Direct Response articles from January 2006

Direct Response archives from January 2006

Editorial: Technology paves the way.(Editorial)
January 1, 2006... Leafing through this month's Direct Response and its accompanying supplements, you will detect a distinct technological bent to the issue. Many in the industry will be thinking over the next month about the role technology plays, or should...

Postcomm: Stamp costs rise to 36p.
January 1, 2006... The price of a first class stamp is set to rise by two pence in April, according to Postcomm plans. The proposals will allow first class letter prices to rise from 30p to 32p in April, and to a maximum of 36p by 2010. While this is more...

Post: Royal Mail readies for PiP.
January 1, 2006... Royal Mail has launched a pounds 10m campaign to help businesses prepare for its Pricing in Proportion (PiP) scheme, which comes into effect on 21 August this year. Early last month, 35,000 marketing services firms received explanatory...

Lions Awards: HTW MD to head awards.
January 1, 2006... Steve Harrison, managing director and creative partner of Harrison Troughton Wunderman (HTW), has been named as president of the 2006 Cannes Lions Direct jury. Harrison is well placed to head the panel - HTW won the inaugural Lions Direct...

Mobile: MMS has picture future.(Mobile Media Monitor UK)(MMS (Multimedia messaging service))(Brief Article)
January 1, 2006... Picture messaging could be growing more effective as a marketing tool with more than a third of consumers now using their mobile phones to send and receive picture messages, mobile media company Enpocket and market research firm Harris...

Olympics: Games boost to call centres.
January 1, 2006... The 2012 Olympics are set to provide a huge boost to the call and contact centre industry as customer interactions soar, a Datamonitor white paper commissioned by Sitel UK has predicted. It suggests that the games will generate more than...

COI names its new direct and relationship roster.(Central Office of Information)(OMD Data)
January 1, 2006... The COI has revealed its operational roster following the conclusion of its direct and relationship marketing (DRM) roster review. The companies appointed in the final part of the review fall into four sectors: field marketing, contact...

What's new: New launches.
January 1, 2006... Perseus Perseus Development Corporation has developed a survey system that will enable retailers to immediately see the results of customer satisfaction surveys. The system combines Hewlett Packard iPAQ Pocket PCs with survey software from...

Events planner.(Brief Article)(Calendar)
January 1, 2006... JANUARY 17-18 DMA autodialler compliance seminars Venue: Manchester (17); London (18). Email: telemarketing@dma.org.uk 26 Permission-based strategies for marketing success Venue: The Chartered Institute of Marketing, Cookham,...

News Focus: Diary of a Doormat - Gerry Scott is chief operating officer for WWAV Rapp Collins Media.
January 1, 2006... She lives in Basingstoke and balances the drive in and out of London every day with an addiction to golf, time shares and entertaining hordes of friends. It has been a surprisingly doormat-lite week as I usually receive up to 12 catalogues...

News Focus: SPSS - Firms are ignoring prized data from 80,000 blogs.
January 1, 2006... Blogs could provide valuable consumer insight but brands are missing a trick by failing to track them, predictive analytics firm SPSS has warned. According to its figures, some 80,000 blogs launch every day. SPSS believes that by tracking...

News Focus: Awards - Bango gives mobile gongs.
January 1, 2006... Channel 4, Oasis, The Sun and Yahoo have come tops for mobile content in mobile technology firm Bango's Golden Globe Awards. The awards recognise the best in mobile content. Channel 4 won Most Promising Entrant for its entertainment...

News Focus: FTSE - Board deficit.(marketing professionals )(Brief Article)
January 1, 2006... Just 11 out of the Top 100 FTSE organisations have a marketing executive at main board level, the Chartered Institute of Marketing (CIM) has revealed. This is a cause for concern according to CIM chief executive Christine Cryne (pictured)....

News Focus: Incentives - Sony launches DM tool that points buyers to net.
January 1, 2006... Sony DADC has released a direct marketing tool aimed at increasing response rates and facilitating data gathering for marketers. The n-CD is a compact disc that pairs disc content with a link to a web site that can only be accessed via a...

News Focus: Corporate - Vouchers still popular gifts.(Brief Article)
January 1, 2006... Vouchers are continuing to hold their own as gift and incentive choices, with 2005 sales seeing an increase on 2004 figures, despite the third-quarter showing a slight drop, figures from The Voucher Association have shown. Overall, sales...

News Focus: Awards - Hospital win.
January 1, 2006... Great Ormond Street Hospital Children's Charity won the Grand Prix at last month's DMA Awards with its campaign by Arc Worldwide. Twenty-seven Golds were awarded to 32 agencies. The big winners were Harrison Troughton Wunderman, Craik Jones...

News Focus: Legal Eagle.
January 1, 2006... James Milligan is legal and public affairs adviser at the Direct Marketing Association. This column is not intended to constitute legal advice. For specific legal advice, contact your solicitor. For DMA membership details, contact Sean...

News Focus: Marketing spend - Top firms make customer retention their priority.
January 1, 2006... Marketers at the UK's leading companies are spending more on retaining customers than prospecting for new business, according to mail and messaging specialist Pitney Bowes. Pitney Bowes surveyed a sample of the country's 1,000 top...

News Focus: Customer Relationship Management - Scandinavia posts strong CRM growth.
January 1, 2006... Customer relationship management specialists wanting to sell their products and services across Europe should target Scandinavia and Benelux, according to research from global direct marketer Harte-Hanks and list and data consultancy RSA...

Movers: Appointment at Meteorite.
January 1, 2006... Tom Wong has been appointed marketing and business development manager at integrated communications agency Meteorite. He was previously the communications officer at Leeds University Union.

Movers: Appointment at Ai.
January 1, 2006... Jo Young has joined data bureau and list sourcing agency Ai as its client services director. She previously ran the strategic alliances department at Acxiom. In her new job she will work with suppliers on new product development.

Movers: Appointment at CMW Interactive.
January 1, 2006... Mark McEachran has been promoted to senior account director at CMW Interactive, the digital arm of Clark McKay & Walpole. In addition, Joanna Peet has joined the agency as its technical project manager.

Movers: Appointment at Royal Mail Letters.(Letter to the Editor)
January 1, 2006... Ian Griffiths has been appointed managing director of Royal Mail Letters. He takes responsibility for the delivery of Royal Mail's annual postbag of more than 20 billion letters. Griffiths was previously the group managing director of GKN...

Movers: Appointment at dunnhumby.
January 1, 2006... Adrian Sanger has been recruited by dunnhumby in the newly created role of insight director. He joins from Millward Brown where he spent 10 years, heading up one of its quantitative business units.

Opinion: Evolution of the industry awards.
January 1, 2006... Royal Mail and the DMA were at it again last month (DR, November/December 2005), handing out gongs to the deserving poor at the industry's premier awards bash. The ceremony doesn't yet have the historical pedigree of the Queen's distribution of...

How to ... rate a bureau's data processing software.
January 1, 2006... Before you choose to use a particular bureau it is important to find out the quality and effectiveness of its data processing software, either through references or your own assessment, says Martin Rides. Sadly, bureau processing is still...

Creative Masterclass: Creative masterclass on ... viral marketing.
January 1, 2006... Your marketing message could reach thousands through the use of viral marketing, but you must first learn to let go of control, says Alexander Meyer. If Jamie Oliver was in marketing, he would probably advise us to keep it nice and simple...

Data Clinic: Ask the experts.(online customer loyalty programme)
January 1, 2006... This month our panel of data specialists looks at developing an online customer loyalty programme, improving the quality of online data, and encouraging web site sign-up. We are a web-based gift company and would like to develop an online...

Data Clinic: Data health check - HSS Trading UK.
January 1, 2006... The fulfilment company needed a software solution to help it deal more effectively with a constant inflow of international customer data, writes Melanie May. THE CASE HHS Trading is a global fulfilment company that works with clients...

Data Clinic: Case Study Special: Winner, Direct Response Intelligence Awards 2005.
January 1, 2006... Stockton Festival Better targeting enabled Rocket Science to boost visitor numbers to the Stockton festival, without spending more of the client's money. Stockton International Riverside Festival, (SIRF) is Europe's biggest street art...

Data Clinic: How to buy ... new business prospects.(Interview)
January 1, 2006... When gathering data on businesses it is important to know what data you want and who to communicate with to get that information. Business data has, historically, always been harder to acquire - not least because there has never been an...

Data Clinic: Get connected.(Brief Article)(Interview)
January 1, 2006... The internet is a prime source of information for his work with interactive media, so a good site is worth its weight in gold to Draft London's account director, Jeremy Brook. Working with interactive media, it's no surprise I spend more...

Data Clinic: DataTalk.(Interview)
January 1, 2006... It is essential to evaluate the success or failure of every campaign but this crucial analytical procedure is all too often overlooked. Marketers must change their thinking, argues Scott Logie. As a manager of analysts, it never ceases to...

Data Clinic: What I do in data - Steve Cook, managing director, Market Location.(Interview)
January 1, 2006... Q: How did you get into data marketing? I first became involved with data after joining the operations division of Dun and Bradstreet in 1987. While working there, I was asked and persuaded into joining the marketing side of the business in...

Data Clinic: What is ... IPTV.(Internet Protocol Television)(Brief Article)
January 1, 2006... Unlike conventional terrestrial, satellite or cable TV, television based on Internet Protocol (IP), known as IPTV or television over broadband, is addressable. This means that both the source and the destination can be uniquely defined....

Data Clinic: Technique - The value of transactional customer modelling.(Interview)
January 1, 2006... Transactional data has always been extremely useful in predicting customer actions, but when combined with behavioural data, the information that can be gleaned can be worth its weight in gold, says Chris Morris. The real value of the new...

Data Clinic: A manager's view.
January 1, 2006... Data nirvana is at our fingertips - all we need to do is look to technology and share our lists to create a situation where all involved benefit, says Sebastien Hosti. How many times have you heard suggestions from those in the data...

Data Clinic: Which list? A round-up of new or updated consumer, business and online lists.(Buyers Guide)
January 1, 2006... NEW LISTS CONSUMER INDUSTRIAL CLAIMS FILE Recently made available to the market, this file is managed by Cheryl Nathan List Broking and comprises blue collar and ex-blue collar workers employed within industries where they have...

B2B: Small is beautiful.(Company Profile)
January 1, 2006... Direct marketers are beginning to recognise that large corporate decision-makers are getting much harder to reach. In contrast, smaller firms offer an untapped marketplace. Rob McLuhan reports. Large organisations are the obvious hunting...

Technology for Marketing: Hi-tech expertise.(Company Profile)
January 1, 2006... The Technology for Marketing event is growing as switched-on professionals research the latest tools to keep them one step ahead. 'If there weren't a show like Technology for Marketing, you would have to invent one to fill the gap,' says...

Inserts: Insert here.
January 1, 2006... Inserts are a very responsive and versatile medium but to achieve maximum effectiveness they have to be targeted accurately. David Murphy reports. Inserts are nothing more than an annoyance for some consumers, many of whom will open their...

Secrets of my success: Sez Maxted, Chairwoman of Draft London.
January 1, 2006... I often look back over my career and think how ridiculously fortunate I have been to be where I am now. I say this not because of the lucky breaks I have had at critical moments in my career, but more because I had no idea how lucky I was...

Data Spending Trends: Editorial - Data proves its worth.(Editorial)
January 1, 2006... Data is the lifeblood of direct marketing - something more companies are realising. But how are direct marketers slicing up their data budgets - and are they increasing their data spend? These are questions we would all like the answers...

Data Spending Trends: Sponsor's statement - Intelligent marketers join the data revolution.(internal customer information)(Brief Article)
January 1, 2006... Revolutions are rare but I can't help feeling that is exactly what is taking place in the world of data and customer intelligence. We have spent years gathering data, to the point that information exists on most households in the UK, so...

Data Spending Trends: A sound investment.
January 1, 2006... Our investigation into spending habits over the past year reveals that, unlike some areas of marketing, data is in rude health and looks set to benefit from increased budgets in 2006. Stuart Derrick reports. The results of Direct Response's...