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Direct Response back issues
News Focus: Movers - Appointment at Occam.
November 15, 2007... James Bagan has been named as Occam's new managing director, following Scott Logie's move to the role of strategy director earlier this year. Bagan has previously worked for QAS and Harte-Hanks
News Focus: DMA tracks mobile marketing's progress.
November 15, 2007... The Direct Marketing Association has made a move to put mobile marketing on the map with its Mobile Marketing Insight Study, a report with quarterly benchmarks that chart the medium's progress. The report, put out by the DMA Mobile Marketing Council, showed that SMS was the dominant...
News Focus: DLG to build on core remit.
November 15, 2007... The chief executive of lifestyle data supplier DLG said the company plans to stick with its core data provision business, despite securing a bigger acquisition war chest through a refinancing deal that gave its management team majority control. DLG chief executive Jeremy Whitaker said...
Quote of the Month.
November 15, 2007... And don't they look like they've wandered in from an episode of Prison Break' - Paul Ross, Connect Awards presenter, p9, on one of the category award winners
Editorial: Testing new ground.(Editorial)
November 15, 2007... It is no big secret that good companies evolve and that they constantly need to try new routes to market if they are to thrive or even survive. The trick is knowing what direction to take when plotting a new course as a marketer. One of the more confusing paths for firms trying to adapt...