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Direct Response articles

2,054 total articles

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<a href="http://www.accessmylibrary.com/archive/414638-direct-response.html" title="Articles and back issues from Direct Response">Articles and back issues from Direct Response</a>

Direct Response back issues

2007
  1. January 2007
  2. February 2007
  3. March 2007
  4. April 2007
  5. May 2007
  6. June 2007
  1. July 2007
  2. September 2007
  3. November 2007

2006
  1. January 2006
  2. February 2006
  3. March 2006
  4. April 2006
  5. May 2006
  6. June 2006
  1. July 2006
  2. September 2006
  3. November 2006
  4. December 2006

2005
  1. January 2005
  2. February 2005
  3. March 2005
  4. May 2005
  5. June 2005
  6. July 2005
  1. September 2005
  2. October 2005
  3. December 2005

2004
  1. January 2004
  2. February 2004
  3. March 2004
  4. April 2004
  5. May 2004
  6. June 2004
  1. September 2004
  2. October 2004
  3. December 2004

2003
  1. January 2003
  2. February 2003
  3. March 2003
  4. May 2003
  5. June 2003
  6. September 2003
  1. October 2003
  2. November 2003

2002
  1. January 2002
  2. March 2002
  3. April 2002
  4. June 2002
  5. August 2002
  6. November 2002

2001
  1. October 2001

Recent articles from Direct Response

Editorial: Testing new ground.(Editorial)
November 15, 2007... It is no big secret that good companies evolve and that they constantly need to try new routes to market if they are to thrive or even survive. The trick is knowing what direction to take when plotting a new course as a marketer. One of the more confusing paths for firms trying to adapt...

Quote of the Month.
November 15, 2007... And don't they look like they've wandered in from an episode of Prison Break' - Paul Ross, Connect Awards presenter, p9, on one of the category award winners

News Focus: DLG to build on core remit.
November 15, 2007... The chief executive of lifestyle data supplier DLG said the company plans to stick with its core data provision business, despite securing a bigger acquisition war chest through a refinancing deal that gave its management team majority control. DLG chief executive Jeremy Whitaker said the...

News Focus: DMA tracks mobile marketing's progress.
November 15, 2007... The Direct Marketing Association has made a move to put mobile marketing on the map with its Mobile Marketing Insight Study, a report with quarterly benchmarks that chart the medium's progress. The report, put out by the DMA Mobile Marketing Council, showed that SMS was the dominant...

News Focus: Movers - Appointment at Occam.
November 15, 2007... James Bagan has been named as Occam's new managing director, following Scott Logie's move to the role of strategy director earlier this year. Bagan has previously worked for QAS and Harte-Hanks

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