Journal of Business Strategy articles from May 2006

Journal of Business Strategy archives from May 2006

Editor's note.
May 1, 2006... Michael Goodman, who edited this special issue on the role of business in public diplomacy, has assembled an outstanding roster of experts in the field. A close reading of the articles reveals that they do not always agree on the role of...

The role of business in public diplomacy.
May 1, 2006... Contemporary business can be a powerful force for global change. A consensus is building that it is proper, and in some cases preferable, for business to marshal its resources to solve problems on a global stage. Business has a considerable...

Rebuilding brand America: corporate America's role.
May 1, 2006... The world, we are told, is flat. It is also tipping, and not in America's favor. Pollsters tell us that US foreign policy--especially in the Middle East--accounts for 35 percent of anti-American feelings around the world. But that's small...

Public diplomacy practitioners: a changing cast of characters.
May 1, 2006... It is speculation--undocumented by papers or interview--that the late Edmund A. Gullion, a career diplomat in the 1940s, 1950s and early 1960s, was thinking of international public reactions to America's political actions in the Congo and...

The shifting subtleties of "special": differences in US and UK approaches to public diplomacy in business.
May 1, 2006... Cambridge Professor Charles Hampden-Turner, argues: Business must also be diplomats to survive in most parts of the world today. Government does not have the expertise or the resources for such information. Since...

Businesses for Middle East peace-building: a framework for engagement.
May 1, 2006... Historians will someday have the privilege of explaining how peace finally came to the world. When they do, they will surely focus on the resolution of the Palestinian-Israeli conflict. They will speak of it as the most intractable...

How to help your country while traveling for your company.
May 1, 2006... Historically, people of the world have had a love affair with America. Among other things, they have admired our culture, our products and our optimistic can-do personalities. In recent years, however, there has been a significant shift in...

Public diplomacy and global business.
May 1, 2006... From Botswana's engagement in nation branding to the USA's concern over anti-Americanism around the world, nation-states, large and small, are becoming increasingly aware of the importance of their image and reputation as an essential part of...

The global employee volunteer: a corporate program for giving back.
May 1, 2006... The history of philanthropic engagement in the developing world by the early leaders of the world economy is a long one. Out of the religious re-awakening of the nineteenth century in the US and UK came waves of missionaries from many...