2006... Richard Penn has been appointed head of creative services at Haygarth. He joins from Mustoes, where he was head of production for direct marketing.

Movers: Appointment at DMA's Email Marketing Council.
June 14, 2006... Rupert Harrison, a list broker at Zed, has been elected as chair of the Legislation and Best Practice Hub of the DMA's Email Marketing Council. Harrison will lead the Hub in reviewing the DMA's best practice guidelines.

Movers: Appointment at ClarityBlue.
June 14, 2006... Steve Davies has joined customer intelligence company ClarityBlue, as managing partner of its Informations, Communications and Entertainment (ICE) practice. He was formerly partner at KPMG Consulting's ICE practice.

Opinion: A bill for pounds 38m? Mustn't grumble ..(Creston PLC to finance Tullo Marshall Warren )(Column)
June 14, 2006... Didn't the lads do well? I'm not talking here about the fag-end results of an over-long football season. There's much more serious business, and real money, to discuss. Thirty eight million quid! As reported in last month's Direct...

How to ... How to ... execute an in-store communication.
June 14, 2006... An in-store communications programme is a highly effective way to achieve maximum sales uplift. Lee Behan delivers some shopfloor advice on how to plan an effective brand campaign. Brands pour budget into telemarketing, direct mail and...

Creative Masterclass: Creative masterclass on ... interpreting briefs.
June 14, 2006... Briefs are quite often difficult to interpret, and it's hard to see the wood for the trees. Simon James explains how to tackle them and pin down exactly what's wanted. If you are wondering, what's a data analyst doing writing a creative...

Data Clinic: Ask the experts.(evaluating online campaigns)
June 14, 2006... This month our panel of data specialists discusses how to evaluate. the cost of an online campaign, the use of coupons in building customer loyalty, and reactivation marketing. How can you really evaluate the cost of an online...

Data Clinic: Data Health Check.
June 14, 2006... Secure Mail Services The specialist mail company is using Capscan's Matchcode Names software to improve the accuracy of its data, writes Nicola Harrison. The case Secure Mail Services is a privately owned specialist mail company,...

Data Clinic: Case Study.
June 14, 2006... Berry Bros & Rudd Wine merchant Berry Bros signed up CheetahMail to develop an email marketing system that would capitalise on the en primeur season, says Holly Wright. Unless you are a wine buff, you will probably be entirely ignorant...

Data Clinic: How to buy ... cooperative data.(marketing information management)
June 14, 2006... Rather than losing your business its customers, a cooperative can actually help build your housefiles. The core concern when joining a cooperative is that it will expose your hard-won customer files to contact by competitors. However,...

Data Clinic: Get connected.(using digital media, forecast and trends)(Brief article)
June 14, 2006... Digital media is now the source of many inspirational innovations such as web blogs and live resources, as well as free telephony services, says Mike Murphy. I'm always impressed by the innovations that originate through digital media....

Data Clinic: DataTalk.
June 14, 2006... The privacy versus personalisation balance is one marketers must understand in order to build customer trust and loyalty. Gavin Wheeler explains how to develop a successful customer relationship. The direct marketing industry has a new...

Data Clinic: What I do in data.(conversation with Richard Topliss of dunnhumby)(Interview)
June 14, 2006... Richard Topliss, data solutions delivery director, dunnhumby. Q: How did you arrive in this job? Following a variety of roles in retail IT, I spent three years with a business-intelligence consultancy before joining dunnhumby. ...

Data Clinic: What is ... Muscular brand planning.
June 14, 2006... A brand's above-the-line facets - personality, values, symbolic users, and so on - are often designed to create customer engagement or identification, but they do not inspire behaviour. For below-the-liners, the successful marriage of...

Data Clinic: Technique - Fighting back on the CRM failure culture.(customer relationship management)(An Post uses software from Saratoga Systems Inc.)
June 14, 2006... Customer relationship management has become a dirty term over the past few years despite the need for good customer relations being greater than ever. Guy Tweedale shows how you can reclaim your competitive advantage. In the 1990s, many...

Data Clinic: A broker's view.
June 14, 2006... Brokers must move with the times and get to grips with more strategic and analytical approaches to sourcing and purchasing list data, says Shaun Crawford. Like all species, list brokers need to evolve in order to survive in today's ever...

Data Clinic: Which list?(new mailing lists on the market)
June 14, 2006... A round-up of new or updated consumer, business and online lists NEW LISTS Consumer Panache This file would suit charities, health and publishing offers. Base rental price: pounds 122 per 1,000 0-12 month names...

Credit Checking: The credit score.
June 14, 2006... Financial services companies should filter out those targets that have poor credit histories - and they're not the only ones, observes Holly Wright. A glance at the two biggest direct mail spenders last year is a salient reminder of just...

Secrets of my success: Charles Ping.
June 14, 2006... Head of CRM, Guardian Newspapers, and chairman of the Direct Marketing Association. Back at the beginning of my career, I managed to get a 2.2 in Metallurgy and Microstructural Engineering - a degree that is almost guaranteed to trump...