Direct Response articles from January 2005

Direct Response archives from January 2005

News Focus: Data - A third of voters opt out of Electoral Roll.
January 10, 2005... Returns from the 2005 Electoral Roll, the most universal record of consumer data in the UK, are showing another rise in opt-out levels across the UK, early reports indicate. Interim analysis of Electoral Roll data by technology and data...

News Focus: Postal Services - Small fanfare for Royal Mail's drop in B2B price.(Brief Article)
January 10, 2005... There was a luke-warm reaction to news that Royal Mail is to reduce its prices for business mailers. The move is part of the postal service's plan to stave off the growing competition for its huge share of the B2B market. From April this...

News Focus: Appointment - AirMiles adopts data plan.(Brief Article)
January 10, 2005... Nigel Grimes, the new customer insight director at travel company AirMiles, is to develop a new data strategy for the company as part of his remit to put customer information at the heart of the company's business. A former head of CRM at...

News Focus: What's new for 2005? Leading experts make their predictions ..
January 10, 2005... DATA Suzanne Soper, exeuctive director, Wegener 'The debate about the value of data will continue, but there's no doubt it has risen up the marketing hierarchy. Many marketers now realise that no matter how clever the creative, how...

News Focus: Events planner.(Brief Article)(Calendar)
January 10, 2005... JANUARY 2005 18 DMA Financial Services Training Workshop Venue: Ambassadors Hotel, London WC1. Contact: Jo Marris, 020 7291 3355 25 IDM Evening Seminar: Great Online Creative Venue: Central London. Visit: www.theidm.com/events ...

News Focus: Diary of a Doormat.
January 10, 2005... Dawn Orr is UK data leader for Acxiom and has spent the past 10 years at the forefront of the direct marketing industry. Dawn lives in London, runs a busy family, rates herself as a good cook and spent most of her spare time in December...

News Focus: Telemarketing - Call centres aim for green light under new FSA rules.(Financial Services Authority)(Brief Article)
January 10, 2005... Outsourced call centres are scrambling to gain Financial Services Authority approval to continue providing telephone selling services for financial services clients, in time for new rules due on 14 January. The EU's Insurance Mediation...

News Focus: Customer insight - Hilton chairs insight conference.(Brief Article)
January 10, 2005... Direct Response magazine is teaming up with sister titles Marketing Direct and Management Today to host the Customer Insight Summit 2005. Anthony Hilton, the financial editor of the Evening Standard and media pundit on business issues, will...

News Focus: Market research - Talking Numbers merges marketing data for clients.(Brief Article)
January 10, 2005... Talking Numbers has launched a customer insight service that marries market research responses with a client's database to uncover customer attitudes and motivations. Five blue chip clients, including Halifax Bank of Scotland, have signed...

News Focus: People - EHS Brann accents digital role.(Brief Article)
January 10, 2005... Graham Bentham has been appointed managing partner at DM agency EHS Brann. The newly created role will see Bentham expand the agency's digital offering for clients including Oxfam and JO Hambro. Bentham said: 'The agency recognised...

News Focus: Legal Eagle.(Interview)
January 10, 2005... James Milligan is legal and public affairs adviser at the Direct Marketing Association. This column is not intended to constitute legal advice. For specific legal advice, contact your solicitor. For DMA membership details, contact Sean Moore on...

Opinion: Always look on the bright side of DM.(Direct marketing)
January 10, 2005... Those lying bathroom scales have been thrown out. My head still throbs like the inside of a nightclub, and the old tum churns like a concrete mixer. It's a seasonal thing. Right now, no one feels as ill-disposed to the world as I do. But,...

How to: Plan and mount an insert campaign.
January 10, 2005... Their growing popularity and high return on investment are attractive reasons for using an insert marketing campaign. However, they're not cheap so getting it right is essential, says Lucy Stafford. I often get asked 'why do an insert?' My...

Creative masterclass on: Tackling taboo subjects.
January 10, 2005... When you have to talk about taboo subjects, especially medical conditions, empathy and reassurance are your two best tactics, says Peter Kenny. How do you talk to people about the subject they least want to discuss? Imagine there's an...

Data Clinic: Get connected.(Websites providing information on consumer behavior towards different products)
January 10, 2005... Presenting to clients in an informed and interesting way is vital for Steve Mattey. These sites help him to position consumer behaviour in a wider social context. My job consists mainly of presenting to clients and trying to explain the...

Data Clinic: How to buy ... e-mail data.
January 10, 2005... Knowing the source of your e-mail data is essential if you want a good calibre of information. And test-driving it is the next step to a successful online campaign. Buying the right e-mail data and making sure you get the best use out of...

Data Clinic: DataTalk.(Mail order business)
January 10, 2005... Data pools certainly have their place, but Laura Tenison of mail order company JoJo Maman Bebe, has vowed to abstain for a while yet because of unequal access to data. Data co-operatives are an increasingly familiar concept in the direct...

Data Clinic: What I do in data - Mark Patron, database marketing consultant.(Interview)
January 10, 2005... Q: You've had quite a long and varied history in data-driven direct marketing. What have been the highlights? The highlights that stand out were working for NDL in the US in 1987 and helping to launch lifestyle database profiling in the UK....

Data Clinic: What is ... CRISP-DM?(CRoss Industry Standard Process)(Data Mining)(Brief Article)
January 10, 2005... CRISP-DM, or CRoss Industry Standard Process for Data Mining, is a six-stage process for performing data-mining projects to a consistent and repeatable methodology. - Business understanding: define the project aims and objectives and gain...

Data Clinic: Case Study - Marks & Spencer Money.
January 10, 2005... An in-house database was the only option for M&S Money, and it was to prove a critical decision. Minerva, to those of us non-versed in classical history, was the Roman goddess of wisdom and commerce. Rather more prosaically, it's also the...

Data Clinic: Data Health Check - Liverpool Victoria.
January 10, 2005... With a vast database of 12 million individuals - sourced in-house and from affinity partners - campaign relevance is essential, reports Christina Papas. The Case Liverpool Victoria provides financial service products across the UK...

Data Clinic: Technique - Pre-test the elements of your DM campaign.(Direct Marketing)
January 10, 2005... Pre-testing a marketing campaign can teach any company a lot about their customers and their company processes. Here follows one fool-proof testing methodology that works every time, says Peter Rosenwald. Careful testing can make the...

Data Clinic: A manager's view.
January 10, 2005... Many list owners and buyers insist on still using the outdated ABCI model to describe consumers and suppliers are suffering the consequences, says Sue Dyer. ABC1, the age-old cornerstone of targeting for above-the-line media, is...

Data Clinic: Which list? A round-up of new or updated consumer, business and online lists.
January 10, 2005... NEW LISTS Consumer Active Singles Ebiquita has launched the Active Singles list, which offers information on one million households in the UK with only one adult occupier. The list is built from the Ebiquita Recency File...

E-mail marketing: Stand and deliver.
January 10, 2005... E-mail marketing has proved to be a winning communications tool but, as internet security is stepped up, will your e-mail survive the spam filters and corporate firewalls? E-mail marketing is burgeoning and it's not hard to understand why....

Technology for marketing: As easy as ASP.(Application Service Provider)
January 10, 2005... Companies are turning to software solutions where they access the software tool via the web, rather than buying a licence. So what's the appeal? David Murphy reports. There was a time when only a select few companies could realistically...

Call Centres: The sound of silence.
January 10, 2005... Silent calls from telemarketers have driven consumers underground. So what can be done to reduce telemarketing's nuisance factor? Is telemarketing fated to disappear as a marketing channel? Five years ago that question would have seemed...

DMA Forum: DMA View on ... Study finds mail still popular.
January 10, 2005... More than 60 per cent of consumers feel overwhelmed by the number of commercial messages they receive; 20 per cent feel strongly that direct mail is an intrusion; and slightly less than 30 per cent have never received a commercial e-mail or are...

DMA View on ... Fees guide to help agencies.(Direct Marketing Association)
January 10, 2005... The rise of the all-powerful procurement department is a relatively new phenomenon and something that agencies of all sizes are increasingly having to grapple with. In any economic downturn, companies will look to areas where they can cut...

DMA Forum: Comment - DM plays a useful role in most people's lives, but do they know it?(Direct Marketing Association)(Brief Article)
January 10, 2005... It has been said that during his term in the White House, Bill Clinton had a small yellow Post It note stuck on the wall of the Oval office, bearing the slogan: 'It's the economy, stupid'. While the notion of the then most powerful man in the...

DMA Forum: Bulletin Board.(Direct Marketing Association)
January 10, 2005... DMA HAS 900 MEMBERS The DMA continued to grow throughout 2004 and now exceeds 900 members. A total of 146 new member companies joined last year - a 42 per cent increase on the previous year. New members include Microsoft, Capital One (see...

Secrets of my success: Lloyd James, Chairman, Lloyd James Group plc.
January 10, 2005... It's difficult to put on paper the things that you feel result in your own success because humility is one of my better qualities... and, if you believe that, then you have never met me. It's hard to imagine that I managed to set up a list...