Direct Response articles from July 2007

Direct Response archives from July 2007

Editorial: Going green inevitable.(Editorial)
July 25, 2007... Every St Patrick's Day in Chicago, the local Irish community manages to dye the river green as they - and everyone else claiming to have roots in the Emerald Isle - parade through the city and drink beer. If only it were that simple for...

News Focus: Real-time Data - PDV acquires NDL Realtime for expansion.(Brief article)
July 25, 2007... Online permission marketing company PDV has moved to strengthen its foothold in the real-time data market with the acquisition of sales-lead company NDL Realtime. The firm claims the acquisition, part of an ongoing expansion plan, will...

News Focus: Movers - LBM's Dixon steps down.(Ben Dixon quits)(Brief article)
July 25, 2007... Customer contact and data specialist LBM has unveiled an unexpected top-level shake-up, with chief executive Ben Dixon handing the reins to former chief operating officer Mark Bates. Dixon announced he would be leaving LBM for personal...

News Focus: Movers - DLG seeks a bigger backer.
July 25, 2007... Lifestyle data supplier DLG has confirmed that it is looking for new financing and that the investment firm that holds the majority stake in the company may be willing to sell for the right offer. DLG chief executive Jeremy Whitaker said...

News Focus: Industry Awards - DM gets set for glitzy night.
July 25, 2007... The DM industry is gearing up for the Connect Awards, which brings together for the first time the entire direct marketing solutions community to celebrate the industry's best work. The awards night, which unites the Direct Response...

News Focus: Enforcement - ICO: 'Take data seriously'.
July 25, 2007... The latest report from the UK's public data watchdog has slammed marketing companies, banks and web firms for a series of data protection incidents over the past year. UK Information Commissioner Richard Thomas said some of the incidents...

News Focus: Events Planner.(Brief article)(List)(Calendar)
July 25, 2007... SEPTEMBER 5-8 The Marketing Forum P&O cruise ship Aurora Contact: lhenry@richmondevents.com 19 DMA North Golf Day Marriott Worsley Park Hotel and Country Club, Manchester Contact: deborah.wroe@ dma.org.uk 26-27 ad:tech London...

News Focus: What's New - Departure Wunderman.
July 25, 2007... Harrison Troughton Wunderman has been combined with Wunderman Automotive and renamed as Wunderman by parent company WPP. Chief executive of HTW, John Butler, has left due to the decision and Trish Wheaton, president of Wunderman Canada, has...

News Focus: What's New - Awards - APA Creative Awards.
July 25, 2007... Volvo's customer magazine, Liv, was awarded Best Overall Creative Solution at the Association of Publishing Agencies' inaugural Creative Awards. The top prize was given for the magazine's fashion shoot, 'Dummy Run', which featured crash-test...

News Focus: What's New - Launches.(Adviva Adviva Select )(ListLab)(Brief article)
July 25, 2007... Adviva Adviva, the online display advertising provider with a network of 200 websites, has launched Adviva Select, which will allow advertisers to target specific sites from grouped channels. The entertainment channel is now available,...

News Focus: What's New - Appointments.
July 25, 2007... British Gas Business British Gas Business has appointed Broadsystem to carry out an outbound lead- generation programme, largely targeting procurement managers in local authorities. Broadsystem carried out a similar campaign for the...

News Focus: Industry Trends - DM budgets stay robust while online gains pace.
July 25, 2007... A new Bellwether Report from Institute of Practitioners in Advertising (IPA) showed that direct marketing budgets remain strong while companies plan to boost online spend. According to the report, which tracks marketing budgets, DM...

News Focus: Legal Eagle.
July 25, 2007... James Milligan is legal and public affairs adviser at the Direct Marketing Association. This column is not intended to constitute legal advice. For specific legal advice, contact your solicitor. For DMA membership details, contact Sean Moore on...

News Focus: International DM - 'Senior' global course a first.
July 25, 2007... Direct marketing organisations from the United States and Europe have joined forces to launch their first senior-level course in global direct and interactive marketing. The three-day course, which took place in Spain on 25-27 June, was...

News Focus: Direct Marketing Association.
July 25, 2007... Guidelines aim to tackle deficient email practice. The Direct Marketing Association Email Marketing Council has issued new best practice guidelines aimed at increasing the digital marketing channel's return on investment while cutting spam...

News Focus: Satisfaction Survey - Customer needs are not met.
July 25, 2007... Royal Mail is one of the worst performers when it comes to customer service, according to the first UK Customer Satisfaction Survey, conducted by the Institute of Customer Service (ICS). The survey, which will be updated every six months,...

News Focus: Diary of a Doormat.(evaluation of recent direct mail advertising)(Viewpoint essay)
July 25, 2007... Sean Kinmont is managing partner and creative director at 23red. He lives above a lingerie shop in Kensington. His job allows him to help fulfil people's desires, whether that is eating five fruit and veg a day, or winning big in poker. Outside...

News Focus: Mailing Services - Royal Mail takes green step.
July 25, 2007... Royal Mail has seized the green agenda with the launch of the industry's first carbon-neutral mailing programme. It is aimed at companies carrying out unaddressed doordrop mailings and will give them the opportunity to reduce and then...

News Focus: Movers - Appointment at Abacus.
July 25, 2007... Ian Hitt has joined cooperative database company Abacus as managing director of its UK operation. Hitt has worked in the industry for more than 20 years, most recently as sales director at Identex. He will oversee the company's expansion in the...

News Focus: Movers - Appointment at Kittcatt Nohr.
July 25, 2007... Phil Keevil has been appointed as creative director at Kitcatt Nohr. Keevil will work with creative partner Paul Kitcatt and oversee the integrated agency's design studio

News Focus: Movers - Appointment at The Database Group.
July 25, 2007... Dawn Cremin has joined The Database Group as head of marketing. Her responsibilities include integrating merged companies into The Database Group Interactive brand

News Focus: Movers - Appointment at Experian.
July 25, 2007... Martin Webley has been revealed as managing partner, Financial Services for Experian's integrated marketing business, replacing Steve Lomax, who has become European managing director of CheetahMail at Experian. Webley was previously...

News Focus: Movers - Appointment at The Listening Company.
July 25, 2007... James Wickes has become director at The Listening Company. His role will involve looking at the integration of telephone technology with other channels, specifically online. He was formerly chief executive at Interex

Opinion: Is the world digital's Whitstable's?(direct marketers are using digital services)(Column)
July 25, 2007... True story. A former colleague visiting Sydney, Australia had just polished off some local oysters in an Italian restaurant when the waiter came over. 'How you like your oysters?' asked the waiter. 'Very good,' my friend replied, 'but, to be...

How to: How to ... prevent email from annoying people.
July 25, 2007... Ill-conceived email can be a real turn-off for consumers and damage your brand's reputation, says Andrew Robinson. Here are the pitfalls to avoid when sending marketing messages electronically. There is no doubting that in many circles,...

Creative Masterclass on: Digital Print.(Viewpoint essay)
July 25, 2007... The better we know our customers, the more relevant we can make our marketing communications, writes Graham Pugh. There is a lot of buzz about digital print out there at the moment 'Wow! Do you know we can actually write our customers'...

Data Clinic: Ask the experts.
July 25, 2007... This month, our panel of data specialists advises on why using multiple list brokers is only a quick fix, and how to gauge the success of lists and use past results to improve data selections. - We have an extensive customer acquisition...

Data Clinic: Data Health Check - Mediatech Direct.
July 25, 2007... The mailing and fulfilment start-up has found Capscan's suite of data cleaning and suppression products has revolutionised its efficiency. THE PROBLEM Start-up mailing and fulfilment house Mediatech Direct was established in January...

Data Clinic: Case Study - Unilever.(Case study)
July 25, 2007... The brand house that helped create the Jigsaw Consortium by ditching the DM rule book is now moving its data into the digital age Holly Wright tracks Unilever's innovative engagement. When Unilever, Kimberly-Clark, Cadbury Trebor Bassett...

Data Clinic: How to buy International Email Data.
July 25, 2007... It is a global market these days - and email is everywhere. But how do you make sure you get it right? It often comes as a surprise to find that the UK has one of the easiest-going policies when it comes to sending email. Partly for this...

Data Clinic: Get Connected.(Website list)
July 25, 2007... Industry-focused news portals and websites dedicated to research and networking are a valuable resource for the up-to-date practitioner, writes John Dalziel. Having been on both sides of the fence, I cannot exaggerate how important news...

Data Clinic: DataTalk.
July 25, 2007... Marketing's inexorable evolution continues as companies attempt to engage individuals in a rapidly fragmenting marketplace. The key to standout, argues Caroline Worboys, is individualisation. Over the past century, we have witnessed three...

Data Clinic: What I do in data - Rob Reason, senior data planner, Meteorite.(dialogue with Rob Reason)(Interview)
July 25, 2007... - How did you arrive in this job? I am one of those rare people that actually did a degree in marketing and ended up in the industry. If my friends from university are anything to judge by, I should be in recruitment; if my work colleagues...

Data Clinic: What is ... A carbon footprint model?(direct marketers make use of carbon footprint model )(Brief article)
July 25, 2007... A carbon footprint model indicates the carbon footprint of individual businesses - that is, the effect each business has on the climate in terms of the units of carbon dioxide it produces. The model also calculates how likely it is each...

Data Clinic: Technique - Using direct marketing to expand overseas.
July 25, 2007... Expanding your DM overseas is a potential minefield where time and money can be lost, especially when looking to acquire customers outside of a home country. However, the gains can be great, says Richard Gibson. If you go to your search...

Data Clinic: A Manager's View.(automation in data orders)
July 25, 2007... With clients calling for ever more sophisticated solutions, list managers must adopt long-term, insight-driven strategies, says Damian Coverdale. Consolidation and increased downward pressure on prices is now a market reality. List...

Data Clinic: Which list?(Directory)
July 25, 2007... New, updated and newly managed consumer and business lists. NEW LISTS CONSUMER - Joe Browns Fashion Mail Order Buyers Managed by ListLab, this new list contains 250,000 buyers from mail order fashion house Joe Browns. The...

B2C Lists: Data detection.
July 25, 2007... Marketers want to source multichannel data on their target consumers, but are finding that it is not so easy to come by, writes David Murphy. If only we could wind back the clock. Any company collecting customer or prospect data today...

Email: Easy does it.
July 25, 2007... Email is a convenient way to interact with consumers, but the relationship can be compromised if basic principles are not followed, says Adam Woods. It doesn't take a formal audit of the nation's inboxes to discern that email marketing is...

Print & Production: Climate-savvy.
July 25, 2007... Going green is not just an ethical choice - it makes business sense. So, how can print campaigns be environmentally sound, asks Caitlin Fitzsimmons. Environmentalists have been warning of a looming ecological crisis for years, but until...

Secrets of my Success: Duncan Painter, Managing director, Experian Integrated Marketing.
July 25, 2007... I'm a great believer in success being about the team and not the individual. It's something I'm passionate about. Success is about delivering for clients, and people empowered to deliver excellence day in, day out - not because they have to,...

Data Spending Trends: Editor's Introduction - Getting a read on data.(Brief article)
July 25, 2007... Bob Dylan once sang 'you don't need a weatherman to know which way the wind blows'. But sometimes it helps. Gauging what is going on in a marketplace is never an easy task. And the data sector is one that is changing fast, with companies...

Data Spending Trends: Sponsor's statement - Quality will make or break your core relationships.
July 25, 2007... Data is the foundation that underpins everything we do in direct marketing. No matter how well planned and executed a proposition, no matter how wonderful the creative, if you are addressing the wrong audience you may as well pour your budget...

Data Spending Trends: Gauging change.
July 25, 2007... Our third survey of direct marketers' data spending habits finds an industry in transition, with an increasing importance being placed on the retention of customers and nurturing of long-term relationships. Data is often thought of as the...