Direct Response articles from June 2005

Direct Response archives from June 2005

News Focus: Data - Databases not delivering, say firms.
June 8, 2005... Marketers don't know how to exploit their customer databases to their full potential, according to a survey of blue chip companies. Nearly 80 per cent of middle and senior managers said they did not know how to make the most of their...

News Focus: Home Shopping - Experian scores with LVS.(Lifetime Value Score)(Brief Article)
June 8, 2005... Experian is targeting the home shopping sector with a bespoke scoring model it claims can boost return on investment by 20 per cent. Lifetime Value Score is a consultancy-led product launched this month that will enable companies to put a...

News Focus: Awards - Intelligence Awards 2005.(Direct Response)(Brief Article)
June 8, 2005... Direct Response is hosting the Intelligence Awards 2005, the UK's premier awards which recognises the use of data and information in marketing. This year's awards, in association with Royal Mail and endorsed by the DMA, introduces a...

News Focus: Study puts DM in spotlight.(direct marketing)
June 8, 2005... The industry's first study into the economic impact of direct marketing has highlighted its status as an important sector in the UK economy. According to the research by the DMA, direct marketing generates pounds 107 billion-worth of sales...

News Focus: Events planner.(Brief Article)(Illustration)
June 8, 2005... JUNE 14: Door Drop Marketing Conference Venue: One Whitehall Place, London SW1A. Contact Pippa Simmons on 020 7291 3355 20: Drayton Bird Seminar Venue: Kensington Close Hotel, London. Visit www.theidm.co.uk 24: Free Exhibitor Training...

News Focus: What's new - People - EQ Consulting.(Brief Article)
June 8, 2005... Drew Mensah, former head of customer insight at O2, has set up EQ Consulting - a recruitment consultancy that covers CRM, data planning and analysis, and database management appointments. The firm will only recruit those who have worked at all...

News Focus: What's new - Products - Ebiquita.(Brief Article)
June 8, 2005... Data specialist Ebiquita has launched EbiquitaDIRECT, a service which processes data online to provide bureaux with PAF, deduplication, suppression, teleappending and TPS from a web interface. Users can set up a secure personal account, submit...

News Focus: What's new - Products - Occam.(Brief Article)
June 8, 2005... Occam has developed occam.predict, a modelling tool that helps charities target more tightly. The model scores donors using hundreds of variables in terms of their likelihood to respond. Scoring takes place on an individual level within...

News Focus: What's new - Partnerships - IBM.(International Business Machines Corp.)(Brief Article)
June 8, 2005... IBM has teamed with OgilvyOne to launch a marketing centre that offers software vendors support on campaigns aimed at small- to medium-sized businesses. The centre provides three levels of support, including a self-service library, consultancy...

News Focus: What's new - Partnerships - Global Address & DQ Global.(Brief Article)
June 8, 2005... Global Address and DQ Global have agreed a UK partnership that lets firms manage their data at an international level. Marketers will be able to manage data capture and deduplication, through to profiling and enhancing, irrespective of...

News Focus: What's new - Partnerships - Formpro Mail Marketing.(Formpro)(Brief Article)
June 8, 2005... DM firms Formpro and Mail Marketing International have teamed to create Formpro Mail Marketing. The new company will provide personalisation, targeting technology and postal and print management services. Neil Bruce Copp will be chairman, while...

News Focus: Diary of a doormat.
June 8, 2005... Gareth John is creative director of Swordfish, an integrated agency based in W1. A dab-hand in the kitchen and keen Arsenal fan, Gareth lives in and hails from north London. At Swordfish we actively encourage everyone to keep a watchful eye...

News Focus: Post - Mail partnership offers alternative to Royal Mail.(DX Services)(Brief Article)
June 8, 2005... DX Services, the B2B mail network, has signed a deal with high street postal services company Mail Boxes Etc (MBE), to target small- to medium-sized businesses. The service is currently being rolled out through MBE's 96 UK franchised...

News Focus: Inserts - Dixons links for holiday cuts.(Brief Article)
June 8, 2005... Dixons has linked with the UK's biggest holiday firm, World of TUI, to offer pre-holiday discounts to its customers. The operator is offering third parties the opportunity to target holidaymakers through its various customer communications...

News Focus: International - Top firms lose out on consolidation services.(Royal Mail)(Brief Article)
June 8, 2005... Companies waste pounds 251 million each year in international postage costs because they fail to use consolidation services. This is according to research by mail communications specialist Corporate Mailing Matters (CMM) into the UK's top...

News Focus: Email - Growth to soar in email sector.(Brief Article)
June 8, 2005... The demand for email specialists is set to rise, according to research by online and e-commerce firm E-consultancy. The study into the UK email specialist agency sector predicted that most e-marketing specialists anticipate strong growth...

News Focus: Legal Eagle.
June 8, 2005... James Milligan is legal and public affairs adviser at the Direct Marketing Association. This column is not intended to constitute legal advice. For specific legal advice, contact your solicitor. For DMA membership details, contact Sean...

News Focus: Best practice - Agency guidance for clients.
June 8, 2005... The DMA has teamed with selection service AAR to launch a website promoting best practice in choosing a DM agency. Dmagency.org.uk is the latest initiative from the two parties in an ongoing drive to improve understanding of the search,...

Movers: Appointment at HSBC.(appointed James Boulton as UK marketing director)(Brief Article)
June 8, 2005... James Boulton is the new UK marketing director at HSBC. He joins from HBOS where he was head of customer and brand strategy. His new role will see him spearhead UK marketing for HSBC, First Direct and HFC.

Movers: Appointment at Clark McKay and Walpole.(appointed Ben Rachel as planning director )(Brief Article)
June 8, 2005... Ben Rachel is the new planning director at Clark McKay and Walpole. He joins as part of an ongoing move to strengthen the agency's planning function. Rachel previously worked at Ogilvy & Mather Advertising.

Movers: Appointment at QAS.(Harry Meikle)(Brief Article)
June 8, 2005... Harry Meikle has been promoted to group managing director at QAS, Experian's address management solutions arm. He was previously UK managing director at QAS.

Movers: Appointment at Marketing Metrix.(Dominic Allkins)(Brief Article)
June 8, 2005... Dominic Allkins is the new data planning director at data analytics firm Marketing Metrix. He will work with clients to plan the use of data across all aspects of DM. He has 17 years experience in B2B and consumer list firms.

Movers: Appointment at Blue Sheep.(Elspeth Harding )(Brief Article)
June 8, 2005... Elspeth Harding has been appointed account director at Blue Sheep where she will develop data strategies for blue chip B2B firms.

Movers: Appointment at Garlands Call Centres.(Shirley Spencer )(Brief Article)
June 8, 2005... Shirley Spencer has been appointed head of talent at Garlands Call Centres where she will manage and develop the firm's people development and human resources programme.

Opinion: There cometh a new breed of buy out.
June 8, 2005... After rambling on about agency acquisitions last month, I'm at it again. The reason is, some leading experts predict a sharp rise in UK takeovers in the next 12 months. Rubbish. The major international marketing communications groups have...

How to: Integrate your on and offline systems.
June 8, 2005... CRM is evolving and now offers a more seamless approach to true integration of systems, where companies can use their data for a detailed insight into their customers, says Michael Stewart. Apparently the growth of internet take-up over the...

Creative Masterclass: Creative masterclass on ... writing for SMEs.(small and medium sized enterprises)
June 8, 2005... Online is becoming the channel of choice for SMEs but there is an art to writing catchy text for this audience on this medium, says Gary Melody-Bamford. The virtues of long-copy advertising are well known and although, unfortunately, it is...

Data Clinic: Ask the experts.(customer contacts)
June 8, 2005... This month our panel of data specialists looks at contributing data to a data pool, contacting customers through their favoured medium, and making sure you get a clean list. As a mail order company I am considering contributing my data to a...

Data Clinic: Data health check.(Cornhill Direct secures its data security)
June 8, 2005... Cornhill Direct After supplying its customers with insurance for many years, Cornhill wanted to clean its data using the best and most thorough methods around. THE CASE Allianz Cornhill has offered customers protection for 100 years...

Data Clinic: Get connected.(Brief Article)
June 8, 2005... The job of planner means coming up with new ideas and staying ahead of the game. Leo Rayman uses these websites to find grassroots opinions and valuable social commentary. Being a planner means staying ahead of consumer trends and knowing...

Data Clinic: How to buy ... data services.
June 8, 2005... Careful attention needs to be applied when buying a service contract or your company could permanently lose its hard-earned data. Many marketers are in charge of buying complex, IT-based products and services - and yet marketers' IT...

Data Clinic: DataTalk.
June 8, 2005... The increasing complexity of list broking calls for a new mix of skills. This challenge presents the industry with an opportunity to raise its profile as a fulfiling career choice, says Mark Arnold. During my 11 years as a broker, I haven't...

Data Clinic: What I do in data - Helen Poole, senior product manager B2B data, Royal Mail.(Interview)
June 8, 2005... Q: How did you end up in data? Royal Mail is an exciting place to be at the moment as the organisation reacts to competitive pressures by developing new value-added services for its customers. Data is central to that. So, when the...

Data Clinic: What is: Regression analysis.(Brief Article)
June 8, 2005... Regression analysis is a statistical technique used to find relationships between variables for the purpose of predicting future values. But what does this actually mean in practice? Regression analysis looks at customer details you already...

Data Clinic: Technique - Credit pre-screening and risk scoring.
June 8, 2005... When marketing to consumers where any kind of financial commitment is involved, it is always best practice to use credit screening - for your company's benefit as well as for the consumer, says Ian Barrell. As many financial services...

Data Clinic: A manager's view.(forecasts about direct marketing industry)
June 8, 2005... If the cost of data continues to decrease and marketers continue to buy it, tighter legislation could threaten the direct marketing industry, says Jeremy Saul. The cost of data has been decreasing year on year. The reasons for this include...

Data Clinic: Which list? A round-up of new or updated consumer, business and online lists.(Buyers Guide)
June 8, 2005... NEW LISTS - CONSUMER GOLDEN OPPORTUNITY The Golden Opportunity list of buyers is available for the first time through Evolution DM. The file holds 35,000 0-3-month individuals who have paid pounds 20 to pounds 25 to receive a Cash &...

Customer Insight: Coming into view.
June 8, 2005... Direct marketing has helped brands understand who and where their customers are, but customer insight promises to go deeper. Customer insight should lie at the heart of effective direct marketing. If data analysis doesn't result in...

Contact Centres: Making contact.
June 8, 2005... Finding the right contact centre for your brand can be as important as the business itself. Although the internet is booming as a sales channel, the telephone reigns when it comes to customer service. The reason is basic human nature - the...

Data Suppression: Diminishing returns.(bereavement suppression files)
June 8, 2005... There are now more consumer suppression files available than ever before. But over-zealous use can hamper campaign effectiveness. David Murphy reports. In an age where no one thinks of environmentalists as welly-wearing fanatics any more,...

Secrets of my success: John Ivers, Managing director, DHL Global Mail.
June 8, 2005... As someone who has spent nearly 25 years dealing with mail, it has been important for me to be able to adapt to the significant changes the UK mail industry has seen over the past few years. I started out as a fresh-faced economics graduate...

DMA Forum: DMA View on ... Study reveals value of DM.(Direct Marketing Association, Direct marketing)
June 8, 2005... Direct marketing has been on a steady growth curve over the past decade, as every DMA Census and IPA Bellwether report has testified. But what has been much harder to fathom is the actual economic impact of direct marketing activity in the...

DMA: DMA View on ... Assembly focuses on trust.(Direct Marketing Association)
June 8, 2005... Is the financial services industry guilty of neglecting the consumer? This is the question being posed at this month's DMA Financial Services Conference and senior marketers from companies including Barclays, Capital One, HSBC and Lloyds...

DMA: The facts on ... door to door.(Direct Marketing Association)
June 8, 2005... The most recent DMA Census put annual door-to-door expenditure at pounds 797 million, an 18 per cent year-on-year increase which underlines its strong and consistent growth over the past decade. One of the reasons behind this growth is the...

DMA: Comment - You have to believe in a single customer view to properly achieve one.(Direct Marketing Association)(Brief Article)
June 8, 2005... Hands up if your company has ever done a segmentation which has only ever been used for a bit of profiling and has then sat unused on a shelf. Or if you've ever used the services of a third party analytical company and been left feeling like...

DMA: Bulletin Board.(Direct Marketing Association)
June 8, 2005... Environmental targets The DMA's first Environmental Report is now available. It provides information on the DMA's environmental activity since signing its agreement with government in July 2003. This agreement commits the DMA to meeting a...