Direct Response articles from July 2006

Direct Response archives from July 2006

News Focus: Retailing - Data key to home shopping success.
July 11, 2006... Internet shopping is booming but online retailers must sharpen up their data strategies and customer service if they are to capitalise on the demand, new research shows. Web sales are growing by an annual rate of 45 per cent and are set to...

News Focus: Data - New awards for suppliers.
July 11, 2006... The Direct Response Intelligence Awards are to feature a new supplier group of categories as the final deadline for entries to this year's data industry showcase draws near. In addition to the usual industry sector and marketing channel...

News Focus: Brand Experience - DMA group to focus on experiential marketing.
July 11, 2006... The Direct Marketing Association (DMA) is forming a Brand Experience Strategy Group to promote experiential activity as a vital part of direct marketing. The group is chaired by Wendy Hooper, managing director of Carbon Marketing. It...

News Focus: Call Centres - HSBC arrest prompts fears.
July 11, 2006... Top industry figures fear a crisis of customer confidence in data protection and offshore call centres following the arrest of an HSBC employee in India for supplying data to fraudsters. Andrew Colwell, marketing director at contact centre...

News Focus: What's new - Launches.
July 11, 2006... ABACUS Abacus, the mail order data cooperative, is launching a buyer analysis reports service that will be made available exclusively to Abacus Alliance members. The service has been created to give clients greater insight into their...

News Focus: Events planner.
July 11, 2006... July 27 Pricing in Proportion: Be Prepared Venue: The British Medical Association, London Contact: hannah.lang@ dma.org.uk September 6 Interactive Mobile Marketing Workshop Venue: The Business Design Centre, London Contact:...

News Focus: Internet - Ofcom calls for greater online self-regulation.
July 11, 2006... Ofcom has turned the spotlight on the need for industry self-regulation to protect consumers using the internet. The regulator has initiated a Europe-wide review in response to the increase in web use: 59 per cent of UK adults are online at...

News Focus: Agencies - 20:20 wins big at Cannes.
July 11, 2006... 20:20 London was the most awarded direct agency at the Cannes Lions festival in June. The agency bagged two golds and one silver for its Sony PlayStation 24 campaign. Leo Burnett won gold and silver; Harrison Troughton Wunderman silver and...

News Focus: Post - Record fine for Royal Mail.
July 11, 2006... Postcomm is fining Royal Mail pounds 9.62 million, the largest financial penalty the independent regulator has ever imposed on the postal service. The fine, first proposed by Postcomm in February, was to have been for pounds 11.38 million....

News Focus: Diary of a Doormat.(Reardon Smith Whittaker's Adam Whittaker )
July 11, 2006... Adam Whittaker is the chief executive of Reardon Smith Whittaker. He lives in Chiswick, West London with his wife, Sam, and their children, Zac (four) and Madeleine (six months). A keen sportsman, he enjoys running, golf and rugby....

News Focus: Legal Eagle.
July 11, 2006... James Milligan is legal and public affairs adviser at the Direct Marketing Association. This column is not intended to constitute legal advice. For specific legal advice, contact your solicitor. For DMA membership details, contact Sean Moore on...

News Focus: Data - Experian buys banking specialist Eiger Systems.
July 11, 2006... Data giant Experian is continuing its aggressive acquisition policy, plucking Eiger Systems, a bank account validation and payment processing software company, to sit alongside its international address detail checking business. Eiger...

News Focus: Agencies - Fedma forms agency group.(Federation of European Direct and Interactive Marketing)(Brief article)
July 11, 2006... The Federation of European Direct and Interactive Marketing (Fedma) has created an agency council to improve its support of creative and full-service shops. Rapp Collins Europe, Tequila Los Angeles and Wunderman New York are among the...

News Focus: Appointment - Swetenhams recruits MD.(Prospect Swetenhams Ltd. appoints Annette Holmes, managing director)(Brief article)
July 11, 2006... Prospect Swetenhams and Market Monitor have hired Annette Holmes as managing director. She will replace Hugh Bessant, who left in June. Holmes is head of commercial training at the British Red Cross and previously worked at ICC Information...

News Focus: Adspend - Net benefits as marketers shift expenditure online.
July 11, 2006... Internet advertising grew more than any other medium in 2005 as marketers shifted spend online to communicate more directly with consumers. The finding was revealed in the latest figures from the Advertising Association (AA). At the...

Movers: Appointment at Chorus Direct.
July 11, 2006... Fiona Shanks has joined Chorus Direct, the integrated telemarketing company, as general manager. Shanks joins from TeleTech UK, where she was human resources director.

Movers: Appointment at Mason Zimbler.
July 11, 2006... Tyrone Probert has moved to integrated digital marketing agency Mason Zimbler as creative director. Probert was previously art director at EHS Brann.

Movers: Appointment at Metrix.
July 11, 2006... Chet Chauhan has been appointed data planning director at data consultancy Marketing Metrix. He was previously senior data planner at Tequila.

Movers: Appointment at Haygarth.
July 11, 2006... Tom Millns has been named head of digital at integrated marketing company Haygarth, where he will drive new business and raise the company's digital profile. He was previously digital media director at Them.

Movers: Appointment at Lloyd James.
July 11, 2006... Declan Boyle has been hired as business development manager at Lloyd James. Boyle joins from TRG Strata, where he was sales manager.

Movers: Appointment at ipoints.co.uk.
July 11, 2006... Martin Bryden has joined online coalition loyalty programme ipoints.co.uk as new business manager. He moves from Data Locator, where he was business development manager

Opinion: Planners - are you experienced?
July 11, 2006... Planners. Omitting those who help with your tax returns (and are better described as creatives) or the local council fusspots who won't let you convert your loft, we've still got them coming out of our ears. Data planners, media planners,...

How to... choose a DM prize promotion.
July 11, 2006... Knowing your target market is essential to all direct marketing initiatives but, if you want to offer consumers a prize incentive, you must also harness the power of dreams, says Oliver Duval. The point of direct marketing is to acquire,...

Creative Masterclass: Creative masterclass on... working at speed.
July 11, 2006... In today's fast-paced world, creatives don't just produce brilliant work, they turn it around quickly. Kate Pybus offers some time-saving tips. Yesterday I received a message from God. It came via the receptionist at Diageo. She had...

Data Clinic: Ask the experts.
July 11, 2006... This month, our panel of data specialists advises on how to run a successful international DM campaign, get the most from a limited data budget and track attrition rates effectively. Our company, based outside the UK, is looking to run a...

Data Clinic: Data Health Check.
July 11, 2006... Energy Information Centre The consultancy has cut duplication rates by cleansing its own data with the help of matchIT. Nicola Harrison reports. THE CASE The Energy Information Centre (EIC) has around 20,000 records in its customer...

Data Clinic: Case Study - Multi-Award Winner, Direct Response Intelligence Awards.
July 11, 2006... 2005 Sainsbury's at Jacksons The Shop Scan Save mobile marketing technology puts the right offers in the hands of the right shoppers. David Murphy reports. Big retailers are not always the first to embrace new technology. So when...

Data Clinic: How to buy... fraud pre-screening.
July 11, 2006... By screening out the most high-risk applicants and postcodes, you can keep potential fraudsters away. Fraud continues to be a massive issue affecting transactions that involve granting credit. By pre-screening mailing campaigns you can...

Data Clinic: Get connected.(Peter Webb )(Brief article)
July 11, 2006... The web gives an overview of current affairs, enables us to appreciate art that is not on public view, find a perfect driving route and secure a dinner booking, says Peter Webb. Before meeting a client, I always like to look at its website...

Data Clinic: DataTalk.
July 11, 2006... Companies must not think of customer data integration as a silver bullet to solve all their problems. Instead, they should adopt information management as a business objective, insists Steve Tuck. I sometimes wonder if there is any...

Data Clinic: What I do in data - Paul Cook, head of data planning, HicklinSlade & Partners.(Interview)
July 11, 2006... Q: HOW DID YOU ARRIVE IN THIS JOB? My first job was as an advertising and circulation analyst on the Daily Mail. Later, I moved to Experian and then Claritas. Over eight years, I gained experience of regional media, target marketing and...

Data Clinic: What is... Blogging.
July 11, 2006... A blog (short for weblog) is an online journal. It is created by individuals or groups looking for a soap box from which to air their views. Blogs can be found across many domains, ranging from personal to branded sites such as myspace.com. ...

Data Clinic: Technique - Unleash DRTV's power with effective analysis.
July 11, 2006... Direct-response television is proving a popular and effective choice for advertisers wanting an accountable medium. Dan Grossman reveals how data mining can unearth the crucial figures that ensure campaign success. Traditional television...

Data Clinic: A manager's view.
July 11, 2006... Brokers may not see the potential of a list that falls outside their target market but a skilful manager can help them see the benefits, says Victoria Smith. In the 12 years that I have worked as a list manager, I have often come across...

Data Clinic: Which list?(catalogs)
July 11, 2006... A round-up of new or updated consumer, business and online lists NEW LISTS CONSUMER Stirling Health This catalogue provides 22,843 names of customers of the catalogue, which provides health products and medical books for...

Customer Insight: Analyse this..
July 11, 2006... Data requires careful analysis in order to extrapolate long-term customer information. But, as Adam Woods says, the original quality is what matters. There's little meaningful difference between the two words, but increasing references to...

Print Management: Print perfection.
July 11, 2006... Companies can achieve significant savings in their marketing budgets by outsourcing their print to management specialists. Adam Woods reports. In the corporate world, certain functions are regularly delegated to third-party specialists in...

Fulfilment: Wish fulfilment.(customer care is the secret)
July 11, 2006... Fulfilment is a crucial part of the customer experience that marketers cannot afford to overlook. Caitlin Fitzsimmons reports on the options available. There are two types of business for which it makes sense to manage product delivery...

Secrets of my Success: Paul Tullo, Creative director, Tullo Marshall Warren.
July 11, 2006... When I was invited to do this column, it was like being asked to appear on the direct marketing equivalent of BBC Radio 4's Desert Island Discs but without the sound. So true to the style of the show, here is my song selection. Aqualung by...