Direct Response articles from February 2005

Direct Response archives from February 2005

News Focus: Industry - DM finds growing favour with marketers.(direct marketing)
February 28, 2005... Budgets for direct and internet-related marketing have been revised up for the sixth consecutive quarter, according to the latest Bellwether report. The report, based on a survey of 250 marketers from the UK's top 1,000 advertisers, says...

News Focus: Appointments - Staff moves at Haymarket.(Philip Smith and Noelle McElhatton appointed in Haymarket Business Publications)(Brief Article)
February 28, 2005... Haymarket Business Publications, publisher of Direct Response magazine, has made a number of promotions to strengthen its expanding portfolio of titles. Philip Smith, editor of Revolution, has been appointed editor-in-chief of Haymarket's...

News Focus: Lists - Legal help for List Forum.
February 28, 2005... The DMA is joining forces with the recently-formed List & Insert Forum to pay for legal advice on the group's efforts to standardise nett name agreements. The Forum is attempting to tackle the thorny issue of nett names, the traditional...

News Focus: Conferences - Tesco leads insight summit.
February 28, 2005... Speakers from some of the UK's leading companies are confirmed for the first ever Customer Insight Summit, which is being hosted in April by Direct Response and its sister title Marketing Direct. The one-day event, sponsored by Royal Mail...

News Focus: Events planner.(conferences of marketing industry)(Calendar)
February 28, 2005... FEBRUARY 10 IDM Evening Seminar: Best of the 2004 IDM Symposium Venue: Central London. Visit: www.theidm.com/events 22-24 The International Direct Marketing Fair 2005 Venue: Earls Court 2, London. Visit: www.idmf.co.uk 22 The IDM...

News Focus: What's new - HLB.(Lindsey Sandom-Brown appointed in HLB Communications Inc.)(Brief Article)
February 28, 2005... Lindsey Sandom-Brown has been appointed to head HLB's list management and third party insert team, where she will work across clients including World Cancer Research Fund and Way Ahead. Sandom-Brown joins from Acxiom where her key roles...

News Focus: What's new - Data Locator.(Jeremy Whitaker and Simon Johnson appointed)(Brief Article)
February 28, 2005... Jeremy Whitaker has joined data company Data Locator Group as Group CEO. Simon Johnson has become Group Chairman and MD.

News Focus: What's new - Conduit.(Steve Willcocks appointed)(Brief Article)
February 28, 2005... Steve Willcocks has been appointed managing director of data supplier Conduit. He was previously non-executive director at the company and offers more than 20 years' experience in sales, marketing and product development from firms including...

News Focus: What's new - MCC.(Marketing Communications Consultants Association)(Brief Article)
February 28, 2005... The Marketing Communications Consultants Association has launched a 'Search and Selection' service to help clients choose an agency. Clients can now appoint agencies through three new tiers, called Match, Meet and Pitch. Match provides clients...

News Focus: What's new - Institute of Direct Marketing.(Brief Article)
February 28, 2005... The IDM has announced the eight key industry players who will support the IDM's Graduate Fast Track. These include Acxiom, Broadsystem, EHS Brann, Glue London, Intelligent Print Solutions, International Master Publishers, Proximity London, and...

News Focus: What's new - Nectar.(marketing of Nectar Ltd.)(Brief Article)
February 28, 2005... Restaurant chain Beefeater has become the 17th sponsor to join the Nectar loyalty programme, alongside companies such as Sainsbury's and Barclaycard. Customers can now earn two Nectar points for every pounds 1 spent in any Beefeater restaurant...

News Focus: What's new - Thomson Directories.(Brief Article)
February 28, 2005... Thomson Directories has introduced ThomsonLocal.com - a free-to-use online directory with data on more than two million UK businesses. Many of the companies listed provide links to their own websites and a free e-mail facility for contacting...

News Focus: Telecoms - Mensah exit creates insight vacancy at O2.(Drew Mensah resigned from O2 Ltd.)(Brief Article)
February 28, 2005... Mobile operator O2 is currently seeking a head of customer insight after Drew Mensah, O2's head of customer insight for 18 months, resigned from the company. The role involves leading a unit of 12 database analysts and market researchers....

News Focus: Agencies - New chief executive for WWAV.(Promotion of Marco Scognamiglio)(Brief Article)
February 28, 2005... WWAV Rapp Collins has promoted Marco Scognamiglio, the agency's joint managing director, to become its chief executive in a management reshuffle. His promotion will free Chris Gordon, the chairman and chief executive of the WWAV Rapp...

News Focus: Data - EuroDirect unveils analysis service.(Brief Article)
February 28, 2005... EuroDirect is to offer characteristics profiling to help mass mailers optimise their ROI. The data firm has launched Forensic Analytics, which applies modeling and scoring techniques to campaigns. It then runs the client's customer files...

News Focus: Diary of a Doormat.
February 28, 2005... Nicola Armstrong is one of the founding members of marketing agency iris. She is a typical cash-rich, time-poor, dedicated career woman. She is currently involved in the development of iF, or iris Female, a new division of iris set up to...

News Focus: Data - Industry calls for clarity on suppression sources.(Brief Article)
February 28, 2005... The suppression industry is failing to convince clients of the reliability of its core products. This is the key finding of a new report by DM services firm DPS Direct Mail. Just over 71 per cent of marketers and DM agencies surveyed have...

News Focus: Publishing - Magazines take acquisition role.
February 28, 2005... Customer magazines are increasingly being used for customer retention and acquisition, according to a survey commissioned by the Association of Publishing Agencies (APA). The report, by market research firm Mintel, also shows customer...

News Focus: Legal Eagle.
February 28, 2005... James Milligan is legal and public affairs adviser at the Direct Marketing Association. This column is not intended to constitute legal advice. For specific legal advice, contact your solicitor. For DMA membership details, contact Sean Moore on...

Opinion: Rate cards jog those memory banks.
February 28, 2005... Would a lobotomy cure my memory problem? A headline-making pronouncement is made in the marketing world and my croaky voice breaks in: 'When I was a lad...' Take the Direct Marketing Association's decision to publish a rate card, setting...

How to ... use web search engines as a DM tool.
February 28, 2005... Their growing popularity as a consumer aid to buying online has turned search engines into great marketing tools. With relative ease direct marketers can also benefit, says Graham Hansell. Search engine marketing, using popular search...

Creative masterclass on ... financial services.
February 28, 2005... The financial services field has little creative potential and is often entrenched in traditional branding. So, balance is key for success, says Scot McKee. The challenge for most financial brands is market differentiation. Whatever...

Data Clinic: Ask the experts.
February 28, 2005... Our panel of data specialists this month looks at building your own opt-in database, developing a database of prospects, and tailoring a mailing to target customers. I run a children's digital book company. To promote the books I've...

Data Clinic: Get connected.(www.tompeters.com)(www.amazon.com)(www.kelkoo.co.uk)(www.1to1.com)(www.howstuffworks.com)(Brief Article)
February 28, 2005... Taking inspiration from companies operating on the web is something Tony Preedy values enormously. He believes the internet is the way forward for direct marketing. Web marketing is the perfect medium for direct marketing - data-rich,...

Data Clinic: How to buy ... Electoral Roll data.
February 28, 2005... The Electoral Roll is one of the largest data sources available in the UK and is commonly used for mailing, analysis and data validation. Since the opt-out opportunity became available two years ago, the Electoral Roll has reduced in size....

Data Clinic: DataTalk.(Role played by data planners in data interpretation)
February 28, 2005... Greig McCallum says goodbye to the old-style data planner and heralds the emergence of an altogether new and more sophisticated professional - one who analyses and then interprets data. It's very sad. I quite liked him, really. Very quiet....

Data Clinic: What I do in data - Tony Lamb, data delivery director, Wegener DM.(Interview)
February 28, 2005... Q: How did you get to where you are today? I first got into the delivery side of data when I was running a B2B data company. It soon became clear that clients didn't just want to buy data, but wanted us to solve their data issues. This...

Data Clinic: What is ... Microsoft .Net?(web services)(Brief Article)
February 28, 2005... Microsoft's latest platform .Net replaces platform-specific 'compiled' applications with a framework where all code is interpreted by the .Net engine into a language native to the machine that it is running on, regardless of the original...

Data Clinic: Data Health Check - Marks & Spencers.
February 28, 2005... With data gleaned mostly through sales orders, M&S's hamper business badly needed an infusion of new, clean records. The case If targeting consumers is tricky, spare a thought for those who sell their products to other businesses. B2B...

Data Clinic: Case Study - Honda.
February 28, 2005... While its successful renaissance was thanks to sassy advertising, Honda's direct mail activity was failing to deliver. The car maker decided it was time for a data strategy rethink. Iconic TV and press advertising has rightly taken the...

Data Clinic: Technique - Business-to-business market quantification.
February 28, 2005... Using tried and tested matrices, tables and charts can help your company map its position in the market - a vital tool if you want to stay ahead of the competition and identify your key customers, says Alan Timothy. The goal of any B2B...

Data Clinic: A manager's view.
February 28, 2005... List-swapping has inherent problems for the industry, and to this end guidelines have been set by The List & Insert Forum to iron these out, says Steve Reid. In June 2003, I and other list professionals formed The Swap Forum to address the...

Data Clinic: Which list? A round-up of new or updated consumer, business and online lists.
February 28, 2005... NEW LISTS Consumer Health 4U Avongate has introduced the Health 4U list to the market, which offers 44,700 buyers of low-price, tax-free mail order health products across a number of categories, including joint management, women's...

Mobile Marketing: Mobile comes of age.
February 28, 2005... Mobile marketing is seen as a promotional tool, but the time is now ripe for DM to take advantage. The UK mobile phone industry is booming. According to the Mobile Data Association, 2.4 million messages are sent every hour in Britain,...

Field Marketing: Good prospects for face-to-face.
February 28, 2005... Watch out, direct mail and telemarketing, field marketing agencies are becoming players in the customer acquisition game. For many years direct mail has been the trusty warhorse of prospect solicitation. More recently, the internet has been...

IDMF Show Preview: DM show goes international.(International Direct Marketing Fair)(Direct Marketing)
February 28, 2005... There's a global feel, and a harder business edge, to this year's IDMF. Now in its 27th year, the IDMF (International Direct Marketing Fair) has withstood the challenge of several new DM shows launched in recent years, to establish itself...

IDMF Show Preview: Speakers' corner.(International Direct Marketing Fair)
February 28, 2005... OUTBOUND TELEMARKETING Speaker: Nigel Woods, managing director, Need More Sales Date/Time: 22 Feb, 11.30-12.15pm Location: Wegener Seminar Theatre Company: Need More Sales specialises in outbound telephone prospecting and...

IDMF 2005 Exhibitors: Exhibitor Preview.(International Direct Marketing Fair)
February 28, 2005... From database solutions, software, mailing and print production to fulfilment techniques and promotional ideas, this year's IDM Fair has it all. Our preview aims to give you a flavour of the exhibitors DATA & DATABASE SERVICES 1 Stop...

DMA Forum: DMA View on ... Excellence Awards expand.(Direct Marketing Association)
February 28, 2005... Creating the right environment for business to flourish lies at the heart of any successful direct marketing business. Those companies that succeed not only deserve recognition but their practices should be shared within the broader DM...

DMA Forum: The facts on ... new FSA rules.(Financial Services Authority)
February 28, 2005... Financial services direct marketing has just got harder, thanks to the latest rules from the Financial Services Authority (FSA). The rules apply to the selling of insurance and mortgage products - areas that have only recently fallen under the...

DMA Forum: DMA View on ... E-mail potential could suffer.(Direct Market Association)
February 28, 2005... E-mail marketing has perhaps the greatest potential, yet faces the greatest challenges, of any marketing channel at the current time. At least 50 per cent of the UK is now contactable through the internet, according to Jupiter Research. Making...

DMA Forum: Comment - Understanding people's buying psychology now plays a role in DM.(direct marketing)(Brief Article)
February 28, 2005... For years the worlds of market research and DM have been on a collision course, each having their own view of the customer universe. The research industry has occupied an ethical planet supporting consumer anonymity, and rightly so. Meanwhile,...

DMA Forum: Bulletin Board.(Direct Marketing Association)
February 28, 2005... New DMA chairman Charles Ping, head of CRM at Guardian Newspapers, has been appointed as the new chairman of the DMA, taking over from David Coupe, managing director of Experian's marketing services division. Rosemary Smith, managing...

Secrets of my success: Nigel Jones, CEO, Claydon Heeley Jones Mason.(chief executive officer)(Column)
February 28, 2005... Writing this column is proving difficult. I've discovered the business secrets I might immediately think of revealing aren't that secret at all. Most have been covered already and frequently in this magazine. And if I think about what...