Direct Response articles from April 2006

Direct Response archives from April 2006

Editorial: Digital cannot be ignored.(Editorial)
April 24, 2006... For some years, marketers have been excitedly talking about the digital future while steadfastly holding on to the traditional marketing channels of the past. Well, perhaps it is time to acknowledge that the digital future is rapidly...

News Focus: Buyout - Group buys Data Locator.(Data Locator)(Brief article)
April 24, 2006... Data Locator, the integrated data and services group, has been bought out by its management. A group led by chief executive Jeremy Whitaker has bought the company from founder Simon Johnson for pounds 25 million and will now be known as...

News Focus: Launches - Battle of the unwanted mail.(REaD Group is launching itsmypost.com )(Brief article)
April 24, 2006... Two UK firms are going head to head with launches that claim to help consumers cut unwanted direct mail. The REaD Group is launching itsmypost.com to consumers in May. Designed to work as a straightforward preference service, it enables...

News Focus: Consultancy - B2E reopens for business.
April 24, 2006... B2E, the data modelling and analytics arm of Ebiquita, has reopened for business under the leadership of Paul Birks, its analytics director under Ebiquita. B2E was originally a standalone business with Birks as managing director before...

News Focus: IPA Survey - Study sees digital future.(Survey)(Brief article)
April 24, 2006... The future appears to be digital but direct marketers need to be wary of how they use the medium, according to the Institute of Practioners in Advertising's TouchPoints survey. The IPA study on media use, which surveyed 5,010 people, found...

News Focus: CACI's Ocean brings wave of information on consumers.(Brief article)
April 24, 2006... CACI has joined forces with 20 data suppliers to create a new national consumer file that holds more than 100 million records. The new product, Ocean, combines transactional information with lifestyle questionnaire responses, market...

News Focus: Events planner.(Table)
April 24, 2006... April 04-11 Ipex 2006. Venue: NEC, Birmingham. Contact: www.ipex.org 07 Word of Mouth Marketing One-Day Conference Venue: One Whitehall Place, Whitehall, London Contact: pippas@dma.org.uk 27 The DMA Financial Services Annual Lunch...

News Focus: What's new - Contract wins.(RSA Direct)(Carat Espace)(Financial Times Business Information Ltd.)(The Abbey Co.)(Brief article)
April 24, 2006... RSA Direct RSA Direct has been appointed by the Financial Times to manage list rentals for its database of over 500,000 responsive business and consumer contacts. The FT data portfolio includes readers of the Financial Times newspaper, and...

News Focus: What's new - Launches.(Direct agency DS-J has announced the launch of Anorak)(Capscan )(ORC International)(QAS )(Brief article)
April 24, 2006... Anorak Direct agency DS-J has announced the launch of Anorak, a new data planning and consultancy agency headed by former Carlson data consultant Bal Chauhan. DS-J is backing the agency and will provide its planning and creative skills...

News Focus: Partnership - Avongate.
April 24, 2006... Avongate, the list management and broking consultancy, has joined forces with Maestro Interactive, the interactive arm of Mailcom. The venture will provide new integrated data services and develop data products for brands and companies,...

News Focus: Research - Transactional mail is one third of total UK market.(Transactional mail)(UK mail market)(Brief article)
April 24, 2006... Transactional mail now represents about a third of the total UK mail market, according to new research from Triangle Management Services. The majority of this comprises regular communications such as invoices and statements, which...

News Focus: Online - FTSE 100 companies lose out in search engine listings.
April 24, 2006... FTSE 100 companies are falling behind when it comes to online search, a survey by search engine marketing firm The Search Works has revealed. The research revealed that 55 per cent of the official websites of FTSE 100 companies did not...

News Focus: Diary of a doormat.(Royal Mail Group PLC)(Sue Dyer)
April 24, 2006... Sue Dyer is director of Caspian List & Data Management. She lives with her husband and two children in Buckinghamshire. As I run a growing business, a mailer from Royal Mail SmartStamps caught my attention. It's a software initiative that...

News Focus: Research - Addressing errors lose nearly half of consumers.(Brief article)
April 24, 2006... Incorrect name or address details on prospect mailings can halve the success rates of campaigns, according to a survey conducted by Experian. The global information solutions company polled more than 1,500 UK consumers. The results showed...

News Focus: Launch - Free supplier listing online.
April 24, 2006... AP Information Services, the provider of business contact information, has launched a free online supplier listings service for marketers. The site, www.findasupplier.info, holds contact information on more than 5,000 suppliers, including...

News Focus: Environment - DMA backs climate action.
April 24, 2006... The DMA has pledged its support for a new DEFRA initiative on climate change. The Climate Change Fund, part of the Government's Climate Change Communications Initiative, seeks to raise awareness among consumers and the business community....

News Focus: Legal Eagle - Q:'s and A:'s.(Interview)
April 24, 2006... James Milligan is legal and public affairs adviser at the Direct Marketing Association. This column is not intended to constitute legal advice. For specific legal advice, contact your solicitor. For DMA membership details, contact Sean...

News Focus: Online - Neglect of online channels hobbles firms' progression.
April 24, 2006... Firms are losing out on business by neglecting internet marketing and failing to promote their online channels. Despite an acceptance among top firms of the growing importance of online marketing, almost 50 per cent still can't measure the...

News Focus: Movers - Apppointment at CMW Ignite.
April 24, 2006... John Beard has been promoted from creative artworker to studio manager of CMW Ignite, the specialist retail division of Clark McKay and Walpole.

News Focus: Movers - Appointment at EHS Brann.
April 24, 2006... David Williams has been promoted to planning director of EHS Brann at its Cirencester office. Williams, who was formerly principal planner, will also take a place on the board.

News Focus: Movers - Appointment at Equifax.
April 24, 2006... Gary Powell has been appointed sales director at Equifax. He will be responsible for developing customer relationships as well as new business acquisitions. Powell joined the firm in 2005 as head of strategic accounts.

News Focus: Movers - Appointment at Sledge.
April 24, 2006... Jeff Emerson has been hired to head the film and video offerings across all of brand experience agency Sledge's business. Emerson will roll his own production company, Peloton, into Sledge.

News Focus: Movers - Appointment at The Marketing Store.
April 24, 2006... Gray Sycamore has been hired by The Marketing Store to manage its digital division and drive the agency's development in this area. Sycamore was previously at Tequila London, where he was director of digital.

News Focus: Movers - Appointment at Carlson Marketing EMEA.
April 24, 2006... Craig M. Parfitt has been appointed head of decision sciences at Carlson Marketing EMEA. Parfitt was formerly managing partner at Capgemini.

Opinion: Catch the word of mouth money train.(UK's first Word of Mouth Marketing conference)
April 24, 2006... Take your nose off the grindstone for a minute, and put your ear to the ground. The faint rumble you hear is the start of a new bandwagon starting to roll. Early this month (Friday, 7 April), the DMA is staging the grandly named WOMM2006....

How to ... capitalise on being carbon-neutral.
April 24, 2006... A piece of print produces roughly its own weight in CO2. Making it carbon-neutral helps the environment, your reputation and the bottom line. Andy Maxwell explains the opportunities. More and more companies are finding themselves faced with...

Data Clinic: Ask the experts.
April 24, 2006... This month our panel of data specialists looks at measuring the value of an email address, finding ways of enriching data, and how to avoid your email marketing becoming spam. How do I measure the value of an email address? Henry...

Data Clinic: Data Health Check - Heart Research UK.
April 24, 2006... This national charity wanted to rebuild its database to drive costs down and enable effective marketing to existing and new donors. The case Although it is a national charity, most of Heart Research UK's support has traditionally come...

Data Clinic: DataTalk.
April 24, 2006... Knowing the reasoning behind customer behaviour is just as important as targeting the right people. Simon James reveals how digging deeper into data can give marketers the bigger picture. Sadly, traumatic early experiences in education have...

Data Clinic: What I do in data - Dominic Allkins, data planning director, Marketing Metrix.(Interview)
April 24, 2006... Q: How did you arrive in this job? Tony Masters and Bill Portlock, with whom I had worked at WWAV, asked me whether I wanted to join them in the launch of Marketing Metrix. Having spent a couple of years working as a freelance consultant,...

Data Clinic: What is ..(Bluetooth (Wireless communications))(Brief article)
April 24, 2006... BlueCasting BlueCasting is a new way to deliver targeted advertising to Bluetooth-enabled mobile phones. It's a location marketing solution that enables advertising billboards to send passing mobile phones tailored content. The...

Data Clinic: Technique - Conducting a successful pan-European email push.(Federation of European Direct and Interactive Marketing)
April 24, 2006... There are as many interpretations of email legislation as there are countries in the European Union. So how can you possibly conduct successful cross-border campaigns? Zina Manda explains how it can be done. At a recent meeting of the...

Data Clinic: A broker's view.
April 24, 2006... The rise of digital communication has brought opportunity, but it can just as easily be lost if marketers don't take a responsible approach, says Suzanne Lewis. In recent years, technological developments, coupled with the diffusion of...

Data Clinic: Which list? - A round-up of new or updated consumer, business and online lists.
April 24, 2006... NEW LISTS Consumer ACTION FOR BLIND PEOPLE Occam releases this new list of 11,500 contacts who have responded to a survey by Action for Blind People. Individuals are predominantly 55 and over, 76 per cent female and most are...

Home Shopping & Ecommerce - Winning customers online.
April 24, 2006... Ecommerce is so competitive that online vendors must know all the tricks to entice potential consumers to their site, as David Murphy reports. So you've built the site, the stock's in the warehouse ready to go - all you need now are some...

Print & Production - The perfect choice.(Howard Hunt)
April 24, 2006... Direct marketers are spoilt for choice when it comes to print and production suppliers. Alex Blyth helps you work out what's important for your business. Picking the right print and production supplier for your direct marketing campaign...

IDMF Show Preview: New directions for the IDMF.
April 24, 2006... This year, IDMF is co-located with the online-focused B2B fair, Internet World, writes Michael Donaghy. The 28th annual International Direct Marketing Fair (IDMF) sticks to an important founding principle: the provision of free information...

IDMF Show Preview: IDM Fair 2006.
April 24, 2006... IDMF 2006 Fact Box Registration: Free online at: www.idmf.co.uk, call 0870 429 4310 or register on the door. When and where: Date: 9-11 May 2006 Venue: Earls Court 2, London Opening times: 9.30am-5.30pm. How to...

IDMF 2006 Exhibitors: Exhibitor Preview.
April 24, 2006... From database solutions, software, mailing and print production to fulfilment techniques and promotional ideas, the 28th annual IDM Fair has it all. Our preview gives you a flavour of the exhibitors. ADDRESS MANAGEMENT Capscan - Stand...

Secrets of my success: Michael Toothill, Head of data management, Cancer Research UK.
April 24, 2006... One of the earliest bits of advice given to me was the importance of sticking at things and seeing them through to completion. This tenacity goes some way to explaining how I survived my experience working as a young manager under a rather...